2019 Lamborghini Urus

2019 Lamborghini Urus Exterior
- image 749813
Longer than a Porsche Cayenne Turbo S @ 201.25 inches
The Cayenne Turbo S? 191.1 inches
  • Lamborghini Urus
  • Year:
    2019
  • Make:
  • Model:
  • Engine:
    V8
  • Transmission:
    8-Speed Automatic
  • Horsepower @ RPM:
    650 @ 6000
  • Torque @ RPM:
    627 @ 2250
  • Displacement:
    4.0 L
  • 0-60 time:
    3.6 sec.
  • Top Speed:
    190 mph
  • Price:
    € 200000
  • Price:
  • size:
  • Purpose:
  • body style:

A Raging Bull with some space for stuff

The SUV assault continues, filtering into every niche of every market imaginable. With so much demand out there, just about every automaker on the planet is getting in on the action, including some with a history that deviates quite a bit from the SUV norm. That includes Lamborghini, which just unveiled the Urus, a follow-up to the cult classic LM002. This time around, Lambo is doing it right, giving the Urus super car-esque agility, speed, and performance, all with a sharp (yet jacked-up) body style crammed with luxury and even a little off-road worthiness. Lambo is calling it the first Super Sport Utility Vehicle, but makes like Porsche and Bentley might have a few words to say about that.

Either way, this is a breakthrough moment for the Raging Bull. While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. But the question is this – where does it land amongst the bevy of fast luxury SUVs already on the market?

Continue reading to learn more about the 2019 Lamborghini Urus.

 

Latest Lamborghini Urus news and reviews:

They Say Lamborghini's Chief Technical Officer Hinted at a Potential Urus Performante, But It's Probably Not Happening

They Say Lamborghini’s Chief Technical Officer Hinted at a Potential Urus Performante, But It’s Probably Not Happening

Will it or won’t it? That’s a question only Lamborghini can answer

The Lamborghini Urus Performante has taken up residence in the rumor mill for a few months now. Lamborghini’s chief technical officer, Maurizio Reggiani, has now brought life back to the Urus Performante, and it appears that the high-spec version of the Urus SUV will likely become a reality at some point soon. Granted, Reggiani didn’t explicitly say that the Urus Performante is coming. But he also didn’t say that it wasn’t.

Whether or not it ends up happening will depend entirely on Lamborghini. So in the absence of a clear direction on Lamborghini’s part, we’re taking it upon ourselves to talk about the veracity of these rumors and how it’s going to affect Lamborghini’s booming Urus SUV business moving forward.

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2020 Lamborghini Urus ST-X Concept

2020 Lamborghini Urus ST-X Concept

The race-spec Urus you’ve been waiting for!

The 2020 Lamborghini Urus ST-X is a race-spec concept version of the Urus, the company’s first-ever SUV. The concept vehicle previews a full-production SUV designed for a single-brand championship that will debut in 2020 in Europe and the Middle East. Conceived as a new "arrive and drive" experience in Lamborghini’s motorsport program, it will offer customers a complete package including the vehicle and technical support during race weekends.

Yes, the 2020 Urus ST-X will compete in a series very similar to the Lamborghini Super Trofeo, reserved for race-spec Huracan models. Like all other track-bred Lambos, the 2020 Urus ST-X was designed and built by Lamborghini Squadra Corse.

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The Lamborghini Huracan Super Trofeo and Urus ST-X Lego Speed Champions Set Could Be The Coolest So Far, Or Is It?

The Lamborghini Huracan Super Trofeo and Urus ST-X Lego Speed Champions Set Could Be The Coolest So Far, Or Is It?

There’s something we deeply dislike about one of the cars…

We’ve got a lot of love for Lego’s car sets, and some of our favorite desk boosters are Speed Champions-branded. Lego’s move to branch out and launch this new category back in 2015 is something we’ve been applauding from day one. The sets are small enough to build in your lunch break, and they won’t eat up as much space on your desk as a Creator set, for example. That said, the Speed Champions family just added a new member. Two, in fact: say hello to the plasticky Huracan Super Trofeo Evo and Urus ST-X.

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How Much Does It Cost to Rent a Lamborghini?

How Much Does It Cost to Rent a Lamborghini?

Enough to make you unwilling to drive it like you stole it

Owning a supercar is the dream of many gearheads, but with anything coming out of Maranello or Sant’Agata Bolognese these days trading hands for well over $200,000, it’s almost impossible for most people to actually boast that they have such a car in their garage. Even a basic Porsche 718 Cayman isn’t cheap when compared to a standard Toyota Corolla or anything else that people buy in droves. That’s why your best bet is to simply rent one of these prized exotic machines. Don’t expect Camry rates when going out to get a Huracan for the weekend but, at least, you won’t have to put a second mortgage on your house to afford it.

Just picture it: you with your favorite pair of sunglasses on sitting behind the wheel of a topless Lamborghini with the engine idling, ready for your command to fling forwards towards the horizon. It sounds like one of the best dreams you can ever hope to have but that’s the issue: it’s only a dream. Supercar ownership is out of reach for most of us - unless, finally, your luck turns around and you win the lottery. Luxury car renting companies know that and are always prepared to hand you the keys of a mid-engined thoroughbred. But don’t drive it like you stole it!

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2019 Lamborghini Urus by Novitec

2019 Lamborghini Urus by Novitec

Lambo’s high-riding performance SUV gets an injection of extra juice

Some vehicles don’t need to do anything to stand out. Some just show up and attract attention like a flame attracts moths. The Lamborghini Urus super-SUV is one such vehicle. The Urus stands out on its own in ways very few — if any — SUVs do. Maybe it’s the way it looks, or maybe it’s the Lamborghini badge on its hood. Either way, there’s little you can do to make the Urus stand out even more. Or is there?

Novitec tried to answer that question by creating an aftermarket program that’s specifically dedicated to Lamborghini’s high-performance SUV. The result is like a lot of Novitec’s past tuning programs. It looks meaner and, more importantly, it comes with power and performance upgrades that emphatically cast aside any notion that the Urus can’t stand out more than it already does.

