Lexus’ entry level model, ES350, enters the 2010 model year with a few exterior styling upgrades like a front bumper with redesigned lower air intakes and integrated fog lamps as well as a new grill and surround for the front end, while the sides are dressed up with new chrome moldings and for 2010, the ES will be available in a few new exterior colors.

Under the hood of the entry level luxury car, Lexus has placed a similar version of their class leading 3.5 Liter V6, which in this case delivers a maximum output of 272 HP at 6,200 rpm and a peak of 254 lb-ft of torque at 4,700 rpm. Due to the sedan’s front wheel drive layout, the transverse mounted V6 engine is mated to a six-speed automatic Electronically Controlled Transmission for more fuel efficient shifts.

The 2010 ES350 rides on a newly designed set of split five spoke 17 inch aluminum alloy wheels, while the new color options include: Truffle Mica, Peridot Mica, Satin Cashmere Metallic and Cerulean Blue Metallic. On the inside, the Lexus ES350 is upgraded with new steering wheel controls, more trim options than before as well as new infotainment packages that include a new hard disc drive (HDD) navigation system.

UPDATE 10/26/2010: Check out our review of the Lexus ES350 by clicking here!

Press release after the jump.

Press release

The Lexus ES 350 debuts revised styling, new luxury amenities and the all-new telematics system, Lexus Enform™ and Safety Connect™, for 2010. Newly standard rear seat-mounted side airbags bring the number of airbags in the ES 350 to 10.
In its fifth generation, the Lexus ES 350 continues to blur the line between “entry luxury” and “prestige luxury.” Revised headlamps, a new grille, new grille surround, chrome body side molding and new front bumper with revised lower intake and integrated fog lamps underscore the car’s refined character. Side mirrors now feature integrated turn signals, and the tail lamps are redesigned. Elegant new exterior colors accentuate the distinctive design in the 2010 ES 350.

3,5 liter V6 engine; 272 hp @ 6,200 rpm and 254 lb-ft @ 4,700 rpm

For 2010, renowned Lexus luxury is enhanced by revised steering wheel controls, as well as new wood trim choices. A revised center console offers more storage than before. An array of new user technologies expands navigation capability and music playing options. The updated optional navigation system features improved Voice Command casual-language voice recognition to enhance owner convenience.
The new standard Lexus Memory System controls and stores settings for the driver’s seat (except lumbar), outside mirrors and steering wheel. Rain-sensing windshield wipers, previously optional, are now standard.
Two all-new telematics products are available with a complimentary one-year trial subscription. Safety Connect is standard on non-navigation equipped vehicles. Lexus Enform, which automatically comes with Safety Connect, is only available with navigation-equipped vehicles.


2010 Lexus ES350
- image 321980

The ES 350’s aluminum 3.5-liter V6 produces 272 horsepower at 6,200 rpm and 254 lb.-ft. peak torque at 4,700 rpm. The chain-driven camshafts employ Dual Variable Valve Timing with intelligence (Dual VVT-i) for optimal performance and efficiency at all engine speeds.
The six-speed automatic Electronically Controlled Transmission with intelligence (ECT-i) provides a sequential manual shift feature for a more involved driving experience when desired. Shifting strategy adapts to driver input, with rapid kick-down response.


The ES 350 owes its smooth, quiet ride in large part to a rigid unibody structure that allows the four-wheel independent suspension to be tuned to provide responsive handling agility and ultra-smooth ride quality. The low 0.28 coefficient of drag (Cd) helps minimize wind noise while also helping to maximize highway fuel efficiency. Standard 17 x 7-inch aluminum alloy wheels with a new split five-spoke design carry 215/55R17 all-season tires. A full-size spare wheel/tire is available.
Standard Vehicle Stability Control (VSC) with traction control system integrates the Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and the Brake Assist (BA) safety feature. A new VSC cut-off switch for 2010 is useful if it becomes necessary to extricate the car from deep snow or other difficult conditions, such as mud or sand.

