2020 Kia Soul
The Korean automaker’s funky freshest
It ain’t easy standing out in the overly-saturated subcompact crossover segment, but the Kia Soul does exactly that with its mix of unique and attractive styling, equipment, and overall value. Now the Soul enters its third generation for the 2020 model year with a debut at the 2018 Los Angeles Auto Show, and its bringing a fresh take on the boxy goodness of the outgoing model, plus loads of gear, fun features, and a stout turbo engine option.
Latest Kia Soul news and reviews:
First Reviews of the 2020 Kia Soul Are Overwhelming Positive
The Kia Soul is a car that looks tall and boxy, but it doesn’t really look like an SUV. It melds excellent practicality with a good drive and quirky looks to attract buyers, and the all-new 2020 Soul continues this tradition, only it does it better in every single area. The car debuted at the 2018 Lost Angeles Auto Show, and it is just now starting to hit showrooms.
2020 Kia Soul
It ain’t easy standing out in the overly-saturated subcompact crossover segment, but the Kia Soul does exactly that with its mix of unique and attractive styling, equipment, and overall value. Now the Soul enters its third generation for the 2020 model year with a debut at the 2018 Los Angeles Auto Show, and its bringing a fresh take on the boxy goodness of the outgoing model, plus loads of gear, fun features, and a stout turbo engine option.
2020 Kia Soul EV
Ever since the Kia Soul first broke into the auto scene in 2009, it has carved its own path unique path in the auto industry. Almost ten years later, the Soul is entering its third-generation, and it includes an improved EV model as well. The 2020 Kia Soul EV has arrived, and it’s a far departure from what we know of the Soul’s all-electric model. It has a fresh new look and, more importantly, a bigger battery pack to go with a more potent electric motor. You think that the 2020 Soul EV is the still the same electric crossover from year’s past? You’d be wrong. The 2020 Kia Soul EV will launch sometime in mid-2019 but pricing figures have yet to be announced.
Meet the next generation all-electric Kia Soul EV,a model that adopts an evolutionary approach to retain the funky spirit of the outgoing model. But underneath it is new and considerably more capable, particularly when it comes to its range since it comes with a battery more than twice the capacity of the outgoing model — we’re talking about 240 miles of range, up from just 111 miles!
2020 Kia SOUL Arrives With a Fresh Redesign That Doubles Down on The Quirkiness
Nine years after first gracing us with its all-around quirkiness, the Kia SOUL is now in its third-generation, and it looks as quirky as ever. The all-new SOUL was unveiled at the 2018 Los Angeles Auto Show with a fresh new look, albeit one with a more modern slant to its design. It’s still the SOUL, though, which is to say that it retains its upright and boxy look. It’s still very much the square crossover we’ve all had in our lives since 2009. Give Kia credit, though, for giving it a fresher design. To add to the new design, it’s also longer and wider than the outgoing model. That’s a win-win in our book.
Is the Next-Gen Soul Going to be More of the Same or is Kia Taking a Play from the Nissan Juke Playbook?
Kia is merely days away from unveiling the new Soul compact crossover at this year’s L.A. Auto Show. The Korean automaker has released a few sneak previews to get the hype up and what we can see is a car with similar proportions to the previous Soul and with a heavy emphasis under the skin on electrification.
The original Soul will celebrate its 10th anniversary next year. It was an odd appearance in the compact crossover market thanks to its boxy body, high-perched taillights, and truck-like rear window. Since then, Kia launched the second-generation Soul back in 2014, and that model will retire once and for all when the third-generation iteration is introduced next week.
The upcoming Soul will be available in the U.S. in the first quarter of 2019 with an array of 4-cylinder gas engines while, in Europe, some markets will only have the option to buy an electric version.
Kia Tries to Excite us With a Teaser for the Next-Gen 2020 Kia Soul
Best Electric Cars of 2018
Electric vehicles are becoming more and more popular these days, and manufacturers are responding by pouring in the investment and releasing oodles of new models. As such, competition between EV’s is growing, and 2018 was no exception. But the question is, which of these machines is the “best”? To find out, we lined up the usual suspects up and looked at all the critical specs, including range-per-charge, battery capacity, charge times, interior space, interior tech, and more. Read on to see which EV came out on top!
Kia’s New SUV Will Be The ’Soul’ Of The Los Angeles Auto Show Next Month
This year, nearly one-third of the cars to be showcased at The Los Angeles Auto Show will have eco-friendly powertrains, and the 2020 Kia Soul is expected to be one of them. We haven’t seen or heard much about the 2020 Soul as the automaker has managed to keep a tight lid on details thus far.
Best SUVs Under $20,000
One of the most difficult questions to answer in the auto industry these days doesn’t involve supercars, luxury cars, or even premium cars. It involves crossovers and SUVs, specifically the question of which is the best of its kind among those priced at a certain cost point. In this case, our cost point is $20,000, which means that a lot of today’s compact crossovers are involved in this difficult, if not impossible, discussion. And like every question posed in this business, answers vary depending on who you ask. In our case, ask us which are the best SUVs under $20,000, and these are our answers.
Will the Next-Gen Kia Soul Be Available with AWD?
As positive as the reviews have been for the Kia Stinger sports tourer, there’s no denying that the quirky, fun-loving Soul crossover still stands as the face of the franchise. The Soul has proven its worth by turning into one of Kia’s most popular models. But as awesome as the Soul has been, there’s always room for improvement. In the case of the funky crossover, that improvement could come in the form of all-wheel drive capability.
Kia recalls 340,000 Souls for a fix yet again!
Kia Motors America has recalled 342,381 Souls once again due to an unsuccessful steering issue fix that took place the first time. The first instance was in November 2015, making this the second recall in a span of two years. The recall is stated for the models manufactured between July 21, 2013 and September 30, 2015. These include the Soul and Soul EV’s.
According to a report by the National Highway Traffic Safety Administration, the pinion plug is not safely secured. This means the pinion gear could separate from the steering gear assembly, resulting in a loss of steering control. Despite identifying and acknowledging the issue previously, they were not able to rectify the problem completely. As per the report, "The driver will hear a clunking noise from the steering rack while turning the steering wheel."
Kia issued a statement saying that they are not aware of any injuries caused by the issue. Depending on the car, Kia will either secure the pinion plug correctly or, if required, replace the whole steering assembly. Dealers will begin recalling the affected cars in mid-November. While this is a voluntary recall, it may be noted that customers who have paid for the first repair will be reimbursed.
