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Pops' Rants: The Chicago Auto Show Is Proof that Lamborghini Is Schizophrenic

Pops’ Rants: The Chicago Auto Show Is Proof that Lamborghini Is Schizophrenic

Is there a doctor in the house?

Remember how Lamborghini staged an U.S. debut for the Urus at the Museum of Contemporary Art and then ditched the Detroit Auto Show, leaving just a Huracan at the Cobo Center? And how the Italian firm thought that the SUV was too special for the first major auto show of 2018? You probably do, but Lambo apparently forgot all about it, as the Urus is now on display at the Chicago Auto Show. It’s just sitting alone in the corner waiting for visitors that are there for mundane cars they can buy. Makes a lot of sense, right?

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Don't Expect Lamborghini To Start Making More SUVs Now

Don’t Expect Lamborghini To Start Making More SUVs Now

We can expect special edition derivatives of the Urus

2018 is shaping up to be a big year for Lamborghini. This is the year the Urus SUV goes on sale, becoming only the second Lamborghini SUV in history after the Hummer-like LM002 enjoyed a seven-year run from 1986 to 1993. To be clear, the expectations for the Urus are much higher than they ever were for the LM002. Lamborghini expects its new SUV to spearhead another record-breaking sales year, and by all accounts, the Urus is more than capable of doing that. Just don’t expect Lambo to start having illusions of building another SUV model to complement what it already has. That’s not happening, at least not in the near future.

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Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show

Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show

Maybe the Urus doesn’t like crowded places...

The brand-new Lamborghini Urus, the super SUV that drove almost everyone crazy, made its North American debut in Detroit earlier this week. For a couple of hours or so, because the vehicle was displayed at the Museum of Contemporary Art instead of the Detroit Auto Show. Specifically, Lambo made a separate event, invited a few people to see company CEO Stefano Domenicali give a speech, and then took the Urus away, leaving just an orange Huracan on the show floor. Why? Well, maybe it’s because the Italian firm is too special for the Detroit Auto Show.

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Pirelli Has Six Different Tire Options for the Lamborghini Urus

Pirelli Has Six Different Tire Options for the Lamborghini Urus

Here’s another example of the Lamborghini Urus being "special"

The Lamborghini Urus is not your standard SUV so it’s not beholden to standard industry practices. That’s the case when it comes to choosing tires for the Lambo SUV. Whereas most tire makers prepare up to around two to three tire options for the standard SUVs, Pirelli doubled that number to six different tire options for the Urus to account for the SUV’s performance capabilities.

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X-Tomi's Rendering of a Three-Door Urus Proves Lamborghini Should Make One

X-Tomi’s Rendering of a Three-Door Urus Proves Lamborghini Should Make One

This is a version of the Urus that we can all get behind

We’re still coming to grips with the long-awaited arrival of the Lamborghini Urus, but that hasn’t stopped artist X-Tomi Design from making us crave once again for a Urus model that may not even come. Just as soon as Lamborghini unveiled the four-door Urus, the rendering genius decided to create a different version of the super SUV, one that has two doors instead of four. This is what a two-door Lamborghini Urus looks like, and it looks incredible.

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Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio's Lap Record around the Nurburgring?

Will the Lamborghini Urus Beat the Alfa Romeo Stelvio Quadrifoglio’s Lap Record around the Nurburgring?

What would automakers do if this near-pointless record didn’t exist?

The Lamborghini Urus is a weird lambo, but a rather potent SUV, and that’s exactly why the raging bull will be putting it to work on the Nurburgring in an effort to beat out the 7:41.7 SUV lap record of the Alfa Romeo Stelvio Quadrifoglio. The report comes courtesy of CAR Magazine, with the publication saying the Lamborghini is even “confident that it will take it (the lap record) by a comfortable margin. Will the Urus be able to walk Lamborghini’s talk or will it fall short of the 7:41.7 lap time? Well, it’s hard to say, but the Urus isn’t exactly your grandpa’s daily driver, either.

Powered by a 4.0-liter V-8, the Urus is good for 650 horsepower and 627 pound-feet of torque. That power puts it in the range of a 3.6-second sprint of 60 mph and a Lambo-promised top speed of 190 mph. Those are some pretty stout figures for an SUV, no doubt, and it’s quite a bit better than that of the Stelvio Quadrifoglio as well. It’s powered by a 2.9-liter V-6, the same one found in the Giulia Quadrifoglio, that delivers 505 horsepower and 443 pound-feet of torque. Now, that’s nowhere near as much power as you’ll find in the Urus, but it can still make that run to 60 mph in 3.9 seconds with a top speed around 177 mph.

