Holy blasphemous basketballs, Bron-Bron! Yes, it’s true: NBA superstar LeBron James is officially selling Kias. Or designing them, anyway. That might seem like a bit of an odd combination, but fundamentally, Kia and new-money ballers like LeBron have a lot in common. From humble roots and reputations (both good and bad) mad on the mean streets, both have had their ups and downs. Both have made success almost overnight by taking their games to new levels, challenging the old guard and making a name for the new. Granted, only LeBron’s actually reached Hennessey Chalice status at this point — but Korea’s working hard to hitch their wagons to his platinum star.