2019 lamborghini urus
The SUV assault continues, filtering into every niche of every market imaginable. With so much demand out there, just about every automaker on the planet is getting in on the action, including some with a history that deviates quite a bit from the SUV norm. That includes Lamborghini, which just unveiled the Urus, a follow-up to the cult classic LM002. This time around, Lambo is doing it right, giving the Urus super car-esque agility, speed, and performance, all with a sharp (yet jacked-up) body style crammed with luxury and even a little off-road worthiness. Lambo is calling it the first Super Sport Utility Vehicle, but makes like Porsche and Bentley might have a few words to say about that.
Either way, this is a breakthrough moment for the Raging Bull. While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. But the question is this – where does it land amongst the bevy of fast luxury SUVs already on the market?
Continue reading to learn more about the 2019 Lamborghini Urus.
2019 Lamborghini Urus - Official video
- * Mixes Aventador and Huracan with SUV tradition
- * Hexagonal shapes and sharp angles front to back
- * 21-inch to 23-inch wheels
- * Real working aero
- * Longer than a Porsche Cayenne Turbo S
Right off the bat, the Lamborghini Urus is one of the most aggressive-looking factory SUVs we’ve seen in a while. The styling is meant to show off the Urus’ mix of luxury and performance, taking cues from Lambo’s very-first off-roader, the LM002, while also mixing in a good deal of Lambo’s traditional sports car cues as well.
And that’s a good thing when you consider one of the LM002’s greatest failings was the fact it looked nothing like the hyper spaceship aesthetic we’ve come to associate with the brand. Rather, the Urus creates a blend of styling that combines the jacked-up off-roader aesthetic of the Lamboghini LM002 with the scalpel-sharp lines of the Aventador or Huracan.
That translates into a low-line coupe body style and short overhangs fused with a tall stance and more ground clearance than you’re accustomed to see on a Ranging Bull. Lambo also says the Urus gets a “two-thirds body, one-third window ratio” for the exterior, the same proportion as its sports cars, marking it a clear break from the large, square glass seen on the LM002.
The first thing you’ll notice when seeing this SUV from the front is the geometric bumper and fascia elements, which offer big, hexagonal intakes and Naca cooling bits to keep the brakes as chilly as possible. Below this sits a front splitter element that forms an offset to various body-colored angles. There are also several Y-shaped intake dividers similar to the LM002. Slim front lights sit high on the fender lines, and get horizontal, Y-shaped housings with five individual squared-off LED lighting elements. Behind the headlights is a bulging hood line, a feature Lambo says resembles the Miura and Aventador, while additional diagonal hood lines take inspiration from the Countach. A sharp rake to the windshield gives it even more sporty flavoring.
Moving to the sides, the Urus’ Coupe profile becomes clear. There are frameless doors and a swooping window line that suggests the low-down seating position that awaits the passengers. Speaking of which, we would have preferred it of Lambo gave the Urus some gullwing doors, although we understand why it didn’t. Moving on, we find the C-pillar’s design reminiscent of the Huracan, while more hexagons were used for the shape wheel arches. Behind the front wheels is a triangular cutout with the colors of the Italian flag, while wheel sizing ranges between 21 inches and 23 inches in diameter. When viewed from above, the Urus gets an hourglass shape, yet another sporty cue for the SUV.
Moving to the rear, there are Y-shaped taillight housings, plus a rear diffuser similar to what you might find on a Lambo race car, plus a quartet of integrated rounded exhaust tips. And although it is quite a looker, aero was another major consideration for the development team, which worked to reduce coefficient of drag in the name of less wind noise, better engine efficiency, and more downforce. Although Lambo declined to provide exact numbers on these various specs, we can find a set of aero blades on the outside rear window, a floating rear wing, an integrated rear spoiler, and a rear spoiler lip. Lambo also says there are various aero elements inside the wheel wells as well.
Finally, the Urus gets a rather lengthy long wheelbase, measuring in at 3,003 mm (118.2 inches). That’s quite a bit longer than competitors like the Porsche Cayenne Turbo S, which measures in at just 114 inches.
|Overall length (Inches)||201.25|
|Overall width (excluding mirrors) (Inches)||79.37|
|Overall height (Inches)||64.48|
|Track front/rear (Inches)||66.73/67.32|
|Ground clearance (Inches)||6.22/9.76 (adjustable via air suspension)|
- * Gets fighter jet like layout
- * Relatively small amount of cargo space
- * Optional two-seat rear bench
- * Basic infotainment and driver assists
Without a doubt, Lambo has a unique, recognizable aesthetic, and that extends into the interior space as well. The Urus offers the classic Raging Bull cues with a driver-focused layout and lowered seating position, plus a control scheme that should help drivers “feel like a pilot.”