2017 Kia Soul Turbo
The Kia Soul is growing a little bit this year with the addition of a new trim level that is sure to make fans of the unique little crossover very happy. While it’s not quite as exciting as seeing something like the Soul First Class or Ski Gondola being inducted as official production members, it’s really the next best thing. World; I introduce you to the Kia Soul Exclaim – the Soul with that little bit of extra oomph we’ve all been waiting for. Slated to be the range-topping trim level of the Soul range, this model comes well equipped with things like a leather-wrapped steering wheel, push-button start, UVO32 that combines Kia’s e-Services and phone connectivity via Android Auto and Apple CarPlay, and a Harman Kardon 5 premium sound system with eight speakers and an eight-inch touchscreen display. The real news, however, is the 1.6-liter engine lurking under the hood that promises an extra 40 horsepower while maintaining a fuel economy standard of 28 mpg.
Orth Hedrick, the VP of Product Planning at KMA, said, “We wanted to provide loyal Soul lovers and new buyers a sportier option,” said Orth Hedrick, vice president, product planning KMA. “The 2017 Soul Exclaim with its turbocharged engine gives the car’s fans another wonderful choice from an already wonderful line-up.”
Entering is second generation for the 2014 model year, the Kia Soul is still a spring chicken in some regards, but that second generation brought a slew of enhancements that included a new chassis that was much stiffer than before, a one-piece steering system, revised exterior that brought new exterior light units and fascia’s that were simply more attractive than before, and a more upscale interior that features lots of soft-touch surfaces to help give the cabin more of a premium feel. Everyone was happy with the second-gen model except for the fact that it was somewhat underpowered, even in this niche, with just two engine options that brought no more than 164 horsepower at best.
Has Kia finally found the solution to this lack of power by introducing a new range-topping model? Well, we can’t predict the future, but let’s take a closer look and talk more about it.
Continue reading to learn more about the 2017 Kia Soul Turbo.
2016 Kia Soul First Class
Like it or not, self-driving cars are coming, and they are coming fast. If you have fear of giving up the steering wheel, I feel you, as I don’t fancy the idea of giving up control either. Some automakers are pushing to allow a choice in the matter, while other manufacturers like Kia believe that cars of the future will be completely void of a steering wheel. But, what if there was a fair trade off that could make you forget that you hate the idea so much? Take the Kia Soul First Class concept that Kia built specifically for the 2016 SEMA show. This concept takes autonomous technology and mixes it with first class luxury in ways you’ve never seen before. And, outside of actually offering level-five autonomy, the concept is full of technology that could be used in new cars today. Highlights include rear facing front seats, a massive rear view screen, in-floor leg rests, and a cabin that is so inviting that you’ll start to rethink your stance on trusting AI to safely drive you from one destination to the other.
The funky little SUV that is so unique in an overcrowded segment has only been around since 2008 when it debuted at the Paris Motor Show. It evolved into a second generation model for the 2014 model year which brought a more balanced, modern look through the means of strategic nips and tucks here and there. Things like the grille, air dam, and fog lights were all revised while its width increased by 0.6 inches and the wheelbase was extended by 0.8 inches. The interior also went through a strategic redesign that brought new, soft-touch materials and a more premium feel over the outgoing model. The second-gen model that the First Class Soul is based on is set to be facelifted for the 2018 model year, but until then, sink your eyes into what the future of Kia looks like in our full review below.
Continue reading to learn more about the Kia Soul First Class.
The Kia Soul is special in the essence that it has an unmistakable design in a world where models tend to blend together these days. At the 2016 SEMA show, Kia has taken the Soul’s unmistakable design and stepped it up a notch, effectively creating an autonomous vehicle design that will make you happy to give up the steering wheel. On the outside, Kia blessed this beautiful concept with a Lux Electric Blue finish that is enhanced by the electric blue accent lighting that glows so brightly from behind the front grille. The most notable modifications, however, take place inside where the front seats are installed in a reversed position.
This custom Soul only offers seating for two in executive style with automatic leg rests located just ahead of the seats in the floor. The lack of rear seats isn’t a bad thing, though, as their sacrifice makes way for a massive display screen that is mounted to the rear wall. The custom tablets near the front seats allow for complete control of the entire vehicle including selecting a destination, engaging travel, and controlling the television or browsing the internet on the way. Perhaps more important is the quality of materials that make up the ambiance of the cabin. Most of the inside is wrapped in a beautiful suede material, including most of the interior panels and the headliner. The seats are wrapped in leather, and the custom door trim panels have a custom leather insert that is stitched into a diamond layout. The floor has been lined in one of the finest wood selections available and fits right in with the accent lighting below and around the TV and from the door panels.
With all of the various concepts that show up to SEMA every year, it’s hard to stand out in the crowd. But, this autonomous Kia Soul is definitely a showstopper if we’ve ever seen one. On top of that, it goes to show just how luxurious and functional the fully autonomous Kia’s of the future can be. Giving up the steering wheel is a hard thing to face for most, myself included, but a design like this will certainly make giving up the steering wheel so much easier. MY only question is: When can I get a ride in this amazing feat of engineering?
Kia Teases "Soul First Class" Before SEMA
To help build up some hype over its plans to release a production-ready fully autonomous vehicle by the year 2030, Kia is putting together a modified Soul compact crossover for SEMA called the “First Class.” Packed with a new exterior look, a luxury-laden high-tech interior space, and no steering wheel, Kia says the First class is a vision of “a not-too-distant future where vehicles will not only drive on their own, but will be tailor-built to our active and diverse lifestyles.”
The First Class was revealed in a short, sub-20-second teaser video, which shows a production Soul model with its interior gutted, surrounded by mechanics hard at work grinding and welding and gluing, presumably in the process of creating the concept’s interior.
Kia says the Soul First Class will be a premium conveyance for use in the city, and will enable “business travelers [to] work and relax as they journey to out-of-town meetings and destinations.”
Specifics on the custom ride include some slick PPG Lux Blue paint, plus a front fascia studded with LEDs lining the upper and lower grilles. In the corners will sit plus-sized, aero-efficient Rotiform Monoblock CCV wheels, measured at 19-inches in diameter.
Sounds interesting, but the biggest draw of the First Class will be the interior. Peek inside and you’ll find rear-facing seating and no steering wheel – a common theme amongst fully autonomous vehicles, given the greater opportunities for social interaction.
Complementing the self-driving tech will be a 40-inch flat screen display, high-end sound system, and a center console that hides a duo of tablets to control the electronics. There should also be plenty of luxury on tap, with premium materials like leather upholstery and wood paneling. White and grey hide with diamond stitching will be used for the upholstery, and the floors will get gray wood.
No word on the powertrain yet, but considering Kia produces the Soul EV, all-electric motivation makes sense.
Look for the Kia Soul First Class to make its big public reveal at SEMA on November 1st.
