Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad
The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.
Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!
In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.
Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.
Lamborghini CEO Leaves Door Open For Four-Door Sedan, Shuts Down Autonomous Driving Car
Lamborghini CEO Stefano Domenicali has not ruled out the possibility of bringing a four-door sedan into its lineup of models, reviving whatever hope was left from those who wanted to see the Estoque four-door sedan concept come to life. Though it’s highly unlikely that Lamborghini will actually revisit the concept, Domenicali’s comments to Car Advice is the first hint of a possible Lamborghini sedan since the Estoque broke into the scene back at the 2008 Paris Motor Show.
While he didn’t specifically draw any comparisons, the arrival of the Urus and the importance Lamborghini has placed on the SUV to spearhead the company’s growth in sales volume could open the door for a sedan to get more consideration. The Italian automaker also previously hinted of a production run for the Estoque so it has shown a history of being open to the idea.
What Lamborghini isn’t open to, nor will it ever be open to, is the possibility of an autonomous driving technology. According to Domenicali, that’s where the Italian automaker draws the line. “There are certainly technologies such as autonomous technology…you will never see a Lamborghini being driven independently,” he told Car Advice. Not that Lamborghini will face scrutiny for taking this stance because anybody in their right mind would immediately scoff at the thought of a self-driving Lamborghini for the obvious reason that such a setup would completely eliminate the performance DNA of the Italian automaker, something that’s obviously near and dear to the company and its loyal customers.
Continue after the jump to read the full story.
Almost two weeks ago we showed you a rather interesting drag racing video where a Tesla Model S P85D simply walks away from a V-12-powered Ferrari 550/575M Maranello in a straight line. While that result was kind of expected even before hitting the play button, a new race featuring the same Tesla model and a V-12-powered Italian supercar has surfaced, and you are probably going to have a hard time believing what happened between the two.
First of all, the Tesla no longer battles a 13-plus-year-old Ferrari but a brand new Lamborghini Aventador LP-700 with only 44 miles on the clock. Second of all, the Tesla is no longer part of a test drive, but it is part of a young owner’s stable... as is the Aventador it raced against. To refresh your memory, the Aventador LP-700 is powered by a naturally aspirated, 6.5-liter, V-12 that develops no less than 691 horsepower and 510 pound-feet of torque. Mated to a sequential transmission and an all-wheel-drive system, the Italian monster should hit 62 mph from a standing start in just 2.9 seconds, so it theory not even the Model S P85D should be a match from a dig.
The Tesla Model S P85D also comes with 691 horsepower but a gargantuan amount of torque delivered by two electric motors. Also with all-wheel drive, the electric car’s official numbers mention a 3.2-second run from naught to 60 mph, but in real life things may sit a little bit different. As seen in the above video, up until about 50 mph the Tesla actually pulls ahead of the Lambo and until 80 mph they are neck and neck, with the Aventador only getting ahead at higher speeds. Sure, we’re told that the Lamborghini isn’t using its Thrust Mode launch-control feature for this race, but the way that the Tesla completely obliterates it at lower speeds is pretty astounding.
More than three years after the Estoque sedan concept was unveiled at the 2008 Paris Motor Show, the clamoring for a production version of the supercar has yet to die down. That’s why in a recent conversation with Autoweek, Lamborghini CEO Stefan Winkelmann refuses to shut the door on the possibility of a production version of the Estoque, saying that the car "was placed on hold because of a number of reasons, including the lack of a suitable platform."
"We haven’t given up on the idea of a sedan entirely," Winkelmann said. "But we see more potential in a sport-utility vehicle encapsulating typical Lamborghini attributes."
The Lambo CEO, of course, is referring to the recently revealed Urus SUV, which made its world debut at the 2012 Beijing Auto Show.
While we don’t necessarily disagree with what Winkelmann has to say, we do see a future where the a production version of the Estoque, or something close to it, will be built by Lamborghini. After all, with Ferrari’s new FF supercar already out and about, a Lamborghini counterpart would make for quite a rivalry.
Lamborghini has been on the fence about which model to add to their lineup for what seems like forever, but it looks like the decision will finally be made sometime before the end of the year. At first it was believed that we would get to see the production version of the Estoque, but it may be the successor for the legendary LM002 that will come out on top due to the trends in growing markets like China.