Safety/Security Features

2010 Lexus ES350
- image 321976

A reinforced front- and rear-structure passenger compartment forms the foundation for passive safety in the ES 350. In addition to advanced dual-stage front airbags and front seat-mounted side airbags, the Lexus Supplemental Restraint System includes rear seat-mounted side air bags (previously optional, now standard), side-curtain airbags that extend from the A-pillar to C-pillar and a knee airbag for both the driver and front passenger, for a total of 10 airbags throughout the cabin.
The optional Pre-Collision System (PCS) can help reduce collision damage. The package includes Dynamic Radar Cruise Control, which uses millimeter-wave radar to measure and help maintain a pre-set distance from a vehicle traveling ahead. The multi-information display within the combination meter will show a car icon with the selected following distance.

0-60 mph in 6.8 seconds; Top Speed electronically limited to 137 mph

If, based on a variety of inputs, PCS determines that a collision is unavoidable, the system preemptively retracts the front seat belts and pre-initializes BA so that increased braking will be applied the instant the driver depresses the pedal. Active Braking can automatically apply the brakes up to a deceleration rate of 0.3 g if the driver fails to react to system warnings.
The optional dual-swivel Lexus Adaptive Front Lighting System (AFS) helps illuminate a turn or curve as the driver steers into it. A medium-to-high speed mode (over 19 mph) allows both the right and left front headlamp bulbs to swivel toward the direction of the turn at the same time.


2010 Lexus ES350
- image 321997

Lexus’ craftsmanship and attention to detail provide true luxury by design in the ES 350. Standard leather-trimmed seating is available in three colors. For 2010, the Ultra Luxury Package adds double-contrast stitching for the seats, console and door trim, a feature seen in prestige-luxury models, and perforated, semi-aniline leather.
A one-touch tilt/slide power glass moonroof is standard, as well as a dual-zone automatic climate control system, 10-way power front seats (with standard driver memory) and a power tilt-and-telescoping steering wheel.
The standard multi-information display, located in the combination meter, is easy to operate. Its main feature is a trip computer that provides outside temperature, driving range, fuel consumption and average speed readouts. A new Eco Driving indicator helps encourage economical driving. The display also includes an oil maintenance reminder and system warnings.
The standard leather-trimmed steering wheel integrates easy-to-use controls for the audio system, trip computer, and multi-information display, as well as voice control for the available navigation system when so equipped. The standard auto-dimming rearview mirror features an integrated digital compass. Heated exterior mirrors help melt away morning fog or frost, and an illuminated entry system lights the interior foot wells and the exterior with puddle lamps.

The SmartAccess keyless entry and push-to-start ignition system allows the driver to enter and start the car without needing to remove the access fob from pocket or purse. The standard HomeLink® transmitter can control compatible garage-door openers and home-security devices.
Convenience details abound throughout the ES 350, including illuminated front cup holders and an interior lighting system. Using the new Lexus Memory System feature, the driver can now tailor numerous vehicle preferences, including lighting, power windows and moonroof, steering wheel, and door lock control.
The standard Lexus Premium Audio system includes an in-dash, six-disc CD changer, Automatic Sound Levelizer and an integrated satellite radio receiver (complimentary 90-day trial subscription included). New for 2010, the system adds iPod®/USB connectivity, Bluetooth® hands free phone capability and music streaming.

Luxury Options

2010 Lexus ES350
- image 321987

The customer can "layer" luxury in the ES 350 by adding the Ultra-Luxury Package, or by selecting from a number of standalone options which include heated and ventilated front seats, HID with AFS, and Intuitive Park Assist (IPA). The IPA system uses ultrasonic sensors to detect objects close to the car’s front and rear bumpers, alerting the driver and showing distance to objects in the multi-information display.
The available touch-screen Lexus Navigation System with rear back-up camera, revised for 2010, allows the driver to enter a destination using the updated Voice Command casual-language voice recognition. The system integrates control for the Lexus Personalized Settings feature and adds Bluetooth® phonebook download. Voice command, a casual-language-based voice recognition feature, is standard on navigation-equipped vehicles. This new technology allows the driver to give fewer and more flexible, conversational commands in a specific order for easier access to audio, climate, and navigation system functions to help drivers focus more on the road ahead.
The optional Mark Levinson® Premium Audio System is available in conjunction with the navigation system. This leading-edge design uses 10 channels of amplification with 300 watts total output at only 0.1 percent Total Harmonic Distortion (THD). The system plays through 14 speakers in a 7.1-channel surround sound speaker architecture. The Mark Levinson system can play conventional CDs and DVDs, and MP3-formatted CDs. DVD movies can be viewed on the navigation system’s color seven-inch touch screen when the car is in park and the parking brake is engaged.


