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Lamborghini Urus

2019 Lamborghini Urus

2019 Lamborghini Urus Exterior
- image 749813
Longer than a Porsche Cayenne Turbo S @ 201.25 inches
The Cayenne Turbo S? 191.1 inches
  • Lamborghini Urus
  • Year:
    2019
  • Make:
  • Model:
  • Engine:
    V8
  • Transmission:
    8-Speed Automatic
  • Horsepower @ RPM:
    650 @ 6000
  • Torque @ RPM:
    627 @ 2250
  • Displacement:
    4.0 L
  • 0-60 time:
    3.6 sec.
  • Top Speed:
    190 mph
  • Price:
    € 200000
  • Price:
  • size:
  • Purpose:
  • body style:

A Raging Bull with some space for stuff

The SUV assault continues, filtering into every niche of every market imaginable. With so much demand out there, just about every automaker on the planet is getting in on the action, including some with a history that deviates quite a bit from the SUV norm. That includes Lamborghini, which just unveiled the Urus, a follow-up to the cult classic LM002. This time around, Lambo is doing it right, giving the Urus super car-esque agility, speed, and performance, all with a sharp (yet jacked-up) body style crammed with luxury and even a little off-road worthiness. Lambo is calling it the first Super Sport Utility Vehicle, but makes like Porsche and Bentley might have a few words to say about that.

Either way, this is a breakthrough moment for the Raging Bull. While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. But the question is this – where does it land amongst the bevy of fast luxury SUVs already on the market?

Continue reading to learn more about the 2019 Lamborghini Urus.

 

Latest Lamborghini Urus news and reviews:

Watch A Mercedes-AMG G63 Take On The Lamborghini Urus In A Drag Race

Watch A Mercedes-AMG G63 Take On The Lamborghini Urus In A Drag Race

To be fair, the G63 is tuned to make over 700 horses

Mercedes-AMG G63 is a legend in itself. The boxy, old-school design still appeals to a lot of people. It is mechanically strong and has a powerful mill as well. There’s also the Lamborghini Urus, one of the fastest SUVs in the world and arguably the automaker’s breadwinner in the present day.

So, what happens when you put the two against each other in a drag race? Well, the folks at Throttle House decided to do that. The Urus has the edge in this case, but there’s a catch. The Mercedes-AMG G63 makes over 700 horses on the wheels; about 10-percent more than the Urus. Will that skew the odds in the G63’s favor?

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SUV Drag Race: Aston Martin DBX vs Lamborghini Urus

SUV Drag Race: Aston Martin DBX vs Lamborghini Urus

Is the Lambo Urus as quick as they say it is?

Both Lamborghini and Aston Martin launched their first-ever SUVs in recent years. Because haulers sell like hotcakes, and high-performance SUVs are as hot as they get. And both are impressively quick, to the point where they can rival full-fledged sports cars. On paper, the Urus is the quickest and fastest SUV there is, but is it quicker than the Aston Martin DBX in real life?

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2020 Lamborghini Urus by Hennessey

2020 Lamborghini Urus by Hennessey

The Urus now makes 750 horses and takes 2.65 seconds to hit the 60 mph mark!

The Urus is arguably the most successful and the most important product for Lamborghini today. It was launched in September 2018, and the company has moved around 8,500 examples since then. Naturally, this meant there is a demand for the SUV, which makes it a favorite for the aftermarket tuners as well. We’ve seen renditions by companies like Mansory, but this time, Hennessey has laid its hands on the Urus. Result? A 750-horsepower beast that takes less than three seconds to hit the 60 mph from a standstill. Who would’ve imagined that someday, an SUV would achieve such ridiculous numbers!

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If You Think the Lamborghini Huracan Sounds Good, Wait Until You Hear the Lamborghini Urus by Hennessey

If You Think the Lamborghini Huracan Sounds Good, Wait Until You Hear the Lamborghini Urus by Hennessey

We can’t say no to a screaming Lambo, not even if it’s just on video

John Hennessey and company simply couldn’t refrain from giving the Lamborghini Urus a power upgrade. Make no mistake, the Urus is loaded in the performance department as it is, but this is Hennessey, so a dish made of car steroids is always welcome.

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Prepare For Your Mind to Be Blown as You Watch a Jeep Trackhawk Take On a Lamborghini Urus

Prepare For Your Mind to Be Blown as You Watch a Jeep Trackhawk Take On a Lamborghini Urus

Can the Jeep Grand Cherokee Trackhawk defeat the Lambo Urus on the drag strip?

SUVs used to be all about utility back in the day, but now they’re also available in high-performance trims. The Lamborghini Urus is one of finest examples out there, but companies like Mercedes-Benz and BMW build their own beefed-up haulers. When it comes to American oomph, the Jeep Grand Cherokee Trackhawk is just as exciting. But could it outgun the mighty Urus on the drag strip? Hennessey Performance also wanted to find out and staged a two-round race between them.

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2021 Lamborghini Urus Pearl Capsule Design Package

2021 Lamborghini Urus Pearl Capsule Design Package

The new Pearl Capsule Design package for the 2021 Lamborghini Urus brightens things up with new colors and carbon fiber elements

The Lamborghini Urus is the youngest model in the company’s lineup and was the best-selling product for the automaker in 2019. The company has sold over 8,300 examples of the Urus since its launch in September 2018, 4,962 copies of which were moved last year. This accounted for 60-percent of the automaker’s total sales in 2019. So, it was imperative that the company kept the product fresh and exciting entering in its third year.

