2021 Lamborghini Urus by Keyvany
This is the Lamborghini Urus, or at least it was until it turned into a Decepticon. All jokes aside, this heavily modified Urus is the proud work of Keyvany, a German tuner who apparently knows a thing or two about the Mansory way of vehicle modifications. One look at it and you’ll understand that reference. Keyvany’s tuning program for the Urus is excess personified. It’s loaded with enough carbon fiber parts and pieces to make other tuners blush. The kit also comes with a hefty engine upgrade that should delight the power-starved among us and a massive set of attention-grabbing wheels.
SUV Drag Race: Aston Martin DBX vs Lamborghini Urus
Both Lamborghini and Aston Martin launched their first-ever SUVs in recent years. Because haulers sell like hotcakes, and high-performance SUVs are as hot as they get. And both are impressively quick, to the point where they can rival full-fledged sports cars. On paper, the Urus is the quickest and fastest SUV there is, but is it quicker than the Aston Martin DBX in real life?
2020 Lamborghini Urus Venatus by Mansory
Mansory has always been a constant presence at the Geneva Motor Show, but this year the tuner had to shake its tail feather online, just like every other carmaker out there. And shake it did, by unveiling a new widebody kit for the Lamborghini Urus.
It’s called Venatus, which is Latin for hunting or to hunt. On that note, let’s take a closer look at the Bavarian tuner’s latest work on the Urus.
Wacky Races: Dodge Challenger Hellcat Battles Lambo Urus on the Track
Let’s be honest here. Which of the two would you take for a spin during track day? Is it the beefy Dodge Challenger Hellcat Redeye or the chunkyLamborghini Urus? Tough call, right? We’re thinking none of them, just to be clear, but MotorTrend here did it anyway.
So, here’s the thing. You’ve got a heavy SUV racing against a heavy muscle car that’s been fitted with bits and bobs from the Demon, a car that’s designed and built to go freakishly fast in a straight line. Hell, what can go wrong?
Is Lamborghini Planning To Resuscitate The Iconic 1986 LM002?
The Italian automaker, known for creating raging bulls that have been every child’s dream at some point in life, is actually known for much more than just the super fast hypercars it is known for lately. Speak to the Generation X folks, and they will reminisce Lamborghini as a company that once used to build a hardcore truck that made them go weak in the knees. Fast forward to 2019, and the company is actually considering the prospect of building an SUV that falls in line with the iconic LM002. Time to pop that bottle of 1986 Disaronno again!
Don’t Expect Lamborghini To Start Making More SUVs Now
2018 is shaping up to be a big year for Lamborghini. This is the year the Urus SUV goes on sale, becoming only the second Lamborghini SUV in history after the Hummer-like LM002 enjoyed a seven-year run from 1986 to 1993. To be clear, the expectations for the Urus are much higher than they ever were for the LM002. Lamborghini expects its new SUV to spearhead another record-breaking sales year, and by all accounts, the Urus is more than capable of doing that. Just don’t expect Lambo to start having illusions of building another SUV model to complement what it already has. That’s not happening, at least not in the near future.
Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad
The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.
Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!
In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.
Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.
X-Tomi’s Rendering of a Three-Door Urus Proves Lamborghini Should Make One
We’re still coming to grips with the long-awaited arrival of the Lamborghini Urus, but that hasn’t stopped artist X-Tomi Design from making us crave once again for a Urus model that may not even come. Just as soon as Lamborghini unveiled the four-door Urus, the rendering genius decided to create a different version of the super SUV, one that has two doors instead of four. This is what a two-door Lamborghini Urus looks like, and it looks incredible.
Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio’s Lap Record around the Nurburgring?
The Lamborghini Urus is a weird lambo, but a rather potent SUV, and that’s exactly why the raging bull will be putting it to work on the Nurburgring in an effort to beat out the 7:41.7 SUV lap record of the Alfa Romeo Stelvio Quadrifoglio. The report comes courtesy of CAR Magazine, with the publication saying the Lamborghini is even “confident that it will take it (the lap record) by a comfortable margin. Will the Urus be able to walk Lamborghini’s talk or will it fall short of the 7:41.7 lap time? Well, it’s hard to say, but the Urus isn’t exactly your grandpa’s daily driver, either.
