Lambo’s high-riding performance SUV gets an injection of extra juice

Some vehicles don’t need to do anything to stand out. Some just show up and attract attention like a flame attracts moths. The Lamborghini Urus super-SUV is one such vehicle. The Urus stands out on its own in ways very few — if any — SUVs do. Maybe it’s the way it looks, or maybe it’s the Lamborghini badge on its hood. Either way, there’s little you can do to make the Urus stand out even more. Or is there?

Novitec tried to answer that question by creating an aftermarket program that’s specifically dedicated to Lamborghini’s high-performance SUV. The result is like a lot of Novitec’s past tuning programs. It looks meaner and, more importantly, it comes with power and performance upgrades that emphatically cast aside any notion that the Urus can’t stand out more than it already does.

  • 2019 Lamborghini Urus by Novitec
  • Year:
    2019
  • Make:
  • Model:
  • Engine:
    V8
  • Horsepower @ RPM:
    782 @ 6200
  • Torque @ RPM:
    761 @ 2900
  • Displacement:
    4.0 L
  • 0-60 time:
    3.1 sec.
  • Top Speed:
    200 mph
  • Price:
  • car segment:
  • size:
  • Purpose:
  • body style:

Exterior

  • Esteso widebody kit adds four inches of width in the front and five inches width in the back
  • Carbon fiber panels
  • Carbon fiber equipment
  • 20-inch wheels in the front; 21-inch wheels in the back

As if the Lamborghini Urus didn’t look mean and menacing enough on its own, Novitec’s new turning program for the SUV involves an extensive aerodynamic body kit that’s made from a material called PU-RIM. The kit even has a name — Esteso — which tells you that Novitec isn’t messing around when it comes to its first aftermarket offering for the Urus.

The Esteso widebody kit means business, folks. We’re not just talking about a few aero panels thrown in for snickers and giggles.

We’re talking about a comprehensive 14-part conversion kit that includes, among other bits, components that add four inches of width to the SUV’s front axle and five inches of width to the rear axle.

If you thought the Urus already looked wide in its standard configuration, the Esteso kit makes it look about as wide as an urban point-to-point commuter. In addition to the wide body sets, the Esteso tuning kit also comes with a front- and rear-bumper attachments, side panels, and a diffuser at the back because no aero kit should be created without one.

2019 Lamborghini Urus by Novitec Exterior
- image 862092

Novitec’s tuning kit for the Urus doesn’t end there, either. Of what was’t included in the Esteso aero kit, the tuner is offering separate carbon fiber pieces for the Urus. In the front, carbon fiber front bumper covers are available. Carbon fiber fender attachments, mirror covers, and side panel sets are also available. You can also choose to install a carbon fiber rear spoiler, a carbon-fiber roof spoiler, or even both should you choose to go that route. Oh, and if the wide-body diffuser from the Esteso kit isn’t enough, Novitec is also offering a carbon fiber diffuser. There’s no shortage of aerodynamic bits that Novitec has on the menu for its new tuning program for the Lamborghini Urus.

Speaking of which, the Urus also sits on a set of lightweight and state-of-the-art 23-inch NL4 alloy wheels wrapped in Pirelli P Zero high-performance tires measuring 285/35 R and 325/30 R 23.

For vanity’s sake, Novitec is also offering a whopping 72 color options to choose from. I didn’t think there’d be 72 different colors available to the Urus, but since the tuner already announced it, might as well take it up on its promise and offer. Just don’t get too caught up in the staggering number of available color choices. 72 choices is a lot, but how many of those colors carry different names of the same color? Either way, choose wisely. The fate and appeal of your Lamborghini Urus could make it happen.

Interior

  • Novitec can fulfill the fanciest of requests
  • Lots of leather and Alcantara options
  • Carbon fiber trim
  • Ad Personam can get in on the action, too
2019 Lamborghini Urus by Novitec
- image 862093

In true Novitec form, there are no interior upgrades laid out in the tuner’s program for the Lamborghini Urus. This is the same song and dance routine we’ve come to expect from the tuner. That said, just because the online catalog doesn’t reveal anything in the way of interior upgrades, that doesn’t mean Novitec doesn’t have anything to offer. The tuner has said that interior upgrades for the Urus are available. More importantly, the tuner indicated that its open to “fulfill even the fanciest of requests” from prospective customers who are looking for more than what the Urus already has in the interior.

That could mean a lot of things, not the least of which includes fancy leather and Alcantara options.

A generous dose of carbon fiber should also be available to those who are looking for the material.

Since Novitec left plenty of room for the imagination with its offer, I’m assuming that exotic materials will also be available. Perhaps a bit of wood trim? Maybe animal hide? When the tuner says that it’s open to fulfill the fanciest of requests, your imagination can go in all sorts of different ways. Here’s to hoping that Novitec can keep up with it.

Now, if you’re not inclined to take Novitec up on its offer, you don’t need to go far to find the interior dress-up that you’re looking for. Lamborghini’s Ad Personam program has just as many options to choose from, maybe even more than the German tuner. After all, nobody knows how to dress up the Urus better than Lamborghini so if that kind of home-court advantage means anything to you, you can eschew the aftermarket world completely and put your faith in Ad Personam that it can get the job done of dressing up the interior of your Urus in the manner that you want.

To be clear, we’re talking about a swath of options here, too. Ad Personam has its own menu of leather, Alcantara, carbon fiber, aluminum, and whatever other exotic choices you want to see in the interior of your Urus.

