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Lamborghini Urus convoy looks spectacular in Iceland

Lamborghini Urus convoy looks spectacular in Iceland

Seven Urus SUVs shot against some of the world’s most spectacular scenery

Some people criticized Lamborghini for making a high-riding SUV type vehicle, claiming it wasn’t in the spirit of its decades-long history and that it diluted the brand. However, it is hard to deny the fact that they pulled it off pretty well, and the resulting Lambo Urus is now one of the most desirable SUVs money can buy.

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One Man Rented a Lambo and Racked up $50k in Fines Over Just Four Hours

One Man Rented a Lambo and Racked up $50k in Fines Over Just Four Hours

What happens in Dubai, stays in Dubai; but not for this guy atleast.

Dubai is known for a lot of things, but for enthusiasts like us, it’s all about exotic cars and excellent roads. However, there are some people who get carried away by this ‘high,’ and end up getting famous for the wrong reasons. Add this British bloke to the list, who racked up roughly $47,000 in fines within four hours while driving a rented Lamborghini Huracan. According to The National, the 25-year-old British tourist was snapped by speeding cameras 33 times in just over four hours!

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1967 Lamborghini Marzal concept will be driven in public for the first time since 1967

1967 Lamborghini Marzal concept will be driven in public for the first time since 1967

First outing in half a century!

The Lamborghini Marzal, one of the most iconic concept cars ever built, will be driven for the first time in public after 51 years at the Monaco Grand Prix track this weekend. Unveiled at the Geneva Motor Show in 1967, the Marzal was driven on the same Monte Carlo track by Prince Rainier III of Monaco the same year. It was the Marzal’s only public appearance in action until now. Restored to its original specifications, the concept car will be driven twice on the Monaco circuit on each of the three days of the Grand Prix de Monaco Historique.

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Don't Expect a Smaller Lamborghini SUV to Join the Urus

Don’t Expect a Smaller Lamborghini SUV to Join the Urus

Lambo wants to protect the brand’s exclusivity

The Lamborghini Urus has been a resounding success for Lamborghini, so much so that the company would be forgiven if it’s suddenly getting a little trigger-happy in following that up with a smaller SUV. Porsche did it with the Macan. Bentley is reportedly doing it with the Bentayga. What’s stopping Lamborghini? As it turns out, Lamborghini is stopping Lamborghini. The Italian automaker has no plans to add another SUV to complement the Urus, saying that it would rather keep the brand’s exclusivity than capitalizing on the Urus’ success.

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Caving Under Pressure: The Detroit Auto Show May, In Fact, Move to October

Caving Under Pressure: The Detroit Auto Show May, In Fact, Move to October

Because weather, CES, and automaker influence

The Detroit Auto Show is on the cusp of a long-overdue decision that will effectively move the show out of the winter doldrums of January into a later month with a far more inviting climate. Nothing is official yet, but there’s growing momentum that America’s most esteemed auto show will be moved from January to October beginning in 2020. A decision is expected to be made in the coming weeks as the Detroit Auto Dealers Association is scheduled to vote on uprooting the show from its winter roots and moving it to the fall.

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The Raging Bull Is On Fire: Lamborghini Posts Record Sales in 2017

The Raging Bull Is On Fire: Lamborghini Posts Record Sales in 2017

It’s the seventh straight year of rising sales for the Italian automaker

Lamborghini has been a fuoco in recent years. The Italian automaker came into 2017 having recorded six straight years of rising sales. Turns out, that streak remains alive and strong. As expensive as its cars are, Lamborghini posted another banner year in 2017 after selling 3,815 units throughout the year. That figure represents an increase of 10 percent compared to its numbers in 2016.