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Kia put a lot of work into the Soul for the 2017 model year. Highlights include restyled front and rear fascias to go with a new metallic skid plate, HID headlights, LED running lights, and an all new finish to the Tiger Nose grille. A few new exterior paint finishes are available to go with a new pair of optional 10-spoke 16- or 17-inch aluminum alloy wheels. Inside, new upholstery can be hand in a single or two-tone color scheme to go with the customer’s choice of a 5-, 7-, or 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto phone connectivity. But, Kia didn’t stop there, as it also brought a new trim level into the lineup – on that boasts 201 horsepower from a new turbocharged gasoline engine.
Dubbed the Soul T-GDI, it is quite literally the most powerful Soul every created by Kia. That 201 horsepower is enough to get the Soul to 62 mph in 7.8 seconds on the way to a top speed of 124 mph. The front wheels are driven forward with this power via Kia’s new seven-speed dual clutch transmission that is only available on the T-GDI. But, the engine and performance isn’t the only unique thing about it. IT also gets a more aggressive front fascia and air intake to go with twin exhaust exits out back and a pair of 10-spoke, 18-inch aluminum wheels. The front fascia and side sills get red accents while the Soul logo is finished in red as well. Inside, the car gets black cloth and leather upholstery that is all held together with orange contrast stitching. There are other orange highlights throughout the passenger cabin, and the steering wheel takes on a D-shape, further differentiating this model from the rest of its stablemates.
All told, it’s a pretty big move for Kia, and while 201 ponies or the 124 mph top speed might not sound too appealing, you’ve got to remember this thing is a little SUV. That kind of performance is certainly commendable, and this new model will surely turn a lot of heads when it finally hits showrooms. For now, the ordering books are open, so even though you can see it in the metal at your local Kia dealer quite yet, you can still get your hands on one.
TopSpeed’s Top Automotive Picks For Moms
It’s Mother’s Day, and we here at TopSpeed wanna show our love and gratitude to all those hardworking mamas out there. But you know, we’re not exactly big on the whole flowers and breakfast in bed thing, so instead, we’ve put together a list of our top seven automotive picks for moms. In this list, we look at a variety of price points and cover all the major family-oriented segments, including minivans, hatchbacks, compact crossovers, mid-size SUVs, full-size SUVs, wagons, and even something for moms with a craving for velocity. We also talk about features and what makes each pick stand out from the crowd when it comes to things moms might want.
What do you think of our picks? Are we missing a model? What’s your choice for the best mom-mobile? Let us know in the comments section. And don’t forget to call your mom!
Continue reading for our top automotive picks for moms.
The Consumer Electronics Show was once a show that showed off various technologies for the home, new computer systems, new mobile devices and the like, but this year, CES seems more like an auto show than an electronics show. As our society gears up and aims for autonomous cars, the major auto manufacturers are engaged in what seems like the biggest competition since the space race. Once such manufacturer that is putting its all into technology development is Kia Motors, with is new sub-brand DRIVE WISE.
At CES this year, Kia has put on display its current autonomous technologies and what it is going to be developing over the next 10 to 15 years, as we slowly move over driverless cars. These new technologies will provide a higher level of driver assistance and improve safety by “eliminating the inherent dangers, stresses, and hassles of driving.” Current DRIVE WISE technologies on display at CES include Highway Autonomous Driving, Urban Autonomous Driving, Preceding Vehicle Following, Emergency Stop System, Traffic Jam Assist, and Autonomous Parking & Out functionality. These technologies will be able to identify potential hazards and react to them as soon as possible if the driver fails to.
That isn’t all that DRIVE WISE has to offer, however. It also includes a new way to for humans to connect with their cars by using things like gesture control (Like we see in the BMW 7 Series,) fingerprint sensors, and advanced connectivity between the car and other smart devices. Kia is calling it I-Cockpit. By using fingerprints, future cars will be able to identify who is in the driver seat, and automatically adjust everything in the cabin to their liking – think of this as the seat, pedal, and steering wheel memory functions available in current cars, just way more advanced.
Continue reading for the full story.
Reducing dependence on fossil fuels is one of the latest good-guy crusades for automobiles. Perhaps that’s why Kia’s 2015 Kia Soul EV arrived in my driveway wearing a white hat. The Soul EV is just what the name suggests—a Kia Soul with a battery-powered soul. Is electric power the way of transportation’s future? Tesla and others would certainly have you believe so. Cars like the Soul EV seem to suggest that the way forward need not be an unfamiliar one.
The Soul’s an interesting vehicle, from a marketing standpoint. Though it’s neither the most luxurious nor the most high-performance car in the lineup, it’s become Kia’s flagship, and the source from which all of the brand’s funky, rebellious spirit seems to issue. The Soul remains the most extravagantly styled and recognizable Kia. That’s probably why the brand chose it as the platform for its first all-electric vehicle in North America. I spent a week with the Soul to see how it stacks up against its peers in the growing full-electric market, and found it to be a brave little toaster indeed.
Continue reading for the full story.
Currently, the Nissan Leaf and Tesla Model S are really the only electric vehicles offered on a widespread basis, but the 2015 Kia Soul EV will soon join these ranks, as Kia plans to sell the car in five more states. When it went on sale last year, the Soul EV was only available in California, but by the start of summer, customers in Georgia, Texas, Hawaii, Washington and Oregon will all be able to electrify their Soul.
Kia credits growing EV demand as the reason these five states were chosen, but of equal importance is the established electric vehicle infrastructure. According to Kia’s press release, the U.S. Department of Energy lists 1,800 charging stations in the new markets, including almost 300 in Georgia alone. Only select Kia dealerships will be able to sell the car, and those that do will get EV charging stations for customer use.
At $33,700, the Kia Soul EV is priced slightly higher than the $29,010 Nissan Leaf, but it will be interesting to see how the expanded sales of the Kia Soul EV affects the Leaf.
Continue reading to learn more about the 2015 Kia Soul EV.
Turbocharged. All-wheel drive. Kia Soul. Put those three terms together, and you have the makings of the 2015 Kia Trail’ster e-AWD concept debuted at the Chicago Auto Show in February, 2015. After confirming its new concept in January, using a teaser image and a brief press release, Kia has now released all the information on the exciting and intriguing Trail’ster.
In this concept form, the Soul trades in its city-bound form for a more rugged manifestation. Off-road-focused additions include bigger wheels and tires, more ride height, and most importantly, an electric all-wheel-drive system (e-AWD) that uses an electric motor to power the rear wheels. The jury is still out on whether this concept will make production, but we have a thing or two to say about it after the jump.