"We haven’t asked our customers so much in terms of a personal question but the feeling, especially for the new markets, is SUV seems to be the majority," said Christian Mastra Lamborghini Asia-Pacific boss. "If you think about India, China, Brazil, Mexico — all the new markets are more keen on this kind of car. Especially as we might have also the heritage with that, if you think about the LN002. We’ll see, the decision has not been taken yet."
If Lamborghini does go through with their SUV, they would be clearly following in the footsteps of their main competitor, Porsche, but that will be where the trail ends. Mastra says Lamborghini will not be going into the hybrid, or even diesel markets with their models. They say their supercars will always be powered by V10 or V12 engines and the SUV or sedan may be seeing a turbocharged engine, but that’s the only compromise they will make to their heritage.
Lamborghini started 2011 off right with the debut of their new supercar, the Aventador LP700-4. And true to being one of the greater supercar manufacturers, Lamborghini is well on its way to establishing plans for its lineup for the next few years. Thanks to history finding a way to continually repeat itself, we’ve established what we think will be the Italian automaker’s future lineup.
In 2012, we will begin to see different variations of the Aventador, starting off with a Spyder version. That same year, we will also be getting the brand’s first SUV, the LM00X and the production version of the Sesto Elemento concept. The coupe will be followed by the Sesto Elemento Spyder in 2013.
Jumping off the supercar track for a bit, Lamborghini will then bring out the Estoque Sedan in 2014, followed by a Cabrio version in 2016. In between those two debut, Lamborghini will revisit their supercar mainstay with the Aventador Super Veloce.
If we happen to live past the supposed end of the world in 2012, then 2013 will be bringing us a new model set to replace the Gallardo. It will be called the Cabrera - after a famous Spanish bull of course - and will be powered by a V10 engine with a total output of 570 HP. The Cabrera will be built on a multi-sectional, bonded carbon monocoque and will be lighter than the model it replaces. A Roadster version will follow in 2014.
Hit the jump for a breakdown of each model.
Lamborghini doesn’t usually build a concept car without it getting put to some kind of use in the future. It’s never happened, and we’ll place bets on the fact that it won’t ever happen. Try as they may to deny the fact that the Estoque would not see the production line, this concept vehicle stood a fantastic chance at becoming the third model in Lamborghini’s line-up.
To prove our theory, we bring you this. In a recent statement Chairman and CEO Stephan Winkelmann confirmed that the company is indeed preparing a third model, and that this new model is not an SUV as people have speculated, but a four-door luxury sedan.
"We have opportunities outside the supercar business, and we showed that with Estoque. It had a more enthusiastic response than we had expected. It was the right time to see if the brand could go outside of supercars. Even now, people are still emailing me about us making the Estoque."
And if the strong demand for a production version of the Estoque doesn’t make them actually build it, the recent success the company has been having on the Chinese market may just give Lamborghini the final push they need, especially since luxury four-door sedans are in high demand over there.
UPDATE 05/24/2011: Here’s a bit of good news for Lamborghini owners that feel a little silly dropping their kids off at school in their new Aventador LP700-4; the company has just revealed plans for a third model in their lineup that will fulfill the need for a daily driver. Lamborghini chief executive Stephan Winkelmann said, "We are going to have a third model. It has to be an everyday car. We want to have a car which is able to be used on a daily basis."
Could this be the production Estoque we have been waiting for? We think so.
Hit the jump to read more about the production version Lamborghini Estoque.
It’s funny how Lamborghini went out of their way to state that the Estoque concept was never going to make the production line, and now they are recoiling and backtracking to announce something that we knew anyway. Guess what everyone; Lamborghini will indeed bring a production version of the Estoque concept sedan unveiled at the 2008 Paris Auto Show. Yes, we know, hold back the shocked expressions and gasps of surprise. In a recent interview, CEO Stephan Winkelmann told reporters in the US that "a third model would fit Lamborghini very well, and a four-door car would be a very feasible approach."
Lamborghini believes that a luxury sedan will help reverse Lamborghini’s falling sales. Winkelmann said a third model would need to provide "a real leap" in sales. Well, thanks for the update, Captain Obvious.
Under the hood, the production will likely have something along the lines of the V10 from theGallardo LP 560-4 that produces 560hp. This engine would make it an ideal competitor for the Aston Martin Rapide which only produces 470hp. A production version will be priced in the $200k area and will target models like the Aston Martin Rapide and the Porsche Panamera.