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Don't Expect Lamborghini To Start Making More SUVs Now

Don’t Expect Lamborghini To Start Making More SUVs Now

We can expect special edition derivatives of the Urus

2018 is shaping up to be a big year for Lamborghini. This is the year the Urus SUV goes on sale, becoming only the second Lamborghini SUV in history after the Hummer-like LM002 enjoyed a seven-year run from 1986 to 1993. To be clear, the expectations for the Urus are much higher than they ever were for the LM002. Lamborghini expects its new SUV to spearhead another record-breaking sales year, and by all accounts, the Urus is more than capable of doing that. Just don’t expect Lambo to start having illusions of building another SUV model to complement what it already has. That’s not happening, at least not in the near future.

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2019 Lamborghini Urus

2019 Lamborghini Urus

A Raging Bull with some space for stuff

The SUV assault continues, filtering into every niche of every market imaginable. With so much demand out there, just about every automaker on the planet is getting in on the action, including some with a history that deviates quite a bit from the SUV norm. That includes Lamborghini, which just unveiled the Urus, a follow-up to the cult classic LM002. This time around, Lambo is doing it right, giving the Urus super car-esque agility, speed, and performance, all with a sharp (yet jacked-up) body style crammed with luxury and even a little off-road worthiness. Lambo is calling it the first Super Sport Utility Vehicle, but makes like Porsche and Bentley might have a few words to say about that.

Either way, this is a breakthrough moment for the Raging Bull. While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. But the question is this – where does it land amongst the bevy of fast luxury SUVs already on the market?

Continue reading to learn more about the 2019 Lamborghini Urus.

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Lamborghini Doubles Down to Keep up with the Jones'

Lamborghini Doubles Down to Keep up with the Jones’

The execs over at Lambo are patting themselves on the back for this one

It’s 18 months in the works, but Lamborghini has finally completed the expansion to its production facility in Sant’ Agata Bolognese, Italy. In short, the facility has, quite literally, doubled in size from more than 861,000 square feet to more than 1.7 million square feet (80,000 square meters to 160,000 square meters). Its primary purpose was to provide a home for the assembly line that will move the Urus through its various stages of production, from start to finish. It also includes a new office building (with LEED Platinum certification) that is said to carry the highest standards for energy, building design, and production. There’s also a new warehouse, second trigeneration power plant, and a new energy hub. As equally important as the new production line, however, is the completed installation of a new test track that has 13 different surfaces. It was built specifically for testing SUVs (or so the execs can go out and get in some off-road play, right?)

All told, the completion of this massive expansion will allow Lamborghini to up its production capacity by 100 percent, to 7,000 units annually. Sure, that’s next to nothing compared to companies like GM, Ford, Mercedes, Porsche, Volkswagen, Mazda, Toyota and Honda, but this is Lamborghini we’re talking about, and it pushes them to a whole new level of production heaven – or hell, depending on what happens. According to Lamborghini, a total of 600 different enterprises helped to complete the expansion, and as many as 3,600 workers from outside companies took part in the massive project. Cue the back patting. All told, it’s a pretty big deal because it not only brings the Urus closer to customer hands but opens the door for new and exciting models in the future. If you’re into cars, my friend, this really is a really good time to be alive.

Keep reading for a little more information

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With The Urus Debut Now Imminent, Lambo Does A Throwback To Its First SUV

With The Urus Debut Now Imminent, Lambo Does A Throwback To Its First SUV

The Raging Bull looks back while also looking ahead

We’re only a few a months away from the official debut of the Lamborghini Urus SUV, which is slated to appear in the metal at Lambo’s headquarters in Sant’Agata Bolognese, Italy, on December 4th. In anticipation of the big unveiling, Lamborghini is spotlighting its very first venture into the SUV segment – the LM002, a.k.a., the “Rambo Lambo,” by bringing out the fully restored chassis #12231 from the Lamborghini museum. Finished in black, this large-and-in-charge Italian off-roader is one of just 300 units produced during the LM002’s original production run, which concluded about a quarter century ago. Today, it remains an odd, yet fascinating look at what happens when a sports car maker decides to make SUVs.