To do so, Lamborghini has introduced the 2021 Urus with a new Capsule Design package along with a few other changes. The package includes new colors, carbon fiber elements, etc. Not to mention, the prices of the Urus are also increased.

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German Tuner HGP Has Managed to Make the Lamborghini Urus A 1,000-Horsepower Monster

German Tuner HGP Has Managed to Make the Lamborghini Urus A 1,000-Horsepower Monster

It’s just as quick as the Aventador now!

With 650 horsepower at its disposal and a 0 to 62 mph sprint of 3.5 seconds, the Lamborghini Urus is one of the fastest and most powerful production SUVs in stock form. It’s not as powerful as the Jeep Grand Cherokee Trackhawk, rated at 707 horsepower, but you can now get a more potent Urus thanks to HGP, who tuned the 4.0-liter V-8 engine to deliver almost 1,000 horsepower. The Germans have just released a Stage 2 kit for the Urus that raises output to an amazing 947 horsepower and 922 pound-feet of torque.

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We're Pretty Sure We Know What “New” Model Lamborghini is Revealing on May 7

We’re Pretty Sure We Know What “New” Model Lamborghini is Revealing on May 7

I’m sorry to break it to you, but it’s not going to be an all-new model

Lamborghini’s plant in Sant’Agata has been at idle since March 13, when the COVID-19 outbreak put a temporary end to production. It originally planned to resume operations March 25, but that had to be prolonged, with the company now saying production will restart on May 4th. That announcement came via a general press release that just so happened to hide a little piece of information, one that says Lamborghini is planning to host an online world premiere of a new car on May 7th. The company stopped short of naming that model or disclosing any other information, but we already have a damn good idea of what’s coming.

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2020 Lamborghini Urus Venatus by Mansory

2020 Lamborghini Urus Venatus by Mansory

We don’t know what’s more destructive: Mansory or the coronavirus

Mansory has always been a constant presence at the Geneva Motor Show, but this year the tuner had to shake its tail feather online, just like every other carmaker out there. And shake it did, by unveiling a new widebody kit for the Lamborghini Urus.

It’s called Venatus, which is Latin for hunting or to hunt. On that note, let’s take a closer look at the Bavarian tuner’s latest work on the Urus.

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Wacky Races: Dodge Challenger Hellcat Battles Lambo Urus on the Track

Wacky Races: Dodge Challenger Hellcat Battles Lambo Urus on the Track

One’s a muscle car, the other’s a super-SUV, and you won’t believe which one’s quicker on a circuit

Let’s be honest here. Which of the two would you take for a spin during track day? Is it the beefy Dodge Challenger Hellcat Redeye or the chunkyLamborghini Urus? Tough call, right? We’re thinking none of them, just to be clear, but MotorTrend here did it anyway.

So, here’s the thing. You’ve got a heavy SUV racing against a heavy muscle car that’s been fitted with bits and bobs from the Demon, a car that’s designed and built to go freakishly fast in a straight line. Hell, what can go wrong?

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Amazing Wallpapers: The Lamborghini Urus, Aventador SVJ, and Huracan EVO Celebrate Christmas the Right Way

Amazing Wallpapers: The Lamborghini Urus, Aventador SVJ, and Huracan EVO Celebrate Christmas the Right Way

If Santa was Italian he would definitely drive a Lamborghini

Christmas is all about being together with your family and friends, right? Well, here comes Lamborghini, showing us that the same applies to… cars. Come to think of it, Sant’Agata Bolognese’s family of models isn’t a big one, but Lamborghini has always been about more quality and less quantity. So to properly celebrate Christmas, Lamborghini set up a lifestyle-y convoy that’s been traveling around Italy to various points of interest, including the CO2-neutral Sant’Agata Bolognese headquarters, the sinuous roads of Alto Adige, and Plan de Corones in the Dolomites, at altitudes of 2,275 meters (7,463 feet), and the AlpiNN restaurant run by Michelin three-starred chef Norbert Niederkofler.

The tour’s main stars were none other than Lamborghini’s V8, V-10, and V-12 powered go-fast machines: the Urus, the Huracan EVO, and the Aventador SVJ. What’s the reason to celebrate, you’re asking? Well, other than the holiday season, an unseen-before boost in sales and profitability for the carmaker. Driven by the Urus super-SUV’s popularity, Lamborghini delivered more than 8,000 cars worldwide, a hefty increase compared to the 5,750 units it shipped in 2018.

But, hey, we didn’t bring you here for boring sales reports and whatnot. You’re here to enjoy a fleet of mean performance cars flaunting their shapes and lines in some of Italy’s most stunning landscapes. Oh, yeah, the drivers weren’t afraid to take the cars out for a fun session in the snow; and if that’s not a proper way to look back on 2019 and reflect on what the new year might bring, we don’t know what is. Who knows, maybe the following pictures will inspire you and your mates to finally kick off that winter road trip you’ve been planning. After all, driving a Lambo is hot juicy fun, yet nothing beats a driving get-together between old friends, regardless of what car each of you use on a daily basis.

