• 2011 Lamborghini SR Project Veneto by SR Auto Group

LISTEN 01:15

Project Veneto by SR Auto Group started its life as a "simple" Lamborghini Murcielago LP670-4 SuperVeloce. It probably had no idea that once the head honchos in Sant’Agata Bolognese, Italy were finished with its design, a tuning firm like SR Auto Group would swoop in and make it look like Barney.

The LP670-4 SuperVeloce is the ultimate Murcielago, so to change something like its exterior color is the most simplistic way to ruin the elegance of the vehicle. SR Auto Group sees it differently. The tuner stated, "Within a short timeframe, Project Veneto was dressed in a brand new outfit. Just like fashion, the purpose is to create stunning pieces that have all eyes locked. Project Veneto is vivid, strong, edgy, and most of all unique."

We’re not so easily convinced of the grandiose nature of this tuning project. In fact, we think the quick turnover of the Project Veneto was the fastest way to bastardize an otherwise beautiful supercar. Let us know what you think in the comments section below.


Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
About the author
What do you think?
Show Comments


  (569) posted on 02.8.2012

I so much impressed at works of Lamborghini now that they had created this ultimate Veneto in it’s fashionably purple body paint. Aside from it is my favorite color, the color is very suitable to the car. Moreover, the exterior is simply vivid and strong, but elegant and unique, too. I really love it.

  (762) posted on 01.4.2012

I love it for being a purple car, haha I would really love to see this one on the road, the color is so unique. smiley the platform is also awesome for me; this one will really catch lots of attention.

  (539) posted on 11.28.2011

The purple body paint of this Veneto is absolutely looks so cool! Well, I barely see cars having that color. That’s why it’s quite unique to me. smiley However, I wonder if it also had an impressive engine output.

  (382) posted on 09.21.2011

This is so chic. I looking of a car and it reminds me of a hand bag. I think because of the color. Now i know, Violet will definitely rock the Lamborghini car.

  (630) posted on 09.9.2011

Well, I have to say that I’m impressed with the styling of the car! I like its purple color. This seems to be an awesome production from the Lamborghini. Too bad that they are not offering a boost on its speed performance.

  (599) posted on 09.9.2011

hmm. So what’s behind its purple color? It seems that this Auto Group is copying the styling of the Gallardo. We all know that this previous model from the Lamborghini has different color. 

  (474) posted on 09.1.2011

Lamborghini Murcielago LP670-4 SuperVeloce I really love this car. This is one of my favorite brand and style of the car. This is my dream car.

  (526) posted on 08.24.2011

This 2011 Lamborghini SR Project Veneto looks very unique. Probably because of its very loud purple color. However, it perfectly suits the body design and looks of the car. Very eye catching.

  (306) posted on 08.18.2011

I love it for being a purple car, haha I would really love to see this one on the road, the color is so unique. smiley The platform is also awesome for me, this one will really caught lots of attention.

  (3) posted on 08.16.2011

Purple? really? There are much better ways to make a car unique.

Car Finder: