Kia has brought a bold modified example of its yet to be launched, all-new K900 to the 2018 SEMA show in Las Vegas. The look of the vehicle has been transformed by DUB, a famous name on the aftermarket scene, specializing in big rims and other accessories. However, it seems somebody over at dub is stuck in the year 2002 because the way the car is modified could only be described as droll and old-fashioned by late-2018 standards. Sure, it stands out, but it may not necessarily attract the right kind of attention.

What makes the Kia K900 DUB Edition special

2019 Kia K900 DUB Edition
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What we can see in the photos provided is that it’s been finished in a striking shade of electric blue which even covers the grille surround and which has been carried over inside and applied to certain trim pieces on the steering wheel, dashboard, and door panels.

The DUB style, however, is mostly about the wheels, and this modified K900 rolls on big 24-inch rims that are finished in gloss black to match other gloss black exterior trim bits.

Other modifications include air-ride suspension, a customized infotainment system, and custom upholstery inside. There’s also a big subwoofer in the trunk.

In order for those big wheels to fit, the K900’s fenders have been flared, and from the back, it almost looks like it has a widebody kit on it.

One thing I need to point out about this tuned K900 is that it feels like a modified car from ten or more years ago. It’s just a bit pointless and silly on its oversized rims and finished in this striking lick of blue paint. People don’t really modify cars like this in late-2018, and both Kia and DUB should have known better.

2019 Kia K900 DUB Edition
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It’s not as bad as the tuned Stinger they showed alongside it on Kia’s SEMA stand, but it is certainly not a success story, which is a shame because the all-new K900 looks like a solid new entry in its segment and it would have deserved a better and more suitable presentation.

The 2019 K900 is an all-new model of Kia’s largest luxury car which adopts a sophisticated, understated look that I think is as good as the best Germany and Japan have to offer.

Kia has really managed to make it look expensive but not flashy and thanks to clever detailing and smart proportions, it’s actually quite pleasant to look at.
2019 Kia K900 DUB Edition
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There is more than a passing hint of Mercedes at the back, but it’s not overpowering, and unlike most Mercedes models, it actually has real exhaust tips sticking out through the bumper, and not those fake exhaust-like pieces of chrome trim. One thing’s certain - this generation K900 looks much better than the car it replaces, from whichever angle you look at it.

Inside, the difference and improvement over the previous model is even more obvious, and while again there are hints of inspiration from other manufacturers (Mercedes, Lexus, and Audi) it looks like a very pleasant place to sit, up there with the best of them (at least in the official press shots).

2019 Kia K900 DUB Edition
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One engine will be offered, a 3.3-liter V-6 twin-turbo that it shares with the Stinger GT, so it has 365 horsepower and 376 pound-feet (509 Nm) of torque to go with a standard eight-speed automatic gearbox complete with a fancy shift-by-wire selector.

The K900 should reach showrooms by the end of the year in two flavors (V6 Luxury and VIP Package), but pricing for either version has yet to be announced.

Further reading

2019 Kia K900 Exterior
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Read our full review on the 2019 Kia K900.

Andrei Nedelea
Andrei Nedelea
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