The Raging Bull Is On Fire: Lamborghini Posts Record Sales in 2017
Lamborghini has been a fuoco in recent years. The Italian automaker came into 2017 having recorded six straight years of rising sales. Turns out, that streak remains alive and strong. As expensive as its cars are, Lamborghini posted another banner year in 2017 after selling 3,815 units throughout the year. That figure represents an increase of 10 percent compared to its numbers in 2016.
Don’t Expect Lamborghini To Start Making More SUVs Now
2018 is shaping up to be a big year for Lamborghini. This is the year the Urus SUV goes on sale, becoming only the second Lamborghini SUV in history after the Hummer-like LM002 enjoyed a seven-year run from 1986 to 1993. To be clear, the expectations for the Urus are much higher than they ever were for the LM002. Lamborghini expects its new SUV to spearhead another record-breaking sales year, and by all accounts, the Urus is more than capable of doing that. Just don’t expect Lambo to start having illusions of building another SUV model to complement what it already has. That’s not happening, at least not in the near future.
Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show
The brand-new Lamborghini Urus, the super SUV that drove almost everyone crazy, made its North American debut in Detroit earlier this week. For a couple of hours or so, because the vehicle was displayed at the Museum of Contemporary Art instead of the Detroit Auto Show. Specifically, Lambo made a separate event, invited a few people to see company CEO Stefano Domenicali give a speech, and then took the Urus away, leaving just an orange Huracan on the show floor. Why? Well, maybe it’s because the Italian firm is too special for the Detroit Auto Show.
Pirelli Has Six Different Tire Options for the Lamborghini Urus
The Lamborghini Urus is not your standard SUV so it’s not beholden to standard industry practices. That’s the case when it comes to choosing tires for the Lambo SUV. Whereas most tire makers prepare up to around two to three tire options for the standard SUVs, Pirelli doubled that number to six different tire options for the Urus to account for the SUV’s performance capabilities.
X-Tomi’s Rendering of a Three-Door Urus Proves Lamborghini Should Make One
We’re still coming to grips with the long-awaited arrival of the Lamborghini Urus, but that hasn’t stopped artist X-Tomi Design from making us crave once again for a Urus model that may not even come. Just as soon as Lamborghini unveiled the four-door Urus, the rendering genius decided to create a different version of the super SUV, one that has two doors instead of four. This is what a two-door Lamborghini Urus looks like, and it looks incredible.
Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio’s Lap Record around the Nurburgring?
The Lamborghini Urus is a weird lambo, but a rather potent SUV, and that’s exactly why the raging bull will be putting it to work on the Nurburgring in an effort to beat out the 7:41.7 SUV lap record of the Alfa Romeo Stelvio Quadrifoglio. The report comes courtesy of CAR Magazine, with the publication saying the Lamborghini is even “confident that it will take it (the lap record) by a comfortable margin. Will the Urus be able to walk Lamborghini’s talk or will it fall short of the 7:41.7 lap time? Well, it’s hard to say, but the Urus isn’t exactly your grandpa’s daily driver, either.
Powered by a 4.0-liter V-8, the Urus is good for 650 horsepower and 627 pound-feet of torque. That power puts it in the range of a 3.6-second sprint of 60 mph and a Lambo-promised top speed of 190 mph. Those are some pretty stout figures for an SUV, no doubt, and it’s quite a bit better than that of the Stelvio Quadrifoglio as well. It’s powered by a 2.9-liter V-6, the same one found in the Giulia Quadrifoglio, that delivers 505 horsepower and 443 pound-feet of torque. Now, that’s nowhere near as much power as you’ll find in the Urus, but it can still make that run to 60 mph in 3.9 seconds with a top speed around 177 mph.
Of course, just having more power and a higher top speed isn’t something that will net you the record for fastest SUV around the ‘Ring. Earning that title means actually doing it, and it takes a lot more than a few good-looking specs to pull that off. It comes down to driver skill, track and weather conditions, maneuverability of the vehicle, handling, etc. So, Lamborghini may be confident, and rightfully so as it has cracked that seven-minute mark (with the Aventador SV and the Huracan Performante,) but this is the brands first SUV. As they say, you can’t just crawl in the ring with the apes and think you can box, you’ve got to prove you have what it takes. As Lambo’s first SUV since the LM002, I don’t think it will be able to pull it off. But, maybe they’ll prove me wrong. What do you all think? Let us know in the comments section below
2020 Lamborghini Urus Performante
Lamborghini took the world by surprise back in 2012 when it unveiled the Urus Concept at Pebble Beach. It was the company’s first utility since the LM002 pickup truck and signaled a new direction for the brand. However, the Urus didn’t become a production model until five years later. Launched in late 2017, it became the fastest and most powerful SUV in the world, boasting performance similar to high-profile sports cars. With the Urus now set to hit public roads in 2018, we’re wondering what other versions are planned for the future. A hybrid model is almost a certainty, but is Lambo also considering a higher performance models? I think it does, and it could be very similar to the Huracan Performante.
