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2021 Lamborghini Urus Graphite Capsule

2021 Lamborghini Urus Graphite Capsule

Lambo’s new design package for the Urus is anything but subtle

Lamborghini is far from a subtle automaker. None of its models can fly under the radar, and even if you ask for a toned-down color, a Lamborghini will still stand out from the pack because, well, it’s a Lamborghini. Of course, that’s not going to stop the Italian automaker from rolling out a new options package for the Urus that’ll supposedly succeed in toning down the SUV’s looks.

The new options package is called Graphite Capsule, and it includes four new exterior paint colors, neon highlights in the body and interior, and an assortment of other visual highlights. Opt for the Graphite Capsule package on your 2021 Lamborghini Urus and you stand to pay at least $218,009. That’s a healthy increase — more than $15,000 — from the price of a 2020 Urus. Then again, you are still paying for a Lamborghini. Those are expensive last we checked.

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SUV Drag Race: Aston Martin DBX vs Lamborghini Urus

SUV Drag Race: Aston Martin DBX vs Lamborghini Urus

Is the Lambo Urus as quick as they say it is?

Both Lamborghini and Aston Martin launched their first-ever SUVs in recent years. Because haulers sell like hotcakes, and high-performance SUVs are as hot as they get. And both are impressively quick, to the point where they can rival full-fledged sports cars. On paper, the Urus is the quickest and fastest SUV there is, but is it quicker than the Aston Martin DBX in real life?

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2020 Lamborghini Urus by Hennessey

2020 Lamborghini Urus by Hennessey

The Urus now makes 750 horses and takes 2.65 seconds to hit the 60 mph mark!

The Urus is arguably the most successful and the most important product for Lamborghini today. It was launched in September 2018, and the company has moved around 8,500 examples since then. Naturally, this meant there is a demand for the SUV, which makes it a favorite for the aftermarket tuners as well. We’ve seen renditions by companies like Mansory, but this time, Hennessey has laid its hands on the Urus. Result? A 750-horsepower beast that takes less than three seconds to hit the 60 mph from a standstill. Who would’ve imagined that someday, an SUV would achieve such ridiculous numbers!

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If You Think the Lamborghini Huracan Sounds Good, Wait Until You Hear the Lamborghini Urus by Hennessey

If You Think the Lamborghini Huracan Sounds Good, Wait Until You Hear the Lamborghini Urus by Hennessey

We can’t say no to a screaming Lambo, not even if it’s just on video

John Hennessey and company simply couldn’t refrain from giving the Lamborghini Urus a power upgrade. Make no mistake, the Urus is loaded in the performance department as it is, but this is Hennessey, so a dish made of car steroids is always welcome.

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2021 Lamborghini Urus Pearl Capsule Design Package

2021 Lamborghini Urus Pearl Capsule Design Package

The new Pearl Capsule Design package for the 2021 Lamborghini Urus brightens things up with new colors and carbon fiber elements

The Lamborghini Urus is the youngest model in the company’s lineup and was the best-selling product for the automaker in 2019. The company has sold over 8,300 examples of the Urus since its launch in September 2018, 4,962 copies of which were moved last year. This accounted for 60-percent of the automaker’s total sales in 2019. So, it was imperative that the company kept the product fresh and exciting entering in its third year.

To do so, Lamborghini has introduced the 2021 Urus with a new Capsule Design package along with a few other changes. The package includes new colors, carbon fiber elements, etc. Not to mention, the prices of the Urus are also increased.

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German Tuner HGP Has Managed to Make the Lamborghini Urus A 1,000-Horsepower Monster

German Tuner HGP Has Managed to Make the Lamborghini Urus A 1,000-Horsepower Monster

It’s just as quick as the Aventador now!

With 650 horsepower at its disposal and a 0 to 62 mph sprint of 3.5 seconds, the Lamborghini Urus is one of the fastest and most powerful production SUVs in stock form. It’s not as powerful as the Jeep Grand Cherokee Trackhawk, rated at 707 horsepower, but you can now get a more potent Urus thanks to HGP, who tuned the 4.0-liter V-8 engine to deliver almost 1,000 horsepower. The Germans have just released a Stage 2 kit for the Urus that raises output to an amazing 947 horsepower and 922 pound-feet of torque.

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We're Pretty Sure We Know What “New” Model Lamborghini is Revealing on May 7

We’re Pretty Sure We Know What “New” Model Lamborghini is Revealing on May 7

I’m sorry to break it to you, but it’s not going to be an all-new model

Lamborghini’s plant in Sant’Agata has been at idle since March 13, when the COVID-19 outbreak put a temporary end to production. It originally planned to resume operations March 25, but that had to be prolonged, with the company now saying production will restart on May 4th. That announcement came via a general press release that just so happened to hide a little piece of information, one that says Lamborghini is planning to host an online world premiere of a new car on May 7th. The company stopped short of naming that model or disclosing any other information, but we already have a damn good idea of what’s coming.