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They Say Lamborghini's Chief Technical Officer Hinted at a Potential Urus Performante, But It's Probably Not Happening

They Say Lamborghini’s Chief Technical Officer Hinted at a Potential Urus Performante, But It’s Probably Not Happening

Will it or won’t it? That’s a question only Lamborghini can answer

The Lamborghini Urus Performante has taken up residence in the rumor mill for a few months now. Lamborghini’s chief technical officer, Maurizio Reggiani, has now brought life back to the Urus Performante, and it appears that the high-spec version of the Urus SUV will likely become a reality at some point soon. Granted, Reggiani didn’t explicitly say that the Urus Performante is coming. But he also didn’t say that it wasn’t.

Whether or not it ends up happening will depend entirely on Lamborghini. So in the absence of a clear direction on Lamborghini’s part, we’re taking it upon ourselves to talk about the veracity of these rumors and how it’s going to affect Lamborghini’s booming Urus SUV business moving forward.

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2020 Lamborghini Urus ST-X Concept

2020 Lamborghini Urus ST-X Concept

The race-spec Urus you’ve been waiting for!

The 2020 Lamborghini Urus ST-X is a race-spec concept version of the Urus, the company’s first-ever SUV. The concept vehicle previews a full-production SUV designed for a single-brand championship that will debut in 2020 in Europe and the Middle East. Conceived as a new "arrive and drive" experience in Lamborghini’s motorsport program, it will offer customers a complete package including the vehicle and technical support during race weekends.

Yes, the 2020 Urus ST-X will compete in a series very similar to the Lamborghini Super Trofeo, reserved for race-spec Huracan models. Like all other track-bred Lambos, the 2020 Urus ST-X was designed and built by Lamborghini Squadra Corse.

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The Lamborghini Huracan Super Trofeo and Urus ST-X Lego Speed Champions Set Could Be The Coolest So Far, Or Is It?

The Lamborghini Huracan Super Trofeo and Urus ST-X Lego Speed Champions Set Could Be The Coolest So Far, Or Is It?

There’s something we deeply dislike about one of the cars…

We’ve got a lot of love for Lego’s car sets, and some of our favorite desk boosters are Speed Champions-branded. Lego’s move to branch out and launch this new category back in 2015 is something we’ve been applauding from day one. The sets are small enough to build in your lunch break, and they won’t eat up as much space on your desk as a Creator set, for example. That said, the Speed Champions family just added a new member. Two, in fact: say hello to the plasticky Huracan Super Trofeo Evo and Urus ST-X.

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How Much Does It Cost to Rent a Lamborghini?

How Much Does It Cost to Rent a Lamborghini?

Enough to make you unwilling to drive it like you stole it

Owning a supercar is the dream of many gearheads, but with anything coming out of Maranello or Sant’Agata Bolognese these days trading hands for well over $200,000, it’s almost impossible for most people to actually boast that they have such a car in their garage. Even a basic Porsche 718 Cayman isn’t cheap when compared to a standard Toyota Corolla or anything else that people buy in droves. That’s why your best bet is to simply rent one of these prized exotic machines. Don’t expect Camry rates when going out to get a Huracan for the weekend but, at least, you won’t have to put a second mortgage on your house to afford it.

Just picture it: you with your favorite pair of sunglasses on sitting behind the wheel of a topless Lamborghini with the engine idling, ready for your command to fling forwards towards the horizon. It sounds like one of the best dreams you can ever hope to have but that’s the issue: it’s only a dream. Supercar ownership is out of reach for most of us - unless, finally, your luck turns around and you win the lottery. Luxury car renting companies know that and are always prepared to hand you the keys of a mid-engined thoroughbred. But don’t drive it like you stole it!

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2019 Lamborghini Urus by Novitec

2019 Lamborghini Urus by Novitec

Lambo’s high-riding performance SUV gets an injection of extra juice

Some vehicles don’t need to do anything to stand out. Some just show up and attract attention like a flame attracts moths. The Lamborghini Urus super-SUV is one such vehicle. The Urus stands out on its own in ways very few — if any — SUVs do. Maybe it’s the way it looks, or maybe it’s the Lamborghini badge on its hood. Either way, there’s little you can do to make the Urus stand out even more. Or is there?

Novitec tried to answer that question by creating an aftermarket program that’s specifically dedicated to Lamborghini’s high-performance SUV. The result is like a lot of Novitec’s past tuning programs. It looks meaner and, more importantly, it comes with power and performance upgrades that emphatically cast aside any notion that the Urus can’t stand out more than it already does.

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Lamborghini Is Successful as Hell, and That's Actually a Problem

Lamborghini Is Successful as Hell, and That’s Actually a Problem

Urus Sells So Well It Could Make Lamborghini Conventional

Lamborghini sold 4,553 cars in the first six months of this year. To put this number into perspective, let me tell you that in all of 2018 Lamborghini sold just 5,750 vehicles in total. According to Lamborghini officials, the company expects to sell 8,000 cars this year. How it comes that Lambo made such an incredible growth this year?

Well, they have the Urus, which found way to 2,693 customers in the first six months of this year (plus 1,211 units of the Huracan, and 649 units of the Aventador). Interestingly enough, 70 percent of Urus buyers are new to the brand! So, what is the problem then? Lambo CEO painted the picture a bit.

"We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali said at the new Paint Shop inauguration at St. Agata.

"The 2019 sales level is the right dimension of our company with our current product portfolio," he added.

With a massive market for the Urus, Lamborghini could lose exclusivity and emerge into a segment of conventional vehicles. That’s something Lambo cannot do. Or is it?

