Lamborghini Wants To Target Women And Families With The Urus SUV
Lamborghini will forever hold its raging bull persona to its heart, but it’s also trying to show a softer side now that it’s under the leadership of Stefano Domenicali. That “gentler philosophy,” as Domenicali describes it, will be put to the test as Lamborghini sets out to target female buyers with the Urus SUV, the model that the company is banking on to double it’s annual sales volume to 7,000 units in the first year of its release.
Numerous data have indicated that luxury female buyers are a growing market for automakers in the segment. According to MaritzCX, the sales of premium small SUVs from 2010 to 2015 jumped 177 percent. In the U.S., J.D. Power & Associates reported that female buyers accounted for 53 percent of all small SUVs and 48 percent of small premium SUVs sold. Those numbers reflect a growing trend that Lamborghini is keep to capitalize on when it releases the Urus SUV in 2018.
In addition to female buyers, the Italian automaker is also looking to tap into a younger target audience that may otherwise find themselves priced out of both the Huracán and Aventador supercars. At a price of around $200,000, the Urus is not only a little cheaper than the entry-level Huracán LP580-2, it also provides all the benefits of an SUV compared to the traditional sports car setup.
Even with this outlook, there are still some issues and challenges that Lamborghini must navigate through if it wants to gain some traction in this market. A big part of it is convincing female buyers of the practicality of the Urus. That’s a concept that’s far removed from both the Huracán and the Aventador, but given the fact that the Urus is a model that has more inherent appeal to females than the two supercars, Lamborghini can position itself in such a way that it can communicate the quality of the SUV in a way that will convince female buyers. The challenge now is to see that objective through.
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Lamborghini Hopes Urus SUV Will Help Double Sales Volume
Sales volume isn’t usually a point of pride for Lamborghini as the Italian automaker has always placed a premium on driving experience above everything else. But with the arrival of the new Urus SUV, Lamborghini will, in the words of CEO Stefano Domenicali, “push like hell” to sell as many units of the Urus as it possibly can.
It’s a sound strategy and Lamborghini would be foolish not to consider the tactic given the popularity of SUVs these days. Domenicali even admits to Reuters that the Urus is a “big game-changer” for the company. With the Urus in the fold, the company expects that it would be able to double its production to 7,000 units a year by 2019 with the SUV accounting for at least half of that total. It’s a high bar to reach, especially when you take into account the fact that Lamborghini sold 3,245 units in 2015, a record number that will likely be toppled again by the time 2016 ends.
Domenicali also made it clear that despite the importance being placed on the Urus SUV, the Italian supercar brand isn’t going to ditch its DNA because of it. The company still plans to cap yearly production of its supercars to 3,500 units to retain its exclusivity. It’s just that no production limits will be placed on the Urus once it hits the market in 2018. That model is the exception because demand for SUVs have never been higher in the industry.
Coinciding with the arrival of the Urus are plans to increase the company’s worldwide dealership network to 160 dealers from the 132 that are currently in place. The company also indicated that it’s doubling the size of its production facility in Sant’Agata Bolognese and adding 500 employees in an effort to meet the demand of the Urus when it goes on sale.
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SUVs have been around for more than eight decades. Though most early SUVs were descendants from commercial and military vehicles such as the Willys MB (1941-1945) and the Land Rover Series I (1948-1958), longer-wheelbase, wagon-type SUVs were available as early as the mid-1930s, with the most iconic example being the second-generation Chevrolet Suburban (1935-1940).
However, the XJ-generation Jeep Cherokee, launched in 1984, is now considered to be the first true sport utility vehicle in the modern understanding of the term, as it was aimed at urban families as a substitute for traditional station wagons. The Cherokee had four-wheel drive, a more premium, station wagon-like interior, and a more manageable size compared to full-size utility vehicles.
Nowadays, SUVs are often sold with premium features, while some crossovers are built with lower ride heights for comfortable on-road driving. Though some brands still develop their SUVs with off-road capabilities, the focus has shifted toward luxury and performance. From the Jeep Wagoneer of the late 1980s, often regarded as the first luxury SUV, to the 2015 BMW X5 M and 2015 Porsche Cayenne, the SUV concept has evolved at an incredible pace, to the extent that modern SUVs have very little in common with their forerunners besides high-riding bodies.
As we approach 2016, the SUV is about to enter yet another era, one that will see the introduction of ultra-luxury utility vehicles built by manufacturers known for providing transportation for royalty the world over. A new niche is about to be created by brands such as Bentley and Rolls-Royce, which are working on some of the most luxurious and expensive SUVs mankind has yet seen. Let’s have a closer look at the most promising luxury SUVs set to hit the market by the end of the decade.
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Having already confirmed the Urus SUV for 2018 earlier this year, Lamborghini boss Stephan Winkelmann returned to announce that the brand is considering several special-edition versions of the crossover. Though he declined to give additional details as to what these special-edition models might bring to the table, he did say Lambo is considering a hardcore SuperVeloce (SV) version and a variant focused on luxury. However, he stressed that none of these models have been green-lighted for production yet.