Of course, just having more power and a higher top speed isn’t something that will net you the record for fastest SUV around the ‘Ring. Earning that title means actually doing it, and it takes a lot more than a few good-looking specs to pull that off. It comes down to driver skill, track and weather conditions, maneuverability of the vehicle, handling, etc. So, Lamborghini may be confident, and rightfully so as it has cracked that seven-minute mark (with the Aventador SV and the Huracan Performante,) but this is the brands first SUV. As they say, you can’t just crawl in the ring with the apes and think you can box, you’ve got to prove you have what it takes. As Lambo’s first SUV since the LM002, I don’t think it will be able to pull it off. But, maybe they’ll prove me wrong. What do you all think? Let us know in the comments section below

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Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Lamborghini Fires Up Urus Configurator; Time to Have Some Fun!

Build the super SUV of your dreams!

Launched in December 2017, the Lamborghini Urus is as fresh as they get. And it’s quite impressive too. Not only the first SUV made by Lambo (the LM002 was a pickup truck) and the company’s first turbocharged production model, the Urus is also the world’s fastest crossover, boasting a top speed of 190 mph. Mind-boggling to say the least! It’s also pretty quick as well, needing only 3.6 seconds to hit 62 mph. That’s quickest than the Porsche Cayenne Turbo S! Finally, it’s the most powerful production SUV, besting the Bentley Bentayga by a whopping 50 horsepower. But it’s also very expensive at $200,000, not counting the many options you can have. Speaking of which, Lamborghini just fired up the vehicle’s online configurator, so if you’re planning to place an order, you can choose your options in just a few minutes.

The configurator doesn’t give access to pricing, but it lists every single option available. This is actually something new, as previous configurators had scarce information and you had to go to a dealer to find out more. Now you can go beyond the usual exterior colors and interior upholstery and pick between various trims, carpets, contrast stitching, and a ton of technology and convenience features. It’s actually a nice way to spend a few minutes on this car even if you don’t have over $200K in your bank account.

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2020 Lamborghini Urus Performante

2020 Lamborghini Urus Performante

The most extreme SUV ever built!

Lamborghini took the world by surprise back in 2012 when it unveiled the Urus Concept at Pebble Beach. It was the company’s first utility since the LM002 pickup truck and signaled a new direction for the brand. However, the Urus didn’t become a production model until five years later. Launched in late 2017, it became the fastest and most powerful SUV in the world, boasting performance similar to high-profile sports cars. With the Urus now set to hit public roads in 2018, we’re wondering what other versions are planned for the future. A hybrid model is almost a certainty, but is Lambo also considering a higher performance models? I think it does, and it could be very similar to the Huracan Performante.

Likely to wear the same "Performante" badge, the beefed-up SUV would take the Urus into previously uncharted territory in this segment. With more power, a lighter curb weight, and a chassis tuned for racing, the Urus Performante will be the most extreme production SUV I can think of right now. But will it become more than just a rendering? There’s no official confirmation yet, but I don’t see why Lambo would say no to it. There’s plenty of demand for extreme crossovers right now, as well as plenty of rich folks ready to pay in excess of $200,000 for one. Let’s find out what this SUV might bring to the table in my speculative review below.

Continue reading to learn more about the Lamborghini Urus Performante.

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Urus vs. LM002: Lambo's Utility Vehicles - 30 Years Apart

Urus vs. LM002: Lambo’s Utility Vehicles - 30 Years Apart

Will the Urus become more successful than its spiritual predecessor?

The Lamborghini Urus was unveiled in 2017, five years after the Italian carmaker unveiled its first SUV in the form of a concept car. But even though it’s Lambo’s first SUV, the Urus isn’t the first utility vehicle coming from Sant’Agata Bolognese. Lamborghini began meddling with the idea all the way back in 1977 and launched its first production model in 1986 as the LM002. That’s a few good years before AM General introduced the iconic Hummer H1 for civilian use in 1992.

In many ways, the LM002 is the spiritual successor of the Urus, but the two utility vehicles are actually very different. They were conceived for different purposes, have radically different designs, and deliver different performance figures. With the modern SUV now official and on its way to showrooms, we take a look back at Lambo’s history with utility vehicles and the iconic LM002. How does the Urus compare to Lambo’s first venture into this market and what sets the two SUVs apart? Find out below.