Powered by a 4.0-liter V-8, the Urus is good for 650 horsepower and 627 pound-feet of torque. That power puts it in the range of a 3.6-second sprint of 60 mph and a Lambo-promised top speed of 190 mph. Those are some pretty stout figures for an SUV, no doubt, and it’s quite a bit better than that of the Stelvio Quadrifoglio as well. It’s powered by a 2.9-liter V-6, the same one found in the Giulia Quadrifoglio, that delivers 505 horsepower and 443 pound-feet of torque. Now, that’s nowhere near as much power as you’ll find in the Urus, but it can still make that run to 60 mph in 3.9 seconds with a top speed around 177 mph.
Of course, just having more power and a higher top speed isn’t something that will net you the record for fastest SUV around the ‘Ring. Earning that title means actually doing it, and it takes a lot more than a few good-looking specs to pull that off. It comes down to driver skill, track and weather conditions, maneuverability of the vehicle, handling, etc. So, Lamborghini may be confident, and rightfully so as it has cracked that seven-minute mark (with the Aventador SV and the Huracan Performante,) but this is the brands first SUV. As they say, you can’t just crawl in the ring with the apes and think you can box, you’ve got to prove you have what it takes. As Lambo’s first SUV since the LM002, I don’t think it will be able to pull it off. But, maybe they’ll prove me wrong. What do you all think? Let us know in the comments section below
Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!
Launched in December 2017, the Lamborghini Urus is as fresh as they get. And it’s quite impressive too. Not only the first SUV made by Lambo (the LM002 was a pickup truck) and the company’s first turbocharged production model, the Urus is also the world’s fastest crossover, boasting a top speed of 190 mph. Mind-boggling to say the least! It’s also pretty quick as well, needing only 3.6 seconds to hit 62 mph. That’s quickest than the Porsche Cayenne Turbo S! Finally, it’s the most powerful production SUV, besting the Bentley Bentayga by a whopping 50 horsepower. But it’s also very expensive at $200,000, not counting the many options you can have. Speaking of which, Lamborghini just fired up the vehicle’s online configurator, so if you’re planning to place an order, you can choose your options in just a few minutes.
The configurator doesn’t give access to pricing, but it lists every single option available. This is actually something new, as previous configurators had scarce information and you had to go to a dealer to find out more. Now you can go beyond the usual exterior colors and interior upholstery and pick between various trims, carpets, contrast stitching, and a ton of technology and convenience features. It’s actually a nice way to spend a few minutes on this car even if you don’t have over $200K in your bank account.
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2020 Lamborghini Urus Performante
Lamborghini took the world by surprise back in 2012 when it unveiled the Urus Concept at Pebble Beach. It was the company’s first utility since the LM002 pickup truck and signaled a new direction for the brand. However, the Urus didn’t become a production model until five years later. Launched in late 2017, it became the fastest and most powerful SUV in the world, boasting performance similar to high-profile sports cars. With the Urus now set to hit public roads in 2018, we’re wondering what other versions are planned for the future. A hybrid model is almost a certainty, but is Lambo also considering a higher performance models? I think it does, and it could be very similar to the Huracan Performante.
Likely to wear the same "Performante" badge, the beefed-up SUV would take the Urus into previously uncharted territory in this segment. With more power, a lighter curb weight, and a chassis tuned for racing, the Urus Performante will be the most extreme production SUV I can think of right now. But will it become more than just a rendering? There’s no official confirmation yet, but I don’t see why Lambo would say no to it. There’s plenty of demand for extreme crossovers right now, as well as plenty of rich folks ready to pay in excess of $200,000 for one. Let’s find out what this SUV might bring to the table in my speculative review below.
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Urus vs. LM002: Lambo’s Utility Vehicles - 30 Years Apart
The Lamborghini Urus was unveiled in 2017, five years after the Italian carmaker unveiled its first SUV in the form of a concept car. But even though it’s Lambo’s first SUV, the Urus isn’t the first utility vehicle coming from Sant’Agata Bolognese. Lamborghini began meddling with the idea all the way back in 1977 and launched its first production model in 1986 as the LM002. That’s a few good years before AM General introduced the iconic Hummer H1 for civilian use in 1992.