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2019 Lamborghini Urus by ABT Sportsline

2019 Lamborghini Urus by ABT Sportsline

You don’t want to be at the crosshairs of this German-tuned Italian super SUV

With over 640 horsepower on tap from a 4.0-liter twin-turbo V-8 engine, the Lamborghini Urus is already one of the fastest and most formidable SUVs in the market today. But as is always the case with the powerful, the status quo isn’t nearly good enough. There’s always a need for more, more, and more. That’s why when it came time to giving the Urus an aftermarket makeover, ABT Sportsline took a break from its assembly line of tuning projects for scattered Audi and Volkswagen models to turn its attention to the Italian SUV. The result is what you’d expect from the German tuner. The Lamborghini Urus now packs more punch to the tune of 700 horsepower and 671 pound-feet of torque. It’s not big of a jump from the Urus’ standard output, but when you’re playing around with models packing this amount of power, even the simplest of performance bumps goes a long way.

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Watch Two Audi Q7s - uhh - We Mean a Lamborghini Urus and Porsche Cayenne Turbo Drag Race

Watch Two Audi Q7s - uhh - We Mean a Lamborghini Urus and Porsche Cayenne Turbo Drag Race

Can the 2019 Lamborghini Urus smite the 2019 Porsche Cayenne Turbo or will the SUV beat the Super-SUV?

As you might’ve noticed, we haven’t quite been knocked over by the 2020 Porsche Cayenne Coupe, but we’re still curious how it will perform on a drag strip. Before we get our answers, we have this video for you to serve as the benchmark. It comes from Russia, and in it, a Porsche Cayenne Turbo takes on the car that gave birth to the Super SUV segment: the Lamborghini Urus. What brand from the VAG Group will end up with its ego bruised after this half-mile tussle?

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Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It

Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It

Watch the raging bull get its hooves dirty

Just about every SUV and crossover out there right now offers at least a semblance of off-road worthiness, and the latest from Sant’Agata Bolognese is no different. As such, Lamborghini is underlining this claim to rough-stuff performance with a new 1-minute video featuring the Urus tearing up some terra.

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This 2019 'Lanborghini' Urus Needs A Dictionary

This 2019 ’Lanborghini’ Urus Needs A Dictionary

We know Urus is an Italian and English is not its native language, but it is unacceptable when this bull comes with a price tag of $230,000

Imagine how frustrating it would be to six-digits on a “Lamborghini” and wind up getting something with Chinese-knockoff Quality? how does a “Lanborghini” sounds? Although it sounds like a silly typo, this is not expected after splurging close to $230,000. The owner of this Lamborghini Urus claims that his brand-new car is plagued with electronic word-botches. And, to top things off, everything got worse after a software update.

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A Japanese-Rooted Automobile College Has Combined Lamborghini and Toyota DNA to Create the Urus 86 Pickup for the Tokyo Auto Salon

A Japanese-Rooted Automobile College Has Combined Lamborghini and Toyota DNA to Create the Urus 86 Pickup for the Tokyo Auto Salon

A super sports truck with Toyota power

We’ve been dreaming about a pickup truck version of the Lamborghini Urus ever since the luxury SUV broke cover, but we’re pretty sure the Italians won’t make one. Fortunately, the folks over at Nihon Automobile College in Japan created one for the 2019 Tokyo Auto Salon. There’s a catch though, - it’s not exactly a Urus.

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Lamborghini Urus measured against classic LM002

Lamborghini Urus measured against classic LM002

The new Lambo SUV goes up against the daddy

Lamborghini’s Urus isn’t the first high-riding SUV vehicle the company has ever made. Despite the awesomeness of the Urus, we can’t forget that Lamborghini manufactured the imposing LM002 between 1986 and 1991. Only 328 LM002s were ever made and, while it wasn’t excessively practical or useful, its front-mounted V-12 engine borrowed from the Countach, plus the military-style squared off design helped win some fans.

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New Fortune Island Expansion For Forza 4 Comes With an Updated Lamborghini Urus, Treasure Hunts, and Outrageous Weather

New Fortune Island Expansion For Forza 4 Comes With an Updated Lamborghini Urus, Treasure Hunts, and Outrageous Weather

The DLC adds a completely new map and extra content

Following in the same tactic it used for the previous Horizon game, the developer will launch DLCs that include new content and a new map for players to explore; Forza Horizon received three such DLCs, and now the first one for Horizon 4 is out. It’s called Fortune Island and is available to download now

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Lamborghini builds racing version of Urus; Plans racing series for 2020

Lamborghini builds racing version of Urus; Plans racing series for 2020

Remember SUV racing in NFS Underground? It will become a reality

Lamborghini, once a brand completely uninterested in motorsport, is preparing to build a racing version of its Urus Super SUV, dubbed the ST-X. It should lead to a single-make racing series that will feature Rallycross-style courses.

The manufacturer from Sant’Agata Bolognese unveiled the Urus ST-X concept that is a very accurate preview of Lamborghini’s first racing utility vehicle. It was presented to the press at the Vallelunga circuit, near Rome, where Lamborghini hosted its annual World Finals for the Super Trofeo series.

Unlike another SUV-based series that should kick-off next year, the Jaguar I-Pace eTrophy, the Urus ST-X will race on mixed surfaces similar to rallycross events where cars have to run on tarmac as well as on gravel. Lamborghini says the championship will take teams and drivers on a tour of FIA-approved tracks in Europe and beyond.

