A few days after releasing a teaser of their Super Bowl ad, Kia has officially unveiled their "Space Babies" commercial commercial. Now, we’ve seen some pretty interesting Super Bowl ads over the years, but this one by Kia for the Sorento is probably right up there as far as making you "aww...oh, wait, ok I get it!"
The ad starts off with a little boy asking his dad where babies come from. Dad, apparently caught off guard with the question, goes on a soliloquy about how babies come from a planet called Babylandia and come to Earth nine months later to meet their families. Fantastic storytelling, might we say.
Apparently, the son was a lot smarter than the dad gave him credit for and just as the little one was about to say where babies really come from, dear dad interrupts him by asking the Sorento’s sound-activated infotainment system to play a kiddie song.
At that point, you’re lost on what the connection of the story is to the SUV. That is until Kia rolls out their slogan that essentially says the Sorento has "an answer for everything".
It’ll make you snicker, but it’s certainly not on the level of Little Darth Vader. In any case, good job by Kia on this ad. Money well spent, we say.
It’s not a trailer for a new space-cadet movie, nor is it an ad for diapers. What it is, though, is a teaser of what Korean automaker Kia is planning for the Super Bowl.
We’re not quite sure what the direction Kia is taking with this one, but we do know that when it comes to the Super Bowl, all conventional thinking when it comes to commercials flies right out the window.
Kia’s theme this year is all about "Space Babies,” a concept that we still can’t wrap our heads around. That’s probably what the Korean automaker was hoping for in the first place, so we keep talking about the ad before its scheduled launch during the Super Bowl.
If that is indeed what they were going for, consider it a job well done. The sight of a baby boy in a space suit accompanied by baby animals in similar space suits in a sort of intergalactic version of Noah’s Ark has left us very perplexed. And the most confusing part; the commercial is set to promote the 2014 Kia Sorento.
Not sure how the SUV can be tied into this, but then again, the beauty of it all lies in the suspense.
Okay, so at first we thought Kia’s ad for this year’s SuperBowl was going to be the five-hour long video of Victoria’s Secret supermodel Adrianna Lima waving a checkered flag back and forth repeatedly. Fortunately, or unfortunately depending on how you look at it, Kia has another way of advertising during the biggest football game of the year.
Their true SuperBowl commercial is called "A Dream Car. For Real Life." It features a couple who are visited by a sandman who sprinkles a little special dust on them to make for a couple of fabulous dreams. He accidentally drops the entire man on the gentleman and his dream because Kia’s high-powered ad featuring the Optima. In this ad, the man cruises around in his Optima while getting an eyeful of Adrianna Lima, UFC fighter Chuck Lidell, and American heavy metal band Mötley Crüe, among other things. He performs the ultimate task however, when he rides into his wife’s perfect dream and rescues her from her dream man on the white horse.
If this commercial isn’t enough for you and you’re looking for a little more of the scantily clad Adrianna Lima, hit the jump. There, you’ll find five hours worth of some bare skin and flag waving.
Kia’s highly popular ’Hamster’ campaign drew some rave reviews from a lot of people when it began airing a couple of years ago. It’s become so popular that Kia actually developed a special edition Soul late last year, which it previewed at SEMA last October.
What we didn’t know and what the Korean automaker recently announced is that they’re in the process of releasing a special edition Kia Soul called the ’Hamster Edition’ in the very near future. Details behind the special edition model have yet to be announced, but there have been whispers saying that the Hamster Edition will come with black exterior graphics, a rear spoiler, and a set of 18" alloy wheels outside while its interior will boast of a push-button ignition, automatic climate control, black leather seats, and special edition floor mats commemorating the car’s exclusivity.
It’s very rare that a commercial can be so popular that it leads to a special edition car being built to celebrate it. Kia’s "This or That" ads paved the way for the Soul Hamster Edition, proving that the auto industry won’t hesitate on riding a popular campaign and milking it for all its worth.
Note: Photos are of the 2010 Kia Soul Hamster Concept.
There are certain vehicles that just sell well. Take the Honda Accord and Toyota Camry for instance. No matter what happens or how good the competition is, these two will sell well for their companies. We’re not saying that there is anything wrong with these two models, except for the Camry, which is dull as a dishwasher, but a buyer needs to look at what else is on the table. The first choice might not be the best choice.