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Lamborghini Urus Hybrid Could Generate 700 Horsepower!

Lamborghini Urus Hybrid Could Generate 700 Horsepower!

Should arrive by the end of the decade

The Lamborghini Urus, the company’s first SUV since 1993, was just unveiled at the 2017 Los Angeles Auto Show, and the automotive world is already talking about future versions of the vehicle. A hybrid model has been in the rumor mill for at least a year now, but a new report claims that an electrified version of the Urus could arrive before the end of the decade. Its drivetrain is obviously a mystery at this point, but word has it that the plug-in hybrid could borrow its drivetrain from the Porsche Panamera. With the Urus using the same underpinnings as the sedan, this move would make a lot of sense, but the big deal here is that the Urus PHEV will probably end up being more powerful than the gasoline-only version.

Specifically, the range-topping Panamera Turbo S E-Hybrid, which pairs a turbocharged, 4.0-liter, V-8 and an electric motor, comes with a whopping 680 horsepower and 626 pound-feet of twist on tap. That’s 30 horses more than the Urus. And, knowing Lambo, it may want a bit more power, so a 700-horsepower rating is very likely. The extra oomph will make the hybrid quicker than the standard model by at least two tenths, if not more. On top of that, it will return better fuel economy and gain the ability to run on electricity alone, albeit for less than 40 miles. Emissions will drop too, which will make the Urus a bit more affordable in China, one of Lambo’s most important markets.

There’s no specific word as to when the Urus plug-in hybrid may arrive, but with the Panamera’s drivetrain already available, it could happen as soon as late 2018.

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The Urus Is Cool and All, But It's Not a Lamborghini!

The Urus Is Cool and All, But It’s Not a Lamborghini!

Yup, it needs a V-12!

The much-anticipated Lamborghini Urus is finally official. It looks like a Lambo, it’s fast as a sports car, and it’s more aggressive than any SUV out there. Whoopee! But there’s a tiny problem: the Urus is not a Lambo. Yeah, I know it has a bull badge, but this doesn’t make it a Lamborghini. A Prius with a Lambo badge is still a Toyota, right? "But this SUV was designed and built by Lamborghini," you might say. Well, I can’t argue with that, but the Urus simply doesn’t feel like a Lambo. It’s brutal and delivers outstanding performance, but it needs more than that to be a Lambo.

For starters, it needs to sound like one. And the Urus doesn’t!

Of course, the responsibility for the SUV’s underwhelming exhaust note falls on the shoulders of the 4.0-liter V-8. It may generate an exciting 650 horsepower and 627 pound-feet of torque and help the SUV hit 62 mph in just 3.6 seconds, to go with a top speed of 190 mph, but it’s nowhere near as aggressive sounding as the Huracan or Aventador. It doesn’t come as a surprise. We’re talking about a twin-turbo V-8 versus naturally aspirated V-10 and V-12 units. Turbos may be good for fuel economy and all that jazz but they won’t make a V-8 sound as terrifying as a V-12. And, let’s face it, a Lamborghini needs to sound terrifying. It’s what makes a Lambo a Lambo.

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Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk

Table For Two: Comparing The Lamborghini Urus And The Jeep Grand Cherokee Trackhawk

Is the 707-horsepower Jeep a better bet than the Lambo?

The hype surrounding the Lamborghini Urus is real. It’s not just that the Urus is 650-horsepower horsepower; it’s because the Urus is a Lamborghini. The legendary Italian supercar brand has only released one SUV in its lifetime — the LM002 — and back then, SUVs weren’t as popular as they are now. That’s why the Urus is being talked about in glowing terms, even if it hasn’t been launched yet.

But is it really the most exciting SUV to hit the streets in recent memory? That’s a debatable question because there are others of its kind that are just as appealing, for one reason or another. The Bentley Bentayga is one of them. So is Alfa Romeo Stelvio Quadrifoglio. But for the purpose of this discussion, I’m turning my attention to an American SUV that can give the Urus a serious run for its money. It may not have the same prestige as the Urus, but the Jeep Grand Cherokee Trackhawk is every bit as potent as its Lamborghini counterpart.

Which of the two is better? That’s a question I’m looking to answer. Be advised, though. This isn’t a walk-over for the Lamborghini like some of you might think.

Continue after the jump to read the full story.

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