Once again, we find lots of geometric design elements and hard angles. Hexagons were used for things like the door handles, air vents, air bag modules, and cup holders. Lambo also says the LM002 provided inspiration for some of the layout, but we don’t really see the similarities beyond an ultra-wide center console.
|Lamborghini LM002 interior||Lamborghini Urus interior|
“Pilots” hold onto a multi-function three-spoke steering wheel with a vibration damper, which also gets thumb-length multifunction switches on the left and right for the infotainment system, navigation, and phone functions.
Seating for five passengers keeps it practical. The seats themselves were specially designed for the Urus, with the sitters in front getting sporty DNA memory units offering a heating function and electric 12-way adjustability as standard. Optional equipment includes 18-way electric luxury seats with a ventilation and massage function. If you’re looking for enhanced rear luxury, you can go for the exclusive two-seat second-row layout (as opposed to the standard three-seater arrangement). Meanwhile, the rear bench can also be reconfigured with the movable and folding function, enhancing rear cargo space in the process. With the bench up, rear cargo room comes to 616 liters (21.8 cubic feet), while with it down, cargo room expands to 1,596 liters (56.4 cubic feet). Compared to the Porsche Cayenne, that’s a bit under the Stuttgart competitor’s already small 23.6 cubic feet and 62.9 cubic feet, respectively.
Of course, if maximum practicality is high on your priority list, this isn’t the SUV for you. Rather, the focus here is on speed and luxury, and for that latter characteristic, Lambo made sure to reduce “unwanted mechanical noise” while also keeping the good sounds intact. The Urus also includes a bevy of high-end materials, such as aluminum, wood, and carbon fiber for the trim bits, plus Alcantara and leather for the upholstery. Standard spec includes a single color for the leather, and trim in either Grigio Octans or Nero Ade. There are also five extra optional colors and a variety of double-color options making the list. Further customization can be had with various stitching options, seat belt colors, floor mat colors, carpet colors, and more. The dash is finished in piano black with brushed aluminum as standard, but open pore wood and carbon fiber are also offered.
Covering the infotainment front is a TFT digital display with 3D visualization and several customizable settings. The platform is the new Lamborghini Infotainment System III software, with two touchscreens for inputs and readouts. The upper screen does the entertainment, navigation, phone, and car status, while the lower screen has a keyboard input, handwriting recognition, and controls for the climate and seat heating. There’s also voice command.
Further tech goodies include a phone holder with wireless charging, a few USB connectors, Bluetooth support, a DVD player, a TV tuner, a DAB and CI car reader, a heads-up display, a smartphone interface, and rear seat entertainment. There’s also support for Apple CarPlay and Android Auto.
Making the music is an eight-speaker stereo with four-channel sound. Audiophiles are encouraged to check out the optional Bang & Olufsen system packing 1,700 watts, 3D sound, and 21 speakers.
A few modern driver assists are also part of the tech stuff, with features like high beam assist, front and rear parking sensors, and collision mitigation as standard. Options include stuff like traffic management, a top-view camera, and trailer-coupling mode.
To help it make par for the course as a modern SUV (especially one in this pricing segment), Lambo throws in a keyless start and seven profiles programmed for the seating position, driving modes, and infotainment settings. In back is an electric rear tailgate with rear-kick detection and hands-free operation, plus an automatic rear ride height lowering function for easier loading and unloading.
Finally, drivers can select from a lineup of driving modes via the “Tamburo” (or drum). Basically, the Tamburo is the Urus’ driving dynamics controller, located in the center console and offering a selection of sound and driving feel changes, from the quiet Strada mode, to the louder Corsa mode. The sound is also customized based on engine speed, with more sound made as you explore higher in the rev range.
