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You can still buy eight brand-new Lexus LFAs in the U.S.

You can still buy eight brand-new Lexus LFAs in the U.S.

Time to break the piggy bank!

Built in only 500 units and discontinued in late 2012, the Lexus LFA is often considered a collector’s item and one of the rarest Japanese supercars around. However, despite the fact that production ended six years ago, you can still buy a brand-new LFA in the United States.

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Check Out Lexus' Black Panther Super Bowl Commercial Before The Big Game

Check Out Lexus’ Black Panther Super Bowl Commercial Before The Big Game

High-speed stunts and beating up the baddies? Yes please

Super Bowl 52 is less than two weeks away, with kickoff between the Philadelphia Eagles and New England Patriots scheduled for Sunday, February 4th. And that means its time to ramp up the blockbuster commercials. Lexus is getting ahead of the game with the release of its latest Black Panther spot, which you can view in its entirety right here.

The ad is 60 seconds in length, but a shortened, 30-second iteration is scheduled for the third quarter on Super Bowl Sunday. The ad features the LS 500 F Sport, Lexus’ flagship four-door, as well as the hot-to-trot Lexus LC 500 Coupe, both of which slice and dice through the ad in heroic tire-burning fashion. We also get to watch Black Panther snagging some stolen vibranium before pulling up to a world leadership conference, giving us a preview of the costumes and props from the film.

All told, the ad should do well to expand Lexus’ target audience, which typically ranges from the old to the very old.

Make sure to check out Marvel’s Black Panther movie when it hits U.S. theaters February 16th.

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Toyota, Lexus Announce Massive Super Bowl LII Ad Spots

Toyota, Lexus Announce Massive Super Bowl LII Ad Spots

Two 60-second ads for Toyota and a Marvel-themed commercial for Lexus

Super Bowl LII is a little over two weeks away. As is customary in the weeks leading up to the game, automakers begin announcing their plans for the Super Bowl Sunday, including the lineup of commercials that they’re set to debut before, during, and after the game. Toyota took a hiatus from the frenzy last year, but it’s back with a vengeance this year with a pair of 60-second commercials. For its part, Lexus is also in on the fun with its own commercial that will have ties to the Marvel Cinematic Universe.

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Lexus Is Set To Promote The LC With New Super Bowl Ad

Lexus Is Set To Promote The LC With New Super Bowl Ad

The new Lexus LS will also have its moment in the sun come game day

Super Bowl LI is less than two weeks away. We all know what time it is then, right? A number of automakers are already gearing up for the Big Game with their Super Bowl commercials, and as the days wind down to February 5, 2017, we’re going to see more brands roll out their ads in one of the year’s biggest night in advertising. For now, Lexus seems to be the first to the party after unveiling its 60-second extended spot for the Super Bowl, titled “Man & Machine.”

The star of the ad is the new Lexus LC, the same performance coupe that Lexus hopes will pose a strong challenge to established rivals like the Porsche 911. That goal won’t be realized overnight, but at the very least, Lexus wants the LC to make a strong impression to the American buying public, which is why the automaker pulled out all the stops to make this ad as meaningful and as memorable as possible.

The treatment of the ad itself is indicative of Lexus’ mood for the LC. There are no cute storyboards or witty lines. There are no gimmicks or cheap pops either. There’s only the coupe taking center stage with noted street dancer Lil Buck providing the entertainment with his trademark style of dancing to the tune of Sia’s “Move Your Body.” A voice-over joins in half-way through the ad with a short comment about how some machines can inspire emotion, alluding, of course, to the Lexus LC and the reactions people get upon seeing the car and the emotions felt when driving it.

As far as the whole commercial goes, it’s not the kind of hard-sell ad that we’ve come to expect from Super Bowl commercials. Instead, it takes a different approach in establishing the LC as a car that’s worth our attention. On that level, the ad succeeds in doing just that, for better or worse.

Continue after the jump to read the full story.

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will-i-am And Lexus Create A Laser And Sound Spectacular

will-i-am And Lexus Create A Laser And Sound Spectacular

Lexus has been at the forefront of weird technology that doesn’t directly relate to cars lately. From the first working hoverboard to the electroluminescent paint that pulses in time with the driver’s heartbeat, Toyota’s luxury division certainly has a knack for publicity stunts that make you say “huh.” The latest of these was done with the help of will.i.am, for a performance of sorts of a remixed version of his song #thatPOWER, and you’d be forgiven for thinking it was fundraiser to finally get some proper use of punctuation and capitalization.

Lexus Europe got the use of an airstrip in Spain and brought three 2015 Lexus NXs and stunt drivers. A series of motion-sensing lights and lasers were set up, and the aim was for the stunt drivers to hit the lights in time with the music. Failing to hit the points at exactly the right time would cause the whole system to restart. In essence, this is a giant game of Rock Band with cars, and where will.i.am is also riding along with you and making fun of you when you don’t get it right. What it accomplishes is less clear, but it’s entertaining to watch.
Continue reading for the full story.