Updated 02/13/2015: We added a series of Trails’ter images taken during the car’s official debut at the 2015 Chicago Auto Show. Check them out in the "Pictures" tab.
Click past the jump to read more about the Kia Trail’ster e-AWD Concept.
The Kia Soul has become a SEMA staple since the model was introduced in 2008. Now that the funky crossover is on its second generation, we can expect Kia to keep bringing the Soul to the world’s biggest aftermarket auto show. This year, Kia will showcase a handful of new models under the theme “A Day At The Races." Needless to say, the Soul is part of the lineup and it’s coming dressed up as one of the sharpest-looking ice cream trucks you’ll ever see.
That’s a handful to digest right there, and Kia didn’t do us any favors by keeping the details under wraps. The pictures do paint a pretty interesting story about this dressed up Soul EV, which Kia is calling the Smitten Soul EV. You’ll immediately recognize that this is the Soul EV and not the gas-powered model because of the body-color insert where the front grille is supposed to be. It even has an “Ice Cream” decal spelled backwards on the grille insert, similar to what you see in ambulances. That’s usually done so they spell out properly when viewed in a mirror.
Other design highlights of the Smitten Soul EV include a two-tone finish with red working as the primary color mixed with splashes of white on the lower front bumper, the roof, and the body graphics. On the roof, you’ll notice what looks like three cosmetic megaphones, although those things probably work by pressing some toggle switches on the cabin.
A quick look at the cabin shows the same two-tone red-and-white treatment on the leather seats. Just behind the seats appears to be a wooden partition separating the front and rear sections. There are no detailed photos of the rear yet, but I imagine it to be the business set up of the entire “ice cream truck” concept. A foldable table connects that part with a small trailer — the trailer appears to be the hauling medium for the folding table.
We’ll know more about the Kia Smitten Soul EV when the Korean automaker brings it to the 2014 SEMA Auto Show, which starts on November 4, 2014.
Click past the jump to read more about Kia Soul EV.
2014 brought the first major redesign of the Kia Soul, but the South Korean automaker treaded carefully and didn’t meddle with the car’s styling too much. A wise decision, if you ask me. Not only because I like the Soul’s unique design, but it also didn’t make sense for Kia to change one of its best-selling models drastically. Sure, I don’t expect all of you to rave about its boxy styling, but the new Soul is quite rewarding when it comes to cargo and interior room, all backed by a comprehensive engine lineup. And it’s highly customizable too for a vehicle in its segment. Which brings me to the latest Soul-related news I want to share with you; the compact just received a couple of new models. These models carry the Mixx and Maxx names and come as high-specification versions of the familiar hatch.
The bad news is that Kia will only sell them in the United Kingdom, with no U.S. availability on the horizon. Still, this is further proof of what Kia is capable of nowadays and we can only hope the Soul range will soon grow in North America as well. Meanwhile, let’s have a look at what the Brits have in their showrooms as of September 2014.
Click past the jump to read more about the Kia Soul Mixx And Maxx.
The Kia Soul was introduced in 2008 as a concept, and later as a production model for the 2009 model year. It didn’t come to the states until 2010, where the first generation lasted through the 2012 model year. For 2014, Kia brought us the second-generation Soul that included design elements from the Tack’ster Concept from 2012. On the outside, the Soul received new exterior light units, a slightly revised front and rear fascia, and new side view mirrors. Inside, the interior was fitted with softer materials on the dash, center console, and door panels to help improve its “premium” appearance. Other interior features included a round shifter knob, push-button start, and revised steering wheel controls. Under the hood, consumers had the choice of a 130-horsepower 1.6-liter or a 164-horsepower 2.0-liter engine. A six-speed manual came as standard equipment, but a six-speed automatic was available at a premium. To round out the new Soul, it had an all-new chassis that was stiffer than before, heavily revised suspension, and a one-piece steering system.
In all reality, the Soul really didn’t change all that much, and to the untrained eye, the subtle changes that came with the second generation may not even be noticeable. Then again, Kia put a lot of work into the chassis and suspension, so ride quality and overall structural rigidity were increased significantly. Unfortunately, the second-generation model didn’t come with the cool hipster hamsters either, but that didn’t make the boxy little SUV any less fun to drive. With that said, check out our full and detailed review below to learn more about the second-generation Kia Soul.
The Chicago Auto Show has officially arrived and Kia is getting things started off with a few milestone announcements; starting with the all-new 2015 Soul EV.
The Soul EV represents the first ever all-electric, zero-emissions vehicle from the Korean company on U.S. soil. On top of its electric propulsion system, the Kia EV was recognized by the Underwriters Laboratory (UL) for integrating more than 20 bio-friendly materials in the construction.
Kia is promising up to 100 miles of “real world” range out of its lithium battery and says that interior space is barely impacted by the addition of the addition of the electron storage.
Kia hopes to have the new Soul EV in dealerships by this fall with California, Oregon, New York, New Jersey and Maryland as the first markets. These regions were chosen for their relatively large EV infrastructures.
Has Kia finally created a stylish and practical EV that buyers are looking for?
Updated 09/11/2014: Kia revealed prices for the new Soul EV which is now available at dealers nationwide. The model will be offered in two trims: Base and Plus, with prices starting from $33,700 - not including federal tax rebate of $7,500.
Click past the jump to read more about the 2014 Kia Soul EV.
Do you remember the Tracks’ter Concept Kia unveiled at the 2012 Chicago Auto Show? Apparently it create such a buzz among customers that Kia decided to offer a special-edition Soul with elements inspired by the concept.
The new limited edition, which Kia dubbed the "Red Zone" Soul, is based on the 2014 Soul + and features a series of upgrades to the exterior and interior. The Red Zone is painted white combined with a number of red accents, just like the concept, and features an aggressively styled body kit.
The interior also offers a nice combination of black with red stitching and accents.
Under its hood, the Soul Red Zone comes with a 2.0-liter, gasoline direct injected (GDI) four-cylinder engine that delivers a total of 164 horsepower and mates to a six-speed automatic transmission.
The new Kia Soul Red Zone Edition goes on sale in the first quarter of 2014 and is limited to only 2,000 units.
Click past the jump to read more about Kia Soul Red Zone Edition.
Ever since its official launch, the Kia Soul has been one of the most active models at SEMA. Last year, Kia rolled into Las Vegas with a Soul lineup inspired by comic-book heroes, but this year, Kia prepared quite an impressive lineup of Souls with four of them drawing inspiration from the music world.
These four music-inspired Souls touched on different parts of the music world, as they featured a cutting-edge DJ station; a pro-sound-quality, plug-in-ready amplifier on wheels; and a load of memorabilia from all things music. This final model is the Soul ’’The Voice" and it was prepared by NBC as a tribute to the famous TV show.
