Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad
The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.
Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!
In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.
Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.
When Smooching Becomes the Price you Pay to Own a Kia Optima
They say that desire drives people to fulfil their ambitions and while the saying itself is a little cheeky, it still rings true for a lot of people. No more was that on full display than in a recent competition hosted by Austin, Texas radio station 96.7 KISS FM, which partnered with a Kia dealership to create a contest that called for people to actually kiss a Kia Optima LX trim in the hopes of going home and winning the sedan.
The contest, appropriately called, “Kiss a Kia,” attracted a huge number of people, all of whom were told to actually kiss the Optima for as long as they can. Contestants were given one hour to kiss a certain part of the Optima before receiving 10-minute breaks to relax their lips. Then they moved to another part of the car and kissed that part for another hour, repeating the whole process for as long as their bodies could take. Really, all of this took place. Ultimately, seven people still stood after an intense 50-hour kissing marathon, proving that aforementioned quote true. Organizers eventually had to pick a winner from the seven people, choosing 30-year old Dilini Jayasuriya, who ended up driving home with the sedan. The six finishers who missed out on the car didn’t go home empty-handed either as they received a number of consolation prizes, not the least of which included tickets to Justin Timberlake and Bruno Mars concerts.
Continue after the jump to read the full story.
It’s not really news, but it sure is heart warming in an odd sort of way. A very odd sort of way in fact because, as your heart is warming, your brain is telling you that very soon, your life might be in danger. It’s sort of like drinking whiskey. At this point you may be asking yourself, What are they talking about?"
A Korean woman, Cha Sa-soon, finally passed her driving test after the 960th try. The 69-year-old had to go through a 50-minute, 40-question test in order to pass. She had taken this test once a day since April 2005, but failed every time, until now.
When local news outlets got the story, it grabbed the attention of Hyundai-Kia. As a sort of graduation present, Kia gave the woman a brand-new Kia Soul. Persistence does pay off in the end. Just think, millions will now have to share the road with her and her new car. People would think that after 960 attempts, the woman would have a pretty good idea as to what to do - and what not to do - on the road. However we advise all of South Korea to buckle up, just in case.
We are sure we are not the only ones that resort to channel surfing when our favorite TV show becomes the victim of yet another commercial break, but we are also sure that no one was dumb enough to change the channel when the Kia Soul commercial came on the big screen. The commercial opens up in a quiet neighborhood featuring hammers commuting in their ever-revolving hamster wheels. As the run-of-the-mill hamsters truck along aimlessly on their circles of death, a bright red Kia Soul thumping to music by Marz featuring Pack and Mumiez comes rolling along. Inside, the hip, music-loving rodents are bobbing their heads and tapping their paws expressing just how cool they really are. With a quick, cool guy...umm cool hamster nod, the Soul rolls on its way to wherever the young, trendy hamsters are hanging out these days illustrating their “new way to roll”.
It is because of this hilarious commercial that Kia has won the “Automotive Ad of the Year” award from the Nielsen Automotive Advertising Awards event at the 2010 New York Auto Show. This is their fourth year doling at such awards and the winners are chosen by a panel of TV viewers who watch the programs and commercials in a non-controlled, natural environment and then answer survey questions about what they have seen.
"Truly effective advertising starts with a great creative idea," said Nielsen Automotive President Lois Miller. "When you combine that idea with a memorable and unique hook that grabs viewers’ attention, you are going to get the results that we saw from Kia this year."
Hit the jump to see Kia’s so-called competition as well as the press release.
Looks like the 2010 Kia Forte is hungry for competition.
It’s not hard to agree that the Forte is a much nicer looking car than the Spectra it will replace, but it may be setting its sights too high. Then again, it would be funny if they aired this commercial in the U.S. Then owners could get license plates like "I8ABNTLY".