Steven Tyler Takes A Stinger Back In Time In Kia’s Super Bowl LII Commercial
We’re just a few days away from the Big Game, and the commercials are coming at us fast and furious. Earlier this week, we got a preview of Kia’s spot with a 30-second clip that showed a pair of Stingers lined up on an old, abandoned race track. Leaning up against one of the high-powered four-doors was Formula One and Indy 500 champ Emerson Fittipaldi, while inside the cabin of the other was a mystery celebrity sporting a big silver ring and two-tone nail polish. We speculated that the finger belonged to none other than Aerosmith frontman Steven Tyler, which turned out to be spot on.
In this new one-minute, 14-second update, Tyler slams the Stinger into reverse and performs a big smokey burnout. He continues to accelerate, lapping the abandoned race track faster and faster, until suddenly, he’s transported back the ’70s, complete with screaming bell-bottomed fans and a rejuvenated Tyler. It’s the classic Superman spin-back-in-time trick, and certainly speaks to the Stinger’s impressive power potential.
Look for the full 60-second ad spot to air in the third quarter of Super Bowl 52. Check out this latest update below.
As a reminder, the Kia Stinger GT is equipped with a twin-turbo 3.3-liter V-6 engine producing upwards of 365 horsepower. 60 mph arrives in 4.5 seconds.
Kia Previews Super Bowl Ad Spot Featuring Emerson Fittipaldi And A Pair Of Stingers
South Korean brand Hyundai is once again returning to the big game this February, dropping a 60-second ad spot during the third quarter of the 52nd Super Bowl between the Philadelphia Eagles and New England Patriots. The ad is set on an old abandoned race track, where we find a pair of Kia Stingers staged up for what we can only assume to be a race. Leaning up against one of the high-powered four-doors is none other than the mutton-chopped two-time Formula One and Indy 500 champion Emerson Fittipaldi. Meanwhile, in the other car, we have a mystery celebrity, who kicks over the Stinger’s twin-turbo 3.3-liter V-6 with a single, slender, be-ringed and nail polished finger.
Kia provides few cues as to who’s driving the other Stinger, merely stating the ad features “two eternally youthful legends who have logged seat time in some of the most powerful and exotic cars in the world.” Based on that description, plus the silver ring and two-tone nail polish, there’s really only one candidate here – Aerosmith lead singer Steven Tyler. It makes sense, considering Tyler’s previous rides have included such insane machines as the Hennessey Venom GT and Shelby Cobra, among others.
Either way, make sure to tune in on February 4th to see the entire 60-second ad spot. Something tells us that rubber will be burned.
As a reminder, the Kia Stinger GT produces 365 horsepower and can hit 60 mph in 4.5 seconds.
Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad
The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.
Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!
In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.
Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.
Kia is the first Automaker to Announce an Ad Campaign for 2018 Super Bowl
There are still a couple of months before Super Bowl LII kicks off and already Kia has announced that it will run an ad campaign for the ninth straight year. There are no details about the advertisement campaign as of yet, but Kia is known for going above and beyond for these campaigns and typically involves a celebrity or two. As an example, the brand has commissioned folks like Christopher Walken, Pierce Brosnan, and even Melissa McCarthy, among others. As such, you can assume that Kia will kick it up a notch again this year. After all, these Super Bowl ad campaign’s cost a small fortune and Kia doesn’t want its ninth year to be a dud.
With that in mind, Kia’s 2018 ad campaign will be overseen by Saad Chehab, the man who put together Chrysler’s “Born of Fire” ad a few years back with Eminem as the main star. With a man like that behind the ad, you can bet it’ll be good – he does have all the right connections, right? And, while there aren’t any details, Chehab seems to have the right idea:
“Kia doesn’t lack advertising success in the Super Bowl. It’s more now, how do you continue this great work that they’ve already done and start introducing additional customers to your brand that have not yet considered yet?”
The man has a point, don’t you think? What do you expect from this year’s Super Bowl ads? Let us know in the comments section below.
Melissa McCarthy Is Running Away From Something In Kia’s Super Bowl Teaser
Comedienne Melissa McCarthy is one of the funniest women in Hollywood these days, so if an automaker really wanted to make a comedic splash with its Super Bowl commercial, having McCarthy in the fold is a good way to get that done. Give credit then to Kia for understanding that because McCarthy is headlining Kia’s contribution to the NFL’s advertisement pot of gold where she will be joined by the the Niro, Kia’s latest offering into the hybrid market.