- * twin-turbo 4.0-liter V-8
- * 0-to-62 mph in 3.6 seconds and top speed of 190 mph
- * quicker than a Porsche Cayenne Turbo S
- * faster than a Bentley Bentayga
The heart of the matter is a front-mounted, twin-turbo, 4.0-liter V-8 producing 650 horsepower at 6,000 rpm and 850 Nm (627 pound-feet) of torque at 2,250 rpm. Redline is set at 6,800 rpm.
For those of you keeping track, that’s 162.7 horsepower per liter, a number Lambo is claiming as the highest specific output for its class. The power-to-weight ratio is calculated as 3.38 kg per horsepower.
All told, this is one screaming SUV. The 0-to-100 km/h (62 mph) sprint is done in 3.6 seconds, while 0-to-200 km/h (124 mph) is done in 12.8 seconds. Top speed is rated 305 km/h (190 mph), making the Urus the fastest SUV on the market. And that’s a good thing, because after all, the Urus is, first and foremost, a Lamborghini, no?
Notable features for the engine include an all-aluminum construction, double overhead cams, variable valve timing, and new cylinder liner technology to help cut down on weight, as well as twin-scroll turbochargers set up in parallel for less turbo lag and loads of low-end torque. Lambo even mentions how the extra low-range grunt is perfect for off-roading (more on all that in the next section). It should also be noted that the Urus is the first-ever turbocharged engine for a Lamborghini model.
Separate twin exhaust pipes exhale the spent gasses to optimize the power band with the cylinder firing sequence. There’s also cylinder deactivation to make it a bit more efficient, although we wouldn’t recommend the 650-horse Urus if you’re trying to go light on the explodey juice.
Making the cog swaps is an eight-speed automatic transmission with an electro-hydraulically controlled planetary gearbox, slip-controlled converter lock-up clutch, and a unique torque converter to help sharpen overall engine response.
The gearbox feeds a new Lamborghini 4WD system, offering all-weather capability and Torsen central self-locking differential well-suited to the rigors of off-road driving. Torque split is 40 percent front and 60 percent rear while cruising, but can see a dynamic shift with up to 70 percent front or 87 percent rear, as needed.
Finally, the rear differential gets an active torque vectoring system, which controls the yaw rates for a more engaging driving experience and less understeer.
Lamborghini Urus performance and engine specs
|Engine type||twin-turbo 4.0-liter V-8|
|Drivetrain configuration||front-engine, 4WD|
|Transmission||8-speed automatic gearbox, characteristic depending on drive mode|
|Horsepower||650 HP @ 6,000 RPM|
|Torque||627 LB-FT @ 2,250 RPM|
|0-to-100 km/h (62 mph)||3.6 seconds|
|0-to-200 km/h (124 mph)||12.8 seconds|
|Top Speed||190 mph|
|Braking 100-0 km/h [62-0 mph]||33,7 m|
Chassis And Handling
- * Multiple drive modes for adaptability
- * Active air damper system
- * Available off-roading package
- * Torque vectoring and rear-wheel steering
- * Carbon ceramic brakes as standard
While making an SUV fast is a relatively simple affair (just add power), making it handle right is a bit trickier, especially if it’s supposed to be comfortable on the street and capable in the rough stuff as well. To that end, the Urus comes equipped with multiple driving modes and active suspension and chassis components to help it adapt to whatever the situation may be.
First off, let’s talk about those various driving modes. Several are named in Italian, and include self-explanatory titles like Strada (street), Terra (land, or off-roading), Neve (snow), Sabbia (sand), Sport, and Corsa (race). Put it into Sport or Corsa mode, and you’ll be met with a lowered stance, less body roll, firmer dampers, and a greater degree of oversteer from the active torque vectoring system. As you can imagine, Strada is all about comfort, reversing the above characteristics, while Neve, Terra, and Sabbia raise the suspension and loosen the anti-roll bars for “independent asymmetric movement.”
Making the magic is the an adaptive air suspension, with special new damper valves that make continuous adjustments to meet the given conditions, firming up in the corners and softening in the straights. The adaptive dampers are automatic or customizable, depending on your preference. There’s also an electromechanical active roll stabilization system, a first for Lambo, which reduces the roll angle with active decoupling of the stabilizer halves. 4WD and electronic stability control help to keep the oversteer in check.