Likely to wear the same "Performante" badge, the beefed-up SUV would take the Urus into previously uncharted territory in this segment. With more power, a lighter curb weight, and a chassis tuned for racing, the Urus Performante will be the most extreme production SUV I can think of right now. But will it become more than just a rendering? There’s no official confirmation yet, but I don’t see why Lambo would say no to it. There’s plenty of demand for extreme crossovers right now, as well as plenty of rich folks ready to pay in excess of $200,000 for one. Let’s find out what this SUV might bring to the table in my speculative review below.
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Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk
The hype surrounding the Lamborghini Urus is real. It’s not just that the Urus is 650-horsepower horsepower; it’s because the Urus is a Lamborghini. The legendary Italian supercar brand has only released one SUV in its lifetime — the LM002 — and back then, SUVs weren’t as popular as they are now. That’s why the Urus is being talked about in glowing terms, even if it hasn’t been launched yet.
But is it really the most exciting SUV to hit the streets in recent memory? That’s a debatable question because there are others of its kind that are just as appealing, for one reason or another. The Bentley Bentayga is one of them. So is Alfa Romeo Stelvio Quadrifoglio. But for the purpose of this discussion, I’m turning my attention to an American SUV that can give the Urus a serious run for its money. It may not have the same prestige as the Urus, but the Jeep Grand Cherokee Trackhawk is every bit as potent as its Lamborghini counterpart.
Which of the two is better? That’s a question I’m looking to answer. Be advised, though. This isn’t a walk-over for the Lamborghini like some of you might think.
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Oops! Lamborghini Accidentally Showed Off the Urus in a Teaser
Lamborghini revealed a teaser video to show off the Urus’ “Corsa” – Race in Italian – driving mode, but someone is probably in a lot of trouble as there was a shot of the Urus SUV displayed ever so prominently on the infotainment display. As a part of this “accidental” leak, we get a fair look at the front end and the side profile of the brand’s upcoming Urus SUV – the model that’s tasked with pushing the brand’s production numbers beyond the 7,000 example threshold.
Lamborghini’s New Pride And Joy Is Showing Off Its Capabilities In The Sand
We’ve already seen and heard everything we need to know about the Lamborghini Urus, or so that’s what we thought because it seems that there’s still more to Lambo’s new SUV than what we already know. Take its available driving modes for example. Whereas both the Huracan and Aventador have three modes - Strada, Sport, Corsa - available to them, the Urus has six at its disposal, including the aforementioned three performance modes. In addition, the Urus also has Terra (land), Neve (snow) and Sabbia (sand).
The first of two of those modes speak to the Urus’ capabilities of driving in challenging terrains, be it in the outdoors or in snow. The last mode though is the really interesting feature because as it turns out, the Urus is more than capable of tackling sand dunes, and Lambo has the video showcase to prove it. It’s only a 30-second tease and it was likely released to build up anticipation — as if it needed any — ahead of the SUV’s December 4 presentation - but it does show, clear as day, the Urus having an absolute blast terrorizing those sand dunes. I can’t speak on how fun that looks because I’ve never tried it myself, but I can imagine a lot of future Urus owners in the Middle East taking their new prized SUVs out for a nice sand dune adventure. Lamborghini should still a few treats in store for all of us when the production-spec of the Urus finally breaks in a few weeks’ time, but as far as serving us with a juicy appetizer of what’s to come, this Sabbia driving mode feature is a welcome surprise, something I imagine a lot of people will make full use of when they get their hands on the SUV.
Lamborghini’s New Teaser Of The Urus SUV Is Getting Us All Pumped Up
Excuse me for a second for taking a break from the whirlwind that is the 2017 Frankfurt Motor Show. Given all the head-spinning induced by all these debuts, I think it’s time for a little breather. Let me divert your collective attentions for a quick minute and tell you about a car that’s making headlines, not because it showed up in Frankfurt, but because it’s debuting three months from now in December 2017. That car, ladies and gentlemen, is the Lamborghini Urus, and just as the Italian automaker is grabbing people’s attention in Frankfurt with the Aventador Roadster S, the Italian supercar company has its sight sets on its next big thing.
Truth be told, far too much has been said about the Urus SUV over the years. From skepticism to excitement, doubt to giddiness, Lambo has put us through an emotional roller-coaster with regards to the Urus. And now that it’s three months away from finally making its world debut, the Raging Bull is continuing to build up the hype by releasing a minute-long trailer revolving around the message that Lamborghini is a pioneer above all else. Even the trailer’s title – #SinceWeMadeItPossible – touches on that message, as does the content itself, which pretty much describes Lamborghini as an innovator, rule-breaker, and challenger to the status quo. Regardless of what most of us think of these boasts, it’s hard to argue against any of them when the evidence of the company’s innovation is the very reason why we’re circling December 4 in our calendars. The Urus SUV is finally arriving, folks. Best to save the date this early.
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