"We have more than enough ideas, but it is too early to confirm anything. All options are possible and we will work on evaluating them in the run-up to launch. If our customers want to see something, we’ll do our best to meet their needs," Winkelmann told Autocar.
The CEO went on to reiterate that the 2017 Lamborghini Urus’ design will be very similar to the 2012 Lamborghini Urus concept, while its interior will be more conventional. "The Urus must be capable of being a family’s first car all year round. It must have driveability, comfort, roominess and more," he added.
As a brief reminder, the Urus will go into production in 2018 at the company’s factory in Sant’Agata Bolognese, where Lambo is planning to invest "hundreds of millions of euros" in order to expand its capacity. The Lambo SUV will share underpinnings with the new 2016 Audi Q7 and the upcoming 2016 Bentley Bentayga and retail from around £150,000 (about $234,000).
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Lamborghini’s 2017 Urus SUV has been a long time in gestation. First unveiled in 2012, a production version isn’t due until 2018. Even the Hot Wheels version beat it into production. Still, there’s good news for interested parties, as Lamborghini reports that the model will remain true to the 2012 Lamborghini Urus concept.
Unlike other exotic manufacturers who are showing up at the premium-SUV table, this is not Lamborghini’s first SUV. The Urus couldn’t be more different from the 1986-1993 Lamborghini LM002 of the 1980s, though. It’s a pavement-focused SUV, with plans for a plug-in hybrid version and Lamborghini’s first turbocharged engine, according to CEO Stephan Winkelmann. The Urus concept looks smaller than it is, thanks to sleek, flat-planed lines, a distinctive Lamborghini family face and massive 24-inch wheels. Engine details haven’t been released, but a version of the Lamborghini V-10 that powers the Huracan is likely. It’s been hinted that all-wheel drive and a dual-clutch transmission will be standard. Considering that an all-new 2018 Porsche Cayenne is due in 2017, there’s a high possibility that the Urus will share some underpinnings with it.
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After years of speculation and rumors, Lamborghini made it official today that it’s moving ahead with plans to produce a new SUV. The new model will be built in Italy at Lamborghini’s Sant’Agata plant and will be introduced as a 2018 model.
"The introduction of a third model signifies for us the beginning of a new era," said Lamborghini boss Stephan Winkelmann in a statement to Reuters and Automotive News. It’s the second SUV from Lamborghini, after the LM002 pseudo-military vehicle, which was produced from 1986 until 1993.
The new project represents an enormous investment over the course of the new model’s life cycle. Lamborghini aims to build around 3,000 annually, which would more than double its total 2014 output. As such, Lamborghini will hire 500 new employees and nearly double the size of its factory in Sant’Agata.
As we reported earlier this month, the project is being partially funded by about €100 million worth of tax breaks and incentives, courtesy of the Italian government. The deal has been in the works for a few weeks and was made official when Winkelmann and Italian Prime Minister Matteo Renzi met in Rome to sign a letter of intent.
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The automotive world has been waiting for more than three years for an official announcement on when Lamborghini will build its SUV based on the Urus Concept, and that news could be coming this week. Along with official confirmation of Urus production, Lamborghini is said to be ready to announce where the high-performance SUV will be built.
So far, it was widely reported that the Lamborghini Urus would be manufactured at VW’s SUV plant in Bratislava, Slovakia, which makes sense since that’s where the Urus’ platform mates’ bodies (Audi Q7, Volkswagen Touareg and Porsche Cayenne) are all made. The new report, though, says that it will be built in Italy at Lamborghini’s Sant’Agata Bolognese, Italy production line. Both reports are likely to be true.
Similar to the Porsche Cayenne, the body, chassis and drivetrain will take be made in Slovakia, and then shipped to another location for final assembly. In the Cayenne’s case, that location would be Leipzig, Germany, but the completed Urus SUVs will roll of the assembly line in Italy.
This deal is a win-win-win for Volkswagen, Lamborghini and Italy. Volkswagen will expand capacity in Slovakia and benefit from the economies of scale, while Lamborghini will get €80 million ($87 million) in government incentives as well as a new SUV that will be able to lay claim to being Italian made. Finally, Italy will benefit from the addition of as many as 500 new jobs at Lamborghini.
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The long-awaited Lamborghini Urus crossover SUV may have just taken a big step towards becoming a production reality, and new funding for the project might be coming from an unexpected new source: the Italian government. In an effort to spark growth in Italy’s stagnant job market, government officials are prepared to offer Lamborghini and parent company Audi €100 million in tax breaks and other incentives to fund construction of a new factory in Italy for the Urus, which would also create 300 new jobs.
According to Bloomberg Business, a group of officials discussed the matter in Rome on Tuesday, and may have included Italian Prime Minister Matteo Renzi. The source within the meeting asked not to be identified because the discussions were private, but did confirm the group would meet again soon to reach a possible agreement.