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Watch the Lamborghini Urus Hit 60 MPH in 2.93 Seconds While Sounding Ridiculously Awesome

Watch the Lamborghini Urus Hit 60 MPH in 2.93 Seconds While Sounding Ridiculously Awesome

Yup, I Cannot Even Believe The Urus Could Be Quicker To 60 mph than The Huracan

It has happened. The Lamborghini Urus accelerated to 60 mph in less than 3 seconds. In one of their latest videos, Drag Times reported and clocked a massive Lamborghini Urus accelerating to 60 mph in exactly 2.93 seconds. To show you just how amazing this feat is, you have to know that Lamborghini officially disclosed that the Urus will accelerate to 62 mph in 3.6 seconds. I was aware that Lambo is conservative with its acceleration estimates, but not half a second conservative.

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Lamborghini Urus convoy looks spectacular in Iceland

Lamborghini Urus convoy looks spectacular in Iceland

Seven Urus SUVs shot against some of the world’s most spectacular scenery

Some people criticized Lamborghini for making a high-riding SUV type vehicle, claiming it wasn’t in the spirit of its decades-long history and that it diluted the brand. However, it is hard to deny the fact that they pulled it off pretty well, and the resulting Lambo Urus is now one of the most desirable SUVs money can buy.

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The Worlds Best Super SUVs

The Worlds Best Super SUVs

You’re going to be spoiled for choices whenever you hit up the market for one

The term “super SUV” is relatively new in the automotive lexicon, but its use has exploded in popularity with the rush of high-end models that have filled its ranks. From the Bentley Bentayga to the Lamborghini Urus, we’ve seen no shortage of super SUVs hit the market in recent years. Super SUVs are the most extravagant breed of SUVs you can find on the market. They have interiors that can rival those that are found in luxury cars, and they have performance capabilities that border on supercar levels. They also have premium price tags, something that we should expect given their status. This is our list of the best super SUVs in the market today, and, who knows, you might end up in the market for one sooner than you think.

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Video of the Day: Deciding to Build the Lamborghini LM002 and Lamborghini Urus

Video of the Day: Deciding to Build the Lamborghini LM002 and Lamborghini Urus

The Rambo Lambo lives!

Back in the ‘80s, Lamborghini went about building the large-and-in-charge LM002 SUV, an absolute bruiser of a vehicle that was completely at odds with the Raging Bull’s speed-laced history. Affectionately dubbed the “Rambo Lambo,” the LM002 was the off-shoot of the Italian supercar-maker’s “Cheetah” program, which was originally tasked with creating a new off-roader for the military. Only a few hundred were ever produced, but Lambo never forgot about it, and in December of 2017, the manufacturer unveiled a spiritual successor - the Urus.

It’s a fascinating story, and our friends over at Fifth Gear got a chance to sit down and hear it told by Lamborghini’s insiders, including Stefano Domenicali, Chairman and CEO at Automobili Lamborghini, and Mitja Borkert, Lamborghini’s Head of Design.

Not only does the video include some fascinating perspectives on both the LM002 and the Urus, but it tosses in a number of truly epic shots of both vehicles out and about in their natural environments, plus the all-important exhaust note rumblings from both the LM002’s 12-cylinder and the Urus’ twin-turbo V-8. And, just for fun, there’s some nice side-by-side shots of the LM002 cruising alongside its contemporary sports car sibling, the Countach.

So then, if you want to learn a bit more about the LM002, or perhaps the DNA that makes up the Urus, or you just want to indulge in the glory shots of these menacing Raging Bulls, this 7-minute, 22-second video is for you.

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Don't Expect a Smaller Lamborghini SUV to Join the Urus

Don’t Expect a Smaller Lamborghini SUV to Join the Urus

Lambo wants to protect the brand’s exclusivity

The Lamborghini Urus has been a resounding success for Lamborghini, so much so that the company would be forgiven if it’s suddenly getting a little trigger-happy in following that up with a smaller SUV. Porsche did it with the Macan. Bentley is reportedly doing it with the Bentayga. What’s stopping Lamborghini? As it turns out, Lamborghini is stopping Lamborghini. The Italian automaker has no plans to add another SUV to complement the Urus, saying that it would rather keep the brand’s exclusivity than capitalizing on the Urus’ success.

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Wallpaper of the Day: 2019 Lamborghini Urus

Wallpaper of the Day: 2019 Lamborghini Urus

While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. Now, you can make it your desktop wallpaper. Go ahead, you know you want to.

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Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour

Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour

Because auto show debuts aren’t big enough to handle the SUV’s hype

The Lamborghini Urus is such a big deal for Lamborghini that a world debut isn’t enough for the SUV. The Urus made its official debut at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy last December, and over the next four months, Lambo took its latest pride and joy on a 114-city world tour, putting it in front of over 8,500 people, including celebrities, journalists, and most importantly, prospective customers.

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Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it's Capability

Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it’s Capability

Looks like there’s a job lined up for the Bentley Bentayga, too

Lamborghini introduced the Urus just last December, ushering in a hot new competitor for the high-end performance SUV segment that matched a tall-riding, opulent body style with the traditional Raging Bull qualities of head-turning style and neck-snapping performance. Naturally, as the first-ever SUV from Lamborghini, we wanna know what it can do - both on the road, and off it. Thankfully, it’s looking like the brand is gearing up to show us exactly what the Urus is capable of.

Continue reading for the full story.

