7 Things a Kia Pickup Truck Needs to Succeed In America
So, Kia’s looking into entering the pickup truck market. It’s not exactly ground-breaking news, but it remains interesting for the simple reason that the Korean automaker has never even come close to sniffing this segment in the years that it’s been around. But times have changed and so have consumer preferences. Pickup trucks — compact, midsize, heavy-duty — are growing in popularity once again and Kia wants a piece of the action. No less than the company’s chief operating officer and executive vice president at Kia Motors America, Michael Cole, admitted that at the 2019 New York Auto Show in a conversation with Motor Trend. Cole believes that “there’s enough opportunity” in the pickup market for Kia. More importantly, Kia’s already started the process to put a pickup into production. So, this is happening. But just because it’s happening, it doesn’t mean that Kia’s got it all figured out. The automaker is a neophyte in the pickup truck market, and if it hopes to succeed in this segment, specifically in the U.S. market, it needs to make sure that it knows and understands what it’s getting itself into.
2016 Chicago Auto Show – Best And Worst In Show
The gates are open at the 2016 Chicago Auto Show, and with those pesky journalists finally out of the way, the public can now enjoy all the vehicular goodness that North America’s “largest” auto show can muster. Special editions, refreshes, and brand-new models all dropped cover this year, with crossovers and SUVs served up as the main course, and new sedans and sports cars added as a tasty side dish. Picking winners and losers here is not exactly easy, but hey, this isn’t some elementary school talent show. Time to be ruthless.
There were a few clear standouts for Best In Show right from the start, but cutthroat competition to fill the remaining slots quickly followed. Picking vehicles for Worst In Show was also pretty tricky, but that’s why they pay me the big bucks.
So, without further ado…
Continue reading for the Best and Worst In Show at CAS 2016.
Every fall, dozens of journalists from all over Texas and around the country gather to compare, test, and crown the winner of the “Truck of Texas” competition. It’s a coveted award from the Texas Auto Writers Association that signifies Texas’ collective approval of a truck. And not only are trucks involved, awards go out for the SUV and CUV of Texas.
I already touched on the topic in the preview piece, but awards are also given to the winner in each vehicle category and for various things like “best connectivity” and “best powertrain.”
This year’s competition was fierce. There were 84 vehicles present from 21 automakers entered into 17 different categories. Evaluating the field were 69 TAWA members comprised of journalists and social media influencers.
So let’s get down to the results. Keep reading for the full breakdown.
Continue reading for the results of the 2015 TAWA Truck Rodeo
I’ve already given the introduction to how much Texans love their trucks and how every year the Texas Auto Writers Association gathers to crown the winner; the coveted “Truck of Texas” award. Now let’s get down to some results.
Besides the main award, there were 17 other categories that each of the 75 vehicles fell into. These consisted of titles like “Midsized Crossover Utility Vehicles” and “Luxury Pickup Trucks.” Awards were also given for best connectivity, best powertrain, and best technology.
Each vehicle was subjected to a battery of tests that measured its ability to perform its intended function, whether that be towing, going off road, surrounding its occupants in luxury, or proving a great all-round family hauler. The vehicles were all competing within their respective category for the win.
So which truck, SUV, or crossover took home the Truck of Texas award? Continue reading to find out.
Not much goes together quite like Texas and trucks. It’s the U.S.’ largest truck market by a long shot and it’s plain to see as you peruse any given parking lot. Texans love their trucks. That’s why the Texas Auto Writers Association crowns a Truck of Texas winner every year after an extensive evaluation process.
As a member of TAWA, I spent the better part of a week in the dusty hills outside San Antonio testing 75 contenders vying for the prized top spot. Eighteen automakers from around the world were in attendance, the majority bringing more than a handful of vehicles.
Ground zero for testing was the famed Knibbe Ranch, with hundreds of acres of sprawling across the Lonestar state. Muddy creek crossings and rocky hill climbs, combined with twisty country roads and newly paved highways provided the test beds. Those trucks, SUVs and crossovers brave enough to tackle the off-road section were subjected to rock-strewn dirt roads that punished suspension parts and underbody skidplates. More road-biased crossovers were thrown around narrow roads and up steep hills. The new pavement along the Texas highway was still covered in loose asphalt with orange caution cones proving a tempting (yet highly illegal) slalom course. Thankfully no one attempted that obstacle.
The 60 journalists judging the event had a huge decision to make. What truck, SUV or crossover would be crowned the Truck of Texas? Well, you’ll just have to stay tuned to find out. We’ll announce the top winner and the winners of sub-categories on Wednesday.
Click past the jump for a full photo gallery