Of course, the LM002 isn’t that weird if you dig into Lambo’s history. Prior to making fast cars, Lamborghini actually produced tractors, and it continues to do so today. In addition, Lamborghini also makes powerboat engines and motorcycles. The point is this – just because its best known for its outlandish sports cars, Lamborghini won’t be pigeonholed. So what’s the deal with the LM002, and what can it tell us about the upcoming Urus? Read on for the details.

Continue reading for the full story.

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Lamborghini's Future Car Lineup Will Leave Plenty Of Jaws On The Floor

Lamborghini’s Future Car Lineup Will Leave Plenty Of Jaws On The Floor

Insane versions of the Huracan and Aventador are being planned for the future

Now that the Lamborghini Urus is close to hitting dealerships, the Italian automaker is setting its sights on its future, and if new reports are to be believed, that future is going to be packed with enough supercar mayhem to quench the thirst of enthusiasts for a generation. That’s because Lamborghini is now thinking big on plans to usurp the likes of Ferrari and McLaren, and it’s doing with so with a rush of iterations for the Huracán to go with big plans for the eventual successor to the Aventador. If Lambo is successful in giving life to these plans, it could potentially swing the tide of supercar sentiment back to the side of the Raging Bull.

According to Automobile Magazine, Sant’Agata is planning to expand the Huracán lineup to include Speedster and Barchetta versions, which effectively will be lightweight versions of the existing Huracán that will be developed with an eye towards infusing these models with racing credentials. Speaking of lightweight offerings, a lighter version of the Huracán Performante is also in Lambo’s plans, as is a Targa version, a configuration we rarely see from Lamborghini. In fact, you’d have to go all the way back to the super limited Lamborghini Diablo VT Roadster from 1999 as the last Lamborghini to feature a taiga-style roof. On the higher end of the Huracán range, Lamborghini’s future plans could include a hardcore Superveloce model and an even more hardcore GT3 Stradale version. That’s six potential future variants for the just the Huracán, and that doesn’t even include the Huracán Safari, a never-before-done version that will feature, among other things, a height-adjustable suspension, bigger wheel arches, all-terrain body protection panels, all-wheel drive, and four-wheel steering. Oh, Lamborghini reportedly has big plans for the Aventador’s successor, too.

Continue after the jump to read the full story.

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Lamborghini Celebrates The Production Of The 8,000th Huracán

Lamborghini Celebrates The Production Of The 8,000th Huracán

At this rate, the Huracán will be the most prolific Lambo model ever

At the rate it’s going, the Lamborghini Huracán could become the most sought-after model in Lamborghini history. It’s certainly on track to surpass the Gallardo’s record. In fact, the Italian automaker just celebrated the 8,000th unit of the Huracán to come off the production line. Making things more impressive is the fact that it only took the Huracán three years to reach 8,000 sold units. By comparison, Lamborghini sold a little over 3,000 units of the Gallardo in its first three years, according to sales reports released by Volkswagen AG.

If sales of the Huracán maintain this pace for the next seven years, it could blow the Gallardo’s sales record out of the water with a projected tally of around 26,667 units, almost double the Gallardo’s record of 14,022 units sold. Whether the Huracán gets to that number or not is going to be a matter of discussion that will be talked about in growing frequency the closer the supercar approaches that total. For now, getting to 8,000 sold units is a good reason to celebrate if you’re Lamborghini. The Italian automaker knows it had a hit on its hands when the car was launched in 2014. Good thing then that the Huracán has proven itself to be more than just that for the Raging Bull. It’s sold more than what the company presumably expected and if the superior continues its current pace, it’s going to break 10,000 units sold, possibly as soon as the next 12 months. Once it does, expect the narrative surrounding the Huracán’s pursuit of the Gallardo’s sales record to grow, if it isn’t there now already.

Continue after the jump to read the full story.