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Lamborghini Is Successful as Hell, and That's Actually a Problem

Lamborghini Is Successful as Hell, and That’s Actually a Problem

Urus Sells So Well It Could Make Lamborghini Conventional

Lamborghini sold 4,553 cars in the first six months of this year. To put this number into perspective, let me tell you that in all of 2018 Lamborghini sold just 5,750 vehicles in total. According to Lamborghini officials, the company expects to sell 8,000 cars this year. How it comes that Lambo made such an incredible growth this year?

Well, they have the Urus, which found way to 2,693 customers in the first six months of this year (plus 1,211 units of the Huracan, and 649 units of the Aventador). Interestingly enough, 70 percent of Urus buyers are new to the brand! So, what is the problem then? Lambo CEO painted the picture a bit.

"We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali said at the new Paint Shop inauguration at St. Agata.

"The 2019 sales level is the right dimension of our company with our current product portfolio," he added.

With a massive market for the Urus, Lamborghini could lose exclusivity and emerge into a segment of conventional vehicles. That’s something Lambo cannot do. Or is it?

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2019 Lamborghini Urus by ABT Sportsline

2019 Lamborghini Urus by ABT Sportsline

You don’t want to be at the crosshairs of this German-tuned Italian super SUV

With over 640 horsepower on tap from a 4.0-liter twin-turbo V-8 engine, the Lamborghini Urus is already one of the fastest and most formidable SUVs in the market today. But as is always the case with the powerful, the status quo isn’t nearly good enough. There’s always a need for more, more, and more. That’s why when it came time to giving the Urus an aftermarket makeover, ABT Sportsline took a break from its assembly line of tuning projects for scattered Audi and Volkswagen models to turn its attention to the Italian SUV. The result is what you’d expect from the German tuner. The Lamborghini Urus now packs more punch to the tune of 700 horsepower and 671 pound-feet of torque. It’s not big of a jump from the Urus’ standard output, but when you’re playing around with models packing this amount of power, even the simplest of performance bumps goes a long way.

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Watch Two Audi Q7s - uhh - We Mean a Lamborghini Urus and Porsche Cayenne Turbo Drag Race

Watch Two Audi Q7s - uhh - We Mean a Lamborghini Urus and Porsche Cayenne Turbo Drag Race

Can the 2019 Lamborghini Urus smite the 2019 Porsche Cayenne Turbo or will the SUV beat the Super-SUV?

As you might’ve noticed, we haven’t quite been knocked over by the 2020 Porsche Cayenne Coupe, but we’re still curious how it will perform on a drag strip. Before we get our answers, we have this video for you to serve as the benchmark. It comes from Russia, and in it, a Porsche Cayenne Turbo takes on the car that gave birth to the Super SUV segment: the Lamborghini Urus. What brand from the VAG Group will end up with its ego bruised after this half-mile tussle?

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Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It

Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It

Watch the raging bull get its hooves dirty

Just about every SUV and crossover out there right now offers at least a semblance of off-road worthiness, and the latest from Sant’Agata Bolognese is no different. As such, Lamborghini is underlining this claim to rough-stuff performance with a new 1-minute video featuring the Urus tearing up some terra.

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This 2019 'Lanborghini' Urus Needs A Dictionary

This 2019 ’Lanborghini’ Urus Needs A Dictionary

We know Urus is an Italian and English is not its native language, but it is unacceptable when this bull comes with a price tag of $230,000

Imagine how frustrating it would be to six-digits on a “Lamborghini” and wind up getting something with Chinese-knockoff Quality? how does a “Lanborghini” sounds? Although it sounds like a silly typo, this is not expected after splurging close to $230,000. The owner of this Lamborghini Urus claims that his brand-new car is plagued with electronic word-botches. And, to top things off, everything got worse after a software update.

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A Japanese-Rooted Automobile College Has Combined Lamborghini and Toyota DNA to Create the Urus 86 Pickup for the Tokyo Auto Salon

A Japanese-Rooted Automobile College Has Combined Lamborghini and Toyota DNA to Create the Urus 86 Pickup for the Tokyo Auto Salon

A super sports truck with Toyota power

We’ve been dreaming about a pickup truck version of the Lamborghini Urus ever since the luxury SUV broke cover, but we’re pretty sure the Italians won’t make one. Fortunately, the folks over at Nihon Automobile College in Japan created one for the 2019 Tokyo Auto Salon. There’s a catch though, - it’s not exactly a Urus.

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Lamborghini Urus measured against classic LM002

Lamborghini Urus measured against classic LM002

The new Lambo SUV goes up against the daddy

Lamborghini’s Urus isn’t the first high-riding SUV vehicle the company has ever made. Despite the awesomeness of the Urus, we can’t forget that Lamborghini manufactured the imposing LM002 between 1986 and 1991. Only 328 LM002s were ever made and, while it wasn’t excessively practical or useful, its front-mounted V-12 engine borrowed from the Countach, plus the military-style squared off design helped win some fans.

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New Fortune Island Expansion For Forza 4 Comes With an Updated Lamborghini Urus, Treasure Hunts, and Outrageous Weather

New Fortune Island Expansion For Forza 4 Comes With an Updated Lamborghini Urus, Treasure Hunts, and Outrageous Weather

The DLC adds a completely new map and extra content

Following in the same tactic it used for the previous Horizon game, the developer will launch DLCs that include new content and a new map for players to explore; Forza Horizon received three such DLCs, and now the first one for Horizon 4 is out. It’s called Fortune Island and is available to download now

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Lamborghini builds racing version of Urus; Plans racing series for 2020

Lamborghini builds racing version of Urus; Plans racing series for 2020

Remember SUV racing in NFS Underground? It will become a reality

Lamborghini, once a brand completely uninterested in motorsport, is preparing to build a racing version of its Urus Super SUV, dubbed the ST-X. It should lead to a single-make racing series that will feature Rallycross-style courses.

The manufacturer from Sant’Agata Bolognese unveiled the Urus ST-X concept that is a very accurate preview of Lamborghini’s first racing utility vehicle. It was presented to the press at the Vallelunga circuit, near Rome, where Lamborghini hosted its annual World Finals for the Super Trofeo series.

Unlike another SUV-based series that should kick-off next year, the Jaguar I-Pace eTrophy, the Urus ST-X will race on mixed surfaces similar to rallycross events where cars have to run on tarmac as well as on gravel. Lamborghini says the championship will take teams and drivers on a tour of FIA-approved tracks in Europe and beyond.

