The Land Rover Discovery is one of the most iconic vehicles on the planet. Next to a Jeep CJ/Wrangler and the original Volkswagen Beetle, most folks can identify the Discovery in a lineup. Beginning in 1989, four generations of Discos have explored the far-flung reaches of earth and tackled city traffic on every continent, well, save for Antarctica – and that’s only because there’s a stark shortage of traffic down there. Here in the States, the Series I Discovery made its debut in 1994, followed by the Series II in 1999. Land Rover introduced an all-new model for 2004, known in North America as the LR3. This model lasted until 2016, with its 2009-facelift getting the LR4 name. But for 2017, the Discovery has undergone its biggest change yet.