They Say Lamborghini’s Chief Technical Officer Hinted at a Potential Urus Performante, But It’s Probably Not Happening
The Lamborghini Urus Performante has taken up residence in the rumor mill for a few months now. Lamborghini’s chief technical officer, Maurizio Reggiani, has now brought life back to the Urus Performante, and it appears that the high-spec version of the Urus SUV will likely become a reality at some point soon. Granted, Reggiani didn’t explicitly say that the Urus Performante is coming. But he also didn’t say that it wasn’t.
Whether or not it ends up happening will depend entirely on Lamborghini. So in the absence of a clear direction on Lamborghini’s part, we’re taking it upon ourselves to talk about the veracity of these rumors and how it’s going to affect Lamborghini’s booming Urus SUV business moving forward.
2020 Lamborghini Urus ST-X Concept
The 2020 Lamborghini Urus ST-X is a race-spec concept version of the Urus, the company’s first-ever SUV. The concept vehicle previews a full-production SUV designed for a single-brand championship that will debut in 2020 in Europe and the Middle East. Conceived as a new "arrive and drive" experience in Lamborghini’s motorsport program, it will offer customers a complete package including the vehicle and technical support during race weekends.
Yes, the 2020 Urus ST-X will compete in a series very similar to the Lamborghini Super Trofeo, reserved for race-spec Huracan models. Like all other track-bred Lambos, the 2020 Urus ST-X was designed and built by Lamborghini Squadra Corse.
2019 Lamborghini Urus by Novitec
Some vehicles don’t need to do anything to stand out. Some just show up and attract attention like a flame attracts moths. The Lamborghini Urus super-SUV is one such vehicle. The Urus stands out on its own in ways very few — if any — SUVs do. Maybe it’s the way it looks, or maybe it’s the Lamborghini badge on its hood. Either way, there’s little you can do to make the Urus stand out even more. Or is there?
Novitec tried to answer that question by creating an aftermarket program that’s specifically dedicated to Lamborghini’s high-performance SUV. The result is like a lot of Novitec’s past tuning programs. It looks meaner and, more importantly, it comes with power and performance upgrades that emphatically cast aside any notion that the Urus can’t stand out more than it already does.
2019 Lamborghini Urus by ABT Sportsline
With over 640 horsepower on tap from a 4.0-liter twin-turbo V-8 engine, the Lamborghini Urus is already one of the fastest and most formidable SUVs in the market today. But as is always the case with the powerful, the status quo isn’t nearly good enough. There’s always a need for more, more, and more. That’s why when it came time to giving the Urus an aftermarket makeover, ABT Sportsline took a break from its assembly line of tuning projects for scattered Audi and Volkswagen models to turn its attention to the Italian SUV. The result is what you’d expect from the German tuner. The Lamborghini Urus now packs more punch to the tune of 700 horsepower and 671 pound-feet of torque. It’s not big of a jump from the Urus’ standard output, but when you’re playing around with models packing this amount of power, even the simplest of performance bumps goes a long way.
Is Lamborghini Planning To Resuscitate The Iconic 1986 LM002?
The Italian automaker, known for creating raging bulls that have been every child’s dream at some point in life, is actually known for much more than just the super fast hypercars it is known for lately. Speak to the Generation X folks, and they will reminisce Lamborghini as a company that once used to build a hardcore truck that made them go weak in the knees. Fast forward to 2019, and the company is actually considering the prospect of building an SUV that falls in line with the iconic LM002. Time to pop that bottle of 1986 Disaronno again!
Lamborghini Still Thinks People Will Take the 2019 Urus Off-Road and Made a Video to Prove It
Just about every SUV and crossover out there right now offers at least a semblance of off-road worthiness, and the latest from Sant’Agata Bolognese is no different. As such, Lamborghini is underlining this claim to rough-stuff performance with a new 1-minute video featuring the Urus tearing up some terra.
This 2019 ’Lanborghini’ Urus Needs A Dictionary
Imagine how frustrating it would be to six-digits on a “Lamborghini” and wind up getting something with Chinese-knockoff Quality? how does a “Lanborghini” sounds? Although it sounds like a silly typo, this is not expected after splurging close to $230,000. The owner of this Lamborghini Urus claims that his brand-new car is plagued with electronic word-botches. And, to top things off, everything got worse after a software update.
Lamborghini Urus measured against classic LM002
Lamborghini’s Urus isn’t the first high-riding SUV vehicle the company has ever made. Despite the awesomeness of the Urus, we can’t forget that Lamborghini manufactured the imposing LM002 between 1986 and 1991. Only 328 LM002s were ever made and, while it wasn’t excessively practical or useful, its front-mounted V-12 engine borrowed from the Countach, plus the military-style squared off design helped win some fans.
Lamborghini builds racing version of Urus; Plans racing series for 2020
Lamborghini, once a brand completely uninterested in motorsport, is preparing to build a racing version of its Urus Super SUV, dubbed the ST-X. It should lead to a single-make racing series that will feature Rallycross-style courses.
