Kia is staging the World Premiere of a new ‘green-performance’ concept car at Frankfurt. Called ‘eco_cee’d’, the new concept is a development of the Kia pro_cee’d hatchback and aims to achieve better fuel consumption, with fewer emissions – while still delivering a lively, spirited drive.

Based on a pro_cee’d fitted with a lively yet frugal Euro-5 compliant, 115 ps, 1.6-litre diesel engine, the new eco_cee’d concept has been designed to hugely enhance the ‘green’ potential of the standard model. A combination of small but significant modifications to the base vehicle result in much improved fuel consumption (just 3.9 litres/100km) and reduced CO2 emissions (just 104 g/km).

The impressive performance, fuel economy and emissions figures of the Eco-cee’d are largely the result of improved aerodynamics which bring the drag coefficient down to just Cd 0.29. To maximise the value of the aerodynamic and powertrain improvements, eco_cee’d is fitted with Kia’s new Idle Stop&Go and Regenerative Braking systems.

2007 Kia eco cee'd
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As a ‘green-performance’ concept car the Eco-cee’d demonstrates a part of Kia’s vision for the way ahead with future engine developments for next-generation environmentally friendly and fuel efficient production models – without losing sight of customer expectations for cars with a sporty design and fun-to-drive performance.

What do you think?
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  (364) posted on 03.17.2010

Looks like KIA have a giant killer on their hands. ISG, a 6 speed box, regenerative braking, and extensive wind tunnel testing, in what looks to be a great looking car. This sounds more European, than Korean. If this is priced competetively, it should sell. Well done for Kia.

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