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Pops' Rants: The Chicago Auto Show Is Proof that Lamborghini Is Schizophrenic

Pops’ Rants: The Chicago Auto Show Is Proof that Lamborghini Is Schizophrenic

Is there a doctor in the house?

Remember how Lamborghini staged an U.S. debut for the Urus at the Museum of Contemporary Art and then ditched the Detroit Auto Show, leaving just a Huracan at the Cobo Center? And how the Italian firm thought that the SUV was too special for the first major auto show of 2018? You probably do, but Lambo apparently forgot all about it, as the Urus is now on display at the Chicago Auto Show. It’s just sitting alone in the corner waiting for visitors that are there for mundane cars they can buy. Makes a lot of sense, right?

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Don't Expect Lamborghini To Start Making More SUVs Now

Don’t Expect Lamborghini To Start Making More SUVs Now

We can expect special edition derivatives of the Urus

2018 is shaping up to be a big year for Lamborghini. This is the year the Urus SUV goes on sale, becoming only the second Lamborghini SUV in history after the Hummer-like LM002 enjoyed a seven-year run from 1986 to 1993. To be clear, the expectations for the Urus are much higher than they ever were for the LM002. Lamborghini expects its new SUV to spearhead another record-breaking sales year, and by all accounts, the Urus is more than capable of doing that. Just don’t expect Lambo to start having illusions of building another SUV model to complement what it already has. That’s not happening, at least not in the near future.

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Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show

Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show

Maybe the Urus doesn’t like crowded places...

The brand-new Lamborghini Urus, the super SUV that drove almost everyone crazy, made its North American debut in Detroit earlier this week. For a couple of hours or so, because the vehicle was displayed at the Museum of Contemporary Art instead of the Detroit Auto Show. Specifically, Lambo made a separate event, invited a few people to see company CEO Stefano Domenicali give a speech, and then took the Urus away, leaving just an orange Huracan on the show floor. Why? Well, maybe it’s because the Italian firm is too special for the Detroit Auto Show.

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Pirelli Has Six Different Tire Options for the Lamborghini Urus

Pirelli Has Six Different Tire Options for the Lamborghini Urus

Here’s another example of the Lamborghini Urus being "special"

The Lamborghini Urus is not your standard SUV so it’s not beholden to standard industry practices. That’s the case when it comes to choosing tires for the Lambo SUV. Whereas most tire makers prepare up to around two to three tire options for the standard SUVs, Pirelli doubled that number to six different tire options for the Urus to account for the SUV’s performance capabilities.

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X-Tomi's Rendering of a Three-Door Urus Proves Lamborghini Should Make One

X-Tomi’s Rendering of a Three-Door Urus Proves Lamborghini Should Make One

This is a version of the Urus that we can all get behind

We’re still coming to grips with the long-awaited arrival of the Lamborghini Urus, but that hasn’t stopped artist X-Tomi Design from making us crave once again for a Urus model that may not even come. Just as soon as Lamborghini unveiled the four-door Urus, the rendering genius decided to create a different version of the super SUV, one that has two doors instead of four. This is what a two-door Lamborghini Urus looks like, and it looks incredible.

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Best New SUVs That Debuted in 2017

Best New SUVs That Debuted in 2017

A look back at a milestone year

2017 has been an amazing year for the automobile. Sales have increased across the board, high-performance models are quicker and faster than ever, off-roaders are more capable than before, and a slew of new models have hit the streets. That’s what we’re looking at here: the all-new vehicles the debuted in 2017. But more specifically, we’re looking at the crossovers and SUVs that made their initial splash into the fastest-growing segment in the industry.

Before we dive in, it’s worth noting that practically dozens of SUVs and crossovers were revamped in 2017. Models like the Jeep Wrangler JL, Chevrolet Traverse, Mazda CX-3, and plenty more were made new again. But these are familiar nameplates. This go-round, we’re focusing on completely new models.

Continue reading for more information.

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A Lamborghini Urus Pickup Truck? Yes Please!

A Lamborghini Urus Pickup Truck? Yes Please!

Is Lambo pondering a super truck?

Lamborghini ended 2017 on a high note by unveiled the Urus, its first utility vehicle since the LM002. The Italians are calling it the world’s first SSUV, as in super SUV. And I can’t blame them for doing that. It’s mean, it’s awfully powerful and incredibly fast. Sure, it doesn’t have the V-10 or V-12 engine found in the Huracan and Aventador, but it’s pretty cool with a twin-turbo V-8 too. And word has it a hybrid version might follow soon. But what if Lambo decided to give us a spiritual successor to the LM002 and build a pickup truck version of the Urus?

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Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio's Lap Record around the Nurburgring?

Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio’s Lap Record around the Nurburgring?

What would automakers do if this near-pointless record didn’t exist?

The Lamborghini Urus is a weird lambo, but a rather potent SUV, and that’s exactly why the raging bull will be putting it to work on the Nurburgring in an effort to beat out the 7:41.7 SUV lap record of the Alfa Romeo Stelvio Quadrifoglio. The report comes courtesy of CAR Magazine, with the publication saying the Lamborghini is even “confident that it will take it (the lap record) by a comfortable margin. Will the Urus be able to walk Lamborghini’s talk or will it fall short of the 7:41.7 lap time? Well, it’s hard to say, but the Urus isn’t exactly your grandpa’s daily driver, either.