According to its creator, this Soul "represents the sheer talent needed to perform in front of a live audience and millions at home." This model features a cool bright red exterior paint combined with a "The Voice logo" on the side, vinyl on the window portion and a cool "I Want You" logo illuminated in the lower grille.
Click past the jump to read more about the Kia Soul The Voice.
To commemorate the annual Vans Warped Tour, Kia and Popular Mechanics are tapping into their youthful and fun spirits to present a Kia Soul that defies explanation at the 2013 SEMA Auto Show.
The specially created crossover was designed and developed with the idea of taking to the road to enjoy the famous touring music and extreme sports festival. If there ever was a car that captures the idea and essence of the Vans Warped Tour, it’s this one.
Not only does the Soul carry a custom, albeit bombastic, paint finish that was inspired by the colors of the tour itself, Popular Mechanics and Kia decided to give it an eye-catching airbrush artwork detail, complete with references to the blending in of the music and action sports worlds. The windows of the Soul are all gone, and in their place are custom-built fiberglass body panels, each housing a pair of Infinity eight-inch speakers. Wonder how you can appreciate the outside world when you’re inside this vehicle?
But thoughtful musings like those are far from the objective of this Soul, as this specially-produced crossover has one objective in mind: to bring the spirit of the Vans Warped Tour to life inside a rolling set of wheels. A 50-inch flat-panel monitor has also been mounted atop the car with running footage from the tour itself so you never miss out on the experience of the festival.
Finally, a slide-out rear barbeque was also fitted into the this Soul, giving you the full music-inspired tailgating experience so you can enjoy the tour like nobody’s business.
Click past the jump to read more about the 2014 Kia Vans Warped Tour Soul after the jump
Museums are often times housed inside massive buildings; a lot of us know that.
Apparently, Kia is looking to reinvent the way museums are developed and with the help of RIDES Magazine, the Korean automaker has turned one of its Soul crossovers into an actual museum. Really, there are plenty of signature items inside this Soul that’ll make you consider foregoing that trip to Cleveland.
It’s a veritable music museum on wheels, filled with memorabilia from a variety of industry icons. There’s a guitar signed by Slash, a G-Unit sneaker signed by 50 Cent, a Jimi Hendrix gold album, and a signed John Legend microphone. All these items are displayed in Plexiglass enclosures — hand-built, by the way — in the Soul’s trunk, rear windows, and rear hatch insert.
If that’s not enough to truly identify this Soul as a true one-of-a-kind, the collaborators used gold and platinum records as the overarching influence of the crossover, highlighted by a PPG waterborne platinum silver paint, gold exhaust tips and a set of 20-inch anodized gold HRE 935 wheels.
Even the interior wasn’t spared from getting its own detailing. A custom black suede and leather interior are the highlighted and complemented nicely by gold diamond stitching and painted trims.
Click past the jump to read about the 2014 Kia Memorabilia Soul
So you have a Kia Soul that’s been turned into a museum; a Soul that has a DJ mixer on its roof; and a Soul that pays homage to The Voice. Wonder what else the company can think of, right?
Well, this collaboration between Kia and Popular Mechanics has the answer. Like its name suggests, the Amped Soul is all about bringing even more boom to the small crossover, specifically those ear-gasmic JBL speakers that somehow are strong enough to allow the actual Soul to sit on top of them.
We don’t know how the crossover is going to move with those speakers underneath it, but hey, those 22-inch Forgiato custom three-piece wheels are a sight in their own. Add that to the custom Pearl White paint finish and the blacked-out windows, and you have a Soul that would actually look like a decent option when you’re in the market for one.
Unfortunately, the Amped Soul is just a show car, albeit one that can make your ears bleed faster than the time it takes for you to throw on ear protection. A full-on JBL Pro Live surround equipment has been integrated into the rear-hinged doors, while LED ambient lighting on the interior and four 12-inch Infinity1 power subwoofers are responsible for only drawing a right mood to the cabin, but also putting on a speaker show on four wheels the likes of which you probably will never see again.
Click past the jump to read more about the 2014 Kia Amped Soul
The lineup of Kia Souls that rolled into the 2013 SEMA Auto Show are all musically inclined, including the DJ Booth Soul, which was transformed into what Kia describes as the "ultimate DJ booth on wheels"
With all five Soul models offering something totally unique, the DJ Booth Soul is the only that doesn’t have a roof. In place of the actual roof, Kia and RIDES magazine decided that it would be a good idea to install a pro-grade Pioneer CDJs and mixer. Don’t worry about trying to get comfortable in the back seat, because the rear seats were also taken out in favor of putting an actual custom diamond-plated stage.
Before we get too drawn into all the DJ paraphernalia added to this Soul, we should give due props to the purple and turquoise accents of the crossover, a two-color combination that was used to pay homage to its EDM and hip-hop influences. LED lighting, front and rear strobes, and speaker enclosures built into the lower grille are also part of the overall package, while 19-inch Rotiform BRU wheels wrapped in Continental tires round out the exterior upgrades.
In addition to the aforementioned stage inside the cabin of the Soul, the interior was also given a three-prong design touch that includes black leather, graphite suede and turquoise stitching, giving it a lounge-like feel that plays well into the whole motif of the program. A Maschine Mikro production studio was molded into the passenger-side dash, while Kia also added a Pioneer audio system that includes five amplifiers, three component speakers, two 10-inch and two 12-inch Champion Series subwoofers, and a sound bar housing four coaxial speakers, putting a resounding stamp on the DJ theme of this extraordinary Soul.
Click past the jump to read more about the Kia DJ Booth Soul
Rumors have been swirling about a possible all-electric Kia Soul crossover for quite some time now, and today our spy photographers caught the Soul EV testing on public roads for the first time.
Reports suggest that the electric Kia Soul will feature a battery pack that will ensure a driving range of 200 km (124 miles) on one single charge. The same rumors suggest that the Soul EV’s electric motor will afford the electric crossover a top speed of 87 mph and a sprint from 0 to 60 mph in under 12 seconds.
According to a report from Kia World, the Soul EV will have a global presence, as Kia will sell its upcoming EV in Europe, China and the U.S. The model will be put on sale in Europe in the first half of 2014 at a starting price of €27,500. We expect to see a price tag around $30K in the U.S. market.
Launched at the 2008 Paris Motor Show, the Kia Soul has soon become one of the best-sold models from Kia in the U.S. The model received its first facelift last year, and now the company decided to bring an all-new model in order to keep interest at top.
Even though the car is heavily camouflaged, it looks like the roofline is slightly lower on the new Soul and the body seems to be a little wider. These updates will offer the new Soul a more masculine appearance.