In many ways, the LM002 is the spiritual successor of the Urus, but the two utility vehicles are actually very different. They were conceived for different purposes, have radically different designs, and deliver different performance figures. With the modern SUV now official and on its way to showrooms, we take a look back at Lambo’s history with utility vehicles and the iconic LM002. How does the Urus compare to Lambo’s first venture into this market and what sets the two SUVs apart? Find out below.
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Lamborghini Urus Hybrid Could Generate 700 Horsepower!
The Lamborghini Urus, the company’s first SUV since 1993, was just unveiled at the 2017 Los Angeles Auto Show, and the automotive world is already talking about future versions of the vehicle. A hybrid model has been in the rumor mill for at least a year now, but a new report claims that an electrified version of the Urus could arrive before the end of the decade. Its drivetrain is obviously a mystery at this point, but word has it that the plug-in hybrid could borrow its drivetrain from the Porsche Panamera. With the Urus using the same underpinnings as the sedan, this move would make a lot of sense, but the big deal here is that the Urus PHEV will probably end up being more powerful than the gasoline-only version.
Specifically, the range-topping Panamera Turbo S E-Hybrid, which pairs a turbocharged, 4.0-liter, V-8 and an electric motor, comes with a whopping 680 horsepower and 626 pound-feet of twist on tap. That’s 30 horses more than the Urus. And, knowing Lambo, it may want a bit more power, so a 700-horsepower rating is very likely. The extra oomph will make the hybrid quicker than the standard model by at least two tenths, if not more. On top of that, it will return better fuel economy and gain the ability to run on electricity alone, albeit for less than 40 miles. Emissions will drop too, which will make the Urus a bit more affordable in China, one of Lambo’s most important markets.
There’s no specific word as to when the Urus plug-in hybrid may arrive, but with the Panamera’s drivetrain already available, it could happen as soon as late 2018.
The Urus Is Cool and All, But It’s Not a Lamborghini!
The much-anticipated Lamborghini Urus is finally official. It looks like a Lambo, it’s fast as a sports car, and it’s more aggressive than any SUV out there. Whoopee! But there’s a tiny problem: the Urus is not a Lambo. Yeah, I know it has a bull badge, but this doesn’t make it a Lamborghini. A Prius with a Lambo badge is still a Toyota, right? "But this SUV was designed and built by Lamborghini," you might say. Well, I can’t argue with that, but the Urus simply doesn’t feel like a Lambo. It’s brutal and delivers outstanding performance, but it needs more than that to be a Lambo.
For starters, it needs to sound like one. And the Urus doesn’t!
Of course, the responsibility for the SUV’s underwhelming exhaust note falls on the shoulders of the 4.0-liter V-8. It may generate an exciting 650 horsepower and 627 pound-feet of torque and help the SUV hit 62 mph in just 3.6 seconds, to go with a top speed of 190 mph, but it’s nowhere near as aggressive sounding as the Huracan or Aventador. It doesn’t come as a surprise. We’re talking about a twin-turbo V-8 versus naturally aspirated V-10 and V-12 units. Turbos may be good for fuel economy and all that jazz but they won’t make a V-8 sound as terrifying as a V-12. And, let’s face it, a Lamborghini needs to sound terrifying. It’s what makes a Lambo a Lambo.
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Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk
The hype surrounding the Lamborghini Urus is real. It’s not just that the Urus is 650-horsepower horsepower; it’s because the Urus is a Lamborghini. The legendary Italian supercar brand has only released one SUV in its lifetime — the LM002 — and back then, SUVs weren’t as popular as they are now. That’s why the Urus is being talked about in glowing terms, even if it hasn’t been launched yet.
But is it really the most exciting SUV to hit the streets in recent memory? That’s a debatable question because there are others of its kind that are just as appealing, for one reason or another. The Bentley Bentayga is one of them. So is Alfa Romeo Stelvio Quadrifoglio. But for the purpose of this discussion, I’m turning my attention to an American SUV that can give the Urus a serious run for its money. It may not have the same prestige as the Urus, but the Jeep Grand Cherokee Trackhawk is every bit as potent as its Lamborghini counterpart.