Obviously, the spectacle of Super Bowl commercials has gotten so big that 60-second ads are getting their own 15-second teasers now. That’s exactly the instance we see here as Kia’s trailer reveals nothing other than McCarthy, decked in full explorer/treasure hunter get-up, running away from something. We don’t know that “something” is at this point, but it could very well be a villainous, gas-guzzling rig of a machine like something you’d see in Mad Max. It does make sense for the Ghostbusters star to run for her life in the face of such an apocalyptic beast, only to find her savior in the form of the Kia Niro running to her aide like Gandalf in Lord of the Rings: The Return of the King.
Okay, that’s enough on the movie references, although the vagueness of the teaser did invite such measures. What’s important here is that Kia has created an aura of interest surrounding its Super Bowl LI commercial, which it says will air in the third quarter of the Big Game. The automaker further adds to the intrigue by describing the commercial as a "heroic and harrowing journey stretching from the polar ice caps to an arid desert.”
It’s hard to picture how that’s going to translate into a full 60-second ad but at least we’re looking forward to seeing it happen. That in itself makes this 15-second teaser starring Melissa McCarthy worth the money Kia spent to produce it.
Continue after the jump to read the full story.
Kia’s Super Bowl 50 Ad Gets An Assist From Christopher Walken
Just like it previewed a week ago, Kia’s Super Bowl 50 commercial revolves around Academy Award-winner Christopher Walken and a pair of socks, one of which is beige and the other being of the colorful variety. Actually, Richard also plays a part in it, as does the all-new Kia Optima, which is secretly the star of the ad.
The basic gist revolves around Richard, a well-meaning follow who just wanted to look for his beige socks. But, he got more than he bargained for when he walked in on Walken in his walk-in closet (how’s that for a tongue twister?) holding the pair of beige socks he was looking for. Instead of just giving the socks to Richard, Walken goes all philosophical, explaining the difference between the beige socks and the colorful one in his other hand. All this eventually ends up with Walken showing Richard the new Optima, labeling it the “world’s most exciting pair of socks, except it’s a mid-size sedan.”
The ad accomplishes a number of things, most notably Walken’s presence serving as an extra punch of excitement considering his status as a bonafide Hollywood A-lister. But more important that that, it also highlights the new Optima as a game-changer in the mid-sized sedan segment, offering what Kia Motors America (KMA) COO Michael Sprague describes as a “level of refinement and sophistication unlike anything else in the midsize segment.” Walken does a great job smashing home that point, even though the sock metaphor is rather curious at best.
Continue after the jump to read the full story.
Super Bowl 50: Christopher Walken Stars In Kia’s "Walken Closet" Commercial: Video
With Super Bowl 50 just eight days away, we’re slowly getting to see some teaser spots for some of the commercials that will air during the game. One of the first teasers that have arrived is Kia’s commercial, featuring legendary actor Christopher Walken. The title of the add is “Walken Closet” - nice pun there, Kia - and just as the title implies, it features a man who goes into his walk-in closet to look for his socks. The only problem is that he instead finds Walken, sitting like a boss in one of those Godfather-like chairs, holding the pair of socks the man was looking for.
Here’s the thing about this ad: there was no mention of Kia or any of its models in it other than at the end where we find out that the ad will be promoting the all-new Kia Optima. The company did say that part of the ad’s objective is to showcase the Optima as a “vibrant alternative for those determined not to blend in”. Considering how that walk-in closet is literally full of suits of the same colors, I’d venture a guess that the man in the ad is the anti-thesis of the kind of consumer Kia is targeting with the Optima.
In any event, the treatment of the teaser offers a unique way of teasing the ad without showing the actual car. It’s an age-old ad strategy mean to drive up the curiosity level a little bit higher and, for what it’s worth, it works. I personally want to see what the commercial is going to look like in full form. Oh, and that whole idea of Christopher Walken sitting inside a walk-in closet? That was pretty funny too.
Although we’re used to seeing him drive a super-secret Aston Martin or the occasional BMW, Pierce Brosnan’s latest on-screen adventure comes from behind the wheel of the 2016 Kia Sorento. Best known for his role as everyone’s favorite British spy, James Bond, Kia hired Brosnan to ironically poke fun at his own action-packed typecasting in Kia’s latest Super Bowl commercial, titled “Perfect Getaway.”