Other updates includes a typical Kia grille moved up a bit, bigger air intakes, plus redesigned headlamps that now look more square and it received an LED stripe on top. On the interior, it looks like the dashboard has also been redesigned.
Under the hood, you should expect the same engine lineup and transmissions as the one used in the new Kia Cee’d.
British customers will enjoy a new addition to their already very impressive Kia Soul Originals collection. The new addition, the Soul Shaker will be offered in both petrol and diesel engine variants and will carry a relatively low price.
The model sits above the "2" specification version and shares some high-tech features with other models in the Soul Originals range, including iPod and Bluetooth connectivity, cruise control and air conditioning.
When compared to other Soul models in the lineup, the new Shaker edition will be distinguished by an exclusive paintjob, a new set of alloy wheels, and premium interior in a new unique ’Houndstooth’ design.
Kia also paid intensive attention to the car’s safety level and equipped the new Shaker with technologies like electronic stability control, anti-lock brakes with electronic brake force distribution, vehicle stability management and hill-start assist control.
Hit the jump to ream more the 2013 Kia Soul Shaker.
While other automakers are taking the traditional route of developing tuning programs for a number of their models to be shown at the 2012 SEMA Auto Show, Kia is taking a route that touches the comic book geeks in all of us.
The Korean automaker is partnering with DC Entertainment to build a number of superhero-inspired vehicles in the former’s model line-up. We’ve already seen what they did with the "Batman" Optima and we’ve also been treated to a teaser photo of the "Flash" Forte Koup. Today, Kia dropped another one of their teasers involving the Soul crossover and the superhero it’s been dressed to feature: the Green Lantern.
We weren’t surprised that the Soul Green Lantern was finished with a two-tone green and black paint scheme and the green mirror-chrome tint on the windows because these are the colors of the Emerald Crusader. What was surprising about this car is that the two back doors have been welded shut to "streamline" the crossover’s appearance. Then, there are the green projector beam headlights, a feature that we admit we find pretty sick. Add the customized Green Lantern-logo fog lights in the widened front fascia, green LED lighting, and 18" deep-dish wheels with Green Lantern’s logo on the center and that completes the Soul’s exterior superhero makeover.
Inside, a custom rear cargo compartment features the Green Lantern power battery with his signature lantern logo etched into a clear panel displaying the superhero’s oath lit by LEDs. Over at the rear deck, there’s a video monitor that displays DC’s "We Can Be Heroes" promotional video. At the front, the car’s steering wheel and the front seats have been fitted with green and black leather and the Green Lantern logo prominently displayed and stitched into the seat backs.
Like the rest of its kind, the Soul "Green Lantern" Edition was built to raise awareness for the We Can Be Heroes campaign against hunger in the Horn of Africa, for which DC Entertainment is a huge advocate of.
Kia has officially confirmed today the launch of the new special edition Soul Red Rock. The model has been inspired by the beautiful rock formations found in the Southwest United States. The new model is now on sale at a starting price of just $20,600.
The model will be distinguished by a number of unique features designed to set it apart from other Soul variants. These particular elements will start with a Canyon exterior color and continue with a high-gloss black front fascia and mirror housings. The interior is adorned with exclusive black leather trim and brown cloth seats. Standard amenities include automatic climate control and heated front seats.
"The wildly popular Soul has been a game-changer for Kia since it arrived in 2009, and our series of special editions over the past three years have added individualism and exclusivity to an already fun and youthful vehicle," said Michael Sprague, vice president of marketing and communications, KMA. "Style and flair are key to Soul’s success, and the Red Rock Special Edition, which has plenty of both, will help drive sales into 2012."
The Chicago Auto Show is one of America’s biggest auto events, yet it doesn’t hold the same glamorous standards as that of its counterparts in Detroit, New York, and even Los Angeles.
That being said, a lot of automakers have used Chicago as the venue for their concept debuts and it’s no different this year as Kia prepares to roll out the Track’ster Concept.
The Tracks’ter Concept is being touted as "the ultimate performance" Soul that features an aggressive hatchback body with a low and aggressive bodykit. Looking at the Soul’s overall design, it should be easy to paint a picture of the Tracks’Ter as a concept that carries a far edgier look to coincide with the Korean automaker’s evolving design language, one that’s a far departure from the conservative approach the company used to be known for.
Performance details on the Tracks’ter Concept have yet to be announced, but considering what we’re looking at and how it’s being touted, we wouldn’t be surprised if it packs the same 1.6-liter four-cylinder powertrain that can be found under the hood of the Hyundai Veloster Turbo.
Whatever the case may be, we’re all looking forward to seeing the Kia Tracks’Ter Concept make its world debut in Chicago later this month.
Kia’s burgeoning quirky reputation is about to be taken to a whole new level at the coming SEMA Auto Show next month after announcing that they’re bringing six "sports-themed" projects to the world’s biggest aftermarket auto event.
We sincerely hope that we don’t see any rapping hamsters and from what we’ve been told, there won’t be any. Instead, the Korean automaker will be fielding a couple of custom-modded 2012 Kia Souls inspired by some of the world’s best athletes, including golf star Michelle Wie and NBA dynamo Blake Griffin.
In the case of the hotshot golfer, Kia dressed up the Soul - with the help of West Coast Customs - using a funky "So Blue" exterior paint scheme, the same colorful artwork she uses on her golf bags. In addition to that, the
Soul also carries a new set of 20" five-spoke wheels that incorporate her original artwork. Inside, the modifications include the golfer’s artwork and personal logo also that have been integrated into the Soul’s "Snow White" leather headrests. There’s also a baby blue painted dash and pink headliner and seating accents, completing the interior’s whimsical look. There’s also an artificial glass flooring and at the back, you’ll find a 26" LED TV monitor mounted into the rear hatch with a Microsoft X-Box 360 console and Microsoft Kinect system to play golf out of the back of the vehicle. Two of Wie’s tournament-used golf bags are also mounted behind the TV, which conceals the car’s eight-inch speakers and subwoofer.
UPDATE: 11/01/11: This review has been updated with official photos from Kia
In addition to the Kia Soul Hamster unveiled earlier, Kia has brought another concept from the 2010 SEMA Auto Show to production form: the Soul White Tiger Concept. This new special edition will join not only the Hamster, but also the Denim, Ignition, Shadow Dragon, and Ghost Souls. It will go on sale in late May 2011 at a starting price of $20,695.
The new Kia Soul White Tiger Special Edition will be distinguished by a bright white exterior with gray graphics, color-keyed bumpers, a sporty rear spoiler, 18" black alloy wheels, black fender exits, a rear bumper applique, and door alloy fuel. The interior was not left untouched as it received black leather seats, heated front seats, a leather steering wheel and shift knob, a smart key to press the start button, illuminated sill plates, automatic climate control, and front fog lamps.