There’s also rear-wheel steering similar to what you get in the Lamborghini Aventador S. This system angles the rear axle by as much as +/- 3.0 degrees, varying its settings according to the current speed and driving mode selected. At low speeds, the rear axle steers at the opposite angle as the front wheels (also known as “counter-phase steering”), a characteristic that Lambo says effectively shortens the wheelbase by 600 mm in terms of turn-in crispness. At high speeds, the rear wheels turn in the same direction as those in front (“in-phase steering”), effectively making the wheelbase 600 mm longer for higher stability.
So it’s good on the track. That’s to be expected, considering the badge. But what’s all this about off-roading? If you’re actually thinking about taking your six-figure Lambo into the rough stuff, the Urus is offered with an Off-Roader Package that tosses in the Terra and Sabbia driving modes, metal-reinforced bumpers, and additional underfloor protection. We can’t wait to see what it can do.
Put it on the scales, and the Urus weighs in at less than 2,200 kg (4,850 pounds). Considering just how much car we’re talking about here, that sounds about right. Of course, it could have been heavier, but Lambo managed to cut some heft with aluminum and steel for the chassis, including aluminum applications for the doors, torsional beams, and cross members, There’s also lightweight seats, and wheels made from forged aluminum. The front axle gets an aluminum subframe, while the rear axle is aluminum and steel.
To help haul it down from the impressive speeds it can achieve, the Urus gets big brakes and several track-bred components. Most notable are the standard carbon ceramic brake discs, which offer high thermal resistance to ensure crisp stops even during “frequent and heavy braking.” Sizing for these is measured at a rather large 440 mm (17.3 inches) by 40 mm (1.6 inches) in front and 370 mm (14.6 inches) by 30 mm (1.2 inches) in the rear. Stand it on its nose at 100 km/h (62 mph), and Lambo claims the Urus will stop in 33.7 meters (110.6 feet).
To make it grip, Lamborghini is offering several different tire options, including all-season rubber, winter tires, all-terrain tires, and sport tires. Pirelli is the provider for all the above, with specially developed compounds made specifically for the Urus. Tire width is staggered front to back.
The Urus is offered across most major markets. Deliveries are scheduled to kick off in the spring of 2018. Pricing in the U.S. starts at $200,000, but expect that final total to rise significantly depending on the options picked.
2018 Lamborghini Urus MSRP
Porsche Cayenne Turbo S
The first level of competition for the Urus is the Porsche Cayenne Turbo S. At a “budget” price of $159,600 in 2017, the Cayenne jumps out to a huge advantage against the Urus. The good stops there, however, as the 4.8-liter V-8 turbocharged engine in the Cayenne Turbo S pumps out 570 horsepower and 590 pound-feet of torque, a significant deficiency compared to the Urus’ 650 horses. Still, the Porsche is pretty quick from 0 to 60 mph, needing 3.8 seconds to achieve the benchmark on its way to a top speed of 176 mph. Another high point with the Cayenne is the fact that it can do some real-life work, as it tows up to 7,716 pounds.
Learn more about the Porsche Cayenne Turbo S.
Unleashed in 2016, the Bentley Bentayga is the latest performance luxury SUV and one of the reasons why Lamborghini is joining the SUV market. With a massive 6.0-liter W-12 engine under its hood, the Bentayga hits the road with 600 horsepower and 664 pound-feet of torque, making it the fastest and most powerful SUV on the road – next to the Urus, that is. Its 4-second 0-to-60 mph sprint and 187-mph top speed make it slower than the Lambo, although not by much, and considering the Bentley’s incredible interior, this might be the right pick for those interested in comfort over track-based bragging rights. Pricing starts from $229,100, which makes the Bentley the most expensive SUV as of February 2017.
Find our more about the Bentley Bentayga.
To be completely honest, the idea of a Lamborghini SUV feels a bit wrong, but then again, this is brand that’s never been totally “sane” when it comes to its models. One look at the Miura, Veneo, or Egoista is proof positive of that, so maybe a Lambo SUV is just about right.
Either way, the Urus has the right stuff for a vehicle plastered with the Raging Bull badge. It’s fast, looks great, and will undoubtedly make the wish list of many a buyer out there.
“The Urus elevates the SUV to a level not previously possible, the Super SUV,” says Stefano Domenicali, CEO and Chairman at Automobili Lamborghini. “It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments.”
We’ve gotta agree, and wouldn’t be surprised to see even more speed from the nameplate in the future as the competition steps up to challenge it. And as long as sales of the Urus fuel the brand’s sports car development, who can complain?
