Kia Gets Deep and Serious with its Super Bowl LIV Campaign
Kia is always an active participant during the Super Bowl, and this year is no different. The Korean automaker has launched a 30-second teaser of its new commercial earmarked for Super Bowl LIV on February 2, 2020. Just like its previous Super Bowl commercials, Kia is taking a serious approach with this year’s ad, establishing a theme of “overcoming adversity to achieve the impossible dream.” The all-new Kia Stelvos is the star of the commercial, though the 30-second teaser made no mention of the new crossover. All shall be revealed, though, when the 60-second commercial airs sometime in the third quarter of the title game between the Kansas City Chiefs and the San Francisco 49ers.
If you didn’t realize that there was a gap between the Kia Soul and the Kia Sportage, well, don’t feel bad because we didn’t either. But, it’s all good, because Kia has managed to fill that gap with a model known as the Seltos. It celebrated its U.S. launch at the 2019 Los Angels Auto Show after being introduced a couple of months before that in India. Naturally, there are some minor changes to make it meet U.S. regulations, but for the most part, we’re looking at a compact SUV with some Telluride-inspired design cues and enough ground clearance that you could actually take it off the beaten path if you really wanted to.
The real highlight of the Seltos is its cargo capacity. In relation to its size, the capacity is rather respectable at 26.6 cubic-feet with the rear seats in place and 62.8 cubic-feet with the rear seats folded down. It also comes with a decent list of technology, including a 10.25-inch touchscreen infotainment system that looks like it came out of yesteryear’s BMW parts bin, and there’s even an 8-speaker Bose audio system. The latter is actually a first for a Kia, so it has that going for it.
The Seltos is available with your choice of two different engines. The base engine is a 2.0-liter four-cylinder with 146 horsepower and 132 pound-feet of torque. The smaller, but turbocharged 1.6-liter mill delivers 175 horsepower and 195 pound-feet of torque. It’s nothing to write home about, but it’s also a small model, so it should be adequate. Kia is promising an impressive starting point of “below $22,000,” so expect it to start out around $21,990 and climb closer to the $30,000 range in top trim.
Kia Has Chosen a Name for its Baby Crossover, And it’s Not What We Expected
Kia has unveiled the name of its latest crossover that is due to be launched later in June. Moniker’d the Stelos, err, Stilletos, no! Seltos, yeah, Seltos, the baby crossover from Kia has been in works for quite some time now. Although not as funny as the Sylphy, the Seltos was not what we were expecting. But lately, Kia has been giving weird names to its vehicles. Remember Telluride? Why name a vehicle after a ski resort in Colorado? Anyhow, Kia has unveiled sketches of the crossover, and it sure looks quite impressive.