Kia absolutely blew our minds when it pulled the sheet off of the Stinger, and it did so at it put the Germans in check. Fast forward from that moment and the Stinger is alive and well, and it’s priced lower than all of its German competition. It’s a beautiful performance sedan, with plenty of power, tons of comfort and technology, and room to grow in the future if Kia’s up to it. It’s not as unattainable as a Ferrari, Lamborghini, or Maserati is for most of us but it’s beautiful nonetheless, so we’ve decided that it’s worthy of that wallpaper treatment and have handpicked a few just for you. Go ahead and download one of five ;)
Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad
The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.
Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!
In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.
Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.
Don’t Expect A Hardcore Version Of The Kia Stinger For The Time Being
The Kia Stinger GT caused quite a stir when it made its debut at the 2017 Detroit Auto Show. Not only did it usher in a new era of Kia performance models, but it also made it known that Kia’s all set to compete in a premiumsedan market currently dominated by the likes of Audi, BMW, and Mercedes-Benz. It’s no surprise, then, that soon after the Stinger GT broke cover, the rumor mill was inundated with an insinuation that a “hotter” version could be in the works. A Stinger “GT-R,” as folks christened it. Well, according to no less than Albert Biermann himself – he’s the head of Kia’s high-performance division – a more powerful version of the Stinger GT is possible; it just won’t happen anytime soon.
As deflating as it sounds, Kia did offer a pretty sound explanation as to why it’s holding off on a more hardcore version of the Stinger GT. According to Biermann, the focus at this moment is to make sure that the Stinger GT is successful. Launching the car (it’s expected to arrive in the U.S. later this year) is the first step. From there, the company is intent on gauging the kind of customers it gets and understanding what these customers are looking for in terms of a more performance-oriented version of the model. It’s an approach that wouldn’t make sense if it was BMW, which already knows what its customers want. But this is Kia, a company that’s technically diving into these waters for the first time. As Biermann told Motoring Australia, entry into this premium market is something Kia needs to do “carefully.”
Continue after the jump to read the full story.