The Ultra-Luxury Package includes a panorama glass roof; perforated semi-aniline leather-trimmed seating (new Black/Saddle color combination for 2010); power rear sunshade; passenger memory; the HID/AFS lighting system; and a wood- and leather-trimmed steering wheel and shift knob. Exclusive Liquid Graphite-finish 17-inch 10-spoke alloy wheels add a distinctive touch.

Interior Design

2010 Lexus ES350
- image 321997

Built on a 109.3-inch wheelbase, the midsize ES 350 provides a roomy and inviting interior. The driver and passengers are treated to intelligent, elegant luxury, with touch points that convey quality and controls that respond fluidly.
The high level of Lexus craftsmanship is immediately evident in the ES 350, with bright, clear Optitron® gauges, premium wood, as well as polished metal and leather accents that echo prestige-luxury models. For 2010, Parchment leather replaces Cashmere; new Walnut trim replaces Medium Brown Walnut, and Dark Brown Bird’s Eye Maple trim is added.

Lexus Enform™ with Safety Connect™

The Lexus ES 350 offers an all-new telematics system, Lexus Enform™ with Safety Connect™, available by subscription. Complimentary one-year trial subscriptions are included on all purchases of new Lexus vehicles equipped with these features. Both the Lexus Enform and the Safety Connect response center operate 24 hours a day, 7 days a week—every day of the year.
Safety Connect, the cornerstone of the services, is available on both non-navigation and navigation-equipped ES 350 and offers four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Enhanced Roadside Assistance, which adds GPS data to the already included warranty-based Lexus roadside service.

Lexus Enform, available only on navigation-equipped vehicles, includes all of the Safety Connect features and builds upon them with the premium services of Destination Assist and eDestination. Destination Assist agents are available via the on-board cellular equipment and can help drivers find a specific address, a business by name, or a type of business (e.g., gas station, movie theater, etc.), and even Zagat®-rated restaurants, and then send the coordinates to the navigation system for routing. With eDestination, drivers can go online via to save and sort destinations in up to 20 folders, each holding as many as 10 destinations. Then drivers can send the locations—up to 200 at a time—to their vehicle, where they will be available for download into the navigation system. Online, drivers can create personalized location names (e.g., “Favorite sushi,” “1 PM Appt,” “Kids’ doc,” etc.) and even list notes about their saved locations, all helping them see exactly the information they choose in the vehicle.
Lexus Insider™, a complimentary, opt-in service is also available without a subscription on all Lexus Enform-equipped vehicles. This feature offers in-vehicle audio casts that provide owners access to useful vehicle tips and event information, and insights into exclusive owners’ benefits – all designed to further enhance the Lexus experience. 

XM – Beyond Radio

2010 Lexus ES350
- image 321993

Lexus Enform vehicles are factory ready for subscriptions to a variety of innovative XM services. Integrated XM® satellite radio is standard. Additionally, Lexus Enform vehicles feature XM NavTraffic® and XM NavWeather™ services. XM NavTraffic informs the driver of current traffic conditions with real-time traffic displays. When traffic problems are detected the navigation system alerts the driver so that the route can be adjusted. XM NavWeather provides near real-time weather conditions as well as spoken and nav-screen forecasts, both based on official National Weather Service data.
Lexus Enform also provides the platform for XM® Sports and Stocks, which features in-vehicle updates on sports and stocks so drivers can stay connected to their favorite teams and investment data while on the road. XM Sports provides game results and schedules for up to five personally selected national league sports teams while XM Stocks supplies data for up to 10 personally selected stocks. After inputting their selections, drivers can access the reports either by the navigation system, or by using the voice command system, adding a new level of flexibility.
XM services require separate XM subscriptions. The XM Sports and Stocks service is included with an XM® radio subscription. All XM services offer complimentary 90-day trial subscriptions.