In many cases, the cars that are often ignored are the better buys. These are the dark horses of the automotive world. These are cars that fly under the radar of the American public.
Below are our ten best cars that aren’t quite known to the general public. Sure, us car people know about them, but your average consumer might be unaware. This list is not a top ten; so don’t think that one is better than ten, because it might not be.
There are a few models on the list that won’t be under the radar for long, but as of now, we still consider them dark horse models.
Hit the jump to see the list.
With the increasing popularity of naming vehicles with alphanumeric tags, a Korean manufacturer may jump on the bandwagon when they release their new line-up of cars for the US market.
According to Chung Eui-sun, Hyundai Motors’ Vice Chairman, Kia may very well drop the current product names of its vehicles in favor of using alphanumeric names for future models. Incidentally, Kia is already using that practice as far as the names of their vehicles are concerned in their homeland of South Korea - the Kia Optima is called the K5, the Cadenza is called the K7, and the soon to be released Forte is expected to be called the K3.
While no official decision has been made on the matter, Chung admitted that with American preference on cars being called by alphanumeric names makes it less confusing to buyers, switching to alphanumeric names, as far as Chung is concerned, could strengthen the brand’s image in the US market, something the company has long tried to do.
If you ask us, we really don’t see the whole point of changing Kia’s product names to the alphanumeric variety because, well, names don’t really mean much compared to how these cars perform out on the streets. And last time we checked, performance - and safety - is still the name of the game in the auto industry. But that’s just us. Let us know what you guys think.
After a year of absence, the Kia Borrego will return to the US market for the 2011 model year. After being launched in 2008, the Borrego turned out to be a big disappointment for Kia, so the company decided not to mark a 2010 Borrego.
However, it seems that Kia had second thoughts and a 2011 model is a possibility. A Kia spokesperson could not comment on vehicle details, but said the model, if produced, is still in the planning stages. We’d expect the SUV to retain similar content levels and powertrain offerings - a 3.8-liter V-6 and a 4.6-liter V-8.
Stay tuned for more details!
It’s not as high-profile and as powerful as the Mercedes SLS AMG F1 Safety Car, but the Kia Soul has been nonetheless tapped to be new Safety Car that will be used at the U.S. Touring Car Championship (USTCC) circuit this season. Sanctioned by the National Auto Sport Association (NASA), the SOUL Safety Car will be making its debut at the season opening race on March 21 at Infineon Speedway in Sonoma, Calif.
The Safety Car is based on a Sport model and adds enhanced aerodynamics, low friction synthetic Mobil 1 engine oil, a custom free flow Borla exhaust, a light weight Optima battery, Whelen Engineering strobe lights, light weight Konig wheels with low resistance tires as well as a short ram intake by Takeda to further enhance efficiency.
Press release after the jump.
Sure, it wasn’t necessarily a cure for cancer but judging from the elaborate celebration Kia hosted after rolling out production car no.1 in the US, it sure looked like one.
The 2011 Kia Sorento made history of sorts in the US after it became the first ever vehicle to be rolled out of the Kia Motors Manufacturing plant in Georgia. The occasion marks a milestone achievement for Kia as the Sorento likewise became the first-ever Kia vehicle to be built in America.
Kia’s vision to become a major player in the US took a huge step forward after the Korean automaker officially opened the 2,200 acre facility in Georgia. As it stands, the plant has over 2,500 employees and, more importantly, has the potential to produce 300,000 cars per year.
According to B.M. Ahn, president and CEO of Kia Motors America and KMMG, “The start of production at our first manufacturing facility in the United States further demonstrates our commitment to growth in North America and we are proud to be adding 2,500 jobs to the local economy.”
With the opening of the KMMG, Kia has spiked its global production capacity to over 2.56 million units year after the Georgia plant joins other production plants located in Europe, Asia, and Africa.
Relatively speaking, this occasion is monumental given the circumstances surrounding the auto industry over the past couple of months. Opening a state-of-the-art facility amidst strenuous times shows that Kia is moving on to become one of the major players in the industry now and in the future.
Press release after the jump.
