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2017 Land Rover Discovery by Startech

2017 Land Rover Discovery by Startech

Recently unveiled SUV gets one of its first aftermarket tuning kits

Startech may be overshadowed by its parent company, Brabus, in the tuning world, but the tuner has proven itself to be as adept in building kits for a wide range of vehicle brands. One of those brands is Land Rover, and as fate would have it, Startech is presenting its latest program for the Discovery SUV at the 2017 Frankfurt Motor Show.

The program has a more style-over-substance feel to it. That’s not necessarily a bad thing, especially for an SUV like the Discovery, which caters to more than just the off-road adventurers of the world. Those who prefer a proper dress-up for their SUVs are the targets here, hence the lack of an engine upgrade that puts more power to the SUV’s 3.0-liter supercharged V-6 engine. It is fitting, too, that with Startech’s kit for the SUV arrived just as the Discovery underwent its biggest stylistic change since 2009. Put all of these elements together and it’s easy to see why Startech wants to be one of the first in the tuning scene to have one in the market. Other tuners like Kahn Design will inevitably have theirs at some point, but for now, the spotlight is squarely on Startech to make a positive impression on owners of the new SUV. Considering its pedigree as a company owned by Brabus, it wouldn’t be hard for Startech to live up to its parent firm’s reputation.

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