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Watch the Lamborghini Urus Hit 60 MPH in 2.93 Seconds While Sounding Ridiculously Awesome

Watch the Lamborghini Urus Hit 60 MPH in 2.93 Seconds While Sounding Ridiculously Awesome

Yup, I Cannot Even Believe The Urus Could Be Quicker To 60 mph than The Huracan

It has happened. The Lamborghini Urus accelerated to 60 mph in less than 3 seconds. In one of their latest videos, Drag Times reported and clocked a massive Lamborghini Urus accelerating to 60 mph in exactly 2.93 seconds. To show you just how amazing this feat is, you have to know that Lamborghini officially disclosed that the Urus will accelerate to 62 mph in 3.6 seconds. I was aware that Lambo is conservative with its acceleration estimates, but not half a second conservative.

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Lamborghini Urus convoy looks spectacular in Iceland

Lamborghini Urus convoy looks spectacular in Iceland

Seven Urus SUVs shot against some of the world’s most spectacular scenery

Some people criticized Lamborghini for making a high-riding SUV type vehicle, claiming it wasn’t in the spirit of its decades-long history and that it diluted the brand. However, it is hard to deny the fact that they pulled it off pretty well, and the resulting Lambo Urus is now one of the most desirable SUVs money can buy.

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The Worlds Best Super SUVs

The Worlds Best Super SUVs

You’re going to be spoiled for choices whenever you hit up the market for one

The term “super SUV” is relatively new in the automotive lexicon, but its use has exploded in popularity with the rush of high-end models that have filled its ranks. From the Bentley Bentayga to the Lamborghini Urus, we’ve seen no shortage of super SUVs hit the market in recent years. Super SUVs are the most extravagant breed of SUVs you can find on the market. They have interiors that can rival those that are found in luxury cars, and they have performance capabilities that border on supercar levels. They also have premium price tags, something that we should expect given their status. This is our list of the best super SUVs in the market today, and, who knows, you might end up in the market for one sooner than you think.

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Video of the Day: Deciding to Build the Lamborghini LM002 and Lamborghini Urus

Video of the Day: Deciding to Build the Lamborghini LM002 and Lamborghini Urus

The Rambo Lambo lives!

Back in the ‘80s, Lamborghini went about building the large-and-in-charge LM002 SUV, an absolute bruiser of a vehicle that was completely at odds with the Raging Bull’s speed-laced history. Affectionately dubbed the “Rambo Lambo,” the LM002 was the off-shoot of the Italian supercar-maker’s “Cheetah” program, which was originally tasked with creating a new off-roader for the military. Only a few hundred were ever produced, but Lambo never forgot about it, and in December of 2017, the manufacturer unveiled a spiritual successor - the Urus.

It’s a fascinating story, and our friends over at Fifth Gear got a chance to sit down and hear it told by Lamborghini’s insiders, including Stefano Domenicali, Chairman and CEO at Automobili Lamborghini, and Mitja Borkert, Lamborghini’s Head of Design.

Not only does the video include some fascinating perspectives on both the LM002 and the Urus, but it tosses in a number of truly epic shots of both vehicles out and about in their natural environments, plus the all-important exhaust note rumblings from both the LM002’s 12-cylinder and the Urus’ twin-turbo V-8. And, just for fun, there’s some nice side-by-side shots of the LM002 cruising alongside its contemporary sports car sibling, the Countach.

So then, if you want to learn a bit more about the LM002, or perhaps the DNA that makes up the Urus, or you just want to indulge in the glory shots of these menacing Raging Bulls, this 7-minute, 22-second video is for you.

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Latest supercars:

Don't Expect a Smaller Lamborghini SUV to Join the Urus

Don’t Expect a Smaller Lamborghini SUV to Join the Urus

Lambo wants to protect the brand’s exclusivity

The Lamborghini Urus has been a resounding success for Lamborghini, so much so that the company would be forgiven if it’s suddenly getting a little trigger-happy in following that up with a smaller SUV. Porsche did it with the Macan. Bentley is reportedly doing it with the Bentayga. What’s stopping Lamborghini? As it turns out, Lamborghini is stopping Lamborghini. The Italian automaker has no plans to add another SUV to complement the Urus, saying that it would rather keep the brand’s exclusivity than capitalizing on the Urus’ success.

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Wallpaper of the Day: 2019 Lamborghini Urus

Wallpaper of the Day: 2019 Lamborghini Urus

While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. Now, you can make it your desktop wallpaper. Go ahead, you know you want to.

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Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour

Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour

Because auto show debuts aren’t big enough to handle the SUV’s hype

The Lamborghini Urus is such a big deal for Lamborghini that a world debut isn’t enough for the SUV. The Urus made its official debut at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy last December, and over the next four months, Lambo took its latest pride and joy on a 114-city world tour, putting it in front of over 8,500 people, including celebrities, journalists, and most importantly, prospective customers.

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Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it's Capability

Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it’s Capability

Looks like there’s a job lined up for the Bentley Bentayga, too

Lamborghini introduced the Urus just last December, ushering in a hot new competitor for the high-end performance SUV segment that matched a tall-riding, opulent body style with the traditional Raging Bull qualities of head-turning style and neck-snapping performance. Naturally, as the first-ever SUV from Lamborghini, we wanna know what it can do - both on the road, and off it. Thankfully, it’s looking like the brand is gearing up to show us exactly what the Urus is capable of.

Continue reading for the full story.

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Pops' Rants: The Chicago Auto Show Is Proof that Lamborghini Is Schizophrenic

Pops’ Rants: The Chicago Auto Show Is Proof that Lamborghini Is Schizophrenic

Is there a doctor in the house?

Remember how Lamborghini staged an U.S. debut for the Urus at the Museum of Contemporary Art and then ditched the Detroit Auto Show, leaving just a Huracan at the Cobo Center? And how the Italian firm thought that the SUV was too special for the first major auto show of 2018? You probably do, but Lambo apparently forgot all about it, as the Urus is now on display at the Chicago Auto Show. It’s just sitting alone in the corner waiting for visitors that are there for mundane cars they can buy. Makes a lot of sense, right?