2010 Lexus ES350
- image 321977


Engine ES 350
Type 60o V6, aluminum block and heads
Displacement 3.5 liters (211 cubic inches)
Valvetrain Four cam, four valves per cylinder, with dual Variable Valve Timing with intelligence (VVT-i)
Compression Ratio 10.8:1
Horsepower at RPM 272 hp @ 6,200
Torque at RPM 254 lb-ft @ 4,700
Emission Rating Certified Ultra-Low Emission Vehicle (ULEV II)
2010 Lexus ES350
- image 321982
Performance ES 350
0-60 MPH Acceleration 6.8 seconds
1/4 Mile Acceleration 15.0 seconds
Top Track Speed (electronically limited) 137 mph
EPA Fuel Economy Ratings (city/highway/combined) 19/27/22 mpg
Aerodynamic Drag Coefficient 0.28
Turning Circle 36.7 ft
Drivetrain ES 350
Transmission Six-speed sequential-shift automatic Electronically Controlled Transmission with intelligence (ECT-i)
Drive Wheels Front-wheel drive
Final Drive Ratio 3.685:1
Chassis ES 350
Suspension (front) Independent, MacPherson struts with coil springs, gas-pressurized shock absorbers and stabilizer bar
Suspension (rear) Independent dual-link MacPherson struts with coil springs, gas-pressurized shock absorbers and stabilizer bar
Steering Engine-speed-sensing, progressive power-assisted rack-and-pinion. 3.2 turns, lock to lock
Brakes Four-wheel power-assisted discs, with four-sensor, four-channel Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD) and Brake Assist
Brake Size 11.7-in ventilated front, 11.1-in solid rear discs
Wheels and Tires 17 x 7.0-in five-spoke alloy wheels with 215/55R17 all-season tires
2010 Lexus ES350
- image 321984
Body / Dimensions ES 350
Type Five-passenger luxury sedan
Construction Welded-steel unibody
Overall Length 191.1 in (4,870 mm)
Width 71.7 in (1,820 mm)
Height 56.3 in (1,430 mm)
Wheelbase 109.3 in (2,776 mm)
Curb Weight 3,605 lb (1,635 kg)
Fuel-Tank Capacity 18.5 gal (70 L)
Trunk Capacity 14.7 cu ft (416 L)
Headroom 37.4/36.8 in (950/935 mm) (front/rear) (w/ moonroof)
Headroom (available) 37.8/37.0 in (960/940 mm) (front/rear) (w/ panorama glass roof)
Legroom 42.2/35.9 in (1,072/912 mm) (front/rear)
Shoulder Room 57.3/56.3 in (1,455/1,430 mm) (front/rear)
Hip Room 55.9/52.8 in (1,420/1,341 mm) (front/rear)
2010 Lexus ES350
- image 321983

Prices and options

Pricing & Fees ES 350
Base MSRP $35,175
Delivery, Processing& Handling Fee $875

Option Packages

2010 Lexus ES350
- image 321974
Navigation System/Mark Levinson® Package $4,065
Navigation System $2,465
Ultra-Luxury Package $3,535

Options & Accessories

17-in E-Sport alloy wheels $1,250
Full-size spare tire with 17-in alloy wheel $205
Wheel locks $73
Power rear sunshade $210
Intuitive Parking Assist $500
Rear spoiler $319
Heated and ventilated front seats $640
Wood- and leather-trimmed steering wheel and shift knob $330
Pre-Collision System (PCS) and Dynamic Radar Cruise Control $1,500
High-Intensity Discharge (HID) headlamps and Dual-swivel Adaptive Front Lighting System $815
Car cover See dealer
Paint protection film $429
Rear bumper appliqué $76
Cargo net - envelope $64
Carpet cargo mat $73
2010 Lexus ES350
- image 321982

Competitors and press reviews

"The ES 350 excels in providing a smooth, unperturbed ride. Throttle response is crisp and forceful, begging the question ’who needs a V-8?’ in some minds. The torque-managed transmission shifts are barely noticed in normal driving. There is ample grip to attack back roads with vigor and safe, predictable understeer waiting to greet the driver when the adhesion is spent. This is an excellent automobile for ordinary drivers and quite acceptable for enthusiasts who commute long distances and don’t expect every trip to be a thrill ride." (AutomobileMag)