It seems Kia is taking the Soul’s popularity to a whole new level with as many special edition models as the public can take. Haven’t they ever heard of too much of a good thing?
Kia’s highly popular ’Hamster’ campaign drew some rave reviews from a lot of people when it began airing a couple of years ago. It’s become so popular that Kia actually developed a special edition Soul late last year, which it previewed at SEMA last October.
What we didn’t know and what the Korean automaker recently announced is that they’re in the process of releasing a special edition Kia Soul called the ’Hamster Edition’ in the very near future. Details behind the special edition model have yet to be announced, but there have been whispers saying that the Hamster Edition will come with black exterior graphics, a rear spoiler, and a set of 18" alloy wheels outside while its interior will boast of a push-button ignition, automatic climate control, black leather seats, and special edition floor mats commemorating the car’s exclusivity.
It’s very rare that a commercial can be so popular that it leads to a special edition car being built to celebrate it. Kia’s "This or That" ads paved the way for the Soul Hamster Edition, proving that the auto industry won’t hesitate on riding a popular campaign and milking it for all its worth.
Note: Photos are of the 2010 Kia Soul Hamster Concept.
It didn’t take long for Kia to release a facelift version of the Soul, did it?
After only three model years, the Korean automaker has decided that their K-pop crossover needed a facelift, and so they gave it one, providing the 2012 Soul with all the styling, power, and fuel economy improvements needed to satisfy the vehicle’s growing number of fans.
While the car already looked the part of something eclectic, Kia went the subtle route with their changes, opting to give it improvements that are less about style than they were about substance. This substance is provided with a new 2.0-liter four-cylinder engine that produces 160 horsepower and 143 lb/ft of torque with an improved fuel economy rating of 27 mpg on the city and 33 mpg on the highway.
"The Soul crossover vehicle has always stood out from the crowd and was responsible for bringing new customers to the Kia brand and positioning the company for a series of record-breaking successes," said Michael Sprague, vice president of Marketing & Communications at Kia Motors America.
"With gas prices on the rise, this refresh adds even more style and fun-to-drive performance, while also improving fuel economy by 10 percent."
Details on the Kia Soul after the jump.
Johnson Controls may not be a name that’s familiar to a lot of you, but their products almost always end up staring us right in the face at times when we don’t even realize it.
As a supplier of interior technology, Johnson Controls holds a certain cache that not of us even realize. That’s why it was especially cool to see the company attend the Detroit Auto Show with a hollow shell of a Kia Soul with all their goodies dressed up in the interior.
Called the ie:3 Concept, the vehicle consists of Johnson Controls’ latest technological features that are designed to have three main benefits: delighting buyers, giving automakers an opportunity to be different from each other, and improving their own sustainability.
Among the features found on the ie:3 – ‘IE’ stands for Inspired Efficiency – include single-piece stamped seats that are ergonomically designed to save space. The company also has features new FaserTac seat pads made from natural fibers.
That’s only the beginning, too.
Hit the jump for more details on the Kia Soul ie:3 Concept.
Ever since its official launch, the Kia SOUL crossover has seen lots of special editions. And what’s one more added to the line-up? British customers will be able to opt for the SOUL Searcher edition starting January 4th. The special edition is priced at £16,965 OTR for the manual and £18,025 for the automatic one.
This special edition will be distinguished by light green metallic paintwork, a high quality cream and brown full leather interior, chrome front grille, chrome door handles, roof rails, black bezel headlights, front and rear mud flaps as well as 18-inch silver alloy wheels.
The list of standard equipment includes: an upgraded 8 speaker sound system (with subwoofer and external amplifier), Bluetooth and iPod connectivity ensure the Searcher has plenty to keep everyone on board satisfied at all times. For the driver a tilt and telescopic steering wheel with cruise control and steering wheel mounted audio controls means that everything is available at close hand.
Press release after the jump.
After the success of the Hamster advertisements, Kia has decided to take it to the next level and create a Soul after the legendary rapping critters. The Kia Soul Hamstar Concept is just a concept at this point, but we hope that it will go into production soon, as it actually looks pretty good.
The Hamstar Soul Concept will turn heads while rolling down the street because of its custom red and black color scheme, topped off by a “star” graphic with the signature Hamstar script logo on the bonnet. There will be off-black matte finish stripes on the vehicle’s sides that are reminiscent of vintage warm-up pants and, as odd as that might sound, it’s what Kia has stated.
The exterior is covered with black gloss and polished aluminum sport wheels. The all black interior includes red/black sport cloth seat materials with black chenille stars on the back of the head rests. There are also special floor mats with a Hamstar badge.
So, in the event you are one of those die-hard Hamstar fans, here’s your opportunity to show your love and dedication to the world. It’s kind of the equivalent of taping posters of Justin Bieber to your ride. Oh no, now we’re providing them with ideas?!
Hit the jump to read the press release.
Kia is offering up a snazzy Soul, called the White Tiger Concept, at the SEMA show in Las Vegas, Nevada. This version of the Soul will take a few cues from the gorgeous white tiger, as it will use white paint on the exterior with tiger themed graphics. This will contrast very well with the jet-black leather interior.
The exterior gets fog lamps, body colored bumpers, sport spoiler, black fender vents, rear bumper cat claw appliqué, alloy fuel door, and features white-finish 18-inch alloy wheels. This should make the Soul look more like a tiger than any other car on the road. Okay, so it’s no BMW M3 Tiger Edition, but you get the idea.
Inside, the White Tiger gets push-button start, black leather seating surfaces, and heated front seats. The Soul White Tiger will be arriving in Kia retail showrooms in the coming weeks, so if you want something that resembles a Tiger and is one of the best small cars on the road, go get yourself a Kia Soul White Tiger.
Hit the jump to read the press release.
Today, theKia Soul Flex, the first Korean vehicle that can run on ethanol, was released. It was specially designed for the Brazilian market where these flex-fuel models make up 85% of new car sales.
The vehicle uses a 1.6-liter four-cylinder motor that cranks out 128 horsepower and 119 pound-feet of torque. The car can manage a 44% fuel economy increase in fuel mileage over the gas version.
The Soul Flex will use a reinforced fuel pump, pillar cap, and fuel line. There will also be a gasoline assistance system that will aid engine ignition at low temperatures. In addition to all of this, the motor will use an adapted fuel injection and catalyst system. There will also be a new engine compression ratio.