Powered by a 4.0-liter V-8, the Urus is good for 650 horsepower and 627 pound-feet of torque. That power puts it in the range of a 3.6-second sprint of 60 mph and a Lambo-promised top speed of 190 mph. Those are some pretty stout figures for an SUV, no doubt, and it’s quite a bit better than that of the Stelvio Quadrifoglio as well. It’s powered by a 2.9-liter V-6, the same one found in the Giulia Quadrifoglio, that delivers 505 horsepower and 443 pound-feet of torque. Now, that’s nowhere near as much power as you’ll find in the Urus, but it can still make that run to 60 mph in 3.9 seconds with a top speed around 177 mph.

Of course, just having more power and a higher top speed isn’t something that will net you the record for fastest SUV around the ‘Ring. Earning that title means actually doing it, and it takes a lot more than a few good-looking specs to pull that off. It comes down to driver skill, track and weather conditions, maneuverability of the vehicle, handling, etc. So, Lamborghini may be confident, and rightfully so as it has cracked that seven-minute mark (with the Aventador SV and the Huracan Performante,) but this is the brands first SUV. As they say, you can’t just crawl in the ring with the apes and think you can box, you’ve got to prove you have what it takes. As Lambo’s first SUV since the LM002, I don’t think it will be able to pull it off. But, maybe they’ll prove me wrong. What do you all think? Let us know in the comments section below

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Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Build the super SUV of your dreams!

Launched in December 2017, the Lamborghini Urus is as fresh as they get. And it’s quite impressive too. Not only the first SUV made by Lambo (the LM002 was a pickup truck) and the company’s first turbocharged production model, the Urus is also the world’s fastest crossover, boasting a top speed of 190 mph. Mind-boggling to say the least! It’s also pretty quick as well, needing only 3.6 seconds to hit 62 mph. That’s quickest than the Porsche Cayenne Turbo S! Finally, it’s the most powerful production SUV, besting the Bentley Bentayga by a whopping 50 horsepower. But it’s also very expensive at $200,000, not counting the many options you can have. Speaking of which, Lamborghini just fired up the vehicle’s online configurator, so if you’re planning to place an order, you can choose your options in just a few minutes.

The configurator doesn’t give access to pricing, but it lists every single option available. This is actually something new, as previous configurators had scarce information and you had to go to a dealer to find out more. Now you can go beyond the usual exterior colors and interior upholstery and pick between various trims, carpets, contrast stitching, and a ton of technology and convenience features. It’s actually a nice way to spend a few minutes on this car even if you don’t have over $200K in your bank account.

Continue reading for the full story.

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2020 Lamborghini Urus Performante

2020 Lamborghini Urus Performante

The most extreme SUV ever built!

Lamborghini took the world by surprise back in 2012 when it unveiled the Urus Concept at Pebble Beach. It was the company’s first utility since the LM002 pickup truck and signaled a new direction for the brand. However, the Urus didn’t become a production model until five years later. Launched in late 2017, it became the fastest and most powerful SUV in the world, boasting performance similar to high-profile sports cars. With the Urus now set to hit public roads in 2018, we’re wondering what other versions are planned for the future. A hybrid model is almost a certainty, but is Lambo also considering a higher performance models? I think it does, and it could be very similar to the Huracan Performante.

Likely to wear the same "Performante" badge, the beefed-up SUV would take the Urus into previously uncharted territory in this segment. With more power, a lighter curb weight, and a chassis tuned for racing, the Urus Performante will be the most extreme production SUV I can think of right now. But will it become more than just a rendering? There’s no official confirmation yet, but I don’t see why Lambo would say no to it. There’s plenty of demand for extreme crossovers right now, as well as plenty of rich folks ready to pay in excess of $200,000 for one. Let’s find out what this SUV might bring to the table in my speculative review below.

Continue reading to learn more about the Lamborghini Urus Performante.

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Urus vs. LM002: Lambo's Utility Vehicles - 30 Years Apart

Urus vs. LM002: Lambo’s Utility Vehicles - 30 Years Apart

Will the Urus become more successful than its spiritual predecessor?

The Lamborghini Urus was unveiled in 2017, five years after the Italian carmaker unveiled its first SUV in the form of a concept car. But even though it’s Lambo’s first SUV, the Urus isn’t the first utility vehicle coming from Sant’Agata Bolognese. Lamborghini began meddling with the idea all the way back in 1977 and launched its first production model in 1986 as the LM002. That’s a few good years before AM General introduced the iconic Hummer H1 for civilian use in 1992.

In many ways, the LM002 is the spiritual successor of the Urus, but the two utility vehicles are actually very different. They were conceived for different purposes, have radically different designs, and deliver different performance figures. With the modern SUV now official and on its way to showrooms, we take a look back at Lambo’s history with utility vehicles and the iconic LM002. How does the Urus compare to Lambo’s first venture into this market and what sets the two SUVs apart? Find out below.

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Lamborghini Urus Hybrid Could Generate 700 Horsepower!

Lamborghini Urus Hybrid Could Generate 700 Horsepower!

Should arrive by the end of the decade

The Lamborghini Urus, the company’s first SUV since 1993, was just unveiled at the 2017 Los Angeles Auto Show, and the automotive world is already talking about future versions of the vehicle. A hybrid model has been in the rumor mill for at least a year now, but a new report claims that an electrified version of the Urus could arrive before the end of the decade. Its drivetrain is obviously a mystery at this point, but word has it that the plug-in hybrid could borrow its drivetrain from the Porsche Panamera. With the Urus using the same underpinnings as the sedan, this move would make a lot of sense, but the big deal here is that the Urus PHEV will probably end up being more powerful than the gasoline-only version.

