Land Rover

Land Rover is a British brand that currently manufactures all-wheel-drive premium SUVs. Established in 1948, Land Rover started out as an SUV and pickup truck manufacturer that aimed its products at the more affordable side of the market. The brand became famous for its series of spartan off-road vehicles that were inspired by the Willys Jeep. These SUVs are known as the Series I, II, and III and were built from 1948 until 1983, when the last series was replaced by the iconic Defender.

In 1970, Land Rover launched the Range Rover, a more luxurious and more refined 4x4 SUV. The nameplate lives to this day in its fourth generation. Land Rover expanded its lineup with the Discovery in 1989, the Freelander in 1997, and the Range Rover Sport in 2005. The Range Rover Evoque, the Land Rover Discovery Sport and the Range Rover Velar followed in 2011, 2014, and 2017, respectively.

Incorporated by various British companies in its first decades on the market, Land Rover was purchased by BMW in 1994, which sold it to Ford in 2006. In 2008, it was purchased by Tata Motors, which established Jaguar Land Rover Limited. Land Rover’s current lineup includes six different models, all of the SUV variety.

Land Rover Defender 110 Is The Support Vehicle At The 2021 Red Bull X-Alps Adventure Race

Land Rover Defender 110 Is The Support Vehicle At The 2021 Red Bull X-Alps Adventure Race

The Defender will be used to carry around vital supplies and equipment, and serve as a resting place for the athletes

Land Rover Defender is one of the toughest SUVs that money can buy you. The automaker reminded people of the same when it decided to send a fleet of Defenders to the Alps as support vehicles for the Red Bulls X-Alps adventure race. The Defender will be used to ferry people and supplies around, and will also act as recovery vehicles for the athletes.

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The Story of the Darien Breakthrough - The Best Overlanding Experience Ever

The Story of the Darien Breakthrough - The Best Overlanding Experience Ever

Land Rover didn’t get the exposure it wanted, but the expedition was still a huge success

Everybody knows that Range Rovers are unreliable, right? Well, I’m here to tell you a story that might just change your perspective a little bit. And it involves two, first-generation Range Rovers, 12-hours a day mud trekking, snakes, bats, a lot of sweat, about 80,000 cigarettes, and a long-lost Chevrolet Corvair.

Keep reading to find out the story of the British Trans-Americas Expedition, the first-ever successful vehicle-based traverse of the Pan-American Highway through the Darien Gap. It’s a story of grit, determination and ultimately, a lesson in PR that would be impossible to replicate today.

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2021 Land Rover Defender 90 Trio By ECD Automotive Design

2021 Land Rover Defender 90 Trio By ECD Automotive Design

ECD has come up with three, bespoke Land Rover Defender 90s, and each of them is are unique as it gets

E.C.D Automotive Design is famous for its highly customized Land Rover Defender rebuilds. This time, the aftermarket company has taken things up a notch by working on three identical Defender 90s one after the other, but each one is contrastingly different from the other. The rebuild on all the three SUVs involves extensive work inside out and even feature different V-8s under the hood. The company hasn’t revealed the exact prices of these builds, but the D90s start at $180,000.

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Land Rover May Try to Compete With The Mercedes-AMG G63

Land Rover May Try to Compete With The Mercedes-AMG G63

The automaker acquired Bowler Motors last year and could develop a Bowler-spec Defender V-8 to take on the luxurious German off-roader

It seems like Land Rover is done testing the waters with the new Defender and gauging the customers’ opinions. The automaker recently unveiled the V-8 engine on the Defender, will be rolling out the Defender 130 within a couple of years, and has plans to develop a Defender-based pickup truck. As if Land Rover didn’t have a lot on its plate already, it plans to take on the Mercedes-AMG G63 with another iteration of the Defender that will most likely be built under the guidance of its recent acquisition, Bowler Motors.

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Land Rover Range Rover Sport

Land Rover Range Rover Sport

One of the most complete products that you can pick from the premium SUV segment

The Land Rover Range Rover Sport is a luxurious offering that you won’t hesitate to take off-road. It comes with a lot of stuff that makes it a formidable competitor in a segment that is dominated by the likes of the three Germans. You get stuff like air suspension as standard. There are tens of exterior and interior color options, and an insane amount of engine options, too. The automaker has introduced a new SVR Carbon Edition that one-ups the standard SVR. It comes with the most powerful V-8 seen in a Land Rover to date. But, does it have enough for people to choose it over the Audis and BMWs?