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Dolph Lundgren, prior to portraying Ivan "I will break you" Drago in Rocky IV, got a degree in chemical engineering. The same guy who once worked as a bouncer — that Swedish mountain of muscle with a 3rd degree black belt, has an IQ of 180. Remember that as you read about Lambo’s newest SUV, the Urus.
Like Dolph, the Urus comes off a bit like a brutish caveman; big, primitive, unsophisticated, stupid even. Maybe that’s why Lambo chose the unusual name. It certainly isn’t as sexy as "Reventon" or "Murcielago," which follow the recent Lambo scheme of naming cars after famous fighting bulls. Rather, the Urus (aka "Aurochs" or "Aurox") is the wild progenitor of modern domestic cattle. A big, nasty beast as sophisticated as a boulder, and about half as smart.
But all modern bulls share DNA, and so it is with modern Lamborghinis, SUVs and tractors. Recall, Lambo started out making tractors, and produced the LM002 military SUV from 1986 to 1993. The LM002 "Rambo Lambo" was at the time considered almost universally superior to the AM General Hummer, and not just because it was the fastest four-wheel-drive vehicle in history. It was only the price, fuel economy and (most importantly) production capacity and the promised availability of spare parts that won AM General a place in military history.
But the LM002, for all its brutish strength, was a bit dumb compared to its modern descendant, the Urus. If tractors were Lamborghini’s upright monkeys, and the LM002 was Cro Magnon man, then the now-confirmed-for-production Urus is Ivan Drago. Sure, it might look like a caveman...but with carbon fiber bones and a twin-turbo hybrid heart, this heavy hitter may end up being the smartest brute on the road today.
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Lamborghini was at the forefront of the performance SUV trend when it introduced the LM002 in 1986, and then the Urus in 2012, but the future of the Urus still remains up in the air despite the growing popularity of luxury SUVs in global markets. In an interview with Lamborghini’s Asia Pacific general manager, Andrea Baldi, Australian site Car Advice reports that the biggest holdup so far is that Lamborghini still has some “convincing” to do to its parent company, Volkswagen AG, to get the green light.
One area where Baldi suggests that more convincing is still required is making sure that a Lamborghini SUV won’t break from the Italian automaker’s 52 years of tradition – both in terms of styling and performance. At this point if Lamborghini were to get the go-ahead to build an SUV, it would most likely split the difference between more conventional SUVs like the Bentley Bentayga and perhaps a newer-style, coupe-inspired SUV like the Aston Martin DBX.
Baldi seemed to quash the idea that sales are a limiting factor for the Lamborghini SUV by stating that customers in countries such as India and China would likely appreciate such a vehicle not only for its increased ride height but also for the fact that it isn’t a “super sports car."
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The Lamborghini Urus SUV is set to garner plenty of milestones for Lamborghini should parent company Volskwagen green light it for production.It would become only Lamborghini’s second foray in the SUV market. Apart from that, it could also become the first Lamborghini model to be built outside Italy.
Lamborghini CEO Stephan Winkelmann hinted at the possibility in an interview with Car Advice, citing production capacity at its Sant’Agata Bolognese factory as the primary reason in the possible decision to build the Urus at Volskwagen’s factory in Slovakia. According to Winkelmann, production of the Aventador and the Huracan will likely leave little space for the Urus in Sant’Agata, especially if Lamborghini wants to reach its target of selling 2,500 to 3,000 models a year.
Lamborghini has made no secret about its preference to add the Urus to its current lineup. While it is a huge investment in the part of the company, the SUV is expected to double sales of Lamborghini models after the Urus makes its expected debut by 2017.
But doing so would mean taking a step that Lamborghini has never taken before. For a company that prides itself on heritage and tradition, building a Lamborghini outside of Italy would go against that ethos. Still, if you ask Winkelmann, building the Urus outside of Italy is a small price to pay for the potential sales benefits the automaker stands to gain from introducing the Urus as a third model to complement the flagship Aventador supercar and the Huracan.
It’s just a matter of convincing the mother ship that such a move would pay off in the long run.
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We already knew that the Lamborghini Urus would go on sale for the 2017 model year, but the SUV’s powertrain was still a mystery, with both naturally aspirated V-10 and V-12 options on the table. A twin-turbo, V-8 powerplant has also been in the rumormill, as was a hybrid drivetrain, but it appears that the Italians might be forced to go with the former in order to meet the rigorous global emissions regulations that are looming in.
"An SUV could be a turbo engine for the first time for us," Lamborghini CEO Stephan Winkelmann told Auto Express, while head of R&D Maurizio Reggiani hinted the company may be forced to drop turbocharged units into its models by 2017.
Although the representatives declined to go into specifics, Audi’s new twin-turbo, 4.0-liter V-8 mill is the most likely candidate for the Lamborghini Urus, which will also share underpinnings with the upcoming Audi Q7 and Bentley SUV.