The VG is in and the Amanti is out. That’s the word coming out of Kia Motors where the company recently released images of its brand-new VG-Sedan, a highly sophisticated top-end vehicle that is set to roll out on U.S. soil in the not-so-distant future. The VG-Sedan’s entry in American means that its predecessor, the Kia Amanti, is on its way out of Kia dealerships in Korea, Europe and North America.
First introduced at the Seoul Motor Show – where else – the VG Sedan drew a lot of attention because of its rather, upscale look, something Kia isn’t necessarily known for. In any event, Kia is putting their eggs on the new VG-Sedan, which is expected to be based on the Hyundai Azera platform that comes with a 3.5 Liter V6 Lambda engine making upwards of 250 HP, with the hopes that it can hold its own against its more established domestic rivals like the Buick LaCrosse and the Ford Taurus.
Based on what we’ve seen and heard so far, it seems like Kia is pretty confident with the VG-Sedan package and how it can compete with the rest of the field and give them a run for their money. The only question is: how will the new car translate to the tastes of American consumers?
Only time will tell.
The Kia Soul is the Korean automaker’s answer to the rather bland boxcar marketplace. Competing for more juvenile car buyers against vehicles like the youth-targeted Scion xB, the New Nissan Cube and the aging Honda Element; the Kia Soul is an almost unexpectedly stylish, solid and even fun to drive option from that other car building country on the other side of the Pacific. With trim levels named “+”, “!” and Sport, featuring options like a Sound Sensitive Mood Lighting system, a place to hook up your iPod and optional 18 inch wheels is just what the kids are asking for. With its hearty 2.0 Liter four making 142 HP while getting an estimated 30 MPG on the highway, this Soul! is the Kia you will be proud to be seen in.
Starting at just over $13,000 the Kia Soul offers tons of options: like a factory body kit, Soul license plate frames, sport shift knobs, rear spoilers, interior lighting, remote start, touch up paint, first aid kit and all sorts of roof racks; perfect for an action sports inspired market. The Soul is the perfect option for a car buying public who like to feel unique when behind the wheel and don’t want to sacrifice performance or reliability for lots of style at a reasonable price.
Continued after the jump.
The Kia Soul is the Korean company’s latest attempt at delivering a big package for a small price. The vehicle that made it’s U.S. debut at the L.A. Auto Show was spotted on the opposite coast driving towards Miami Beach, soaking up some that South Florida sunshine.
Kia’s television ads, that can be seen on the car’s website, promise to deliver an alternative from the ordinary everyday people mover. The problem most manufacturers face when attempting this is that they release a design that is so far out there that consumers are hesitant to be seen in one. That is not the case with the Soul. The vehicle is a box, but the way that the designers have been able to mix the squared shape with round edges and bulging curves makes for an attractive design.
The Soul will compete directly against Toyota’s Scion xB. Starting at around $13,000, the Kia’s low entry price should make it attractive purchase for both young and old car buyers. With the growing trend of small crossovers that offer similar cargo capacity to their larger counterparts while consuming less gasoline, combined with the vehicle’s styling should make the Kia Soul a hit.
Kia SOUL will make its US official debut at the Los Angeles Auto Show. But until then, the US spec were revealed, thanks to Kia World.
The US model will only be offered with a 2,0L in-line four engine. Developing 142 hp, the engine should provide plenty of punch, while still delivering a respectable gas mileage. When going on sale in US, the Soul will be available with either a five-speed manual or four-speed automatic transmissions.
Kia plans to sell 50,000 units in USA (from a total of 136,000). Sales will begin in April 2009.
Kia announced that the new Soul small car will be offered to both the United States and China market. The five-seater will be produced for the Chinese market at a Kia plant in China in December 2009. Sales in USA will begin in early 2009.
The car, code-named AM, is the next step, after the Borrego SUV, in Kia’s strategy to reshape the brand’s exterior design. The Soul concept was shown first in Detroit in January 2006. It was displayed in Geneva in March with a new "tiger nose" grille by Peter Schreyer, Kia’s head of design.
Schreyer has said he wants to give Kias a more distinct look. In his corner is Tom Kearns, who came from Cadillac and did the main design work on the Soul.
The Soul was developed with buyers of the Toyota Scion and Honda Fit in mind. The car is expected to get a 2.0-liter, four-cylinder engine with front-wheel drive.
KIA Motor is the Global Automotive Manufacturer for the year 2007.
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