The Italian automaker never runs out of special edition models

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Lamborghini hasn’t been shy when it comes to rolling out special edition models. It’s a tried-and-tested formula that always works for the Italian automaker, largely because consumer demand for these SE models has always been high.

Take the 2021 Lamborghini Aventador SVJ Xago Edition, for example. It’s the latest in a long line of special edition Aventadors, except that this one is a celebratory SE that pays tribute to Lambo’s Ad Personam customization program. Yes, Lamborghini just rolled out a special edition Aventador SVJ to celebrate its own personalization division, though, to be fair, the Ad Personam program does have several new and exciting options on the table.

  • 2021 Lamborghini Aventador SVJ Xago Edition
  • Year:
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  • Model:
  • Engine:
  • Horsepower @ RPM:
  • Torque @ RPM:
  • Displacement:
    6.5 L
  • 0-60 time:
    2.8 sec.
  • Top Speed:
    219 mph
  • Price:
  • car segment:
  • Purpose:
  • body style:

What’s new with Lamborghini’s Ad Personam program?

2021 Lamborghini Aventador SVJ Xago Edition
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Lamborghini first launched the customization program in 2013 before expanding its capacity with the opening of the Ad Personam studio in 2016.

Since then, more than half of the Lamborghini models that come out of the production line have at least one Ad Personam detail. The personalization division’s growth has been remarkable, and with current global conditions being where they are, Lamborghini is doing its part to adjust to the new world order.

The new virtual studio should make it easier for potential clients to discuss personalization options with Lamborghini’s specialists. Live design proposals and configuration suggestions will be offered through this new platform. Once all that’s done, Lamborghini will send a full proposal to the client, including renderings and material samples.

So, where does the Lamborghini Aventador SVJ Xago Edition come into play? Well, Lamborghini wants to celebrate the launch of the opening of the Ad Personam virtual studio, and in true Lambo fashion, it’s doing so by launching the limited edition Aventador SVJ. The production run is limited to just ten units.

What does the Lamborghini Aventador SVJ Xago Edition look like?

2021 Lamborghini Aventador SVJ Xago Edition
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From afar, the white and blue exterior doesn’t really excite the senses, and only when you go close to the Aventador SVJ do you see all the special edition details that make this model special in the eyes of many. The predominantly white body comes with a fading hexagonal silver effect that the Ad Personam studio created specifically for this model. The hexagonal patterns fade in and out in certain areas of the body.

The press model is dressed in blue livery, though it is expected that all other Xago Edition models will wear different livery colors to signify their uniqueness from one another. The exterior setup is a nice touch, though I’m not a fan of the white and blue color scheme on the Aventador SVJ. There is a measure of good news, though. Other color options for the livery are available should you want to go in those directions.

2021 Lamborghini Aventador SVJ Xago Edition
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The set of gloss black Nireo Ad Personam wheels is probably the highlight of the exterior setup.

Not surprisingly, the interior follows the same design treatment. Hexagonal patterns — they look like honeycombs — adorn the backrest of the two front seats and the padded wall that separates the interior from the engine bay. Blue trim accents are scattered everywhere, too, though that’s going to depend on a specific unit of the Aventador SVJ Xago Edition. The rest of the interior comes in stock configuration. There aren’t any fancy add-ons or upgrades.

What’s with all the hexagon references?

2021 Lamborghini Aventador SVJ Xago Edition
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Lord only knows, though I suspect someone at Lamborghini found a way to connect that to Lamborghini’s “hexagonita” design theme.

That’s a fair interpretation, but I do struggle to find the reason why Lamborghini also alluded to the hexagonal clouds on Saturn’s north pole as a key inspiration behind the hexagonal patterns on the Aventador SVJ Xago Edition. Perhaps the Italian automaker has as much of a fascination with the sixth planet in our solar system as it does with historical and legendary bulls? Or maybe it’s just one of those things that you shrug at given that Lamborghini is awesome.

2021 Lamborghini Aventador SVJ Xago Edition
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Either way, the hexagonal patterns work in highlighting the Ad Personam’s new virtual studio. At the very least, it’s a small taste of what the studio has to offer to its potential clients.

Are there any engine upgrades to the Lamborghini Aventador SVJ Xago Edition?

2021 Lamborghini Aventador SVJ Xago Edition
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Since the Lamborghini Aventador SVJ Xago Edition is a tribute to the Ad Personal studio, engine upgrade programs aren’t just lacking; they are non-existent.

While that might be a bummer to some, it’s not like the track-focused supercar isn’t lacking in power and performance. It’s powered by the same 6.5-liter V-12 engine as all other Aventadors, except this engine has been tweaked to produce a whopping 759 horsepower and 531 pound-feet of torque. Combine that with a weight of just 1,525 kilos (3,362 pounds), and you’re looking at a machine that can accelerate from 0 to 62 mph in just 2.8 seconds and 0 to 124 mph in just 8.6 seconds, all while hitting a blistering top speed of 219 mph.

2021 Lamborghini Aventador SVJ Xago Edition specifications
Engine 6.5-liter V-12
Horsepower 759 HP @ 8,500 RPM
Torque 531 LB-FT @ 6,750 RPM
Transmission 7 speed ISR
Top Speed 219 mph
0 to 100 km/h (0-62 mph) 2.8 seconds
0 to 200 km/h (0-124 mph) 8.6 seconds

How much is the Lamborghini Aventador SVJ Xago Edition?

2021 Lamborghini Aventador SVJ Xago Edition
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Lamborghini hasn’t released pricing details for the 10-unit Aventador SVJ Xago Edition. That said, you can expect the special edition exotic to sell for more than the standard Aventador SVJ, which carries a starting price of around $570,000. With the level of customization added to the Xago Edition, a price north of $600,000 isn’t out of the cards.

Final Thoughts

2021 Lamborghini Aventador SVJ Xago Edition
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I’ve always appreciated Lamborghini’s enthusiasm for special edition models, even if certain situations don’t really call for one. The Lamborghini Aventador SVJ Xago Edition counts as one of those times.

It’s not really a special edition model, is it? It’s more like a showcase model for Lambo’s Ad Personam studio, highlighting a few of the many options the personalization outfit has at its disposal.

I suppose all of this is a matter of semantics, but when I think of a special edition Lamborghini, I think of models like the Aventador 50 Anniversario or even the Aventador SVJ 63. Those special edition models had unique identities that justified their special edition status.

The Aventador SVJ Xago Edition, on the other hand, is lacking in that department, unless you think hexagons are that special.

Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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Automobili Lamborghini has created a new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalize their new Lamborghini without travelling to the Ad Personam specialist department in Sant’Agata Bolognese, Italy.

From July 2020 clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display. A video call will be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.

“Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini. “We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.”

In celebration of the new Ad Personam facility, Lamborghini announces the Aventador SVJ Xago special edition: a car produced in just ten units and reserved for clients specifying their Aventador SVJ virtually. Inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ theme in Lamborghini design.

The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and special contrast color matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.

Automobili Lamborghini launched its Ad Personam program in 2013 and opened its Ad Personam studio in 2016. Today more than 50% of Lamborghini cars coming off the production line feature at least one Ad Personam detail: a percentage that has tripled over the last three years, with the USA, Asia and UK the biggest markets.

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Press release

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