Kia is the first Automaker to Announce an Ad Campaign for 2018 Super Bowl
There are still a couple of months before Super Bowl LII kicks off and already Kia has announced that it will run an ad campaign for the ninth straight year. There are no details about the advertisement campaign as of yet, but Kia is known for going above and beyond for these campaigns and typically involves a celebrity or two. As an example, the brand has commissioned folks like Christopher Walken, Pierce Brosnan, and even Melissa McCarthy, among others. As such, you can assume that Kia will kick it up a notch again this year. After all, these Super Bowl ad campaign’s cost a small fortune and Kia doesn’t want its ninth year to be a dud.
With that in mind, Kia’s 2018 ad campaign will be overseen by Saad Chehab, the man who put together Chrysler’s “Born of Fire” ad a few years back with Eminem as the main star. With a man like that behind the ad, you can bet it’ll be good – he does have all the right connections, right? And, while there aren’t any details, Chehab seems to have the right idea:
“Kia doesn’t lack advertising success in the Super Bowl. It’s more now, how do you continue this great work that they’ve already done and start introducing additional customers to your brand that have not yet considered yet?”
The man has a point, don’t you think? What do you expect from this year’s Super Bowl ads? Let us know in the comments section below.
Updated Kia Sorento Unveiled in L.A. with New Features; Diesel Engine Confirmed
Introduced in 2014 with a brand-new design language and the company’s latest tech, the third-generation Kia Sorento posted solid sales in its first three years on the market, which more than 100,000 units delivered per year in the United States. But the SUV has yet to surpass second-gen model sales from 2011 and 2012, and Kia is trying to fix that with a comprehensive mid-cycle facelift. Unveiled at the 2017 Los Angeles Auto Show, the revised Sorento gained notable changes inside and out, as well as under the hood.
Design-wise, changes are subtle but significant for a facelift. The grille has a new mesh with larger, horizontal inserts, while the headlamps sport a new configuration with three separate lights and LED strips at the bottom. The fog lamps have also been revised for upper trims, while the lower intake is slightly wider. Around back we can find revised taillights and a new bumper with a fake vent and chrome trim for the side intakes.
There’s more to talk about inside the cabin, where Kia added a new steering wheel, new shifter knob, and revised air vents. The seven-inch infotainment display with Android Auto and Apple CarPlay are standard, as is the seven-seat configuration. The Advanced Driver Assistance Systems (ADAS) package, which adds automatic braking, adaptive cruise control, blind-spot and rear cross-traffic warning, driver inattention warning, and lane-keeping assist, is now standard on the EX, SX, and SX-L trims. The range-topping SX and SX-L models can be had with Mahogany and Terracotta Nappa leather. Kia also introduced optional wireless smartphone charging and a 10-speaker Harman Kardon with Clari-Fi.
Under the hood, the Sorento lost one of its three engines. Kia decided to discontinue the turbocharged, 2.0-liter four-cylinder engine, mostly due to poor fuel economy figures compared to the V-6. The engine wasn’t powerful enough for the seven-seat configuration anyway. The remaining 2.4-liter four-cylinder and 3.3-liter V-6 carry over unchanged. However, while the four-banger uses the same six-speed automatic transmission, the V-6 gained a new eight-speed. The Korean brand confirmed that the Sorento will get a diesel mill, but decline to provide additional information.
The revised SUV goes on sale in 2018 for the 2019 model year.
2018 Kia Stinger
When Korean manufacturers like Hyundai and Kia came to the U.S., they were fighting an uphill battle against American, Japanese, and German cars that were often regarded as having nicer materials and better build quality, among other things. Fast forward to today, and Hyundai has spawned its own performance/luxury brand called Genesis and Kia has finally jumped on the bandwagon with a premium and performance-based fastback that is derived from the GT Concept. Going by the name Stinger, it’s set to bring some insanely stiff competition to German rivals like the BMW 4 Series Gran Coupe and the Audi A5 Sportback, among others. At Launch, it will be available with a 255-horsepower four-banger or a 3.3-liter, Biturbo, V-6 with some 365 ponies on tap. But, that’s not all. It’s extremely spacious with a longer wheelbase than that of other competitors like the Lexus GS, and even the Infinity Q50 while the chassis itself is composed of 55 percent high-strength steel for superior stiffness and excellent ride handling. Inside, it offers high levels of comfort and an absolutely striking design with technology that rivals that of high-end models way outside the Stingers expected price range.
Those two engines I just mentioned, well there’s already word of a diesel powertrain being available for European customers. And, while it hasn’t been officially planned or confirmed, interviews with Albert Beirmann – the Executive VP of Vehicle Testing and High-Performance Development for Kia – has said that there have been talks of electrification, a move that could pit the Stinger against the likes of the Tesla Model 3 or even the Model S, depending on how much electric muscle Kia can come up with. Beyond that, the Stinger is said to be able to handle much more power than that offered by that Biturbo 3.3-liter, so an even brighter future could be on the horizon for Kia’s new halo car.