The said engine currently pumps 560 horsepower into the RS6 Avant and the RS7, but output could be increased to reach the 600-horsepower mark, given Lamborghini’s desire to roll out the sportiest SUV on the market.
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Everybody within Lamborghini and parent company Volkswagen seems to be on the same page as it relates to the future of the Lamborghini Urus. They’re all saying that it’s coming in 2017 and we already know that. But recently, plans for the Urus took another step forward when it was reported that The SUV will built at Volkswagen Group’s factory in Slovakia. It will be built alongside the
Porsche Cayenne, VW Touareg and Audi Q7.
Sources told Automotive News that Lambo’s first stab at an ultra-luxury SUV will be built in the same plant where a number of other SUV models are currently created. That includes the Porsche Cayenne, the Volkswagen Touareg, and the Audi Q7. Furthermore, the Urus will be built on a modified version of VW Group’s MLB platform, the same platform that will underpin the next-generation Cayenne.
In preparation for the time when the plant gets another SUV to build in the factory, Volkswagen installed its largest metal press in the facility, one that will be capable of creating steel and aluminum body panels. The objective of adding this press is to help slash weight from all of Volkswagen Group’s SUVs by using more aluminum in the coming years.
It’s no secret that a lot of people are earnestly waiting for the arrival of the Lamborghini Urus. In addition to the curiosity on how Lambo can translate its exotic character on an SUV, people, including us, are looking to see if the Urus lives up to the significant hype its been getting since its concept debut at the 2012 Beijing Auto Show.
Knowing where the it’s going to be built may not seem like big news to others, but in our case, it’s the latest indication that Lamborghini is serious about this SUV. In these times, news like this has its weight in gold.
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Ahh...the Lamborghini Urus. Long been rumored, but has yet to fully materialize. That’s been the case for the past few years, or at least back when Lamborghini first introduced the concept at the 2012 Beijing Auto Show.
Since then, we’ve heard very little of Lamborghini’s production plans for the SUV. That is until the North American International Auto Show earlier this month when Lambo CEO Stephan Winkelmann finally gave some indication as to what the company had in store for the Urus.
Speaking to Bloomberg, Winkelmann indicated that the company expects to introduce the Urus in 2017, pointing out that with the luxury SUV market continuing to grow, Lambo will have to bring its own baby to the party if it wants to get a piece of the market.
Well, look at that. Straight from the horse’s mouth. Not that it adds grains more of confidence in us. After all, 2017 is still a long ways away and there’s still a lot that could happen before that year arrives. Who knows, maybe the luxury SUV market craters before that and the Urus turns into the SUV-that-never-was.
But none of that matters now and we’re prepared to take Winkelmann’s timeline with more than a grain of salt. That’s how excited we are to see the Urus in production guise. We’re keeping our fingers crossed that Lamborghini feels the same way.
It’s saying all the right things, but at the end of the day, we’re not going to be excited until we see a production Urus in the flesh.
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The long-rumored and often discussed future of the Lamborghini Urus Concept finally got a huge jolt in the arm courtesy of Lamborghini CEO, Stephan Winkelmann.
Numerous rumors have indicated that the Urus will eventually hit production soon, but it wasn’t concrete until recently when Winkelmann put all the speculation to rest.
"We’re working on it [the production Urus] and it will come, which will be good for the brand," Winkelmann told Automotive News in Japan last week.
"We’re going low profile now. I can’t tell you much on details now, but when we get close to the launch, we will have more."
Those two statements, while falling short of exacting specific details about the production Urus, are as clear as any statement we’ve heard about the fate of the Lamborghini SUV since the concept made its debut at the Beijing Auto Show last year.
The mere fact that it came from Lamborghini’s CEO means that it’s about as credible a statement as it gets.
So if you’ve been pining to see the Lamborghini Urus hit production, you can rest easy knowing that Winkelmann has confirmed its headed there. At this point, the only question is "when?"
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Harry Metcalfe from Evo Magazine was one of a select few to find himself at Lamborghini’s 50th anniversary gala and apparently he took to tweeting during the event. One of his tweets alerted us to something that we all assumed but were still uncertain of: Lamborghini will produce its first SUV since the LM002 starting in 2017.
You read that right, folks; we are just three or four model years – depending on whether Metcalfe was talking U.S. model years or Euro model years – away from seeing the Lamborghini Urus in showrooms. Of course, we do take this report with a little doubt, as it is not straight from the mouth of Lamborghini, but the source is still rather reliable.
Surprisingly, the Tweet has remained up for quite a long time without Metcalfe getting too much flak from Lambo over it. And the longevity of this tweet lends a little authority to it, as Lamborghini is quick to squash any leaks that are either huge secrets or outright lies.
We’ll keep an eye on the twitter world to see if Metcalfe changes his tune soon or if Lamborghini chooses to release this information after seeing how much press it’s getting. Stay tuned!
