Toyo Tires Will Reveal 32 World-Debut Custom Cars at the 2021 SEMA show
Be a Loyal Lexus Customer and you Might end up Getting your own Special Edition Car
Automakers show different ways of appreciation to their loyal customers. Some treat them to special events. Some give them discounts on their purchases. Some do a combination of both. Then there’s Lexus, which not only treated one of its loyal customers with a car of his own, but an actual one-of-one creation built and developed specifically for him. The car in question is a Lexus LS 600h, although it’s more formally known as the Lexus LS 600h L Centenary Celebration Edition. It was built for Barry High OBE, who had just celebrated his 100th birthday and whose landmark centenary is the official inspiration behind the one-of-a-kind Lexus LS 600h L.
Apparently, the celebrant is one of Lexus’ most loyal customers, a distinction he earned for his loyalty to the Toyota-owned Japanese luxury brand. In the last 16 years alone, the man has reportedly bought as many as 25 Lexus models from the Lexus Cheltenham dealership alone. There’s no word on how many Lexus models he’s owned over the course of his life, but the fact that he’s been purchasing from the same brand for years was all the reason Lexus needed to honor him with his very own one-off LS 600h L that’s about as exclusive as Lexus model is going to get. The car itself didn’t come cheap as the celebrant reportedly spent close to £100,000 for it. That converts to about $128,000, which is right around the price of the standard model.