Lancia has decided to build a prototype to celebrate one of the models that have made the brand famous throughout the world. Apart from anything else, the Lancia Style Centre designers have always had one perennial dream: to recreate the Fulvia Coupè as though it had been left free to evolve stylistically without interruption.

The approach to the project was therefore clear from the outset: no nostalgic self-indulgence, but rather a post-modern reworking of the original concept and stylistic devices.

Priority was to be given to a fresh, dynamic shape without losing sight of the intrinsic spirit that made the Fulvia, designed by Castagnero in 1965, an ultra-sophisticated mix of eccentricity, elegance, clean aesthetic lines and sportiness.

An absolutely up-to-date coupé, in other words. A car that offered an opportunity to explore aesthetic and engineering solutions that could be used on future Lancia products but also carried great evocative weight for people who lusted after and dreamed of the car in its heyday.

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