The manufacturer from Sant’Agata Bolognese unveiled the Urus ST-X concept that is a very accurate preview of Lamborghini’s first racing utility vehicle. It was presented to the press at the Vallelunga circuit, near Rome, where Lamborghini hosted its annual World Finals for the Super Trofeo series.
Unlike another SUV-based series that should kick-off next year, the Jaguar I-Pace eTrophy, the Urus ST-X will race on mixed surfaces similar to rallycross events where cars have to run on tarmac as well as on gravel. Lamborghini says the championship will take teams and drivers on a tour of FIA-approved tracks in Europe and beyond.
Watch the Lamborghini Urus Hit 60 MPH in 2.93 Seconds While Sounding Ridiculously Awesome
It has happened. The Lamborghini Urus accelerated to 60 mph in less than 3 seconds. In one of their latest videos, Drag Times reported and clocked a massive Lamborghini Urus accelerating to 60 mph in exactly 2.93 seconds. To show you just how amazing this feat is, you have to know that Lamborghini officially disclosed that the Urus will accelerate to 62 mph in 3.6 seconds. I was aware that Lambo is conservative with its acceleration estimates, but not half a second conservative.
Lamborghini Urus convoy looks spectacular in Iceland
Some people criticized Lamborghini for making a high-riding SUV type vehicle, claiming it wasn’t in the spirit of its decades-long history and that it diluted the brand. However, it is hard to deny the fact that they pulled it off pretty well, and the resulting Lambo Urus is now one of the most desirable SUVs money can buy.
Video of the Day: Deciding to Build the Lamborghini LM002 and Lamborghini Urus
Back in the ‘80s, Lamborghini went about building the large-and-in-charge LM002 SUV, an absolute bruiser of a vehicle that was completely at odds with the Raging Bull’s speed-laced history. Affectionately dubbed the “Rambo Lambo,” the LM002 was the off-shoot of the Italian supercar-maker’s “Cheetah” program, which was originally tasked with creating a new off-roader for the military. Only a few hundred were ever produced, but Lambo never forgot about it, and in December of 2017, the manufacturer unveiled a spiritual successor - the Urus.
It’s a fascinating story, and our friends over at Fifth Gear got a chance to sit down and hear it told by Lamborghini’s insiders, including Stefano Domenicali, Chairman and CEO at Automobili Lamborghini, and Mitja Borkert, Lamborghini’s Head of Design.
Not only does the video include some fascinating perspectives on both the LM002 and the Urus, but it tosses in a number of truly epic shots of both vehicles out and about in their natural environments, plus the all-important exhaust note rumblings from both the LM002’s 12-cylinder and the Urus’ twin-turbo V-8. And, just for fun, there’s some nice side-by-side shots of the LM002 cruising alongside its contemporary sports car sibling, the Countach.
So then, if you want to learn a bit more about the LM002, or perhaps the DNA that makes up the Urus, or you just want to indulge in the glory shots of these menacing Raging Bulls, this 7-minute, 22-second video is for you.
Don’t Expect a Smaller Lamborghini SUV to Join the Urus
The Lamborghini Urus has been a resounding success for Lamborghini, so much so that the company would be forgiven if it’s suddenly getting a little trigger-happy in following that up with a smaller SUV. Porsche did it with the Macan. Bentley is reportedly doing it with the Bentayga. What’s stopping Lamborghini? As it turns out, Lamborghini is stopping Lamborghini. The Italian automaker has no plans to add another SUV to complement the Urus, saying that it would rather keep the brand’s exclusivity than capitalizing on the Urus’ success.
While the LM002 was arguably the brand’s first “real” SUV, you can’t really compare it to the hyperspeed Urus. While the old Ramboghini got square styling and somewhat plodding performance, the Urus looks and acts like a Lambo should. It’s also got the first-ever turbocharged engine in a Lambo. All told, Lamborghini claims this thing has a “dual personality” and is “multi-dimensional” in what it can do. Now, you can make it your desktop wallpaper. Go ahead, you know you want to.
Lamborghini Urus Concludes its 114-City, Globe-Trotting World Tour
The Lamborghini Urus is such a big deal for Lamborghini that a world debut isn’t enough for the SUV. The Urus made its official debut at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy last December, and over the next four months, Lambo took its latest pride and joy on a 114-city world tour, putting it in front of over 8,500 people, including celebrities, journalists, and most importantly, prospective customers.
Lamborghini Seeks to Enter the Urus in an "All-Roads Competition" to Demonstrate it’s Capability
Lamborghini introduced the Urus just last December, ushering in a hot new competitor for the high-end performance SUV segment that matched a tall-riding, opulent body style with the traditional Raging Bull qualities of head-turning style and neck-snapping performance. Naturally, as the first-ever SUV from Lamborghini, we wanna know what it can do - both on the road, and off it. Thankfully, it’s looking like the brand is gearing up to show us exactly what the Urus is capable of.
Continue reading for the full story.