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Don't Expect Lamborghini To Start Making More SUVs Now

Don’t Expect Lamborghini To Start Making More SUVs Now

We can expect special edition derivatives of the Urus

2018 is shaping up to be a big year for Lamborghini. This is the year the Urus SUV goes on sale, becoming only the second Lamborghini SUV in history after the Hummer-like LM002 enjoyed a seven-year run from 1986 to 1993. To be clear, the expectations for the Urus are much higher than they ever were for the LM002. Lamborghini expects its new SUV to spearhead another record-breaking sales year, and by all accounts, the Urus is more than capable of doing that. Just don’t expect Lambo to start having illusions of building another SUV model to complement what it already has. That’s not happening, at least not in the near future.

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Latest Videos:

Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show

Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show

Maybe the Urus doesn’t like crowded places...

The brand-new Lamborghini Urus, the super SUV that drove almost everyone crazy, made its North American debut in Detroit earlier this week. For a couple of hours or so, because the vehicle was displayed at the Museum of Contemporary Art instead of the Detroit Auto Show. Specifically, Lambo made a separate event, invited a few people to see company CEO Stefano Domenicali give a speech, and then took the Urus away, leaving just an orange Huracan on the show floor. Why? Well, maybe it’s because the Italian firm is too special for the Detroit Auto Show.

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Pirelli Has Six Different Tire Options for the Lamborghini Urus

Pirelli Has Six Different Tire Options for the Lamborghini Urus

Here’s another example of the Lamborghini Urus being "special"

The Lamborghini Urus is not your standard SUV so it’s not beholden to standard industry practices. That’s the case when it comes to choosing tires for the Lambo SUV. Whereas most tire makers prepare up to around two to three tire options for the standard SUVs, Pirelli doubled that number to six different tire options for the Urus to account for the SUV’s performance capabilities.

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X-Tomi's Rendering of a Three-Door Urus Proves Lamborghini Should Make One

X-Tomi’s Rendering of a Three-Door Urus Proves Lamborghini Should Make One

This is a version of the Urus that we can all get behind

We’re still coming to grips with the long-awaited arrival of the Lamborghini Urus, but that hasn’t stopped artist X-Tomi Design from making us crave once again for a Urus model that may not even come. Just as soon as Lamborghini unveiled the four-door Urus, the rendering genius decided to create a different version of the super SUV, one that has two doors instead of four. This is what a two-door Lamborghini Urus looks like, and it looks incredible.

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Best New SUVs That Debuted in 2017

Best New SUVs That Debuted in 2017

A look back at a milestone year

2017 has been an amazing year for the automobile. Sales have increased across the board, high-performance models are quicker and faster than ever, off-roaders are more capable than before, and a slew of new models have hit the streets. That’s what we’re looking at here: the all-new vehicles the debuted in 2017. But more specifically, we’re looking at the crossovers and SUVs that made their initial splash into the fastest-growing segment in the industry.

Before we dive in, it’s worth noting that practically dozens of SUVs and crossovers were revamped in 2017. Models like the Jeep Wrangler JL, Chevrolet Traverse, Mazda CX-3, and plenty more were made new again. But these are familiar nameplates. This go-round, we’re focusing on completely new models.

Continue reading for more information.

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A Lamborghini Urus Pickup Truck? Yes Please!

A Lamborghini Urus Pickup Truck? Yes Please!

Is Lambo pondering a super truck?

Lamborghini ended 2017 on a high note by unveiled the Urus, its first utility vehicle since the LM002. The Italians are calling it the world’s first SSUV, as in super SUV. And I can’t blame them for doing that. It’s mean, it’s awfully powerful and incredibly fast. Sure, it doesn’t have the V-10 or V-12 engine found in the Huracan and Aventador, but it’s pretty cool with a twin-turbo V-8 too. And word has it a hybrid version might follow soon. But what if Lambo decided to give us a spiritual successor to the LM002 and build a pickup truck version of the Urus?

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Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio's Lap Record around the Nurburgring?

Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio’s Lap Record around the Nurburgring?

What would automakers do if this near-pointless record didn’t exist?

The Lamborghini Urus is a weird lambo, but a rather potent SUV, and that’s exactly why the raging bull will be putting it to work on the Nurburgring in an effort to beat out the 7:41.7 SUV lap record of the Alfa Romeo Stelvio Quadrifoglio. The report comes courtesy of CAR Magazine, with the publication saying the Lamborghini is even “confident that it will take it (the lap record) by a comfortable margin. Will the Urus be able to walk Lamborghini’s talk or will it fall short of the 7:41.7 lap time? Well, it’s hard to say, but the Urus isn’t exactly your grandpa’s daily driver, either.

Powered by a 4.0-liter V-8, the Urus is good for 650 horsepower and 627 pound-feet of torque. That power puts it in the range of a 3.6-second sprint of 60 mph and a Lambo-promised top speed of 190 mph. Those are some pretty stout figures for an SUV, no doubt, and it’s quite a bit better than that of the Stelvio Quadrifoglio as well. It’s powered by a 2.9-liter V-6, the same one found in the Giulia Quadrifoglio, that delivers 505 horsepower and 443 pound-feet of torque. Now, that’s nowhere near as much power as you’ll find in the Urus, but it can still make that run to 60 mph in 3.9 seconds with a top speed around 177 mph.

Of course, just having more power and a higher top speed isn’t something that will net you the record for fastest SUV around the ‘Ring. Earning that title means actually doing it, and it takes a lot more than a few good-looking specs to pull that off. It comes down to driver skill, track and weather conditions, maneuverability of the vehicle, handling, etc. So, Lamborghini may be confident, and rightfully so as it has cracked that seven-minute mark (with the Aventador SV and the Huracan Performante,) but this is the brands first SUV. As they say, you can’t just crawl in the ring with the apes and think you can box, you’ve got to prove you have what it takes. As Lambo’s first SUV since the LM002, I don’t think it will be able to pull it off. But, maybe they’ll prove me wrong. What do you all think? Let us know in the comments section below

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Latest Wallpapers:

Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Build the super SUV of your dreams!