Drivetrain

  • Three-stage engine upgrade program
  • Power output ranging from 747 horsepower to 782 horsepower
  • 3.3 seconds 0-to-62 mph time using Stage 1 kit

The blueprint of any Novitec aftermarket program revolves around a three-stage tuning kit that offers different states of power. Novitec’s program for the Lamborghini Urus is no different. The program revolves around three tuning kits, beginning with the Stage 1 N-Tronic program that’s completely software-driven. At the heart of this particular kit are two N-Tronic modules that are as easy to use as to install. The only step involved is connecting a processor-controlled device to the Urus’ original engine control unit and the result is an output of 747 horsepower at 6,100 rpm and 706 pound-feet of torque at 2,700 rpm produced by the Lambo’s 4.0-liter V-8 engine.

That output reflects an increase of 106 horsepower and 79 pound-feet of torque, a significant increase for an SUV, let alone a Lamborghini.

All told, the Novitec Stage 1-tuned Lamborghini Urus can sprint from 0 to 62 mph in just 3.3 seconds. That’s 0.3 seconds faster than the SUV’s stock form. Novitec didn’t say if the resulting engine upgrade comes with an increase in top speed, but we can assume that with such a significant power increase, it wouldn’t be surprising to see the Urus eclipse its factory top speed of 190 mph in this configuration.

A Lamborghini Urus with 747 horsepower and 706 pound-feet of torque on tap is a marvellous thing. It really is. But like all great things, the potential to be better tugs at the heartstrings of many car owners. What if there’s a way to squeeze more power out of the Urus’ 4.0-liter V-8 engine? And if there’s such a way, what can I get out of it? Like all great tuners, Novitec has an answer to that question. Actually, it has two answers in the form of Stage 2 and Stage 3 N-Tronic modules for the Lamborghini Urus.

2019 Lamborghini Urus by Novitec Exterior
- image 862097

Let’s start with the Stage 2 kit, which builds on the Stage 1 kit and adds a stainless steel exhaust system, an X-pipe system, a stainless steel Y-pipe, and cat-replacement pipe into the engine upgrade equation. It’s not as significant of an upgrade as you might think, at least relative to what you’re going to receive from the Stage 1 kit. But numbers don’t lie, too.

With the Stage 2 kit, the Lamborghini Urus’ V-8 powertrain produces a whopping 782 horsepower at 6,200 rpm and 761 pound-feet of torque at 2,900 rpm.

The Stage 3 kit, however, actually offers less power than its Stage 2 counterpart. It still behooves me why Novitec just didn’t flip the two programs, but that’s neither here nor there. The important thing is that the Stage 3 program for the Urus offers all the same upgrades as the Stage 2 kit, but replaces the cat-replacement pipe with sport metal catalysts. The result of these upgrades is a V-8 engine that produces 774 horsepower at 6,100 rpm and 736 pound-feet of torque at 2,600 rpm.

2019 Lamborghini Urus by Novitec Exterior
- image 862108

Without divulging the resulting performance times, it’s not a stretch to imagine the Urus accelerating from 0 to 62 mph in around 3.1 to 3.2 seconds with these two setups. Top speed should also increase, provided there’s no limiter, to somewhere in the vicinity of 200 mph.

For a model that’s already as potent as the Lamborghini Urus, you can’t deny that Novitec’s tuning program for the high-performance SUV is a huge step in the direction of insanity.

Pricing

2019 Lamborghini Urus by Novitec Exterior
- image 862094

The cost of doing business with Novitec is steep, and while the tuner doesn’t publicize the price of its kits — they’re largely customizable depending on the parts and pieces that you want — everyone knows that they don’t come cheap. You’re going to have to open up the purse strings to purchase the tuner’s tuning program for the Lamborghini Urus. Thankfully, it shouldn’t be too expensive for people who can actually buy a brand-new Urus. The SUV’s starting price is around $200,000 so if you can afford an Urus, there’s a good chance that you can afford a tuning program that could cost anywhere from $20,000 to $50,000 depending on the extent of personalization you’re after.

Final Thoughts

2019 Lamborghini Urus by Novitec Exterior
- image 862098

I’m of the mindset that the Lamborghini Urus doesn’t need an aftermarket program. It really doesn’t. It already looks like an SUV that’s been kitted to kingdom come. It has an interior that’s as luxurious as most luxury cars. Most of all, it boasts a 4.0-liter V-8 engine that already produces in excess of 641 horsepower and 627 pound-feet of torque. Speaking about numbers not lying, those figures say a lot about the Urus’ performance capability to the extent that an engine upgrade program, let alone a three-stage kit, is more of an extravagance than anything else.

But there’s a reason why car tuners exist and thrive in the current automotive landscape. Some people want to do better and want more out of what they’re given. That’s where these Novitec engine upgrade programs come into the equation. You don’t really need them, but since they’re available, there’s a voice inside your head that’s convincing you that you should have them.

  • Leave it
    • Could be pricey
    • Do you really need it?
    • It’s more of an extravagance than a necessity

Further Reading

2019 Lamborghini Urus Exterior Wallpaper quality
- image 777082

Read our full review on the 2019 Lamborghini Urus.

1986 - 1993 Lamborghini LM002 Exterior Wallpaper quality
- image 737272

Read our full review on the 1986-1993 Lamborghini LM002.

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