After the success of the Hamster advertisements, Kia has decided to take it to the next level and create a Soul after the legendary rapping critters. The Kia Soul Hamstar Concept is just a concept at this point, but we hope that it will go into production soon, as it actually looks pretty good.

The Hamstar Soul Concept will turn heads while rolling down the street because of its custom red and black color scheme, topped off by a “star” graphic with the signature Hamstar script logo on the bonnet. There will be off-black matte finish stripes on the vehicle’s sides that are reminiscent of vintage warm-up pants and, as odd as that might sound, it’s what Kia has stated.

The exterior is covered with black gloss and polished aluminum sport wheels. The all black interior includes red/black sport cloth seat materials with black chenille stars on the back of the head rests. There are also special floor mats with a Hamstar badge.

So, in the event you are one of those die-hard Hamstar fans, here’s your opportunity to show your love and dedication to the world. It’s kind of the equivalent of taping posters of Justin Bieber to your ride. Oh no, now we’re providing them with ideas?!

Hit the jump to read the press release.

  • 2010 Kia Soul Hamstar Concept
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Press Release

Arriving at the gateway to the 2010-2011 auto show season, Kia Motors America (KMA) is ready to roll at the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas with a diverse and attention-grabbing lineup of concept and production-intent vehicles to further showcase Kia’s eye-catching new generation of vehicles. Additionally, following the success last year of its first road racing season in the U.S., including six top 10 finishes, KMA confirmed its plans to campaign the Kia Forte Koup in the GRAND-AM Continental Tire Sports Car Challenge in 2011, and unveiled the performance-inspired Kia Koup Type R Concept, built by Kinetic Motorsports. Amid the activity and DJ-spun tunes at KMA’s SEMA Show display (#10803), show goers also are privy to a sneak preview of two all-new Soul Special Edition concept vehicles developed with production intent, while KMA also has teamed with fashion and lifestyle magazine Antenna for the second consecutive year to create “The Duel,” two custom Sportage CUVs that demonstrate the playful and professional aspects of the vehicle with a closet full of style options.

“Customization makes up the fabric of the SEMA Show and Kia’s design-led brand transformation has paved the way for us to showcase clever, design-inspired vehicles that are production capable,” said Michael Sprague, vice president of marketing & communications, KMA. “Two more limited edition Soul vehicle concepts will artfully express the personalization options and fun available to consumers and tuners in the near future while our first year at the race track served as the inspiration for the exciting Koup Type R Concept.”
Soul White Tiger Concept

Building on the success and consumer interest in the four special edition Souls introduced over the past year, the Soul White Tiger Concept is a precursor to one of two all-new Soul special edition models planned for 2011. A combination of value, safety and technology with plentiful standard equipment, the 2011 Soul White Tiger takes design cues from this year’s Asian Lunar year animal — the Tiger — and dramatically combines an all-white exterior with one-of-a-kind tiger-themed graphics and a contrasting jet black leather interior.

Soul White Tiger Concept builds off of the Soul+ (plus) model with fog lamps, body colored bumpers, sport spoiler, black fender vents, rear bumper cat claw appliqué, alloy fuel door and features white-finish 18-inch alloy wheels to complete its expressive look. On the inside, the Soul White Tiger will captivate its passengers with its push-button start, black leather seating surfaces and heated front seats. A leather-wrapped steering wheel/shift knob and sport-styled floor mats with contrasting stitching and illuminated scuff plates add to the Soul White Tiger’s aggressive personality. The Soul White Tiger will be arriving in Kia retail showrooms in the coming weeks.
Soul Hamstar™ Concept

After three million views online and the launch of their own “Hamstar™” apparel line, the hip and music-loving hamsters from Kia’s award-winning Soul ad campaign are making their presence known at SEMA with a Molten Red Soul concept vehicle featuring custom Hamstar artwork and interior appointments. The Hamstar Soul Concept stands out from the crowd with its custom red and black color scheme, highlighted by a “star” graphic with the signature Hamstar script logo on the hood and off-black matte finish stripes on the urban passenger vehicle’s sides that are reminiscent of vintage warm-up pants. The exterior is dressed with black gloss and polished aluminum sport wheels for extra attitude and the all black interior includes red/black sport cloth seat materials with black chenille stars affixed to the back side of the front headrests. Special Hamstar sport floor mats and a rubberized Hamstar badge create an additional surprise design element.

A true game-changer for the Kia brand, the Soul was the first vehicle launched under KMA’s ongoing design-led transformation and kicked off the most aggressive new vehicle launch cycle in the automotive industry, which continues through 2011. The 2010 Soul has earned a trophy case full of prestigious awards and accolades since its launch, including earning a 2009 and 2010 “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS), being a recipient of the “Best Family Cars for 2010” designation by and Parents Magazine, recognized as “Best Hatchback of 2010” by, achieving 2009 “Top 10 Coolest New Cars Under $18,000” status from Kelley Blue Book’s, being named to the 2010 Ward’s AutoWorld “Interior of the Year” list, and being named one of the “Most Exciting Cars of 2010” by

What do you think?
Show Comments


  (498) posted on 03.9.2011

Honestly, Im so glad that Kia come up with a car like this. No wonder why the Soul is the second best selling car last year. But I do hope that they will upgrade the powertain.

  (444) posted on 01.9.2011

I am definitely not their target demographic but love the commercial. calling all the other rides appliances is terrific. If you get that and are looking for a car, you will want to check the car out.

  (427) posted on 01.9.2011

feel sorry for those 2 people who buy it and then try to sell it down the road. Although, probably still not as bad as that new electric lime green Mariner that Mercury began pushing this Fall.

  (417) posted on 12.2.2010

It makes sense for them to use the hamsters. Look at the zhu zhu pets they were such a success they ran out of them for christmas.

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