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2020 Land Rover Range Rover Evoque - Driven

2020 Land Rover Range Rover Evoque - Driven

Familiar style meets improved substance

Back in 2012, the Range Rover Evoque was a radical departure. This Land Rover sub-brand made a name for itself with powerful, comfortable SUVs, with big, boxy, classic styling. The “Baby Range Rover” Evoque was a subcompact crossover with a sleek silhouette and tiny windows. It looked like a bold concept car that instead hit the streets. The bet paid off — the Evoque not only brought new customers into the Range Rover fold, but it successfully previewed the brand’s direction. This once-radical face now adorns the Range Rover Velar, Range Rover Sport, and even the flagship original Range Rover.

What the 2012 Evoque didn’t have was perfect luxury-grade substance. It was a head-turning little luxury SUV upholstered in expensive leather, but built from old Ford parts. Buyers who fell in love with the looks had to live with mediocre ride, handling, and acceleration, to say nothing of its cramped cabin and tight outward visibility. And while many buyers happily did so, Land Rover redesigned the Evoque this year to improve its substance without compromising its style.

We recently spent a week in the redesigned 2020 Land Rover Range Rover Evoque (apologies for the long name) to evaluate how well the company did. We found it to be improved but still imperfect: loyal owners should have nothing but praise for the changes, and there are enough improvements to bring in some new buyers to the fold. But purely on substance, we’d be hard-pressed to call the Evoque a leader in the cutthroat subcompact luxury SUV segment, particularly at above-average prices that start above $42,650. Let’s discuss why.

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2020 Land Rover Range Rover Sport HST - Driven

2020 Land Rover Range Rover Sport HST - Driven

An outsider’s impression of the Land Rover Range Rover Sport HST

SUVs are the latest trend but that is nothing new to Range Rover. The first Range Rover was introduced in 1970 and the brand has been making premium SUVs for decades so the idea of a luxury SUV is nothing new. Of course, luxury in 1970 and luxury in 2020 are totally different. For 2020, Range Rover sells tons of different variations starting as llow as $37,800 all the way north of $200,000.

We decided to drive the new 2020 Range Rover Sport HST. The HST has black wheels and a black roof and looks to be the sporty alternative to your regular Range Rover. The exterior is perfectly proportioned and looks very aggressive and luxurious at the same time. It still retains the boxy styling with large windows which is great because that translates into more room inside and better visibility.

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2019 Land Rover Range Rover Sport - Driven

2019 Land Rover Range Rover Sport - Driven

The automaker has certainly upped the ante with this wholesome package

Despite offering one of the most premium cabins in its SUVs, Land Rover is still not recalled as a luxurious brand. It is, however, synonymous with reliable, tough off-roaders. But, if you have spent some time with any of the latest models, you will realize that the brand has come a long way in terms of spoiling and pampering the customer. It can give the big three Germans a tough fight in this aspect. And the Land Rover Range Rover Sport further strengthens this faith. Just like any other model in its lineup, the Range Rover Sport will definitely age gracefully and blend well with the upcoming new crop of EVs that look like they belong to another planet. But is the Range Rover Sport all about the aesthetics and luxuriousness? We laid our hands on it and our answer is...of course not!

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