Ahead of this weekend’s game, Kia has released an extended version (72 seconds) of the commercial, although it will be whittled down to 60 seconds when it airs during the third quarter of the Super Bowl. Even if you don’t planning on watching the game (even for the commercials), you will surely see this Sorento commercial somewhere as part of a broader campaign titled "The Perfect Getaway Vehicle" that Kia will air on television, in cinemas, on social media and even in digital ads.
Brosnan might seem about as likely a pitchman for Kia as Matthew McConaughey does for Lincoln, but in the case of Kia’s latest Super Bowl commercial, that’s exactly the point. With a few exceptions, Brosnan tends to be in action movies where snipers, explosions and missile launchers replace real-world situations. He does get to use a little of his Bond charm, though.
“Perfect Gateway” was created by Kia’s ad agency, David&Goliath, which is also responsible for various other Kia spots recently including “Reunion” (highlighting the Cadenza) and “Apologize to You” with Blake Griffin and Jack McByer.
Click past the jump to read more about Kia’s Super Bowl XLIX commercial.
Super Bowl XLVIII ended with tears for some fans and with joy for others, and the tears were especially salty, considering the huge difference in score, as the Sehawks gave the Broncos quite a whooping 43-8. On a good note, at least there were some cool car commercials to enjoy during this total blowout.
Just like with the game, we had some winners and some looser. Commercials like Budweiser’s "Puppy Love" Jerry Seinfeld’s Reunion/Crackle received rave reviews and millions of views online, but we’re more interested in what happened in the automotive section.
Many consider Audi hit a home run with its "Doberhuahua" commercial, while Maserati’s "Strike" or Chevrolet’s "Romance" were total failures, but what do you think? In your opinion, which ad was the best this year?
In my humble opinion, I found Volkswagen’s "Wings" the funniest one of the year. As for the stinker of the year, I have to vote for Chevrolet’s "Romance" ad, as it seemed nearly pointless.
Click past the jump to see all of the Super Bowl XLVIII car ads.
Most of you know Laurence Fishburne for his great Morpheus role played in The Matrix trilogy. Well, he now returns with the same role in Kia’s latest "The Truth" ad prepared for this year’s Super Bowl.
In the ad, Fishburne presents a couple a Matrix-like option while tending the valet stand at an upscale restaurant: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”
Of course the couple chooses the red key, which leads to them cruising in a Kia latest K900 luxury sedan. From there is takes an off turn, as Fishburne singing "Nessun dorma" in the back seat of the K900. We’re not too sure what this has to do with the K900, but it is apparently Kia’s idea of what luxury sounds like.
A few days after releasing a teaser of their Super Bowl ad, Kia has officially unveiled their "Space Babies" commercial commercial. Now, we’ve seen some pretty interesting Super Bowl ads over the years, but this one by Kia for the Sorento is probably right up there as far as making you "aww...oh, wait, ok I get it!"
The ad starts off with a little boy asking his dad where babies come from. Dad, apparently caught off guard with the question, goes on a soliloquy about how babies come from a planet called Babylandia and come to Earth nine months later to meet their families. Fantastic storytelling, might we say.
Apparently, the son was a lot smarter than the dad gave him credit for and just as the little one was about to say where babies really come from, dear dad interrupts him by asking the Sorento’s sound-activated infotainment system to play a kiddie song.
At that point, you’re lost on what the connection of the story is to the SUV. That is until Kia rolls out their slogan that essentially says the Sorento has "an answer for everything".
It’ll make you snicker, but it’s certainly not on the level of Little Darth Vader. In any case, good job by Kia on this ad. Money well spent, we say.
It’s not a trailer for a new space-cadet movie, nor is it an ad for diapers. What it is, though, is a teaser of what Korean automaker Kia is planning for the Super Bowl.
We’re not quite sure what the direction Kia is taking with this one, but we do know that when it comes to the Super Bowl, all conventional thinking when it comes to commercials flies right out the window.
Kia’s theme this year is all about "Space Babies,” a concept that we still can’t wrap our heads around. That’s probably what the Korean automaker was hoping for in the first place, so we keep talking about the ad before its scheduled launch during the Super Bowl.