Which of the two is better? That’s a question I’m looking to answer. Be advised, though. This isn’t a walk-over for the Lamborghini like some of you might think.
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The 2019 Lamborghini Urus Makes Its Glorious Debut
Tasked with the demanding position of being the first SUV in 25 years to wear a Lamborghini badge, the Lamborghini Urus has finally made its debut. It rides on the same MLB platform that underpins the Bentley Bentayga, Audi Q7, and Porsche Cayenne, but carries a face and an attitude all its own. The body style is as aggressive, if not more so than the concept that came before it while its mean-as-hell attitude comes via a turbocharged, 4.0-liter, V-8 that’s good for a potent but modest 650 horsepower and 627 pound-feet of torque. And, when I say “mean as hell,” I’m not kidding. It can hit the 62-mph sprint (that’s 100 kph for our Euro readers) in a devastating 3.59-seconds with launch control in effect and a top speed of 186 mph. Want to know more? Keep reading…
Oops! Lamborghini Accidentally Showed Off the Urus in a Teaser
Lamborghini revealed a teaser video to show off the Urus’ “Corsa” – Race in Italian – driving mode, but someone is probably in a lot of trouble as there was a shot of the Urus SUV displayed ever so prominently on the infotainment display. As a part of this “accidental” leak, we get a fair look at the front end and the side profile of the brand’s upcoming Urus SUV – the model that’s tasked with pushing the brand’s production numbers beyond the 7,000 example threshold.
Lamborghini Doubles Down to Keep up with the Jones’
It’s 18 months in the works, but Lamborghini has finally completed the expansion to its production facility in Sant’ Agata Bolognese, Italy. In short, the facility has, quite literally, doubled in size from more than 861,000 square feet to more than 1.7 million square feet (80,000 square meters to 160,000 square meters). Its primary purpose was to provide a home for the assembly line that will move the Urus through its various stages of production, from start to finish. It also includes a new office building (with LEED Platinum certification) that is said to carry the highest standards for energy, building design, and production. There’s also a new warehouse, second trigeneration power plant, and a new energy hub. As equally important as the new production line, however, is the completed installation of a new test track that has 13 different surfaces. It was built specifically for testing SUVs (or so the execs can go out and get in some off-road play, right?)
All told, the completion of this massive expansion will allow Lamborghini to up its production capacity by 100 percent, to 7,000 units annually. Sure, that’s next to nothing compared to companies like GM, Ford, Mercedes, Porsche, Volkswagen, Mazda, Toyota and Honda, but this is Lamborghini we’re talking about, and it pushes them to a whole new level of production heaven – or hell, depending on what happens. According to Lamborghini, a total of 600 different enterprises helped to complete the expansion, and as many as 3,600 workers from outside companies took part in the massive project. Cue the back patting. All told, it’s a pretty big deal because it not only brings the Urus closer to customer hands but opens the door for new and exciting models in the future. If you’re into cars, my friend, this really is a really good time to be alive.
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With The Urus Debut Now Imminent, Lambo Does A Throwback To Its First SUV
We’re only a few a months away from the official debut of the Lamborghini Urus SUV, which is slated to appear in the metal at Lambo’s headquarters in Sant’Agata Bolognese, Italy, on December 4th. In anticipation of the big unveiling, Lamborghini is spotlighting its very first venture into the SUV segment – the LM002, a.k.a., the “Rambo Lambo,” by bringing out the fully restored chassis #12231 from the Lamborghini museum. Finished in black, this large-and-in-charge Italian off-roader is one of just 300 units produced during the LM002’s original production run, which concluded about a quarter century ago. Today, it remains an odd, yet fascinating look at what happens when a sports car maker decides to make SUVs.
Of course, the LM002 isn’t that weird if you dig into Lambo’s history. Prior to making fast cars, Lamborghini actually produced tractors, and it continues to do so today. In addition, Lamborghini also makes powerboat engines and motorcycles. The point is this – just because its best known for its outlandish sports cars, Lamborghini won’t be pigeonholed. So what’s the deal with the LM002, and what can it tell us about the upcoming Urus? Read on for the details.
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