The Kia Soul Flex will debut this month, with sales beginning early next year in Brazil. The company is also working on a Sportage Flex that should be unveiled at the end of next year.
There’s no question that Kia’s target market for the Soul crossover aren’t the daddy types that frequent golf clubs on a nice and warm Sunday morning. No, according to Kia, that’s not how they roll.
Instead, the Korea-based manufacturer has set its sights on a much younger market; the 20-somethings that are making their way up to the world to establish a name for themselves. And who better to epitomize this market than 20-year old golf sensation – and millionaire – Michelle Wie.
Nevermind that Wie is Korean herself, although Kia probably figured that having a local celebrity whose known worldwide to push and promote the Soul to her age group would be a great idea, but she is also one of the most recognized 20-year-olds in the world. Of course, it doesn’t hurt that she also has a strong influence as an endorser.
Needless to say, the Soul isn’t for the slacks-wearing, tucked-shirt hopping fathers with golf club memberships. It’s for the young, hip, and happening. That, after all, is how they roll.
It’s not really news, but it sure is heart warming in an odd sort of way. A very odd sort of way in fact because, as your heart is warming, your brain is telling you that very soon, your life might be in danger. It’s sort of like drinking whiskey. At this point you may be asking yourself, What are they talking about?"
A Korean woman, Cha Sa-soon, finally passed her driving test after the 960th try. The 69-year-old had to go through a 50-minute, 40-question test in order to pass. She had taken this test once a day since April 2005, but failed every time, until now.
When local news outlets got the story, it grabbed the attention of Hyundai-Kia. As a sort of graduation present, Kia gave the woman a brand-new Kia Soul. Persistence does pay off in the end. Just think, millions will now have to share the road with her and her new car. People would think that after 960 attempts, the woman would have a pretty good idea as to what to do - and what not to do - on the road. However we advise all of South Korea to buckle up, just in case.
The recall bug has hit Kia anew, with the Korean manufacturer announcing that there will be a recall of 24,000 2010 models of the Soul and around 11,200 2011 models of the Sorento because of a problematic electrical system discovered in both vehicles.
The models that are included in the recall are those built between September 7, 2009 and July 30, 2010. Yep, a little over a month ago.
The quick recall is a response Kia is doing after finding out that a number of the wiring harnesses that are being used in the Soul’s lighting speaker system and the Sorento’s interior accent illumination shouldn’t have passed the automaker’s quality control because they may not have been soldered properly.
Kia is making a pre-emptive strike on the matter because of the potential of a short-circuit that could eventually lead to the vehicles catching fire. And while no accidents have been reported, Kia is making sure that they nip the problem in the bud before it takes a turn for the worse.
According to Kia, dealerships will begin replacing the defective harnesses at no cost to the customer with the recall expected to commence no later than October.
Apparently the onslaught of special edition Kia Souls is not done yet. Kia has unveiled a new special editionSoul today called the Soul Echo. It will be available in Clear White or Quartz Black metallic. The white Echo features black 18" alloy wheels, black high-gloss door mirrors, and a corresponding black sports stripe. The black Echo features white 18" alloy wheels, white high-gloss door mirrors, and a sports stripe in white.
Inside, the new edition gets a full black leather interior and high-gloss black dashboard fascia that matches the black and white theme of the exterior of the car. It also features an uprated sound system with subwoofer, Bluetooth and iPod connectivity, and reversing sensors.</p.
The new Soul Echo will be offered with a choice of 1.6-liter petrol or 1.6-liter CRDi diesel engines and will be available with Electronic Stability Control (ESC), Electronic Brakeforce Distribution (EBD) and Traction Control (TC).
We’ll go ahead and add the Echo special edition to the list that includes the Shadow Dragon Soul, Ghost Soul, Ignition Soul, and Denim Soul, among others.
Press release after the jump.
The Kia Soul has sen its fair share of customizations. Even without the aid of tuning companies, Kia has released the Shadow Dragon Soul, Ghost Soul, Ignition Soul, and a few others. Now, a tuning company has decided they want to take a stab at the Kia Soul. Irmscher is usually known for its customization program for Opel models, but today the German tuner announced the first tuning kit for the Kia Soul. Called "Edition Irmscher 001", the tuning kit features a black and white exterior, large five-spoke custom rims, and a combination of black and red on the interior.
The exterior is painted in white combined with black mirror cases and roof and bumper inserts. The car sits on 18-inch alloy wheels. For the interior, customers will be able to choose between a range of leather finishes: a two tone upholstery for the seats (red quilted leather and black leather) and black-carbon-style leather on the steering wheel and gearbox.
The new Soul "Irmscher 001 Edition" is offered for any powerplant including a 126HP 1.6-liter petrol and a 128HP 1.6-liter diesel with a manual or automatic transmission, and trim levels.
We didn’t think that a pair of furry little rodents would spawn such a huge following, but apparently, they did. And due to popular demand, the Kia Hamsters are back promoting the new Kia Soul with an oddly entertaining rap asking us to choose between ’this’ or ’that’
’This’, of course, is pertaining to the 2010 Kia Soul whereas ’that’ pertains to a slew of household items that we honestly don’t know how they can be remotely connected to the Soul. Apparently for Kia, there is a link between their new crossover with, among other things, a washing machine, a cardboard box, and, yes, a toaster.
Apart from that, however, the commercial is beyond entertaining, especially when the Hamsters trade in their usual garb for pair of baggy sweats and over-sized hoodies, rapping their way out into the streets of New York City and telling everyone that choosing ’this’ over ’that’ is not so much the right choice as it is the only choice.
And oh, if you notice, the Hamsters are also wearing a clothing line called Hamstar, which, believe it or not, will be available at hamstarclothing.com. Talk about making the most out of a marketing campaign.
Press Release after the jump
Kia announced today the fourth and last special edition of the 2010 Soul (next to the Ignition Soul, Denim Soul and Shadow Dragon Soul). Are they serious with these names? The new Ghost Soul is on sale at a price of $19,490 which is the highest of the four special edition models that Kia has introduced. Needless to say, consumers will have to show Kia the money if they want to ride around in the spirited special edition.
The Kia Ghost Soul is based on a Soul+ model and will be distinguished by a body kit, moonroof, fog lights, black 18-inch alloy wheels with machined accents, a sport trim spoiler as well as the leather-wrapped steering wheel and shift knob. On the interior, it will get black leather-trimmed seats with seat warmers and metallic and chrome accents. It also comes with the Audio Upgrade Package (center speaker, subwoofer and external amplifier).
We think it’s safe to say we love all four models simply because the Kia Soul had us at toe-tapping, head-bobbing hamsters. They complete us.
Just a little much needed Jerry Maguire humor.
Press release after the jump.