But, I’m getting a little ahead of myself as we already have a lot to talk about, and the Stinger isn’t scheduled to hit showrooms until later on in 2017. So, grab a beverage and join me farther down the page to see what the Stinger will offer when the order books officially open.
Update 11/16/2017: Kia has announced pricing for the 2018 Kia Stinger just weeks before it rolls into dealers. Pricing starts at an exceptionally low $31,900, nearly $10,000 less than its main competition. Check out the pricing section below to learn all about it.
Continue reading to learn more about the 2018 Kia GT.
2020 Kia Stinger Coupe
Kia shocked a lot of people when it pulled the sheet off the Kia Stinger earlier this year, and things only got better once folks got a chance to sit down in the most comfortable vehicle Kia has ever built. Offered here in the U.S. with a 255-horsepower four-cylinder or a 365-horsepower V-6, the newest four-door on the block is set to compete against models like the BMW 4 Series, the Audi A5 Sportback, and even models like the Lexus GS or Infiniti Q50. But, what if Kia didn’t stop there? What if it wanted to take on the two-door segment too? Well, there’s no reason at all that it shouldn’t, and we decided to give Kia a head start by designing our own take on what a Kia Stinger Coupe would look like.
When the Stinger we all know and lust for (that’s weird to say about anything with a Kia badge, right?) has four doors, our coupe has an extended front door and a large chunk of rear quarter glass that hints toward the best passenger room of any two-door currently on the market. Plus, it retains that rear hatch and sharp roofline that makes the four-door model so attractive. With that said, let’s take a closer look at this rendering and discuss some of the finer details before Kia decides to steal our idea and run with it.
Continue reading to learn more about the upcoming Kia Stinger Coupe.
2017 Kia Cadenza
When Kia brought its resident full-sized sedan, the Kia Cadenza, to the U.S. market, we were pretty impressed by the car’s quality and design. It’s only been a few years since then, and Kia has impressed us even further with the redesigned, second-generation model. On the outside, the new sedan as a single contour line that runs the full length of the car and a more couple-like profile compared to the outgoing model. The grille takes on a new interpretation of the “Tiger Nose” design language, and the car has an overall look of simplicity and elegance. Inside, the redesign includes a new instrument cluster, lowered driver’s seat, a more upscale feel, and some new technology to bring it in line with the full sized market. The same engine from the last generation model carries over, but it has been detuned to offer a little less power and better fuel economy.
Competing against models like the BMW 5 Series and the Chrysler 300, Kia had to keep up. The fact that Kia is even competing with more luxurious brands like BMW and Chrysler is still pretty crazy, but the redesign imposed on the Cadenza for 2016 shows that Kia is surely up to the task. But you don’t have to take my word for it – take a look at our thorough review below to learn about all the fine details for yourself. It isn’t a car you want to overlook if you’re in the market for a new and somewhat sporty sedan.
Updated 03/24/2016: Kia unveiled the revised Cadenza at the 2016 New York Auto Show.
Continue reading to find out more about the 2017 Kia Cadenza.
At the 2013 Los Angeles Auto Show, Kia unveiled its new, rear-wheel-drive flagship. Aimed at German luxury vehicles such as the BMW 7 Series, the sedan went on sale in the first quarter of 2014.
The K900 rides on the same platform as the Hyundai Equus, from which it also borrowed the powerful, 5.0-liter, V-8 engine that hooks up to an eight-speed transmission with three driving modes: Eco, Normal and Sport.
According to the company, the K900 "is the next logical progression for Kia. It demonstrates what Kia is capable of and will help redefine what the Kia brand stands for." The flagship went on sale just in time to celebrate Kia’s 20th anniversary on the U.S. market.
Updated 11/25/2015: Kia announced details on the 2016 K900 - a model that adds a new V-6 engine. Unlike the 2015 model year, the 2016 K900 will be offered in three trim levels: V6 Premium, V6 Luxury and V8 Luxury, with prices ranging from $49,000 to $61,900.
Continue reading to learn more about the Kia K900.
"Holy blasphemous basketballs, Bron-Bron!" Those were words I wrote two months ago, when LeBron James first began teasing pictures of his special King James Edition Kia K900 on his Facebook page. Now, two pieces of good news. First: They’re finally selling the King James Kia! Even better news: There’s only one of them. Thank GOD!
Kia is the new kid on the big-money block — and who defines nouveau riche like a professional baller? Kia enlisted LeBron as its "luxury ambassador" sometime back. That might seems like a bit of an odd fit, but Kia has been sponsoring the NBA’s Most Valuable Player award for some time now. Primarily because it’s the NBA, and everything has to sponsored.