Launched in December 2017, the Lamborghini Urus is as fresh as they get. And it’s quite impressive too. Not only the first SUV made by Lambo (the LM002 was a pickup truck) and the company’s first turbocharged production model, the Urus is also the world’s fastest crossover, boasting a top speed of 190 mph. Mind-boggling to say the least! It’s also pretty quick as well, needing only 3.6 seconds to hit 62 mph. That’s quickest than the Porsche Cayenne Turbo S! Finally, it’s the most powerful production SUV, besting the Bentley Bentayga by a whopping 50 horsepower. But it’s also very expensive at $200,000, not counting the many options you can have. Speaking of which, Lamborghini just fired up the vehicle’s online configurator, so if you’re planning to place an order, you can choose your options in just a few minutes.

The configurator doesn’t give access to pricing, but it lists every single option available. This is actually something new, as previous configurators had scarce information and you had to go to a dealer to find out more. Now you can go beyond the usual exterior colors and interior upholstery and pick between various trims, carpets, contrast stitching, and a ton of technology and convenience features. It’s actually a nice way to spend a few minutes on this car even if you don’t have over $200K in your bank account.

Continue reading for the full story.

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2020 Lamborghini Urus Performante

2020 Lamborghini Urus Performante

The most extreme SUV ever built!

Lamborghini took the world by surprise back in 2012 when it unveiled the Urus Concept at Pebble Beach. It was the company’s first utility since the LM002 pickup truck and signaled a new direction for the brand. However, the Urus didn’t become a production model until five years later. Launched in late 2017, it became the fastest and most powerful SUV in the world, boasting performance similar to high-profile sports cars. With the Urus now set to hit public roads in 2018, we’re wondering what other versions are planned for the future. A hybrid model is almost a certainty, but is Lambo also considering a higher performance models? I think it does, and it could be very similar to the Huracan Performante.

Likely to wear the same "Performante" badge, the beefed-up SUV would take the Urus into previously uncharted territory in this segment. With more power, a lighter curb weight, and a chassis tuned for racing, the Urus Performante will be the most extreme production SUV I can think of right now. But will it become more than just a rendering? There’s no official confirmation yet, but I don’t see why Lambo would say no to it. There’s plenty of demand for extreme crossovers right now, as well as plenty of rich folks ready to pay in excess of $200,000 for one. Let’s find out what this SUV might bring to the table in my speculative review below.

Continue reading to learn more about the Lamborghini Urus Performante.

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Urus vs. LM002: Lambo's Utility Vehicles - 30 Years Apart

Urus vs. LM002: Lambo’s Utility Vehicles - 30 Years Apart

Will the Urus become more successful than its spiritual predecessor?

The Lamborghini Urus was unveiled in 2017, five years after the Italian carmaker unveiled its first SUV in the form of a concept car. But even though it’s Lambo’s first SUV, the Urus isn’t the first utility vehicle coming from Sant’Agata Bolognese. Lamborghini began meddling with the idea all the way back in 1977 and launched its first production model in 1986 as the LM002. That’s a few good years before AM General introduced the iconic Hummer H1 for civilian use in 1992.

In many ways, the LM002 is the spiritual successor of the Urus, but the two utility vehicles are actually very different. They were conceived for different purposes, have radically different designs, and deliver different performance figures. With the modern SUV now official and on its way to showrooms, we take a look back at Lambo’s history with utility vehicles and the iconic LM002. How does the Urus compare to Lambo’s first venture into this market and what sets the two SUVs apart? Find out below.

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Lamborghini Urus Hybrid Could Generate 700 Horsepower!

Lamborghini Urus Hybrid Could Generate 700 Horsepower!

Should arrive by the end of the decade

The Lamborghini Urus, the company’s first SUV since 1993, was just unveiled at the 2017 Los Angeles Auto Show, and the automotive world is already talking about future versions of the vehicle. A hybrid model has been in the rumor mill for at least a year now, but a new report claims that an electrified version of the Urus could arrive before the end of the decade. Its drivetrain is obviously a mystery at this point, but word has it that the plug-in hybrid could borrow its drivetrain from the Porsche Panamera. With the Urus using the same underpinnings as the sedan, this move would make a lot of sense, but the big deal here is that the Urus PHEV will probably end up being more powerful than the gasoline-only version.

Specifically, the range-topping Panamera Turbo S E-Hybrid, which pairs a turbocharged, 4.0-liter, V-8 and an electric motor, comes with a whopping 680 horsepower and 626 pound-feet of twist on tap. That’s 30 horses more than the Urus. And, knowing Lambo, it may want a bit more power, so a 700-horsepower rating is very likely. The extra oomph will make the hybrid quicker than the standard model by at least two tenths, if not more. On top of that, it will return better fuel economy and gain the ability to run on electricity alone, albeit for less than 40 miles. Emissions will drop too, which will make the Urus a bit more affordable in China, one of Lambo’s most important markets.

There’s no specific word as to when the Urus plug-in hybrid may arrive, but with the Panamera’s drivetrain already available, it could happen as soon as late 2018.

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The Urus Is Cool and All, But It's Not a Lamborghini!

The Urus Is Cool and All, But It’s Not a Lamborghini!

Yup, it needs a V-12!

The much-anticipated Lamborghini Urus is finally official. It looks like a Lambo, it’s fast as a sports car, and it’s more aggressive than any SUV out there. Whoopee! But there’s a tiny problem: the Urus is not a Lambo. Yeah, I know it has a bull badge, but this doesn’t make it a Lamborghini. A Prius with a Lambo badge is still a Toyota, right? "But this SUV was designed and built by Lamborghini," you might say. Well, I can’t argue with that, but the Urus simply doesn’t feel like a Lambo. It’s brutal and delivers outstanding performance, but it needs more than that to be a Lambo.

For starters, it needs to sound like one. And the Urus doesn’t!

Of course, the responsibility for the SUV’s underwhelming exhaust note falls on the shoulders of the 4.0-liter V-8. It may generate an exciting 650 horsepower and 627 pound-feet of torque and help the SUV hit 62 mph in just 3.6 seconds, to go with a top speed of 190 mph, but it’s nowhere near as aggressive sounding as the Huracan or Aventador. It doesn’t come as a surprise. We’re talking about a twin-turbo V-8 versus naturally aspirated V-10 and V-12 units. Turbos may be good for fuel economy and all that jazz but they won’t make a V-8 sound as terrifying as a V-12. And, let’s face it, a Lamborghini needs to sound terrifying. It’s what makes a Lambo a Lambo.