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2020 Lamborghini Urus Venatus by Mansory

2020 Lamborghini Urus Venatus by Mansory

We don’t know what’s more destructive: Mansory or the coronavirus

Mansory has always been a constant presence at the Geneva Motor Show, but this year the tuner had to shake its tail feather online, just like every other carmaker out there. And shake it did, by unveiling a new widebody kit for the Lamborghini Urus.

It’s called Venatus, which is Latin for hunting or to hunt. On that note, let’s take a closer look at the Bavarian tuner’s latest work on the Urus.

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Wacky Races: Dodge Challenger Hellcat Battles Lambo Urus on the Track

Wacky Races: Dodge Challenger Hellcat Battles Lambo Urus on the Track

One’s a muscle car, the other’s a super-SUV, and you won’t believe which one’s quicker on a circuit

Let’s be honest here. Which of the two would you take for a spin during track day? Is it the beefy Dodge Challenger Hellcat Redeye or the chunkyLamborghini Urus? Tough call, right? We’re thinking none of them, just to be clear, but MotorTrend here did it anyway.

So, here’s the thing. You’ve got a heavy SUV racing against a heavy muscle car that’s been fitted with bits and bobs from the Demon, a car that’s designed and built to go freakishly fast in a straight line. Hell, what can go wrong?

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Amazing Wallpapers: The Lamborghini Urus, Aventador SVJ, and Huracan EVO Celebrate Christmas the Right Way

Amazing Wallpapers: The Lamborghini Urus, Aventador SVJ, and Huracan EVO Celebrate Christmas the Right Way

If Santa was Italian he would definitely drive a Lamborghini

Christmas is all about being together with your family and friends, right? Well, here comes Lamborghini, showing us that the same applies to… cars. Come to think of it, Sant’Agata Bolognese’s family of models isn’t a big one, but Lamborghini has always been about more quality and less quantity. So to properly celebrate Christmas, Lamborghini set up a lifestyle-y convoy that’s been traveling around Italy to various points of interest, including the CO2-neutral Sant’Agata Bolognese headquarters, the sinuous roads of Alto Adige, and Plan de Corones in the Dolomites, at altitudes of 2,275 meters (7,463 feet), and the AlpiNN restaurant run by Michelin three-starred chef Norbert Niederkofler.

The tour’s main stars were none other than Lamborghini’s V8, V-10, and V-12 powered go-fast machines: the Urus, the Huracan EVO, and the Aventador SVJ. What’s the reason to celebrate, you’re asking? Well, other than the holiday season, an unseen-before boost in sales and profitability for the carmaker. Driven by the Urus super-SUV’s popularity, Lamborghini delivered more than 8,000 cars worldwide, a hefty increase compared to the 5,750 units it shipped in 2018.

But, hey, we didn’t bring you here for boring sales reports and whatnot. You’re here to enjoy a fleet of mean performance cars flaunting their shapes and lines in some of Italy’s most stunning landscapes. Oh, yeah, the drivers weren’t afraid to take the cars out for a fun session in the snow; and if that’s not a proper way to look back on 2019 and reflect on what the new year might bring, we don’t know what is. Who knows, maybe the following pictures will inspire you and your mates to finally kick off that winter road trip you’ve been planning. After all, driving a Lambo is hot juicy fun, yet nothing beats a driving get-together between old friends, regardless of what car each of you use on a daily basis.

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They Say Lamborghini's Chief Technical Officer Hinted at a Potential Urus Performante, But It's Probably Not Happening

They Say Lamborghini’s Chief Technical Officer Hinted at a Potential Urus Performante, But It’s Probably Not Happening

Will it or won’t it? That’s a question only Lamborghini can answer

The Lamborghini Urus Performante has taken up residence in the rumor mill for a few months now. Lamborghini’s chief technical officer, Maurizio Reggiani, has now brought life back to the Urus Performante, and it appears that the high-spec version of the Urus SUV will likely become a reality at some point soon. Granted, Reggiani didn’t explicitly say that the Urus Performante is coming. But he also didn’t say that it wasn’t.

Whether or not it ends up happening will depend entirely on Lamborghini. So in the absence of a clear direction on Lamborghini’s part, we’re taking it upon ourselves to talk about the veracity of these rumors and how it’s going to affect Lamborghini’s booming Urus SUV business moving forward.

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The 2025 Lamborghini Sedan Could Be an Overpriced Audi Inspired by the Decade-Old Estoque Concept

The 2025 Lamborghini Sedan Could Be an Overpriced Audi Inspired by the Decade-Old Estoque Concept

A lot of moving pieces would come together if this were to happen

It’s no secret that Lamborghini has its eyes set on adding another model to its current lineup. That long-rumored model, a 2+2 grand tourer that takes inspiration from the Estoque Concept from 2008, is reportedly close to receiving the green light from Lamborghini executives.

Specific details haven’t been revealed, but there’s growing buzz that the model will arrive by 2025. More importantly, it could become the first-ever all-electric vehicle to wear a Lamborghini badge. If this model gets the nod, it would complete Lamborghini’s long-game plan of offering a four-model lineup that also includes the Aventador, Huracan, and Urus SUV. A four-door Lamborghini model also has the potential to alter the current electric saloon landscape in the auto industry. That’s a scenario I can’t wait to see unfold in the coming years.