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Lamborghini Strives to Keep the Soul and Avoid Electric Sports Cars for the Time Being

Lamborghini Strives to Keep the Soul and Avoid Electric Sports Cars for the Time Being

There’s just something about a naturally aspirated engine...

There’s just something about a naturally aspirated engine that really complements one’s manhood. It could be a big-block from the oil-hungry 1970s or something newer that’s a bit more fuel efficient. Either way, there’s a certain feeling you get when you fire it up, and the initial rumble radiates through every atom of your body. Sure, turbos and superchargers are fun, but when you can get sheer, unadulterated power from nothing but engine, there’s just something special about it. While the rest of the world is quickly changing over to smaller turbocharged mills and hybrid or all-electric drivetrains, Lamborghini just isn’t feeling the hype, and we probably shouldn’t expect an all-electric sports car with a Lambo badge anytime soon.

According to reports from Car Advice, Lambo’s research and development boss, Maurizio Reggiani, says that the technology is just too expensive and that they still have years left in which they can stick with the current V-10 and V-12 engines that are now in production. “If you talk about super sports cars at the moment, the PHEVs, the electric energy, in general, it is difficult to think it is suitable for a super sports car because that means weight and packaging – otherwise we cannot achieve handling. With regard to hybridization in our super sports car segment, I do believe that we still have years that we can stay with the actual structure of the [current] engines, both V-10 and V-12.”

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Lamborghini's Fourth Model Could Arrive...In Five Years

Lamborghini’s Fourth Model Could Arrive...In Five Years

Brand expansion could continue depending on Urus sales

It was only a few years ago when Lamborghini set benchmarks to sell 1,000 units per year. Times have changed since then and House Raging Bull has changed with it. Now, Lamborghini is ready to bring out the Urus SUV, it’s third current model and the ticket to carry sales to 7,000 units per year by 2018. But the Urus isn’t the end of the company’s aggressive expansion because a fourth model is on the horizon.

Lamborghini CEO Stefano Domenicali refused to dive into great detail about the fourth Lamborghini model, telling only Car Advice that the company won’t rush into expanding to a four-model family until its current three-model lineup is stabilized. That would require a few years to get the Urus up-to-speed with market forces while helping maintain relevance for its two supercars, the Huracán and Aventador. Domenicali foresees this stability to arrive after the first wave of production, possibly around 2022 or 2023. From there, discussions of a fourth Lamborghini model could start depending on what market trends are taking place at that time. The timetable is still at least five years away, so fans of the Raging Bull shouldn’t get too excited just yet. But, it’s possibly in the cards. That’s more than what anyone could expect a few years back when exclusivity was at the height of Lambo’s priorities.

Continue after the jump to read the full story.

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Lamborghini and MIT Partner Up to Develop New, Lighter Materials

Lamborghini and MIT Partner Up to Develop New, Lighter Materials

Italian automaker is eyeing more innovation with the help of some brilliant young minds

Lamborghini hasn’t been shy about reminding everyone that it’s one of the pioneers in using carbon fiber technology in the auto industry. It’s a badge of honor that the Italian automaker proudly wears to this day, but like any forward-thinking company, Lambo isn’t content with simply basking in its achievements. It’s setting its sights on discovering the next breakthrough in the business, and for this task, Lamborghini is collaborating with the Massachusetts Institute of Technology, considered as one the best private research universities in the world.

The collaboration between Lambo and MIT largely revolves around creating new materials that can be adopted for use in future vehicles. It’s largely similar to the undertaking the company embarked on when it pioneered carbon fiber technology, except that this time, it’s got some of the brightest young engineers from MIT helping out. Together, engineers from Lambo will work closely with their counterparts from MIT to develop new and lighter materials that will allow the automaker to stay a step ahead in the high-stakes race to innovation that the exotic car market is known for.

No specific details were mentioned on what the partnership will constitute other than what has been mentioned. That said, Lamborghini could be working with MIT to determine how to expand the use of carbon fiber past what it’s already capable of doing by itself. There have been past reports that the the automaker is trying to figure out a method that would allow it to put carbon fiber into the engine, thus making it lighter and stronger than what it is today.