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Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk

Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk

Is the 707-horsepower Jeep a better bet than the Lambo?

The hype surrounding the Lamborghini Urus is real. It’s not just that the Urus is 650-horsepower horsepower; it’s because the Urus is a Lamborghini. The legendary Italian supercar brand has only released one SUV in its lifetime — the LM002 — and back then, SUVs weren’t as popular as they are now. That’s why the Urus is being talked about in glowing terms, even if it hasn’t been launched yet.

But is it really the most exciting SUV to hit the streets in recent memory? That’s a debatable question because there are others of its kind that are just as appealing, for one reason or another. The Bentley Bentayga is one of them. So is Alfa Romeo Stelvio Quadrifoglio. But for the purpose of this discussion, I’m turning my attention to an American SUV that can give the Urus a serious run for its money. It may not have the same prestige as the Urus, but the Jeep Grand Cherokee Trackhawk is every bit as potent as its Lamborghini counterpart.

Which of the two is better? That’s a question I’m looking to answer. Be advised, though. This isn’t a walk-over for the Lamborghini like some of you might think.

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Latest supercars:

2019 Lamborghini Urus

2019 Lamborghini Urus

A Raging Bull with some space for stuff

The SUV assault continues, filtering into every niche of every market imaginable. With so much demand out there, just about every automaker on the planet is getting in on the action, including some with a history that deviates quite a bit from the SUV norm. That includes Lamborghini, which just unveiled the Urus, a follow-up to the cult classic LM002. This time around, Lambo is doing it right, giving the Urus super car-esque agility, speed, and performance, all with a sharp (yet jacked-up) body style crammed with luxury and even a little off-road worthiness. Lambo is calling it the first Super Sport Utility Vehicle, but makes like Porsche and Bentley might have a few words to say about that.

Either way, this is a breakthrough moment for the Raging Bull. While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. But the question is this – where does it land amongst the bevy of fast luxury SUVs already on the market?

Continue reading to learn more about the 2019 Lamborghini Urus.

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The 2019 Lamborghini Urus Makes Its Glorious Debut

The 2019 Lamborghini Urus Makes Its Glorious Debut

There were a few snags during the debut, but the Urus persevered anyway!

Tasked with the demanding position of being the first SUV in 25 years to wear a Lamborghini badge, the Lamborghini Urus has finally made its debut. It rides on the same MLB platform that underpins the Bentley Bentayga, Audi Q7, and Porsche Cayenne, but carries a face and an attitude all its own. The body style is as aggressive, if not more so than the concept that came before it while its mean-as-hell attitude comes via a turbocharged, 4.0-liter, V-8 that’s good for a potent but modest 650 horsepower and 627 pound-feet of torque. And, when I say “mean as hell,” I’m not kidding. It can hit the 62-mph sprint (that’s 100 kph for our Euro readers) in a devastating 3.59-seconds with launch control in effect and a top speed of 186 mph. Want to know more? Keep reading…

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Watch the Lamborghini Urus Debut Here!

Watch the Lamborghini Urus Debut Here!

The Urus is set to make its world debut, and you can see the action right here. After the debut, let us know what you think in the comments section below — your comment just might be featured in our first article after the debut!

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Oops! Lamborghini Accidentally Showed Off the Urus in a Teaser

Oops! Lamborghini Accidentally Showed Off the Urus in a Teaser

It tried to remove the video, but it was too late

Lamborghini revealed a teaser video to show off the Urus’ “Corsa” – Race in Italian – driving mode, but someone is probably in a lot of trouble as there was a shot of the Urus SUV displayed ever so prominently on the infotainment display. As a part of this “accidental” leak, we get a fair look at the front end and the side profile of the brand’s upcoming Urus SUV – the model that’s tasked with pushing the brand’s production numbers beyond the 7,000 example threshold.

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Lamborghini's New Pride And Joy Is Showing Off Its Capabilities In The Sand

Lamborghini’s New Pride And Joy Is Showing Off Its Capabilities In The Sand

There’s no such thing as a difficult terrain for the Urus SUV

We’ve already seen and heard everything we need to know about the Lamborghini Urus, or so that’s what we thought because it seems that there’s still more to Lambo’s new SUV than what we already know. Take its available driving modes for example. Whereas both the Huracan and Aventador have three modes - Strada, Sport, Corsa - available to them, the Urus has six at its disposal, including the aforementioned three performance modes. In addition, the Urus also has Terra (land), Neve (snow) and Sabbia (sand).

The first of two of those modes speak to the Urus’ capabilities of driving in challenging terrains, be it in the outdoors or in snow. The last mode though is the really interesting feature because as it turns out, the Urus is more than capable of tackling sand dunes, and Lambo has the video showcase to prove it. It’s only a 30-second tease and it was likely released to build up anticipation — as if it needed any — ahead of the SUV’s December 4 presentation - but it does show, clear as day, the Urus having an absolute blast terrorizing those sand dunes. I can’t speak on how fun that looks because I’ve never tried it myself, but I can imagine a lot of future Urus owners in the Middle East taking their new prized SUVs out for a nice sand dune adventure. Lamborghini should still a few treats in store for all of us when the production-spec of the Urus finally breaks in a few weeks’ time, but as far as serving us with a juicy appetizer of what’s to come, this Sabbia driving mode feature is a welcome surprise, something I imagine a lot of people will make full use of when they get their hands on the SUV.

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Lamborghini Doubles Down to Keep up with the Jones'

Lamborghini Doubles Down to Keep up with the Jones’

The execs over at Lambo are patting themselves on the back for this one

It’s 18 months in the works, but Lamborghini has finally completed the expansion to its production facility in Sant’ Agata Bolognese, Italy. In short, the facility has, quite literally, doubled in size from more than 861,000 square feet to more than 1.7 million square feet (80,000 square meters to 160,000 square meters). Its primary purpose was to provide a home for the assembly line that will move the Urus through its various stages of production, from start to finish. It also includes a new office building (with LEED Platinum certification) that is said to carry the highest standards for energy, building design, and production. There’s also a new warehouse, second trigeneration power plant, and a new energy hub. As equally important as the new production line, however, is the completed installation of a new test track that has 13 different surfaces. It was built specifically for testing SUVs (or so the execs can go out and get in some off-road play, right?)