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2019 Lamborghini Urus by Novitec

2019 Lamborghini Urus by Novitec

Lambo’s high-riding performance SUV gets an injection of extra juice

Some vehicles don’t need to do anything to stand out. Some just show up and attract attention like a flame attracts moths. The Lamborghini Urus super-SUV is one such vehicle. The Urus stands out on its own in ways very few — if any — SUVs do. Maybe it’s the way it looks, or maybe it’s the Lamborghini badge on its hood. Either way, there’s little you can do to make the Urus stand out even more. Or is there?

Novitec tried to answer that question by creating an aftermarket program that’s specifically dedicated to Lamborghini’s high-performance SUV. The result is like a lot of Novitec’s past tuning programs. It looks meaner and, more importantly, it comes with power and performance upgrades that emphatically cast aside any notion that the Urus can’t stand out more than it already does.

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2019 Lamborghini Urus by ABT Sportsline

2019 Lamborghini Urus by ABT Sportsline

You don’t want to be at the crosshairs of this German-tuned Italian super SUV

With over 640 horsepower on tap from a 4.0-liter twin-turbo V-8 engine, the Lamborghini Urus is already one of the fastest and most formidable SUVs in the market today. But as is always the case with the powerful, the status quo isn’t nearly good enough. There’s always a need for more, more, and more. That’s why when it came time to giving the Urus an aftermarket makeover, ABT Sportsline took a break from its assembly line of tuning projects for scattered Audi and Volkswagen models to turn its attention to the Italian SUV. The result is what you’d expect from the German tuner. The Lamborghini Urus now packs more punch to the tune of 700 horsepower and 671 pound-feet of torque. It’s not big of a jump from the Urus’ standard output, but when you’re playing around with models packing this amount of power, even the simplest of performance bumps goes a long way.

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Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It

Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It

Watch the raging bull get its hooves dirty

Just about every SUV and crossover out there right now offers at least a semblance of off-road worthiness, and the latest from Sant’Agata Bolognese is no different. As such, Lamborghini is underlining this claim to rough-stuff performance with a new 1-minute video featuring the Urus tearing up some terra.

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This 2019 'Lanborghini' Urus Needs A Dictionary

This 2019 ’Lanborghini’ Urus Needs A Dictionary

We know Urus is an Italian and English is not its native language, but it is unacceptable when this bull comes with a price tag of $230,000

Imagine how frustrating it would be to six-digits on a “Lamborghini” and wind up getting something with Chinese-knockoff Quality? how does a “Lanborghini” sounds? Although it sounds like a silly typo, this is not expected after splurging close to $230,000. The owner of this Lamborghini Urus claims that his brand-new car is plagued with electronic word-botches. And, to top things off, everything got worse after a software update.

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Lamborghini Urus convoy looks spectacular in Iceland

Lamborghini Urus convoy looks spectacular in Iceland

Seven Urus SUVs shot against some of the world’s most spectacular scenery

Some people criticized Lamborghini for making a high-riding SUV type vehicle, claiming it wasn’t in the spirit of its decades-long history and that it diluted the brand. However, it is hard to deny the fact that they pulled it off pretty well, and the resulting Lambo Urus is now one of the most desirable SUVs money can buy.

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Don't Expect a Smaller Lamborghini SUV to Join the Urus

Don’t Expect a Smaller Lamborghini SUV to Join the Urus

Lambo wants to protect the brand’s exclusivity

The Lamborghini Urus has been a resounding success for Lamborghini, so much so that the company would be forgiven if it’s suddenly getting a little trigger-happy in following that up with a smaller SUV. Porsche did it with the Macan. Bentley is reportedly doing it with the Bentayga. What’s stopping Lamborghini? As it turns out, Lamborghini is stopping Lamborghini. The Italian automaker has no plans to add another SUV to complement the Urus, saying that it would rather keep the brand’s exclusivity than capitalizing on the Urus’ success.

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Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour

Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour

Because auto show debuts aren’t big enough to handle the SUV’s hype

The Lamborghini Urus is such a big deal for Lamborghini that a world debut isn’t enough for the SUV. The Urus made its official debut at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy last December, and over the next four months, Lambo took its latest pride and joy on a 114-city world tour, putting it in front of over 8,500 people, including celebrities, journalists, and most importantly, prospective customers.

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Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it's Capability

Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it’s Capability

Looks like there’s a job lined up for the Bentley Bentayga, too

Lamborghini introduced the Urus just last December, ushering in a hot new competitor for the high-end performance SUV segment that matched a tall-riding, opulent body style with the traditional Raging Bull qualities of head-turning style and neck-snapping performance. Naturally, as the first-ever SUV from Lamborghini, we wanna know what it can do - both on the road, and off it. Thankfully, it’s looking like the brand is gearing up to show us exactly what the Urus is capable of.

Continue reading for the full story.

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