2010 Lexus ES350
- image 321975

"Also not all that different from 2009 is the way the car drives. This is more freeway cruiser than canyon carver, and it seems everything about this car is more biased toward a smooth ride than making the driver’s heart beat faster. Acceleration is quick off the line without being startling, and transmission shifts are nearly imperceptible. When taking turns at speed, the suspension is soft, and there is some body roll. However, twisty roads are not where the ES does its best work. Where the sedan really shines is in driving comfort on straight roads. Lexus wants to make sure you don’t feel too much road irregularity, and the suspension does a fine job of keeping that unpleasantness out of the car." (MotorTrend)

"ES 350 excels for cushioned comfort but trails rivals for composure on bumpy roads. Some bobbing and pitching is noted at high speeds. ES 350 has competent front-drive behavior. But the ride-biased suspension tuning precludes the cornering poise of its sportier rivals. The steering filters out most road feel. Brake performance is good, though the pedal feels mushy in simulated panic stops." (ConsumerGuideAuto)


2010 Lexus ES350
- image 321981

Aucra TL

"For 2010, two distinct versions of Acura’s performance luxury sedan will be offered: a luxurious 3.5-liter V-6 engine delivering a total of 280 hp, front-wheel drive TL, and a powerful 3.7-liter V-6 engine with 305 hp TL paired with Acura’s exclusive SH-AWD. Prices for the 2010 TL range from $35,105 and $43,385."

Audi A4

The 2010 Audi A4 is powered by a 3.0 TFSI supercharged V6 mated to quattro® all-wheel drive. The engine delivers a total of 333hp and 325 lb-ft of torque and sprints the car from 0 to 60 mph in 4,9 seconds. Prices for the A4 sedan range from $31,450 to $42,250.

BMW 3-Series

The 2010 BMW 3-Series sedan is offered in either 328i version of 335i. The 328i is rated at 230 hp and is priced at $33,150. The 335i is powered by a 3.0-liter, turbocharged inline 6-cylinder rated at 300hp. The 335i is priced at $40,600.

Infiniti G37

The 2010 G37 sedan is powered by a 3.7 Liter VVEL V6 engine that delivers 328 HP and 269 lb-ft of torque and is mated to either a seven speed automatic transmission with auto blip Downshift Rev Matching, Drive Sport Mode and Adaptive Shift Control for enhanced driving pleasure or a six speed manual is also offered as an option on the G37 Sport model. Prices start at $33,250.


Lexus ES350 is the perfect proof that you don’t need a V8 engine under the hood to enjoy a perfect ride. And with all the changes received for the 2010 model year, the ES350 gets the right choice for any of you who want to combine luxury with performance.

The sedan offers a a smooth ride, with quick acceleration and soft suspensions that will keep the road irregularity away from you. And with a price starting at just $35K we can only invite you to take it for a drive!

About the author
What do you think?
Show Comments


  (868) posted on 03.16.2010

Just because it’s not the most exciting car out there to drive doesn’t make it a bad car. The ES was always intended to be a big luxury sedan for as little coin as possible, and it does that quite well. You can’t compare this to the more expensive sport-luxury sedans like the 5-series and E-class. Those are the GS’s competitors; not the ES’s.

  (417) posted on 03.16.2010

Is every Lexus designed this way? Coz they have a tiring looks. Car investors will get bored to see common models

  (364) posted on 03.16.2010

Lexus prices its redesigned ES 350 above the German competition for the 2010 model year.

  (364) posted on 03.16.2010

The lower bumper looks too busy now. I don’t understand why they waste their time on useless "updates." This is quite a boring car though. The ’92-’96 gen was the best.

  (868) posted on 03.15.2010

This does not compete with the BMWs and Mercedes which have 300+ horsepower; the GS does. This car’s main competitor is the LaCrosse, which I don’t believe has 272 bhp. And just because the LaCrosse looks nicer and more stylish doesn’t make it the better car; in every objective category, the ES 350 is unbeaten.

  (2) posted on 03.15.2010

Will someone explain to me how a car is a class leading with 272 horse power? While the rest of it’s competitors are 300 and above! The LaCrosse look better than the Ess350!

  (815) posted on 03.10.2010

sleeker and sexier version of toyota camry, but it’s much more luxurious than camry.

  (868) posted on 09.22.2009

Love the new center stack and white leather. Take that, LaCrosse.

Car Finder: