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Uh-Oh! Lamborghini, Bugatti, and Ducati Future Lies Under Doubt

Uh-Oh! Lamborghini, Bugatti, and Ducati Future Lies Under Doubt

Volkswagen needs to find a way to electrify these brands without losing money

Earlier this month we heard rumors that the Volkswagen Group wants to transfer the Bugatti brand to Croatian company Rimac Automibili. The transaction would turn Bugatti into an EV company, but it would also give Porsche access to Rimac’s high-performance electric drivetrain.

The same report claimed that Volkswagen is also considering selling Lamborghini and Ducati. Now, Volkswagen confirmed that at least three brands are under review and a decision about their future will be taken in a management board meeting in November. The group is currently discussing the future of Bugatti, Lamborghini, and Ducati.

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Lamborghini Steps Up in Fight Against COVID-19, Starts Production of Face Masks and Shields

Lamborghini Steps Up in Fight Against COVID-19, Starts Production of Face Masks and Shields

Extraordinary times call for extraordinary measures

Add Lamborghini to the growing list of automakers that have stepped up to help medical frontliners in their fight against the COVID-19 virus. The Italian automaker has started production of face masks and protective shields for health workers at Sant’Orsola-Malpighi Hospital in Bologna, Italy.

Lamborghini is targeting a production rate of 1,000 face masks and 200 face shields per day. The supercar brand is the latest automaker to lend a helping hand to the medical frontliners who have had to fight a staggering number of recorded cases in Italy. As of April 1, 2020, Italy has recorded 110,574 cases of those affected by the virus. Of that figure, a total of 13,155 people have died while 16,874 have recovered from the deadly virus.

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What Automakers Are Affected by the COVID-19 Outbreak?

What Automakers Are Affected by the COVID-19 Outbreak?

The pandemic is closing off tens of factories in Europe

As the novel coronavirus - known as COVID-19 - continues to spread across the world, governments are taking extreme measures. Several countries have declared a state of emergency, companies are sending their employees to work from home, while some businesses are shutting down over the pandemic. The outbreak and the panic have also taken a toll on the auto industry, with at least seven major carmakers having decided to halt production in Europe.

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Lamborghini Is Successful as Hell, and That's Actually a Problem

Lamborghini Is Successful as Hell, and That’s Actually a Problem

Urus Sells So Well It Could Make Lamborghini Conventional

Lamborghini sold 4,553 cars in the first six months of this year. To put this number into perspective, let me tell you that in all of 2018 Lamborghini sold just 5,750 vehicles in total. According to Lamborghini officials, the company expects to sell 8,000 cars this year. How it comes that Lambo made such an incredible growth this year?

Well, they have the Urus, which found way to 2,693 customers in the first six months of this year (plus 1,211 units of the Huracan, and 649 units of the Aventador). Interestingly enough, 70 percent of Urus buyers are new to the brand! So, what is the problem then? Lambo CEO painted the picture a bit.

"We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali said at the new Paint Shop inauguration at St. Agata.

"The 2019 sales level is the right dimension of our company with our current product portfolio," he added.

With a massive market for the Urus, Lamborghini could lose exclusivity and emerge into a segment of conventional vehicles. That’s something Lambo cannot do. Or is it?

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Lamborghini Won't Offer the Aventador or Huracan With a Manual Transmission Because It's Too Expensive

Lamborghini Won’t Offer the Aventador or Huracan With a Manual Transmission Because It’s Too Expensive

Who would’ve thought that developing bespoke transmission for limited-edition models would be greenlighted?

Regardless of your take on manual transmissions, you can’t deny the added layer of involvement they provide to the driving experience. This is why it’s sad that modern supercar makers have all but ruled out the usage of such old-school transmissions for the sake of both costs and performance. Lamborghini is one of them although they were close to offering one on some special edition Huracan and Aventador models.

You and I both know that a robotized automatic transmission with one or multiple clutches is quicker at shifting through gears than any biped creature we commonly refer to as a human. In spite of this, you and I both would like to be able to do things our way, at our own pace. Of course, that’s what flappy paddle gearboxes are for, but there’s nothing quite like the added difficulty of a third pedal and a stick between the seats. Lamborghini has been telling us for years that the manual is dead - at least as far as it’s concerned - but the Italians prove they are genuine petrolheads because, in the meantime, they did at least look into it to make sure once again that the initial assessment was right. Props to Sant’Agata for that!

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There's a Reason Why The 2019 Lamborghini Huracan EVO is Missing The "LP610-4" Name

There’s a Reason Why The 2019 Lamborghini Huracan EVO is Missing The "LP610-4" Name

Lamborghini wants the names of its models to sound more marketable

If Lamborghini didn’t stray from its traditional naming strategy, the Lamborghini Huracan Evo would technically carry the name Huracan Evo LP610-4. But, Lamborghini decided to drop the Huracan Evo’s alphanumeric name, in part because the automaker wanted to make it easier for its consumers to understand the model’s identity. Purists may cringe at the thought of not seeing the LP610-4 designation on the Huracan Evo, but from Lamborghini’s perspective, it’s easier to sell the Huracan Evo without the alphanumeric designation that a lot of consumers find confusing. Lamborghini refused to say if it’s going to stick with this new naming strategy, but while it is easier to market the Huracan Evo without the LP610-4 in the name, it’s still going to take some getting used to, especially from those who have developed an affinity for Lamborghini’s alphanumeric names.

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A Drove Of Italian Bulls Parades In Japan To Commemorate The Asian-Pacific Premiere Of The Aventador SVJ

A Drove Of Italian Bulls Parades In Japan To Commemorate The Asian-Pacific Premiere Of The Aventador SVJ

A Very Happy Lamborghini Day To You!

Have you watched The Fast and The Furious: Tokyo Drift? Well, this parade looked exactly like that; the sole difference being that there were only Lamborghinis dominating the roads. Lamborghini recently unveiled the Aventador SVJ in the Asia-Pacific region, and what followed it could make any enthusiast go weak in the knees.

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Lamborghini Urus convoy looks spectacular in Iceland

Lamborghini Urus convoy looks spectacular in Iceland

Seven Urus SUVs shot against some of the world’s most spectacular scenery

Some people criticized Lamborghini for making a high-riding SUV type vehicle, claiming it wasn’t in the spirit of its decades-long history and that it diluted the brand. However, it is hard to deny the fact that they pulled it off pretty well, and the resulting Lambo Urus is now one of the most desirable SUVs money can buy.

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One Man Rented a Lambo and Racked up $50k in Fines Over Just Four Hours

One Man Rented a Lambo and Racked up $50k in Fines Over Just Four Hours

What happens in Dubai, stays in Dubai; but not for this guy atleast.

Dubai is known for a lot of things, but for enthusiasts like us, it’s all about exotic cars and excellent roads. However, there are some people who get carried away by this ‘high,’ and end up getting famous for the wrong reasons. Add this British bloke to the list, who racked up roughly $47,000 in fines within four hours while driving a rented Lamborghini Huracan. According to The National, the 25-year-old British tourist was snapped by speeding cameras 33 times in just over four hours!

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1967 Lamborghini Marzal concept will be driven in public for the first time since 1967

1967 Lamborghini Marzal concept will be driven in public for the first time since 1967

First outing in half a century!

The Lamborghini Marzal, one of the most iconic concept cars ever built, will be driven for the first time in public after 51 years at the Monaco Grand Prix track this weekend. Unveiled at the Geneva Motor Show in 1967, the Marzal was driven on the same Monte Carlo track by Prince Rainier III of Monaco the same year. It was the Marzal’s only public appearance in action until now. Restored to its original specifications, the concept car will be driven twice on the Monaco circuit on each of the three days of the Grand Prix de Monaco Historique.

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Don't Expect a Smaller Lamborghini SUV to Join the Urus

Don’t Expect a Smaller Lamborghini SUV to Join the Urus

Lambo wants to protect the brand’s exclusivity

The Lamborghini Urus has been a resounding success for Lamborghini, so much so that the company would be forgiven if it’s suddenly getting a little trigger-happy in following that up with a smaller SUV. Porsche did it with the Macan. Bentley is reportedly doing it with the Bentayga. What’s stopping Lamborghini? As it turns out, Lamborghini is stopping Lamborghini. The Italian automaker has no plans to add another SUV to complement the Urus, saying that it would rather keep the brand’s exclusivity than capitalizing on the Urus’ success.

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Caving Under Pressure: The Detroit Auto Show May, In Fact, Move to October

Caving Under Pressure: The Detroit Auto Show May, In Fact, Move to October

Because weather, CES, and automaker influence

The Detroit Auto Show is on the cusp of a long-overdue decision that will effectively move the show out of the winter doldrums of January into a later month with a far more inviting climate. Nothing is official yet, but there’s growing momentum that America’s most esteemed auto show will be moved from January to October beginning in 2020. A decision is expected to be made in the coming weeks as the Detroit Auto Dealers Association is scheduled to vote on uprooting the show from its winter roots and moving it to the fall.

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