Land Rover is a British brand that currently manufactures all-wheel-drive premium SUVs. Established in 1948, Land Rover started out as an SUV and pickup truck manufacturer that aimed its products at the more affordable side of the market. The brand became famous for its series of spartan off-road vehicles that were inspired by the Willys Jeep. These SUVs are known as the Series I, II, and III and were built from 1948 until 1983, when the last series was replaced by the iconic Defender. In 1970, Land Rover launched the Range Rover, a more luxurious and more refined 4x4 SUV. The nameplate lives to this day in its fourth generation. Land Rover expanded its lineup with the Discovery in 1989, the Freelander in 1997, and the Range Rover Sport in 2005. The Range Rover Evoque, the Land Rover Discovery Sport and the Range Rover Velar followed in 2011, 2014, and 2017, respectively. Incorporated by various British companies in its first decades on the market, Land Rover was purchased by BMW in 1994, which sold it to Ford in 2006. In 2008, it was purchased by Tata Motors, which established Jaguar Land Rover Limited. Land Rover's current lineup includes six different models, all of the SUV variety.