All told, the completion of this massive expansion will allow Lamborghini to up its production capacity by 100 percent, to 7,000 units annually. Sure, that’s next to nothing compared to companies like GM, Ford, Mercedes, Porsche, Volkswagen, Mazda, Toyota and Honda, but this is Lamborghini we’re talking about, and it pushes them to a whole new level of production heaven – or hell, depending on what happens. According to Lamborghini, a total of 600 different enterprises helped to complete the expansion, and as many as 3,600 workers from outside companies took part in the massive project. Cue the back patting. All told, it’s a pretty big deal because it not only brings the Urus closer to customer hands but opens the door for new and exciting models in the future. If you’re into cars, my friend, this really is a really good time to be alive.

Keep reading for a little more information

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An Autonomous Lamborghini? Forget About It!

An Autonomous Lamborghini? Forget About It!

Don’t expect one to arrive now, or in the near future

The concept of zigging when everyone else is zagging is nothing new in the auto industry. Trends are always a big pull in the business, after all, but there are times when not buckling to them is in the best interest of a particular automaker. Take Lamborghini for example. While most of the industry is moving along into adopting different forms of autonomous driving technology, the Raging Bull isn’t joining the party. Not now. Not anytime soon.

Speaking with Digital Trends, Maurizio Reggiani, Lamborghini’s head of research and development, said that the Italian automaker has no plans of introducing autonomous driving to any of its cars in the future. It’s worth noting that Lamborghini also took the same line of thinking when discussing electric cars a few months back. Part of the reason for resisting the urge to go autonomous or electric is that by doing so, the company would effectively rob its customers of the same core principles of driving that it has stood for since, well, it began offering cars. At its roots, Lamborghini is a company that prides itself on giving its customers the most visceral of driving experiences. An autonomous driving Lambo not only removes that experience away from the driver, but it also cuts off the legs of the very principles that it has prided itself on showcasing each and every time a new model comes into the picture. None of this is surprising. There are companies that can embrace autonomous driving and there are those that can’t, or won’t. Lamborghini falls into the latter category, where it should be in the first place.

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Lamborghini's New Teaser Of The Urus SUV Is Getting Us All Pumped Up

Lamborghini’s New Teaser Of The Urus SUV Is Getting Us All Pumped Up

It’s finally coming in less than three months!

Excuse me for a second for taking a break from the whirlwind that is the 2017 Frankfurt Motor Show. Given all the head-spinning induced by all these debuts, I think it’s time for a little breather. Let me divert your collective attentions for a quick minute and tell you about a car that’s making headlines, not because it showed up in Frankfurt, but because it’s debuting three months from now in December 2017. That car, ladies and gentlemen, is the Lamborghini Urus, and just as the Italian automaker is grabbing people’s attention in Frankfurt with the Aventador Roadster S, the Italian supercar company has its sight sets on its next big thing.

Truth be told, far too much has been said about the Urus SUV over the years. From skepticism to excitement, doubt to giddiness, Lambo has put us through an emotional roller-coaster with regards to the Urus. And now that it’s three months away from finally making its world debut, the Raging Bull is continuing to build up the hype by releasing a minute-long trailer revolving around the message that Lamborghini is a pioneer above all else. Even the trailer’s title – #SinceWeMadeItPossible – touches on that message, as does the content itself, which pretty much describes Lamborghini as an innovator, rule-breaker, and challenger to the status quo. Regardless of what most of us think of these boasts, it’s hard to argue against any of them when the evidence of the company’s innovation is the very reason why we’re circling December 4 in our calendars. The Urus SUV is finally arriving, folks. Best to save the date this early.

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Lamborghini's Urus SUV Will Pack 650 Horsepower

Lamborghini’s Urus SUV Will Pack 650 Horsepower

It won’t be the most powerful SUV in the market, but it’s still a Lambo

It’s no secret Lamborghini has high hopes for the SUV market when its official entry into the segment, the Urus, makes its long awaited debut later this year. The hype surrounding the Urus is all too real, and Lambo is adding more fuel to that fire after company CEO Stefano Domenicali confirmed what we’ve been expecting all along: the Urus will have 650 horsepower on tap.

The significant output fits into the high-performance mold of a Lamborghini, but fans of the brand will be disappointed to know that even with the SUV’s 4.0-liter bi-turbo V-8 engine releasing that much power, the Urus won’t be the most powerful SUV on the market. For now, that distinction belongs to the Jeep Grand Cherokee Trackhawk, which has 707 horsepower coming out of its 6.2-liter supercharged Hellcat V-8 engine. The range-topping S E-Hybrid variant model of the next-generation Porsche Cayenne is also expected to have a higher output, possibly around 670 horsepower. It does seem that even with 650 horsepower on its hands, Lamborghini is less inclined to package the Urus as an all-conquering powerhouse SUV and more of “family-friendly” Lamborghini. It’s definitely going to be interesting to see how that strategy pans out, but the good news is that we won’t have to wait too long to get our answer. The Urus is expected to go on sale in the latter half of 2018 with a price of around $200,000.

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Being The First Turbocharged Lambo Is Not The Only Historic Thing About The Lamborghini Urus

Being The First Turbocharged Lambo Is Not The Only Historic Thing About The Lamborghini Urus

Lambo’s going the hybrid route and the Urus will be the first to get the powertrain

On top of all the massive expectations people already have for the Lamborghini Urus, there’s a lot more to the vehicle than just being the second ever SUV to come from the Italian automaker and the first Lamborghini to use a turbocharged engine. There’s a new report from Car Advice that indicates that the Urus will also be the first Lamborghini to adopt a plug-in hybrid powertrain. No less than the company’s research and development boss, Maurizio Reggiani, dropped the news about the automaker’s plans for its SUV, explaining that a “PHEV system is currently ideal for packaging in an SUV platform.”

Reggiani didn’t dive into the specifics of how Lamborghini plans to accommodate a PHEV system into the Urus but it goes without saying that the current climate of the auto industry has had a lot to do with this shift in ideology. There once was a point in time when the Italian automaker held strong on its belief to keep using naturally-aspirated V-12 engines and let everybody else trip over themselves with the rampant use of turbochargers and hybrids. But now that most automakers are beginning to venture into their own new territories with alternative engines, Lamborghini needs to join the party or risk getting left behind.