Specifically, the range-topping Panamera Turbo S E-Hybrid, which pairs a turbocharged, 4.0-liter, V-8 and an electric motor, comes with a whopping 680 horsepower and 626 pound-feet of twist on tap. That’s 30 horses more than the Urus. And, knowing Lambo, it may want a bit more power, so a 700-horsepower rating is very likely. The extra oomph will make the hybrid quicker than the standard model by at least two tenths, if not more. On top of that, it will return better fuel economy and gain the ability to run on electricity alone, albeit for less than 40 miles. Emissions will drop too, which will make the Urus a bit more affordable in China, one of Lambo’s most important markets.

There’s no specific word as to when the Urus plug-in hybrid may arrive, but with the Panamera’s drivetrain already available, it could happen as soon as late 2018.

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The Urus Is Cool and All, But It's Not a Lamborghini!

The Urus Is Cool and All, But It’s Not a Lamborghini!

Yup, it needs a V-12!

The much-anticipated Lamborghini Urus is finally official. It looks like a Lambo, it’s fast as a sports car, and it’s more aggressive than any SUV out there. Whoopee! But there’s a tiny problem: the Urus is not a Lambo. Yeah, I know it has a bull badge, but this doesn’t make it a Lamborghini. A Prius with a Lambo badge is still a Toyota, right? "But this SUV was designed and built by Lamborghini," you might say. Well, I can’t argue with that, but the Urus simply doesn’t feel like a Lambo. It’s brutal and delivers outstanding performance, but it needs more than that to be a Lambo.

For starters, it needs to sound like one. And the Urus doesn’t!

Of course, the responsibility for the SUV’s underwhelming exhaust note falls on the shoulders of the 4.0-liter V-8. It may generate an exciting 650 horsepower and 627 pound-feet of torque and help the SUV hit 62 mph in just 3.6 seconds, to go with a top speed of 190 mph, but it’s nowhere near as aggressive sounding as the Huracan or Aventador. It doesn’t come as a surprise. We’re talking about a twin-turbo V-8 versus naturally aspirated V-10 and V-12 units. Turbos may be good for fuel economy and all that jazz but they won’t make a V-8 sound as terrifying as a V-12. And, let’s face it, a Lamborghini needs to sound terrifying. It’s what makes a Lambo a Lambo.

Continue reading for the full story.

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Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk

Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk

Is the 707-horsepower Jeep a better bet than the Lambo?

The hype surrounding the Lamborghini Urus is real. It’s not just that the Urus is 650-horsepower horsepower; it’s because the Urus is a Lamborghini. The legendary Italian supercar brand has only released one SUV in its lifetime — the LM002 — and back then, SUVs weren’t as popular as they are now. That’s why the Urus is being talked about in glowing terms, even if it hasn’t been launched yet.

But is it really the most exciting SUV to hit the streets in recent memory? That’s a debatable question because there are others of its kind that are just as appealing, for one reason or another. The Bentley Bentayga is one of them. So is Alfa Romeo Stelvio Quadrifoglio. But for the purpose of this discussion, I’m turning my attention to an American SUV that can give the Urus a serious run for its money. It may not have the same prestige as the Urus, but the Jeep Grand Cherokee Trackhawk is every bit as potent as its Lamborghini counterpart.

Which of the two is better? That’s a question I’m looking to answer. Be advised, though. This isn’t a walk-over for the Lamborghini like some of you might think.

Continue after the jump to read the full story.

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2019 Lamborghini Urus

2019 Lamborghini Urus

A Raging Bull with some space for stuff

The SUV assault continues, filtering into every niche of every market imaginable. With so much demand out there, just about every automaker on the planet is getting in on the action, including some with a history that deviates quite a bit from the SUV norm. That includes Lamborghini, which just unveiled the Urus, a follow-up to the cult classic LM002. This time around, Lambo is doing it right, giving the Urus super car-esque agility, speed, and performance, all with a sharp (yet jacked-up) body style crammed with luxury and even a little off-road worthiness. Lambo is calling it the first Super Sport Utility Vehicle, but makes like Porsche and Bentley might have a few words to say about that.

Either way, this is a breakthrough moment for the Raging Bull. While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. But the question is this – where does it land amongst the bevy of fast luxury SUVs already on the market?

Continue reading to learn more about the 2019 Lamborghini Urus.

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In 2019, Lamborghini introduced the Urus SUV – a follow up to the iconic LM002 and a modern performance- and luxury-oriented vehicle designed to cater to those with an itch for the ranging bull but the need to carry around a family too. Despite its high price and performance credentials, the Urus is even capable of mild off-roading if you could bring yourself to taking a $200,000+ SUV off the beaten path.

Powered by a typical, Lamborghini 4.0-liter V-8, the Urus offers up 650 horsepower and 627 pound-feet of torque. Paired with an eight-speed automatic transmission, the Urus is able to hit 62.1 mph in 3.6 seconds or 124.2 mph in 12.8 seconds, as it continues to accelerate up to a top speed of 190 mph. Pricing for the Urus starts out at $200,000 in the United States an will eventually compete with the Ferrari Purosangue once it goes into production sometime after the turn of the decade and the Bentley Bentayga – a more luxurious offering but a true performer in its own right.