Looks like Kia is finally ready to jump into the electric car bandwagon. The Korean automaker used their hometown auto show, the Seoul Motor Show, to release their new electric car concept, the Naimo.

The name is taken from the Korean word ‘Ne-mo’, which translates to ‘square shape’ – not the fish, mind you. Just as the name suggests, the car’s overall look is square enough to look like a box of shoes. Having no B-pillars certainly helps in the boxy design.

Despite the number of ‘box’ connotations, the Naimo’s overall design was actually influenced by Asian Celadon-style pottery, which is meant to exude a design with contrasting shapes and designs. The Naimo’s asymmetrical design is evident in a number of features found in the concept, including the quirky, see-through roof, the lack of a distinguishable front bumper, the square-shaped LED headlamps, and the high-rising rear profile of the concept. Inside, Kia went a little more toned down – and nationalistic - with the design while still sticking with fancy features that are staples in concepts. The Korean automaker made use of Korean oak on the car’s floor and interior door panels and Korean “Han-ji” paper on the headlining.

The Naimo makes use of a Permanent Magnet Synchornous Motor, an electric motor that provides 109 horsepower and about 206 lb/ft f torque. These figures translate to a top speed of 93 mph and lithium-ion battery pack range of 124 miles on one charge. The car also has a quick re-charge system that should reach 80 percent capacity in a little less than half an hour.

  • 2011 Kia Naimo Concept
  • Year:
  • Make:
  • Engine:
    Permanent Magnet Synchornous Motor
  • Horsepower @ RPM:
    109 horsepower
  • Torque @ RPM:
    206 lb/ft f torque
  • Top Speed:
    93 mph
  • car segment:
  • body style:


Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (776) posted on 12.22.2011

It’s just the same with small cars that was already out in the market. I’m not really interested on this car. Sorry, but I don’t think that Korean cars are reliable in making cars.

  (336) posted on 10.19.2011

It looks so cute and unique on its platform and styling, and I must say that it is already looking great on its light body paint, and I hope that they would really put this on the market.

  (449) posted on 10.12.2011

It looks cute on its platform, but I’m kind of confused on its frond design. Anyway, I love the spacious interior of this Naimo concept, and the interior touch that they used on it was very appealing.

  (539) posted on 09.29.2011

Very rare design, the concept even make you think what the car really is. Its very unique ad different from the rest. Well in someways this is convenient and safe car too.

  (238) posted on 09.14.2011

Looks like Very similar to the Citroën C-Cactus concept. But i like the concept in the interiors from the seats, steering and the electric crossover utility vehicle.

  (419) posted on 05.18.2011

I definitely would agree. The whole concept kinda looks like a toy to some people. But I think Kia was able to pack in a lot of features into its space, making them overlook the cute design.

  (683) posted on 05.13.2011

This can be figuring out as the most creative and unique way of Korean’s automaker produced a car that appeared to be cute and smart car ever done, A box of shoes figures a very reliable concept, especially for young buyers. 

  (534) posted on 05.11.2011

Yeah, Its like the Ne-mo fish similarities that actually look alike. Funny thing it also creates some concept of model car that has the same outlook appearance.

  (398) posted on 05.5.2011

Well. Its pretty cool and a very unique concept of model cars, I definitely buy this car for good.

  (806) posted on 04.19.2011

No thanks! I would never buy this car. The styling is worse compare to Fiat 500! And electric cars are not working!

  (473) posted on 04.11.2011

I think it would be a good idea if Kia would use this one as a study, should they decide to build their own SUV. Certainly suit the company’s design principles well.

  (442) posted on 04.8.2011

Yeah, I w0uld agree with you that this one, it does look like a lot of the small cars that have been released lately. And it is actually more into the interior of the car rather than its technical development.

  (412) posted on 04.7.2011

Typically, its just the same with small cars that was already out in the market. I’m not really interested on this car. Sorry, but I don’t think that Korean cars are reliable in making cars.

  (313) posted on 04.7.2011

haha. Admittedly, i was thinking about the fish when i heard that the name was taken from the Korean word "Ne-mo"! Anyway, I want to read more about the detailing of this car, its kind of interesting!

  (692) posted on 04.7.2011

I didn’t notice it first, but the wheels on this one is actually rather good. They look kinda like clover leaves and complements the overall design of the car.

  (368) posted on 04.7.2011

Well, wherever they took inspiration from for this design, it doesn’t really matter. The work that they did on the concept is the one that matters here.

  (579) posted on 04.6.2011

Honestly, I don’t believe that Kia was inspired in the Asian Celadon-style pottery, that’s why the shape of this car is like that. It wasn’t that original, the Fiat 500 has the same shape also.

  (534) posted on 04.6.2011

Whatever they are doing with this one, I don’t really care. I am really loving the concept of this one, especially the way they did the interior.

  (612) posted on 04.6.2011

OK, I don’t get this one. Is this an SUV pretending to be a minivan or the other way around. But it actually does look good, hope it gets into production

  (25) posted on 04.5.2011

The Big blue earth looks like a square after seeing this. Alas, even the steering is a square. Quiet an unconventional design, but for a concept car, that runs on electricity, it is a good try.

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