Read our full review on the 2019 Lamborghini Urus.
Read our full review on the Lamborghini Urus Concept.
Read our full review on the 1986-1993 Lamborghini LM002.
What’s with the Name?
Though the name sounds odd, it is very appropriate for the model. The Urus, also called the Aurochs, is an ancient ancestor of the modern day cow, which went extinct in 1627. These things were massive, ranging from 61 to 71 inches tall at the shoulders and weighing in at 1,500 pounds – phew, that’s a lot of quarter pounders. This makes the urus one of the largest bulls ever recorded, which is appropriate, considering the Lamborghini Urus is the largest model to boast the Raging Bull emblem.
Now that we have turned off Animal Planet, we can continue with the Lamborghini Urus and not the extinct cow relative. There is some debate as to whether Lamborghini can actually support an SUV, especially after the LM002, the original Lambo SUV, fizzled out in 1993 with only 328 models ever produced. So, can Lambo actually have a successful SUV this time around?
Updated 05/17/2017: Our spy photographers caught the upcoming Lamborghini Urus out for a first testing session at Nurburgring.
Updated 05/15/2017: Based on the recent spy shots, we created a rendering for the upcoming Lamborghini Urus.
Updated 02/12/2015: Lamborghini has confirmed to Autocar that the Urus will be powered by a twin-turbo V-8 unique to the SUV. Continue reading for the full details
May 17, 2017 - Lamborghini Urus caught testing at Nurburgring
Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments," says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. "The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers."
The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.
The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.
Urus: a multi-faceted personality
The Lamborghini Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers.
Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.
As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.
Power and Performance
The Lamborghini Urus sports a new front-mounted, 4.0 liter petrol V8 twin-turbo aluminum engine. The choice of a turbo engine, the first in a Lamborghini, reflects the desired usage range of the Urus. Especially in off-road conditions a high level of torque at low revs is necessary and can be guaranteed only by such an engine, providing optimal engine responsiveness and efficiency. Delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Urus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Urus is the SUV with the best weight-to-power ratio at 3.38 kg/hp.
The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and reaches a top speed of 305 km/h. Braking is no less impressive: the Urus decelerates from 100 km/h to 0 in 33,7 m.
The compact engine optimizes the car’s center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured. The twin-scroll turbochargers run in parallel, providing maximum power in full-load conditions. This reduces turbo lag and ensures maximum torque and smooth provision of power throughout the torque curve, even at low speeds. Two separate exhaust flows complement the cylinder firing sequence by eliminating cross-interference in the exhaust gas cycle. With a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function.
Transmission and gearbox
The Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, with an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured.
Lamborghini four-wheel drive and torque vectoring: optimizing driving dynamics
The Lamborghini Urus’ four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction.
The Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip. Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.
The Lamborghini Urus adopts the rear-wheel steering introduced in the Aventador S over the whole speed range. The rear steering angle varies up to +/- 3.0 degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering), effectively shortening the wheelbase up to 600 mm for increased agility and a reduced turning circle for increased maneuverability. At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), elongating the wheelbase up to 600 mm for increased stability and ride comfort as well as optimum driving dynamics.
The emotive Lamborghini sound and feel
A 360-degree approach to engine, exhaust system and chassis ensures daily usability with the reduction of unwanted mechanical noise, while maintaining the emotive Lamborghini driving experience and inimitable Lamborghini sound.
Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Urus produces a more guttural, sporty sound and chassis feedback.
The Tamburo – Lamborghini driving dynamics control
The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers’ preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).
In STRADA mode the height adapts according to speed to enhance comfort, while in SPORT the Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented with roll at a minimum. In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, with anti-roll bars providing independent asymmetric movement during cornering to ensure optimal traction.
The electromechanical active roll stabilization system is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive steering.
The Urus’ specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.
The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.
The Urus is a Lamborghini with luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position.
The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender: the Urus is the most powerful SUV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car’s aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.
Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy.
The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar, are emotive of Lamborghini models including the Huracán and accent the Urus’ super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21" to 23": the largest in the segment.
The rear of the Urus sports the complex, powerful lines typical of a Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens at the base of the roof panel in the style of Lamborghini models including the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes.