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2022 Land Rover Defender Debuts With A V-8 Engine

2022 Land Rover Defender Debuts With A V-8 Engine

It also comes with new special models and trims, tech upgrades, and exterior enhancements

Land Rover resurrected the Defender moniker in a brand new avatar in 2019 after a three-year hiatus. It didn’t look as rugged and boxy as its predecessor, but it came loaded to the brim in terms of features and gizmos. Although it had everything that one would want from a premium off-roader, there was one glaring omission – the V-8 engine. Perhaps Land Rover was just testing waters when it launched the new Defender and wanted to keep something for later, or realized that the market is too competitive.

Either way, the good news is that the 2022 Defender has been introduced with eight-cylinders under the hood. Apart from this, it also comes with a few other tweaks here and there that have smoothened out some wrinkles.

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2021 Land Rover Defender 130 "Project Mule" by ECD Automotive Design

2021 Land Rover Defender 130 "Project Mule" by ECD Automotive Design

This yesteryear Defender 130 comes with a unique interior and performance upgrades looks ranch-ready!

E.C.D. Automotive Design is known for Land Rover rebuilds. The company has worked on many unique projects in the past and is here with another one based on the Defender 130 pickup truck. Called the Project Mule, it comes with a plethora of changes inside out. It features a Chevy LS3 engine under the hood, an off-road suspension with a lift kit, teakwood bed, sheepskin and cowhide interior, and so on.

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2021 Land Rover Defender Works V8 Trophy

2021 Land Rover Defender Works V8 Trophy

This build by Land Rover Classic comes with Camel Trophy Livery and will be limited to just 25 examples

The previous-gen Defender is one of the most sought-after vehicles in the market. Aftermarket companies acquire it and give it its own unique twists, each one a lot different than the other. Land Rover has jumped on the wagon, too, and come up with a limited-production Defender Works V8 Trophy. The SUV will come with classic looks and a V-8 engine under the hood. The automaker will build just 25 examples, but none of them are earmarked for the U.S. market. The price? A little over quarter-million dollars!

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Latest Videos:

Restoring This Classic Range Rover Required a Ridiculous Amount of Work

Restoring This Classic Range Rover Required a Ridiculous Amount of Work

And showcasing it required a ridiculously long yet worth-watching video

The new Land Rover Defendermight be the talk of the town today, but people still have the love for the brand’s older models, especially Range Rovers. In fact, that love is so strong that it led to this minute restoration.

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2021 Ares Design Defender Spec 1.2

2021 Ares Design Defender Spec 1.2

The aftermarket company has beefed up its looks, added premium material inside the cabin, and plonked in a V-8 mill under the hood

Land Rover Defender is one of the most popular choices for tuners and aftermarket companies to show off their skills and creativity. This time, it’s Ares Designs’ turn to show off what it could make of this butch SUV. Called the Defender Spec 1.2, it comes with changes inside out. The exterior includes stuff like carbon fiber bodywork and a panoramic roof and the interior benefits from some luxurious touches. Even the four-cylinder engine is swapped in favor of a V-8 engine for that extra grunt and roar.

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2020 Land Rover Defender - Driven

2020 Land Rover Defender - Driven

An SUV with a premium interior, powerful engine, and numerous gizmos that make off-roading a walk in the park

The Land Rover Defender needs no introduction. After a long run, the company sent it on a hiatus in 2016, only for it to return in a freshed, modern avatar to keep up with the competition. It came out looking a little less old-school, but still as rugged as ever.

This time, it wasn’t just the sturdy build that made it a compelling off-roader, but also the modern gadgets and gizmos that could put the other off-roaders out there to shame. The top trim is dangerously close to the six-digit price territory, but will that stop people from buying it? Or will customers look at other cheaper alternatives, like the Toyota 4Runner and to an extent, the Jeep Grand Cherokee?

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2021 Land Rover Discovery

2021 Land Rover Discovery

The 2021 update brings about new tech features and new engines amongst other noteworthy changes

The Discovery has been in the market for over three decades now. Currently in its fifth iteration, this Land Rover has proved its mettle over the years and is an all-rounder in this family of off-roaders. It comes with all the bells and whistles on the inside, a seven-seat layout, and is a true off-road capable family SUV. The Discovery is currently in its fifth generation and Land Rover has decided to update it for the 2021 model year.

The 2021 refresh sees a lot of new updates, like refreshed aesthetics, a lot of improved tech features, and most importantly, new engines, one of which is mated to a mild-hybrid system. Does the facelift make the Discovery all the more relevant in this competitive segment?

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