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2017 East Coast Defender Project Viper

2017 East Coast Defender Project Viper

Custom-built SUV promises Land Rover Defender looks and Mercedes-AMG G63 capabilities

By today’s industry standards, the Land Rover Defender doesn’t qualify as an SUV. It has a look that remains culled from past generations and it lacks the kind of state-of-the-art tech features that dominate the SUV landscape. But the perceived shortcomings of the Defender are also considered strengths by those who swear by it. And in case there are still people who doubt the affection fans have for the Defender, look no further than Florida-based East Cost Defender’s special edition creation, Project Viper.

While it’s not technically based on the Defender, it’s easy to see where Project Viper’s inspiration lies. There are also hints of inspiration from the Mercedes-AMG G63 6x6, so that shouldn’t be ignored. But don’t mistake the Project Viper for a custom SUV based on either model, because it’s not. The SUV is completely built from the ground-up by the company’s new Ultimate Vehicle Concept (UVC) division, which specializes on limited edition builds to create SUVs that are, in the words of ECD co-owner Scott Wallace, “not limited by a specific Bill of Materials or budget.” That disclaimer is particularly important to anyone who wishes to buy any one of the 10 Project Viper SUVs that ECD plans to build. See, it’s not all about aesthetic inspiration or premium tech for the company. It’s also about providing the most well-suited SUV for customers who are willing to pay the premium price to own one.

Continue after the jump to read more about the Project Viper by East Coast Defender.

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2017 Land Rover Discovery Sport

2017 Land Rover Discovery Sport

New tech and looks for the 2017 Disco Sport

Land Rover has announced an update to the Discovery Sport – its entry-level SUV. It’s called the Dynamic Design Pack and is available on HSE and HSE LUX trim levels. The changes are mostly external, though the infotainment system is highly updated with a larger screen size, faster processing, better graphics, and more intuitive menu functions. Land Rover calls it the InControl Touch Pro.

These changes are found on the 2017 model Disco Sport, but Land Rover is expected to extend the infotainment update to other vehicles in its lineup. In fact, the Disco Sport is the second vehicle to boast the upgraded computer system. Just a few weeks ago, we reported the Land Rover Ranger Rover Evoque Ember Edition debuted the new InControl Touch Pro infotainment system.

Apart from the inControl system, the Dynamic Design Pack brings a new look to the Discovery Sport. Traditional Land Rover fans might be disappointed to find no upgrades in off-road equipment and such, but rather vogue styling changes. Still, the Dynamic Design Pack will help attract customers to the Discovery Sport, further helping Land Rover’s sales.

Gerry McGovern, Chief Design Officer, said, "Our customers want their vehicles to stand out and expect a wide range of personalization options. The latest additions to the Discovery Sport deliver this in a premium way."

The 2017 Discovery Sport, with the optional Dynamic Design Pack, will be available in August of 2016 and will carry a starting price of $37,695 before taxes, fees, and a $995 destination charge.

Continue reading to learn more about the 2017 Land Rover Discovery Sport.

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2015 Land Rover Defender Autobiography Limited Edition

2015 Land Rover Defender Autobiography Limited Edition

Land Rover is making no bones about celebrating the venerable Defender SUV as its production halts at the close of 2015. Part of the party is a few special edition Defenders such as this top-notch Autobiography Edition. Fitted with more power from its diesel engine, a two-tone paint job, and a bunch of interior adornment, this Autobiography Edition is the pentacle of greatness for the dying off-roader.

Dating back to 1948 after the conclusion of WWII, Land Rover began building legendary off-road vehicles that competed with the United States’ Willys Jeep. The Defender itself first debuted in 1983 and came in no less than three wheel base lengths and several cab and bed configurations. A favorite among British farmers, the pickup truck version offered plenty of hauling capabilities while still offering all the off-road prowess needed to traverse muddy barn lots and rock-strewn streams.

As the years have rolled on, the Defender has remained relatively unchanged – never adopting a more modern design or electronic gadgetry. Interestingly enough, the Defender name was one of its additions, coming in 1990. Before that, the vehicle was simply called by its wheelbase length; 90, 110, and 127.

Now for 2015, the Autobiography Edition comes with such luxuries as a full Windsor Leather interior with Semi Aniline leather seats complete with twin-needle contrast stitching, 16-inch gloss black alloy wheels, LED projector beam headlights, a choice of seven lower body colors, and a 28-horse pump in power.

Click past the jump to read more about the Land Rover Defender Autobiography Limited Edition.

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