The annual Vinitaly event in Italy is considered one of the most prestigious and most important exhibition of wines and spirits in the world. And as we all know in the industry, events like this are the perfect opportunity for collaborative projects.

This year, that opportunity was seized by Land Rover when they struck a partnership with the Aznom for a special and exclusive take on the popular Range Rover Evoque SUV that was dedicated to Champagne Bollinger.

The model, called the Evoque Bollinger, was dressed in a two-tone red-gold color scheme with a matching black roof that carries the famous "bubbles" logo of Bollinger. In addition, the front seat headrests inside the SUV were imprinted with "Evoque Bollinger" while the trunk was fitted with two specially-designed air-conditioned rooms that can carry a total of 12 bottles of - what else? - Champagne Bollinger.

The Evoque Bollinger Edition doesn’t appear to be an SUV for sale so those interested will have to hold on to their wallets. Chances are, though, the special edition SUV will be headed to an auction so we’ll be on the look-out for that.

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What do you think?
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13 comments:

  (530) posted on 07.3.2012

What could be its other purpose? The winery section on the rear might be a little bar during a camp or out of town trips. Since it has the capacity to hold of twelve bottles, drinkers will surely love to have this Evoque.

  (798) posted on 07.3.2012

That special event became most extravagant with Land Rover. Seriously, this project seems very impossible, but as we have read the article, it already happened. So the customized champagne holder in the Evoque will be only for delivery use?

  (396) posted on 06.27.2012

I can’t buy a car just for competitive purposes, but if you want a car that will complete all of your needs.

  (484) posted on 05.2.2012

This is subtly elegant. If it’s not clear enough, doesn’t it provide much luxury? Its sporty built is only for the reliability and comfort of the ride so it goes under the same category.

  (858) posted on 05.1.2012

I see versatility in this vehicle. Well, its sporty side appealed more to me.

  (498) posted on 05.1.2012

Perhaps as to suit a whimsical and elite person’s taste, Range Rover has produced this amazing vehicle with two pompous qualities.

  (504) posted on 04.30.2012

The notion of its packaging is only appropriate. I’m pretty sure not everyone can buy the optional features.Isn’t it great? It’s a 2-in-1 vehicle because it looks aggressively sporty, and impressively luxurious at the same time.

  (531) posted on 04.27.2012

If you’d ask me, I’d say that this suits an elite person who wants a competitive and reliable vehicle which can also provide convenient luxury at the same time.

  (714) posted on 04.4.2012

Isn’t it only ideal to drink champagne in a sporty vehicle so it wouldn’t s ? smiley

  (397) posted on 04.2.2012

Judging by its wholeness, I’d speculate this is intended for men. Of course, who’d love drinks with an adventurous feel?

  (592) posted on 04.2.2012

Maybe Range Rover is keeping its elegant interior by giving it a sporty exterior. This would perfectly suit a luxurious sportsman.

  (399) posted on 04.1.2012

This seems to be bipolar. The exterior style is totally different from its interior.

  (410) posted on 04.1.2012

Wow. I can’t believe how it’s sporty on the outside, yet it’s luxurious on the inside.

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