It’s not that rumors of its demise have been greatly exaggerated; instead Lamborghini claims rumors of the Estoque’s creation have been greatly exaggerated.
Yesterday we reported that Lamborghini has put the Estoque’s production on indefinite hold. Now the story has caught some steam, plus other recent stories of Lambo’s misfortune in the slowing economy, has caused the company to react. Lamborghini posted a brief comment on its press site that included: "As stated when the car was shown, Lamborghini believes that if a third model line should ever be added to its product line up, a four door luxury performance saloon could be a logical product strategy. No decision has been made to produce the Estoque."
Basically this does not make the previous stories invalid. Lamborghini still has not confirmed that plans for the Estoque will be going ahead. The company just wanted to remind all of us that there was no official car to cancel.
Read the full statement from Lamborghini after the jump.
The global economic crisis already forced Lamborghini to shut its doors for a few weeks, and now its put the Estoque sedan on indefinite hold. According to Maurizio Reggiani, Lambo’s head of research and development, "The timing and market conditions are just not right for an additional model line."
It seems that there had not been a lot of cash committed to Lamborghini’s first sedan project yet, and so Lamborghini was able to put it on a shelf without much financial penalty. There has been no mention yet when or if the project will be restarted.
The Estoque was supposed to borrow heavily from its corporate cousin Audi. So if plans for a car that could share parts over multiple car lines has been put on indefinite hold, how much hope can we keep for the mostly bespoke Murcielago replacement?
We know Audi will have a big hand in the Lamborghini Estoque. Lamborghini is Audi’s responsibility in the Volkswagen Group, and Audi has a lot more experience at performance sedans than Lambo (which has none.) The only real question is how much German will this Italian car speak? According to Car and Driver, that answer may be quite a lot.
It’s rumored that the Estoque will be built on Audi’s modular-longitudinal platform, which is the base of a number of new models, including the current Audi A4 and A5, the next-generation A6 and A8, the forthcoming A7, and the 2013 Volkswagen Phaeton. The sedan will feature all-wheel drive as standard (likely a version close to Audi’s Quattro system.) The largest powerplant for the Estoque should be the 5.2-liter V-10 engine from the Gallardo LP560-4, which was developed by Audi.
The Lambo sedan is currently aimed at direct competition from its now corporate parent’s own sedan, the Porsche Panamera. So just like the plans for the Porsche, the Estoque may as have a diesel or hybrid version ready to go by the time it appears in 2011 or 2012.
AutoCar revealed today the first details on the production version Estoque. Right now the car is in final stages of approval, but current plans have the bull’s sedan entering development at Sant’Agata early next year with sales to begin at the end of 2011 for under £150,000. The Gallardo, which sell for a similar price in the U.K., sells for about $200,000 here.
The production Estoque will run the same all-wheel drive system as the Gallardo as well as utilize its 5.2-liter direct injection V10 engine that will give the sedan 500bhp and 450lb ft of torque. Top speed is rumored to be limited to 186 mph. The engine will be mated to a new seven-speed twin clutch gearbox – a first for Lamborghini, which currently offers manual and auto-manual ‘E-Gear’ transmissions.
Lamborghini is also considering several other engines for the sedan. Possible powertrains include a hybrid unit and V8 twin-turbos in both gas and diesel forms. Although these engine will likely be sourced from Audi, Lamborghini insists the Estoque will be more than just an A8 on steroids.
Since Lamborghini is already selling out with a sedan, why not sell out completely and make a diesel, right? Although it is likely that the engine of choice in the 2012 Estoque will be the 5.2-liter V10 from Gallardo LP 560-4, there will likely be other options including an oil burner. “This car gives us the chance to explore new avenues,” Maurizio Reggiani, director of research and development at Lamborghini, told Auto Express. “A diesel engine would not be right for the Gallardo or Murciélago, but the Estoque is the perfect platform.”
Other optional engines being considered are a host of V8s from Lamborghini’s parent Volkswagen as well as developing a hybrid unit. This more mainstream approach from a company known for being wildly over-the-top may signify how much Lambo wants to compete wit the upcoming Porsche Panamera and Aston Martin Rapide.
If Lamborghini does go sludging, it will most likely to be a high-performance version of the 4.2-liter TDI used in the Audi A8. Which isn’t so bad considering that Audi may now something about performance diesels; its won the last three 24 Hours of Le Mans races using oil burners.