In an effort to convince the world that Kia’s 2013 MVP Award winner drives a Kia, the company built LeBron a full custom K900 that at the time was presumed to have been a dry run for production. It wasn’t. The King James Edition K900 remains a one-off destined for the auction block, to be sold for a fairly righteous cause.
Continue reading to learn more about the Kia K900 "King James Edition".
It’s been almost four years since the Kia GT Concept was unveiled at the Frankfurt Motor Show, but the rear-drive, coupe-like sedan is back in the news again. Drive.com.au sat down with Orth Hedrick, Kia’s head of product planning in the U.S., who said that a production version of the concept car is in the works and there is “an announcement coming soon” on the matter.
A good indication of this is the fact that Kia just recently unveiled the Kia Novo Concept at the Seoul Motor Show, which has the same fastback shape as the Kia GT, but a more production-ready front-end design. This new concept is powered by a 1.6-liter turbocharged and direct-injected four-cylinder, while the Kia GT Concept had a turbocharged 3.3-liter V-6 rated at 390 horsepower.
On the flip side, coupe fans don’t have as much cheery news to rejoice over. Hedrick goes on to say that the 2014 Kia GT Stinger is still under consideration, but such a dedicated coupe isn’t likely to make it to make it to production. This car would have been a perfect rival for the Scion FR-S and Hyundai Genesis Coupe, but as Hedrick points out, the popularity of such cars fades fast.
Continue reading to learn more about the 2011 Kia GT Concept and the 2014 Kia GT4 Stinger Concept.
Holy blasphemous basketballs, Bron-Bron! Yes, it’s true: NBA superstar LeBron James is officially selling Kias. Or designing them, anyway. That might seem like a bit of an odd combination, but fundamentally, Kia and new-money ballers like LeBron have a lot in common. From humble roots and reputations (both good and bad) mad on the mean streets, both have had their ups and downs. Both have made success almost overnight by taking their games to new levels, challenging the old guard and making a name for the new. Granted, only LeBron’s actually reached Hennessey Chalice status at this point — but Korea’s working hard to hitch their wagons to his platinum star.
Click past the jump to read more about the 2015 Kia K900 King James Edition.
Since making its debut at the 2011 Frankfurt Motor Show, the Kia GT Concept has been largely kept under the covers by the Korean automaker. After three years, we finally heard in October 2014 that Kia’s actually planning to build a production model based on the GT. Well, here’s more good news. Motoring Australia is now reporting that development of the production GT is progressing to the point that it could be launched by 2018.
Kia Vice President of Overseas Marketing Soon-Nam Lee told the Australian auto site that positive feedback from auto scribes has given Kia the validation it needs to turn the concept over to its research and development department and see what it can do with a planned production version.
Lee pointed out that Kia has big plans for the GT Concept, especially in the U.S., where the Korean automaker is looking to consolidate its luxury image. To do that, Lee said it’s incumbent upon Kia’s R&D team to develop a production model that will have, among other things, a more powerful engine than the 3.3-liter, V-6 engine fitted into the concept.
It’s interesting that Lee would say that since the V-6 already packs 390 horsepower and 394 pound-feet of torque. But in order to compete in the premium luxury sedan segment currently inhabited by the Audi A7, the Porsche Panamera, and the BMW 5 Series Gran Turismo, Kia needs to bump up the GT’s performance numbers. A previous report hinted that the GT could use the company’s 5.0-liter, ‘Tau’ V-8 engine, but there’s sentiment within Kia to develop the GT with a different architecture with the K900, hence the idea to steer clear from the admittedly aging Tau V-8.
It’s still anyone’s guess what kind of engine Kia’s R&D department will use on the production GT, but if we’re guessing on one, we wouldn’t rule out a bigger V-6 than the one the concept had.
Click past the jump to read more about the Kia GT Concept
If you were to build a track car, the $60,000 Kia K900 might not be the first thing you would pick as a starting point, but humans have certainly done crazier things. The Kia High-Performance K900 is a sportier take on the K900 luxury sedan — the most opulent and cosseting car Kia has ever built by a long shot. Kia envisions the High-Performance K900 as the perfect transport for ferrying racing drivers and autocratic race team managers between race tracks and the nearest five-star hotel. It’s possibly the narrowest market segment ever targeted, but we’re sure a sportier K900 could find interest elsewhere — particle physicists who play croquet, perhaps.
The High-Performance K900 features some pretty dramatic changes over the K900s you would find on the showroom floor. First, and most obvious, is the new one-off body kit that features some racy-looking carbon-fiber inserts. Gigantic gloss-black 21-inch wheels are mounted at each corner with some pretty serious multi-piston brakes peering from behind. Fortunately, it’s not just about the looks. The beefed-up K900 also benefits from forced induction, with the 5.0-liter V-8 taken to an unprecedented level of power for the Korean automaker. Check out the full details after the jump.
Click past the jump to read more about the Kia K900.