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Lamborghini’s long-awaited entry into the SUV market with the Urus isn’t set to happen in the foreseeable future. But, according to Audi boss Rupert Stadler, it’s still "on track" to arrive as a production model at various auto shows in late 2016.
That much was said by Stadler, who told Autocar that the production model of the Urus is expected to be green lit later this year with an eye towards a production-model debut in 2016.
“Lamborghini has to do it; because of the need to dovetail into production cycles, we should see the Urus in 2017,” Stadler said.
The Urus is set to be based on the same new-generation MLB platform as the rest of SUV’s under the Volkswagen umbrella. The only difference is that the Lamborghini will make extensive use of lightweight materials, possibly to differentiate itself as an ultra-luxury SUV.
Remember, the Urus is Lamborghini’s entry into an already crowded SUV market and while the rest of the lot don’t hold the esteem of the Lamborghini name attached to them, it’s still important for the Urus to be a step above its expected competition. That’s precisely why Lambo is expected to slap on a 4.0-liter twin-boosted V-8 engine that will pump out just about 600 horsepower with an estimated 700 pound-feet of torque.
Just a few days ago, the production version Lamborghini Urus was revealed by a set of leaked patent drawings. Today, new details suggest that indeed the Urus SUV is nearing production approval and it could also be the first hybrid model in Lambo’s lineup.
In fact, it has been pretty clear that the future Urus will be offered with a new powertrain ever since the concept version was brought onto the market, as its hood was too short to house either the V-10 or the V-12 engine currently used by the Italian maker.
Apparently, Lamborghini CEO Stephen Winkelmann suggested that the production version Urus could be offered with a plug-in hybrid setup. The model is believed to combine a 600-horsepower V-8 engine with an electric motor for a total output of 670 horsepower. Still, this looks to be just one of the powertrains proposed for the Urus. Unfortunately there are no details on the second option.
Hints have already been dropped about the future of the Lamborghini Urus SUV as a production model. While the Italian automaker appears to be inclined to send the Urus to production, it’s in no rush to do so.
That much was made clear by Lambo CEO, Stephan Winkelmann, during a recent talk with Auto Express. “The Urus isn’t an immediate priority and won’t happen until 2017 at the earliest," Winkelmann said, before adding, "To be honest, we don’t need it right now, as we have plenty of new cars available that are selling well and will continue to sell well.”
That’s the rub for Lamborghini. While some of its peers have enjoyed relative success with their own SUVs, Lamborghini, like Ferrari, probably isn’t as enthusiastic about building an SUV, particularly because it’s always packaged itself as the ultimate supercar manufacturer. On top of that, its new flagship exotic, the Aventador, has been a hit in the public and future variants are all in the pipeline, including a GT model, a Super Veloce model, a Superleggera, and who knows knows how many custom one-offs will be made based on the supercar similar to the Aventador J.
So yeah, if you’ve been waiting with baited breath to know when the Urus SUV will head to production, you might have to hold that breath for a little while longer.
With its acquisition spending-spree apparently over – for now – Volkswagen has turned its attention to developing its current models, which are plentiful. Two models, however, are likely receiving the wrong kind of attention, as Reuters is reporting the Lamborghini and Bentley may see their respective SUVs – the Urus and EXP 9 F Concept – delayed.
As we all know, the European market has been ravaged by the crash of the global economy and VW has been one of the handful of European automakers to succeed in these dark days. This delaying of the two limited-production SUVs would help VW stretch its funds farther with its more productive lineups, like itself, Audi, and Seat. VW is planning a spending review and the final answer will not come until November 23rd, so we’re stuck waiting on an answer for at least a month.
Also up for a potential delay is the upcoming Bugatti sedan, which, just like the Bentley and Lamborghini SUVs, will only be produced and sold in very small numbers. We’ll keep an eye on this situation, as VW inches toward cutting its manufacturing by a reported 300,000 units.
We’ll bring you more information as it comes across the wire.
When Lamborghini unveiled the Urus Concept at the 2012 Beijing Auto Show, it came with the announcement that a production version would arrive sometime in 2017. And now, in an interview with Automotive News, Maurizio Reggiani has stated that the company hopes the Urus will become its top-selling model with an annual volume of 3,000 because of strong demand in China, the United States, Europe, Russia, and the Middle East. That’s almost double compared to the 1,600 vehicles Lamborghini sold last year.
The future Urus will be built on the Volkswagen new PL73 platform that will be used for the next-generation Audi Q7, Porsche Cayenne, and Volkswagen Touareg, as well as the production version of Bentley’s new SUV. Lamborghini also hopes that their future SUV will weigh as much as 4400 lbs - or about 440 lbs lighter than any of the models in its segment. And because the new platform will be made of steel, Lamborghini will need to use innovative technologies to hit their target weight. One of these solutions is a T-shaped, forged-carbon composite structure that extends from the central tunnel to the rear suspension hinging points.