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Super Bowl Ad: Lexus ready to unleash the "Beast" during the Super Bowl

Super Bowl Ad: Lexus ready to unleash the "Beast" during the Super Bowl

Lexus’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.

Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS.

As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.

Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".

Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.

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Super Bowl Ad: Lexus teases their very first Super Bowl commercial

Super Bowl Ad: Lexus teases their very first Super Bowl commercial

Lexus has high hopes for 2012 after what can only be described as a sub-par 2011. So with a new year full of hope and high expectations, Lexus is kicking off 2012 with a bang with their very first Super Bowl commercial.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus Vice President of Marketing.

The Toyota-owned automaker is due to run a 30-second commercial in the first quarter of the Big Game and considering that its Lexus’ very first attempt at a Super Bowl spot, you better believe that they’re setting everything up by introducing a 15-second teaser of their 30-second commercial.

Only during the Super Bowl will you see a teaser of a commercial.

According to Smith: “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

Check out the teaser video of Lexus’ first Super Bowl ad before the full 30-seconder is unveiled on February 5, 2012.

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Video: Lexus "Engineering Amazing" ad campaign

Video: Lexus "Engineering Amazing" ad campaign

The whole point behind creating extravagant, informative, and creative commercials is to get people to buy, use, or sell your product. Of course, then there’s the bragging aspect where people air out all of their achievements in the hopes of allowing customers to realize just how fantastic their company is. Lexus has chosen the latter route with the creation of their "Engineering Amazing" consisting of five different commercials. These commercials detail the company’s accomplishments of the past few years in terms of technology, safety, and performance, and show how they have produced technology that will be relevant not just today, but 10, 20, or even 30, years from now.

When discussing the new campaign, Dave Nordstrom, Vice President of Marketing for Lexus said: "This isn’t just a campaign, it’s a statement that, for Lexus, the best is yet to come. It’s not about simply making incremental strides and improvements, but about taking giant leaps in innovation. The first evidence of this came with the recent unveiling of our LF-Gh hybrid concept car."

Check out the other four commercials after the jump.

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Video: Lexus IS - Music Track

The last commercial we saw from Lexus was none other than the "Pursuit of Perfection" which featured the LF-A shattering a crystal glass with the use of its "perfect pitch". And since Lexus is a good display of class and creativity, they have released another commercial that highlights the musical talents of the new IS sedan. The spot is called "Music Track" and features "122 percussion instruments arranged to create a precision-driving course full of angles and straightaways." Each instrument comes equipped with a lever that is positioned to allow the cruising IS sedan to press it as it passes by. This positioning allows the Ultrasonic Blue 2011 Lexus IS sport sedan to become a master musician with each note it creates.

The commercial highlights the precision of the IS sedan, but the main man behind the wheel of the luxury vehicle is professional stunt driver, Eddie Braun. Together, the car and man duo are successful at playing each note without even coming close to knocking any of the instruments over. Nicely played, Lexus.

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Video: Lexus commercial highlights brand’s hybrid involvement since 2004

It’s strange, but it’s true. While other car brands are just slowly getting into the hybrid bandwagon, Lexus is one company that has already been in the bandwagon since 2004. Yeah, 2004 may just be six years ago, but the whole landscape of what things were back to then to what things are now are considerably different.

For starters, according to this Lexus commercial, ‘YouTube’ wasn’t even alive back then and ‘Facebook’ was only being used exclusively in dorm rooms. Today, however, you won’t go one day without knowing someone who accesses these two sites on a regular basis. At the same time, 2010 is shaping up to be the year multiple car brands celebrate the release of their inaugural hybrid vehicles, a fact that hasn’t gone unnoticed by the folks at Lexus, who seem to enjoying the fact that while the hybrid newbies are multiplying exponentially, they, on the other hand, have already over 190,000 hybrid vehicles all over the world that have traveled more than 5.5 billion miles since the brand launched its first hybrid vehicle back in 2004.

You can say that Lexus is ahead of its time in terms of hybrid development and if you watch this pretty cool new ad featuring thousands of Lexus Hybrids performing a synchronized moving story, there’s a reason why Lexus is proud to be a pioneer in this regard: with hybrid technology evolving over the last five years and as it continues to further evolve in the future, Lexus will continue to be front-and-center in terms of hybrid development, because, well, for the most part, they know more than what other car brands know.

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Video: Lexus' first LF-A commercial

Video: Lexus’ first LF-A commercial

In an effort to gain more mainstream exposure for the LF-A, Lexus has released the first commercial of the new supercar. In a nutshell, the ad highlights the engineering and racing exploits of the LF-A, a car that the company has described as a car for "emotional sports".

The voice-over is in Japanese so we couldn’t quite figure out what he was saying. Nevertheless, the photos and the video clips pretty much summed up what the commercial is trying to relay.

Needless to say, the commercial’s treatment was pretty impressive and one particular - the one where the LF-A was taking a hot lap at the Fuji Racing Speedway with Mt. Fuji in the backdrop - was equally top-notch, at least as far as were concerned.

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