Kia’s highly popular ’Hamster’ campaign drew some rave reviews from a lot of people when it began airing a couple of years ago. It’s become so popular that Kia actually developed a special edition Soul late last year, which it previewed at SEMA last October.
What we didn’t know and what the Korean automaker recently announced is that they’re in the process of releasing a special edition Kia Soul called the ’Hamster Edition’ in the very near future. Details behind the special edition model have yet to be announced, but there have been whispers saying that the Hamster Edition will come with black exterior graphics, a rear spoiler, and a set of 18" alloy wheels outside while its interior will boast of a push-button ignition, automatic climate control, black leather seats, and special edition floor mats commemorating the car’s exclusivity.
It’s very rare that a commercial can be so popular that it leads to a special edition car being built to celebrate it. Kia’s "This or That" ads paved the way for the Soul Hamster Edition, proving that the auto industry won’t hesitate on riding a popular campaign and milking it for all its worth.
Note: Photos are of the 2010 Kia Soul Hamster Concept.
It’s not as high-profile and as powerful as the Mercedes SLS AMG F1 Safety Car, but the Kia Soul has been nonetheless tapped to be new Safety Car that will be used at the U.S. Touring Car Championship (USTCC) circuit this season. Sanctioned by the National Auto Sport Association (NASA), the SOUL Safety Car will be making its debut at the season opening race on March 21 at Infineon Speedway in Sonoma, Calif.
The Safety Car is based on a Sport model and adds enhanced aerodynamics, low friction synthetic Mobil 1 engine oil, a custom free flow Borla exhaust, a light weight Optima battery, Whelen Engineering strobe lights, light weight Konig wheels with low resistance tires as well as a short ram intake by Takeda to further enhance efficiency.
Press release after the jump.
The Kia Soul is the Korean automaker’s answer to the rather bland boxcar marketplace. Competing for more juvenile car buyers against vehicles like the youth-targeted Scion xB, the New Nissan Cube and the aging Honda Element; the Kia Soul is an almost unexpectedly stylish, solid and even fun to drive option from that other car building country on the other side of the Pacific. With trim levels named “+”, “!” and Sport, featuring options like a Sound Sensitive Mood Lighting system, a place to hook up your iPod and optional 18 inch wheels is just what the kids are asking for. With its hearty 2.0 Liter four making 142 HP while getting an estimated 30 MPG on the highway, this Soul! is the Kia you will be proud to be seen in.
Starting at just over $13,000 the Kia Soul offers tons of options: like a factory body kit, Soul license plate frames, sport shift knobs, rear spoilers, interior lighting, remote start, touch up paint, first aid kit and all sorts of roof racks; perfect for an action sports inspired market. The Soul is the perfect option for a car buying public who like to feel unique when behind the wheel and don’t want to sacrifice performance or reliability for lots of style at a reasonable price.
Continued after the jump.