Reggiani also confirmed that a twin-turbo, gasoline-direction-injection V-8 is a strong possibility because it "improves weight distribution without forcing an increase to the SUV’s wheelbase and overall length." This engine will be coupled to a permanent four-wheel-drive system and most likely a dual-clutch transmission.
Rumors about a Lamborghini SUV were floating around for about five years before Lamborghini finally decided to ’fess up to the fact that the Italian brand was ready to jump headfirst into the SUV market. There was talk that a production Estoque was in the running as opposed to the SUV, but with the Porsche Cayenne’s growing sales and Bentley’s announcement of a future SUV, there was no way Lamborghini was going to miss out on the SUV honey pot. Now they have bought themselves some time before officially rolling out a production SUV by debuting the Lamborghini Urus Concept at the 2012 Beijing Auto Show.
Like with all other Lamborghini models, the new Urus name comes from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1.8 meters at the shoulder. How’s that for a little Discovery Channel information?
But back to the Urus Concept. The front end is clearly a mark of the Lamborghini brand and features elements already seen in models like the Aventador and the Sesto Elemento Concept. It also features the same red livery as seen in the previously announced Aventador J and the same coupe-like profile as seen on the BMW X6. Under the hood, Lamborghini has placed a 600 HP engine and has been promised that the Urus will offer the lowest CO2 figures of all comparable vehicles.
Lamborghini CEO Stephan Winkelmann has confirmed that a production version will arrive in 2017.
UPDATE 02/18/2013: Four grey-colored images have leaked from the Chinese patent office, showing off what we think is the production Urus. Check out the images in the gallery.
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Rumors about a possible Lamborghini SUV have been circulating for a very long time, with the first whispers beginning back in 2007. Since then, Lamborghini has denied plans for the monster mobile numerous times, but after Bentley confirmed the addition of an SUV to their line-up, Lamborghini started drinking from the rumor pool for ideas. Now plans for a Lamborghini SUV are in full force, joining the Aventador and Gallardo on the list of Lamborghini’s newest models and nixing the thought of a production version of the Estoque.
Lamborghini unveiled a first concept version at the 2012 Beijing Auto Show, but new reports are stating that the production version won’t be following it in the near future. Lamborghini CEO has confirmed that a production version won’t go on sale until late in 2017. This is actual a rather strange move considering Bentley is preparing to unveil their production version of the EXP 9 F SUV concept in the next three years.
The production version of the Lamborghini SUV will be powered by a revamped version of the Gallardo’s V10 gasoline unit, although the Urus concept came with a 4.0-liter twin-turbo V8 engine that produces 600 HP.
"We definitely need a third line in the mid- and long term," said CEO Stephan Winkelmann to a German paper. "An SUV would be the first Lamborghini for everyday use, not just for the race track or weekends. We would have the opportunity to win new customers. It usually takes 48 months until an all-new vehicle arrives at dealers, so the new Lamborghini would not be available to buy before 2017."
Updated 07/12/2012: The British magazine CAR is reporting that next Lamborghini SUV will be priced at about €170,000 - or about $210,000 at the current exchange rates. With this price the production version will be about €20,000 ($25,000) cheaper than the Gallardo
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The concept version of the upcoming Lamborghini SUV will be unveiled at the end of April at the Beijing Auto Show, but some lucky guests - aka select Lamborghini clientele - at the 2012 New York Auto Show were able to get a sneak peek at the concept. Lamborghini tried to keep everything secret until the concept’s official debut in China, but there were some people at the event who decided to share some information.
Those specific event goers reported that the car will have a silhouette similar to the BMW X6 and will be the same size as the Audi Q7. The concept will feature a carbon fiber body kit and LED headlights similar to the ones seen in the Estoque. At the rear, the SUV will feature four trapezoidal exhaust tips integrated in the rear bumper diffuser. The concept sits on a new set of 24" wheels with a carbon fiber design similar to the Aventador J combined with naturally carbon-ceramic brakes.
More details about the Lamborghini SUV Concept will be revealed during the car’s official debut in Beijing, so stay tuned!
Now that Lamborghini has officially confirmed they will be adding an SUV to their lineup in the near future, some have already started to speculate what it will be called. According to British magazine, AutoExpress, the new SUV will be called the MLC. Pardon us for being a little skeptical about this name, but isn’t that what the future Mercedes Coupe Crossover is going to be called? Also, Lamborghini models usually carry some sort of bull name and MLC doesn’t bring about any animalistic images.
Whether it will be named the MLC or something a little more bullish, the SUV will first be seen on the 2012 Beijing Motor Show first as a concept in April. This concept version should provide a very good idea on the production model, without crazy bells and whistles to disguise the true look. The new SUV will be built on the same platform as the Audi Q7, the Porsche Cayenne, the Volkswagen Touareg, and the new Bentley SUV. However, Lamborghini has been allowed to modify the platform in order to reduce the weight by as much as possible.