It’s an interesting proposition and having engineers from MIT help out could pave the way for Lamborghini to knock on yet another door that leads to a new innovation that has the potential to shake up the industry. Could this partnership with MIT turn into a redux of the time Lambo discovered forged composite process? Only time will tell, but having MIT in the fold is definitely going to help the Raging Bull’s chances.

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This Supercar Brand Isn't Prepared To Let Go Of Its V-12 Engines

This Supercar Brand Isn’t Prepared To Let Go Of Its V-12 Engines

Lamborghini will keep using V-12s for as long as its market continues to ask for it

As the automotive world continues its trend of downsizing engines and paying more attention to fuel efficiency, Lamborghini isn’t ready to swim with the fishes just yet. Speaking with Autocar, Lamborghini CEO Stefano Domenicali reiterated the company’s position that it will continue to build supercars powered by its trademark V-12 engines. In no uncertain terms, Domenicali pretty much summed up what Lamborghini customers have been pining for: keep the brand’s identity intact.

It’s an understandable stance to take because Lamborghini isn’t a mainstream brand that relies on sales as a measuring stick for success. It’s a niche brand that caters to a specific market and that market wants it to keep the V-12 engines a core part of the Lamborghini experience. When they speak, Lambo listens.

That said, Domenicali also reiterated that the Italian automaker isn’t completely shutting itself out of advancements in the industry, specifically electrification and autonomous driving. Neither of those things mesh with the company’s core values, but Lamborghini isn’t about to detach itself completely from that world. Eventually, there will come a point when these technologies become relevant to Lamborghini “at a cost level” and the company knows full well that it has to be prepared for when that time comes.

For now, though, the Italian automaker will continue to do what it does best. It will continue to cater to the whims of its core market, a lot of whom remain firm believers in keeping the V-12 engines that have come to define to the company’s legacy as one of the world’s premier supercar brands.

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Lamborghini Partners With Waldorf To Give Guests The Huracán Driving Experience

Lamborghini Partners With Waldorf To Give Guests The Huracán Driving Experience

It’s a match made in luxury heaven

Luxury begets luxury and no more is that in full display right now than the recent partnership between Lamborghini and the Waldorf hotel chain. In a lot of ways, it’s the perfect cocktail of hospitality and horsepower as the two esteemed companies are giving guests at any of the Waldorf hotels all over the world the opportunity to get behind the wheel of a Lamborghini Huracán and have it all to themselves for a bit.

The program is called the “Waldorf Astoria Driving Experience” and those who take up the offer will be given 30 minutes to drive either the Huracán LP580-2 or the Huracán Spyder along a pre-planned route within the vicinity of the hotel. Naturally, a pro driver from Lamborghini will sit shotgun at all times in the event the driver needs assistance. All 12 Waldorf locations around the world won’t hold the program simultaneously as the program will move around to these locations, lining up with any popular events in a specific area.

For instance, the program will be available at the Waldorf in New York City from September 9 to 11, right around the same time as the U.S. Open tournament is playing in nearby Flushing Meadows. So if you’re in the Big Apple around that time, don’t be surprised to see a parade of Huracáns parked just outside the Waldorf Astoria.

From there, the program will travel to other unique locations, including the Trianon Palace Versaille in Paris from October 7 to 9 to go along with the Paris Motor Show; the Boca Raton Resort and Club in Florida from November 3 to 7 for the Fort Lauderdale International Boat Show; the Waldorf Astoria Dubai Palm Jumeirah from November 10 to 19 for the Dubai Motor Festival; the Arizona Biltmore from January 14 to 22, 2017 to coincide with the 46th Annual Barrett-Jackson auction in Scottsdale; and the Waldorf Astoria Chicago on February 17, 2017 for the Chicago Auto Show.

Continue after the jump to read the full story.

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