That said, don’t expect Lamborghini to go trigger-happy with hybrids just yet. A PHEV makes sense for the Lamborghini Urus by virtue of the SUV being packaged as the most “mainstream” of the automaker’s three-model lineup. That’s not the case with the Huracán and Aventador, because in the words of Reggiani, “the technology right now doesn’t allow us to set up a super sports car with PHEV the way we would like to.” Even Lamborghini CEO Stefano Domenicali echoed those comments, saying that a hybrid system on its sports cars need to be introduced “at the right time” and not for the sake of introducing them because they’re in vogue.

But like everything else that’s been talked about regarding the Lamborghini Urus, the SUV is going to be a historic model for Lamborghini in more ways than one. It’s Lambo’s first sporty SUV, the first Lambo to use a turbocharged engine, and apparently, the first Lambo to go hybrid.

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Styling Won't be the Only Thing that Makes the Urus Stand Out in Lamborghini's Lineup

Styling Won’t be the Only Thing that Makes the Urus Stand Out in Lamborghini’s Lineup

Lamborghini is slowly inching toward its entrance to the SUV segment!

Rumors of a Lamborghini SUV were flying around for quite some time before Lambo shocked the world with the Lamborghini Urus Concept at the 2012 Beijing Auto Show. At the time, it was planned to be in production by 2017, and so far, it looks like everything is right on schedule as it looks like it will go on sale in 2018 – all but confirming a 2017 debut. But, what’s more important is that the brand’s R&D Chief, Maurizio Reggiani, has come forth and confirmed to Autocar that the long-awaited SUV will the be the only plug-in hybrid in the Lamborghini stable. And, one other interesting tidbit: that plug-in hybrid will be offered next to a twin-turbo Urus that rocks a 4.0-liter V-8.

The Urus will use the same underpinnings as other models nested under the VW umbrella like the Audi Q7 and the Bentley Bentayga. So, it will get a 48-volt electric system that is used to power active, anti-roll suspension, but since torque is so important to those who fancy SUVs, there will be no naturally aspirated version of the Urus, with Reggiani saying that the NA configuration will live on in its road cars to preserve that responsiveness and feel that comes with the soul of all-engine power.

When speaking about the Urus, Reggiani said that the Urus has evolved quite a bit from the concept it is based on. “The design [of the Urus] is pure Lamborghini,” he said, “It has evolved considerably since the concept, and the finished car is much better inside and out.” For now, the firm is concentrating its efforts on power, weight, and aerodynamics, which means the new Urus should be one hell of a package when it finally makes its debut next year.

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Lamborghini CEO Says Urus Will Be A Proper Lamborghini

Lamborghini CEO Says Urus Will Be A Proper Lamborghini

Italian automaker expects big things from its latest pride and joy

Lamborghini has high hopes for the Urus and it’s doing all it can to make sure that the SUV lives up to the considerable hype that it’s been receiving. On the side of preparations, the Italian automaker has certainly left no stones unturned, including giving it a twin-turbo turbocharged V-8 engine and a torque converter instead of a dual-clutch gearbox, both of which are firsts for the Italian automaker.

Speaking with Car Advice, Lamborghini CEO Stefano Domenicali and board member for research and development Maurizio Reggiani explained that the decision to go with a turbocharged V-8 engine was brought about by the need to have a good amount of torque at low rpm levels, something that only a turbocharged engine can provide. This allows the Urus SUV to to utilize its off-road abilities and perform things like dune surfing without having to worry about coming out of from the dune.

The need to have ample amounts of torque also opened the door for the company to use, for the very first time, a torque converter as opposed to a dual-clutch or ISR gearbox like the one used in the Lamborghini Aventador. According to Reggiani, a torque converter became important to establishing the Urus as a bonafide SUV because the amount of torque it would generate would be so high that no dual-clutch gearbox can manage the torque levels that Lamborghini was looking to attain. It’s worth noting that the Italian automaker has yet to release the torque figures of the Urus but there have been rumors that say it’s going to exceed 700 pound-feet, more than the 664 pound-feet of torque that Bentley was able to coax out of the turbocharged W-12 TSI engine that can be found under the hood of the Bentayga.

There’s no question that the Urus was prepared to be all that it can be. But even with the decisions to use a turbocharged engine and a torque convertor, both Domenicali and Reggiani attest that the Urus is still a “pure Lamborghini.”

In the words of Domenicali himself, “if you perceive and close the eyes without seeing anything and drive the car, you will know it’s a real Lamborghini.”

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Lamborghini Teams Up With Mitsubishi Rayon To Develop Carbon Fiber Technology

Lamborghini Teams Up With Mitsubishi Rayon To Develop Carbon Fiber Technology

Partnership could help Lamborghini increase its production volume

It certainly goes without saying that Lamborghini holds the distinction of being one of the pioneers on the automotive application of carbon fiber technology. The Italian automaker has been using the premium material for around 30 years dating all the way back to the Lamborghini Countach. But even with that status, Lamborghini continues to be proactive in the innovation of carbon fiber, having recently opened a carbon fiber research center in Washington. Now, the company is partnering with Mitsubishi Rayon, a Japanese textiles company owned by Mitsubishi Chemical Holdings.

Details are still vague on the specifics of the partnership other than the all-encompassing objective of collaborating on further research and development of carbon fiber shells and panels that can be used for mass production. It is worth noting though that the partnership could be tied into Lamborghini’s upcoming production of the Urus. Lamborghini has high expectations for the SUV as it is being targeted as the model that will spearhead the automaker’s push to double its sales volume to 7,000 units a year by 2019 with the Urus accounting for half of that total.

Given the existing volume of cars that Lamborghini produces these days – the company can produce five chassis per day – there’s going to be a need to accelerate production without any drops in efficiency to accommodate the arrival of the Urus. That’s likely where Mitsubishi Rayon’s expertise comes into the picture. The firm is regarded as one of Japan’s biggest makers of acrylic fabric, the same material that’s used in the development of carbon fiber. If Lamborghini needs help in developing tools and methods in mass producing carbon fiber to coincide with its own increase in production, collaborating with Mitsubishi Rayon is as good a partnership as any to help the Italian automaker achieve its goals.

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