This reduction of weight was achieved thanks to the Lamborghini engineers that worked to develop carbon fiber versions of key cabin structures. These adjustments reduced the weight by about 880 lbs., with hopes to keep the overall weight to about 2000 kg (4400 lbs). Under the hood, Lamborghini will combine a 5.2-liter V10 engine with an electric motor and a lithium-ion battery pack for a total output of about 600 HP.
The production version of the Lamborghini SUV is set to arrive in 2015 and will cost about $200,000.
A few days ago, we reported that Lamborghini was bringing two vehicles to the Geneva Motor Show: the Aventador Spyder and another mystery model. At first, we believed that the company would be arriving in Geneva with the final say on what the third model in their lineup would be, but it now seems we have to rule that out. The good news is that Lamborghini has chosen their third model, but the bad news is that they have chosen to produce the SUV and won’t be debuting it until the Beijing Auto Show in China from April 23-24, 2012.
This news comes straight from Italian magazine, Quattroruote.it, which offered the first scanned images of the Lamborghini SUV Concept. From these images we can see that the SUV will adopt some design features from the Aventador supercar. It will most likely feature the same V10 engine from the Gallardo, but most likely, the production version will combine a combustion engine with an electric engine for a total of 700 HP.
The production version of the Lamborghini SUV will arrive in 2015 as a competitor for the upcoming Bentley SUV.
Now that Bentley has officially confirmed the production of their future SUV, Lamborghini is reconsidering their choice for the next model in their lineup. Before this, the Estoque sedan was practically a shoe-in for the next spot, but an SUV may be sneaking its way in after all. Insert grunt and groans of disappointment here.
It’s not anywhere near set in stone yet, but if the future Lamborghini lineup includes a new SUV, this may be what it will look like. The first details for the SUV suggest that the model will be built in cooperation with Porsche and will share its platform with the Cayenne. It is also rumored that the next SUV will be a hybrid model combining a V12 engine with an electric motor. The V12 will deliver a total of 600 HP, while the electric motor will offer an all-electric drive range of 15 miles.
If the SUV is produced, Lamborghini will start offering it in limited edition, but the production may be increased depending on the interest in the market. Expect to see the new SUV sometime in 2015.
Not that we needed one at this point, but Bentley has finally "confirmed" their future SUV, said to be "the world’s most luxurious 4x4." Their future model will follow the Mulsanne and Continental cycles, debuting sometime in 2014 with a powerful 12-cylinder engine. This announcement comes after the impressive results posted by the company in 2011: sales were up 37% to 7003 for the calendar year with sales accelerating as the year progressed.
"If we bring this (SUV) to the market it will be positioned significantly above the vehicles that are currently available in this segment," Bentley brand chief Wolfgang Durheimer said Tuesday. This means that the new Bentley SUV will be placed above any other SUV on the market and will be priced at more than $140,000.
This confirmation will undoubtedly force Lamborghini to make a final decision on their third model, which will more than likely be an SUV since the strong demand for sporty soft-roaders coming from emerging markets such as China, Russia and India has risen. That being said, Lamborghini’s final decision will be announced in March at the 2012 Geneva Motor Show.
Lamborghini has been on the fence about which model to add to their lineup for what seems like forever, but it looks like the decision will finally be made sometime before the end of the year. At first it was believed that we would get to see the production version of the Estoque, but it may be the successor for the legendary LM002 that will come out on top due to the trends in growing markets like China.
"We haven’t asked our customers so much in terms of a personal question but the feeling, especially for the new markets, is SUV seems to be the majority," said Christian Mastra Lamborghini Asia-Pacific boss. "If you think about India, China, Brazil, Mexico — all the new markets are more keen on this kind of car. Especially as we might have also the heritage with that, if you think about the LN002. We’ll see, the decision has not been taken yet."
If Lamborghini does go through with their SUV, they would be clearly following in the footsteps of their main competitor, Porsche, but that will be where the trail ends. Mastra says Lamborghini will not be going into the hybrid, or even diesel markets with their models. They say their supercars will always be powered by V10 or V12 engines and the SUV or sedan may be seeing a turbocharged engine, but that’s the only compromise they will make to their heritage.
A few days ago, a report came out that Lamborghini is teaming up with Porsche to build its very own SUV that will be based on the latter’s latest GT architecture. While this news poses a shift in philosophy for the Raging Bull and could potentially undermine its tradition, the latest word - at least according to Car and Driver - is that Lamborghini is on the fence on which model will join the Gallardo and the Aventador in the lineup.
Apart from this long-rumored SUV - it’s been codenamed as the ’LM00X’ - the other choice is the production of the Estoque. The Italian automaker is considering both vehicles, but has made it known that only one is going to be green-lighted for production.
While no decisions have been made yet, the company is looking at October as the time to decide. As it stands the SUV has a slight edge over the Estoque because the car will be on a class of its own as far as high-end SUVs are concerned whereas the Estoque will have its hands full going up against competitors like the Porsche Panamera Turbo S, the Aston Martin Rapide, and the recently launched Ferrari FF.