If that is indeed what they were going for, consider it a job well done. The sight of a baby boy in a space suit accompanied by baby animals in similar space suits in a sort of intergalactic version of Noah’s Ark has left us very perplexed. And the most confusing part; the commercial is set to promote the 2014 Kia Sorento.
Not sure how the SUV can be tied into this, but then again, the beauty of it all lies in the suspense.
Okay, so at first we thought Kia’s ad for this year’s SuperBowl was going to be the five-hour long video of Victoria’s Secret supermodel Adrianna Lima waving a checkered flag back and forth repeatedly. Fortunately, or unfortunately depending on how you look at it, Kia has another way of advertising during the biggest football game of the year.
Their true SuperBowl commercial is called "A Dream Car. For Real Life." It features a couple who are visited by a sandman who sprinkles a little special dust on them to make for a couple of fabulous dreams. He accidentally drops the entire man on the gentleman and his dream because Kia’s high-powered ad featuring the Optima. In this ad, the man cruises around in his Optima while getting an eyeful of Adrianna Lima, UFC fighter Chuck Lidell, and American heavy metal band Mötley Crüe, among other things. He performs the ultimate task however, when he rides into his wife’s perfect dream and rescues her from her dream man on the white horse.
If this commercial isn’t enough for you and you’re looking for a little more of the scantily clad Adrianna Lima, hit the jump. There, you’ll find five hours worth of some bare skin and flag waving.
Just how far would you go to drive the Kia Optima?
To give an idea just how criminally desirable Kia’s new mid-size sedan is, the Korean automaker’s new Super Bowl commercial features the car getting jacked multiple times by the most unlikely of people. Or in one case, the Greek God of the Sea.
From a policeman, to a terrorist, to Poseidon, to aliens, and finally the Mayan empire, the Kia Optima exchanges hands more times than a day spent in East L.A.
Apparently, everybody loves the Optima so much that they’d resort to underhanded tactics to have a chance to get behind the wheel of it. In the end, the Optima ends up in the hands of the Mayan empire, which would have been cool except that we seriously doubt if those people knew how to drive it.
There’s no question that Kia’s target market for the Soul crossover aren’t the daddy types that frequent golf clubs on a nice and warm Sunday morning. No, according to Kia, that’s not how they roll.
Instead, the Korea-based manufacturer has set its sights on a much younger market; the 20-somethings that are making their way up to the world to establish a name for themselves. And who better to epitomize this market than 20-year old golf sensation – and millionaire – Michelle Wie.
Nevermind that Wie is Korean herself, although Kia probably figured that having a local celebrity whose known worldwide to push and promote the Soul to her age group would be a great idea, but she is also one of the most recognized 20-year-olds in the world. Of course, it doesn’t hurt that she also has a strong influence as an endorser.
Needless to say, the Soul isn’t for the slacks-wearing, tucked-shirt hopping fathers with golf club memberships. It’s for the young, hip, and happening. That, after all, is how they roll.
We are sure we are not the only ones that resort to channel surfing when our favorite TV show becomes the victim of yet another commercial break, but we are also sure that no one was dumb enough to change the channel when the Kia Soul commercial came on the big screen. The commercial opens up in a quiet neighborhood featuring hammers commuting in their ever-revolving hamster wheels. As the run-of-the-mill hamsters truck along aimlessly on their circles of death, a bright red Kia Soul thumping to music by Marz featuring Pack and Mumiez comes rolling along. Inside, the hip, music-loving rodents are bobbing their heads and tapping their paws expressing just how cool they really are. With a quick, cool guy...umm cool hamster nod, the Soul rolls on its way to wherever the young, trendy hamsters are hanging out these days illustrating their “new way to roll”.
It is because of this hilarious commercial that Kia has won the “Automotive Ad of the Year” award from the Nielsen Automotive Advertising Awards event at the 2010 New York Auto Show. This is their fourth year doling at such awards and the winners are chosen by a panel of TV viewers who watch the programs and commercials in a non-controlled, natural environment and then answer survey questions about what they have seen.
"Truly effective advertising starts with a great creative idea," said Nielsen Automotive President Lois Miller. "When you combine that idea with a memorable and unique hook that grabs viewers’ attention, you are going to get the results that we saw from Kia this year."
Hit the jump to see Kia’s so-called competition as well as the press release.