It’s not exactly the Justice League swooping down to the 2012 SEMA Auto Show to save us from tyrannical custom vehicles, but these DC superhero-inspired Kia models are pretty cool in their own right.

As a joint collaboration between Kia, DC Entertainment, and West Coast Customs, the Kia Rio 5-Door was one of the models treated to a superhero make-over to promote DC’s "We Can Be Heroes" campaign. To no one’s surprise, the eco-friendly Rio became the ultimate alter-ego of DC’s resident environment guardian, Aquaman.

The Aquaman-inspired Rio 5-door received the hero’s famous gold, green, and orange exterior colors to go with a body kit that incredibly includes custom-fabricated fins. Body lighting across the exterior are also part of the program, as are Oracle LED wheel rings and a new set of 20" color-matched Asanti wheels wrapped in Continental tires.

Inside, the Aquaman theme continues with the reupholstered seats dressed in green leather with yellow and gold accents. Green suede was also used on the headliner while the back seats bear Aquaman’s logo stitched into it. Open up the trunk of the Rio and watch as it pops up like an underwater treasure chest where you’ll find Aquaman comic-book art with a polycast cutout and surrounded with Oracle LED lighting. Last, but certainly not least, a pair of 7" Rosen Entertainment monitors have also been installed, as well as a 12" subwoofer with two coaxial component speakers and amps.


Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (349) posted on 11.3.2012

besides children and gamers and maybe, some collectors, Idon’t know who would like this car...

  (397) posted on 11.3.2012

my God, and the interior is hideous ... Therefore the combination of green and yellow, those shades ... and if you add a little speed, I think we will need a vomit bag

  (341) posted on 11.3.2012

I understand that they want to stand out, especially with a car not extraordinary, but do not think this is a good strategy

  (349) posted on 11.3.2012

which was the inspiration? video games? cartoon? I do not know the name, but the interpretation seems to be at a very low level.

  (377) posted on 11.3.2012

I do not understand what is that stuff from the back? so colorful and busy ... no, definitely not....

  (397) posted on 11.3.2012

what I do not understand is why they spent money to do that? it is hideous

  (346) posted on 11.3.2012

oh, really? seems really ugly to me! honest! why they did that?!

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