The final decision is still a few months away, but it’s never too early to put your two cents in. For us, we prefer seeing the Estoque finally come alive after years of drooling over it. Besides, just like Ferrari, the words ’Lamborghini’ and ’SUV’ don’t belong in the same sentence.
Let us know which model you prefer in the comments section below.
Wince, Get Angry, Exhale, Shrug, Accept. These were the actions taken by many sports car lovers when their devoted automakers began falling off the wagon and building SUVs. It was only a short time ago that b>Lamborghini confirmed a production Estoque, but denied plans for building an SUV. Now, the Italian automaker is getting into bed with the brand that started it all to build an SUV of their own. According to British magazine, AutoExpress, Lamborghini is teaming up with fellow Volkswagen Group brand Porsche to develop their first SUV partly because they know it’s a market Ferrari can’t get into.
"Ferrari can’t follow into this market, because it has no links to SUVs at all. Lamborghini is entirely credible as an SUV maker, but it can’t do it alone. And as Porsche has shown it already knows how to do it, it makes sense to work together."
This means that the future Lamborghini SUV will be built on Porsche’s latest GT architecture which will also be used for the new generation Bentley models. Lamborghini will also use this platform in an attempt to make the Estoque a global model. Thankfully, the company’s supercars will remain in-house developed models with no help from outsiders. Good thing they cleared that up; wouldn’t want to think they were selling out completely.
It seems another great sports automaker is falling into the SUV craze. First Porsche developed the horrid Cayenne and now Lamborghini might be creating an SUV as well. Car and Driver’s German correspondent is reporting that Lamborghini is considering a hardcore SUV.
The machine is just a rumor, but if it does wind up on the planning table, reports indicate that it will be based on the Volkswagen Touareg or the Porsche Cayenne. We hope that because this is a Lamborghini, some sort of massive motor will live under the hood.
Lamborghini is also interested in entering the entry-level sports car segment, according to reports. The model would be underneath the Gallardo. This wouldn’t be the first time the Italian automaker has created an entry-level model, as its Urraco, Silhouette, and Jalpa of the 1970s and 1980s were in the same market.
We are sad to report that the Estoque concept sedan will not be produced. We loved this gorgeous machine and we had hoped to see it compete with the Aston Martin Rapide and Porsche Panamera.
The Italian super bar builder Lamborghini launched their flagship dream machine Murcielago back in 2001 and the slightly smaller Gallardo followed suit in 2003 and aside from a few special edition variations and the limited edition Reventon the automaker hasn’t come out with much else. However things are about to change as the Murcielago is being replaced by the all new Jota, a model that will be built on top of an all new carbon fiber chassis and utilizing more of the woven black stuff along with aluminum to create the skin under which a 6.0 Liter direct injected V12 that will put down around 700 HP.
Instead of numbing things down and introducing an entry level V10 version, sources say that Lamborghini is also working on an even more powerful model called Urus. The new car will be built from a modified version of the Jota and feature a full carbon fiber body. The Urus should be powered by a modified version of the Jota’s V12 engine except that it will be tuned to deliver up to 800 HP. The added output should bring the Lambos 0 to 60 MPH sprint to sub three second levels and will compete head to head with the Enzo’s successor, the Ferrari FX70.
After many teasers (well, three actually), here’s the first image that reveals the rear of the future Lamborghini Urus, four-door concept that will make its world debut at the Paris Auto Show.
Don’t get to excited, is not official, is just a photoshop made by a very talented guy. He put together the three teaser images and obtained this. Well, we have to admit it looks interesting.
But we’ll need to wait for the Paris Show to begin to see if he is right or not!
I think that at this point the Lamborghini’s mystery concept from Paris is the most eagerly awaited model from this year’s show. And today the company added a new piece to the puzzle: the third teaser was released.
Although we can’t see much from the third image, we can tell that the future model will feature an aggressive design.
The mystery model was recently undisguised as being the Urus Concept, a four-door luxury concept that previews a new competitor for the Porsche Panamera and Aston Martin Rapide.
The mystery seems to be solved: Lamborghini’s concept for Paris Auto Show is a four-door concept, a preview version of a future competitor for the Porsche Panamera and Aston Martin Rapide. The name for it, according to a latest trade mark from Lamborghini, will be Urus. This is somewhat in line with Lambo’s tradition of giving its cars the names of famous bulls - Urus is a type of large ox-like cattle that went extinct a couple of hundred years ago.
The Urus’ engine will be mounted in front of the driver but behind the front axle. Like its more exotic siblings, it will also have four-wheel drive.
Lamborghini sources said that the production four-door car could have a smaller engine than the carmaker’s current smallest unit, the Gallardo’s 5.0-liter V-10. This would keep the car relatively short. Audi could supply the engine, which could be a direct-injection, twin turbocharged unit. Production version will be limited to 3000 units a year, same as the future Rapide.