When viewed from above, the Urus’ pronounced front and rear fenders are set off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The rear door lines incorporate both concave and convex lines, giving the Urus its pinched waist before dynamic expansion out to its broad, muscular rear.
Every surface of the Urus clearly contributes to the car’s aerodynamic prowess and its Lamborghini super sports car personality. Form and function work hand in hand within the Lamborghini design: each panel contributes to the car’s overall drag coefficient.
The front splitter and very large air intakes ensure optimal air flow in conjunction with the extensive covered areas of the aerodynamically efficient underbody. Aerodynamic blades feature on the outer edges of the rear window, and the floating rear wing, integrated rear spoiler and spoiler lip reduce aerodynamic resistance. An advanced wheelhouse aerodynamic solution with Naca cooling improves and augments front brake cooling to enhance driving dynamics.
Efficient aerodynamics also contribute to the Urus’ internal acoustics, improving ride comfort, reducing fuel consumption and emissions while a high downforce increases stability, safety and driving dynamics.
Chassis and suspension
The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency.
At a curb weight of less than 2,200 kg, Lamborghini’s team of designers and R&D engineers focused on weight reduction throughout the car’s chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.
The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic. The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum).
Brakes and wheels
The Urus’ braking system is commensurate with its super sports car performance, ensuring high thermal resistance and accommodating frequent and heavy braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With virtually no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments.
Wheel options range from 21" to 23", fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus and with widths varying between front and rear to enhance stability and sportive driving behavior.
Versatility and usability
The Urus interior
The Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. The interior’s design and finish echoes that of the exterior in terms of unmistakable Lamborghini design, colorways and individuality. Inside, the Urus is as clearly a Lamborghini as it is from outside, with a sporty yet luxurious design and finish.
The Urus embodies the Lamborghini principal that a car’s design, power and dynamic capabilities means every driver should feel like a pilot. The Lamborghini Urus is technologically advanced, yet intuitively operable. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation.
A fully-digital TFT display shows the Urus’ main information in an animated 3D representation and is customizable by the driver.
Its long wheelbase of 3,003 mm and the low seating position of the occupants creates a comfortable and extremely spacious feel. The Urus ensures luxury and roominess for each of its occupants in seats designed specifically for the Urus Super SUV.
The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Providing an extremely comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction with the fully-electric front seats, a more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Urus’ sporty character.
Color and trim
Luxury Italian style and craftsmanship resonate through the Urus. Its ergonomic cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood.
Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative.
An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing.
Lamborghini Infotainment System III (LIS) and connectivity
The Lamborghini Urus infotainment system reflects its luxurious and daily usability, and comes with advanced connectivity features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Urus’ interior above the center ’Tamburo’. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating.
The LIS III integrates innovative connected voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send text messages. Included as standard is a phone holder compartment with wireless charging and voice control; a personal memory profile, USB connections, Bluetooth media streaming, DVD player and a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a Lamborghini smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered.
The Lamborghini Smartphone Interface (LSI) allows fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard.
A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience for all Urus occupants, front and rear.
Advanced Driver Assistance Systems (ADAS)
The Lamborghini Urus ADAS systems provide a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control are also included as standard, as is an innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode.
The Lamborghini Urus features keyless start via the push ’Start’ button on the center console, as long as the key is present. Access to the Urus is also granted by touching sensor panels in the doors and tailgate. Personalization settings allow the car to be configured to suit different drivers and to switch easily between up to seven different programmable profiles including seat preferences and EGO driving mode styles, and even Infotainment presetting.
The rear tailgate is electrically operated via a switch on the driver’s door, a button on the key or a manual button on the tailgate itself. An optional ’virtual pedal’ allows the tailgate to be opened by a kick movement. The tailgate opening angle can be customized by the driver. Easyload Assist, standard on the Urus, allows the height at the rear of the Urus to be lowered for easy loading.
Price and market delivery
The first customers will take delivery of the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows:
Europe: EUR 171,429.00 (suggested retail price, taxes excluded)
Italy: EUR 168,852.00 (suggested retail price, taxes excluded)
UK: GBP 131,500.00 (suggested retail price, taxes excluded)
USA: USD 200,000.00 (suggested retail price, VAT/GST excluded)
China: RMB 3,130,000.00 (suggested retail price, taxes included)
Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded)