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Doing a Lawn Job in a Lexus LFA? Sure; Why Not?

Doing a Lawn Job in a Lexus LFA? Sure; Why Not?

The sound of that V-10 is the kind of sound I don’t mind waking up to

There’s nothing better than waking up to the sound of a glorious high-revving V-10 engine jolting your senses in the morning. Beats coffee any day of the week. Well, if you’re still trying to organize your senses in this beautiful morning, might I suggest watching this short video of a Lexus LFA playing around in a field of grass, acting like a $375,000 lawnmower. It’s a short video so it won’t waste a lot of your morning time, but if you do end up watching it, dial up the volume to “max” if you can. You can’t ask for a better sound than that in the morning, can you?

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Lexus' Lane Valet is the Autonomous Tech We Really Need

Lexus’ Lane Valet is the Autonomous Tech We Really Need

It might have been a joke, but it’s a damn good idea

So now that April 1st has come and gone, and the world has managed to separate fact from fiction, I want to talk about one April Fool’s joke that shouldn’t be a joke at all: Lexus’ Lane Valet. Obviously, it was a complete joke that was set into motion a bit early, but how many times have you found yourself raging behind the wheel because some inconsiderate, self-righteous, pole smoker in a BMW, Mercedes, or even a Lexus is cruising down the left lane at five mph below the speed limit? Or, how about mom and pop lost on a Sunday drive? Personally, it happens to me all of the time, and it pisses me off. After all, I’m important and have important stuff to do.

Of course, we don’t have anything like Lane Valet, so my method of combatting the situation is to wait for a clearing, zip around the prick who thinks he owns the left lane, and flip the bird out the moonroof on my way through as I proceed on my mission to break the speed limit and get to my destination 1.3 minutes sooner than I would if I had abided by the law. But, that isn’t the point. The point is, get the hell out of the way. I’m sure a lot of you important folks feel the same way.

So, with that said, I say that this technology needs to become a real thing in the near future. It will be perfect for that period of time that falls between the mass introduction of connected cars and when we’re outlawed from driving ourselves anyway. Hell, I would have used the technology three times this morning on my way to the office, so why not? Anyway, check out the video and let me know what you think.

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Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

Lexus unveils LIT IS; aka an IS wrapped in almost 42k LEDs

Does this make up for the weird Sriracha IS? Maybe....

After the internet chewed up and spit out the Lexus Sriracha IS, Lexus has to do something to stop the trolls from cannibalizing anything else with a crooked “L” badge on it. So what did it do? It took another Lexus IS and wrapped that sucker with 41,999 (don’t even try to ask why they didn’t just do 42,000) LEDs to make it one of the largest digital rolling distractions that we’ve ever seen. The car was designed in collaboration between Lexus and Vevo to “send a bold signal,” and is featured in Dua Lipa’s “Be the One” music video.

According to Lexus, each of the 41,999 LEDs were applied to the vehicle by hand and, when working together, can broadcast graphics and display animations in response to music and human gestures. When speaking of the car’s debut in Lipa’s music video, Brian Bolain – the General Manager of Product and Consumer Marketing for Lexus – said, “A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

The entire car can produce a total of 175,000 lumens when full animated and the LED strips would stretch the length of a half mile, should they be laid out end to end. Say what you want about the Sriracha IS, but this is a far more interesting taking on the IS.

Continue reading for the full story.

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Lexus Drivers Get Their Own Parking Spots Now?

Lexus Drivers Get Their Own Parking Spots Now?

It’s a new thing at Edmonton’s international airport and it’s driving some people crazy

It seems more like a move you would expect from more overzealous manufacturers like Rolls-Royce or Bentley, who’s vehicles often serve as a status symbol for the greedy and overly wealthy. But as it turns out, even Lexus owners can have a little bit of status flare with the new parking spots at Edmonton’s International Airport. A total of 30 parking spots inside the parkade at EIA have been purchased by Lexus and are reserved for – you guessed it – those who drive Lexus vehicles. Does it sound crazy? Well, even if it does, it’s 100-percent true.

As it turns out, Lexus thought that its customers near EIA deserve special amenities and signed a contract for the short-term purchase of parking spots near pedways and elevators. For what it’s worth, the 30 parking spots are just a small percentage of the 2,200 spaces available inside the parkade and an even smaller chunk of the 13,000 available on EIA property, but some of the general public is already lashing out.

Twitter feeds have been blowing up over the new parking spots, with the general public claiming that these reserved parking spots are “elitist” and even reinforce the stereotypes about people who drive and market expensive cars. Be that as it may, Lexus of Edmonton said told the Global News that the purchase of these parking spots is “a way to offer a unique experience to Lexus owners in the city.”

Matt Miller – the General Manager of Lexus of Edmonton – said, “What we look to do is offer Lexus drivers a great ownership experience. So it is the amenities that we offer in the dealership and now finding ways to offer great amenities to them outside of the dealership as well.”

I know some of you are already about to jump on the complaint wagon and assume that parking spots for the handicapped have been used to create these spots, but EIA says that isn’t the case – claiming no handicapped parking stalls have been moved. The contract between Lexus and EIA is only valid until March of 2017, but there is an option to extend the contract should the dealership decide to do so. EIA also notes that it is open to contracts with other vehicle brands as well, should any other brand want to jump on board.

Is this the beginning of something new? If this idea takes off, what will it mean for those of us who don’t drive luxury vehicles? Keep reading to hear my thoughts. Come on – you know it will be entertaining.

Continue reading for the full story.

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$1.5 Million in Luxury Cars Seized by U.S. Customs

$1.5 Million in Luxury Cars Seized by U.S. Customs

There are a lot of new car scams in the world and most of them are initiated by the new car dealer, not the buyer. A group of buyers flipped the script on several Los Angeles dealerships, by using fake identities to purchase 20 cars and were shipping them to Hong Kong and Vietnam to sell them for two to three times their U.S. value.

It was a laundry list of luxury vehicles, such as a $280,000 2010 Ferrari 458 Italia, an Audi Quattro, 2012 Lamborghini Aventador LP700-4, along with several Mercedes, Lexus, Infiniti, and BMW SUVs among others. For some reason, the thieves even threw in a Toyota Tundra.

The one that got these fraudsters busted was the Ferrari 458 Italia, as Ferrari fitted the supercar with a GPS system as standard, which Ferrari used to track the car once they found out they were defrauded. This led U.S. Customs and the California highway Patrol to conduct a full investigation and find the cars on a ship that had already pulled away from the port.

Needless to say, that ship was forced to come back and all but four of the cars were recovered. The four non-recovered cars are due to be shipped back by Vietnamese Customs.

According to the report, had the fraudsters not gone after the Ferrari, chances are they would have gotten away with this scam and made a ton of money in the process. The total amount of the vehicles seized by U.S. customs is estimated at $1.5 million, which would have pulled in around $3 million in Hong Kong and Vietnam.

We are still trying to figure out what in the world a Toyota Tundra was doing in the mix with all of these high-end luxury cars. We also wonder which thief drew the short straw and was stuck going to the Toyota dealership to pick this thing up?

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Lexus takes swipe at German counterparts in latest print ad

Lexus takes swipe at German counterparts in latest print ad

So what is with Japanese automakers and their growing fondness of making fun of their German counterparts these days? Heck, if we knew the answers, we’d tell you. But we don’t, so we might as well just tell you what’s been going on recently.

Last week, Nissan rolled out a hilarious new campaign centered on the Nissan 370Z and how it compares to German sports cars in its segment. The campaign even drew the ire of a number of car brands, most notably Porsche, who thought that their logo shouldn’t have been used in the whole advertising gimmick.

Now, another Japanese car brand has stepped out with its own new ad that continues what Nissan began a week ago: mocking its German counterparts. In this ad, which was released exclusively for the South African market, Lexus takes a few potshots at its competitors who charge an exorbitant amount of money on features - power seating, high powered sound system, reverse camera, voice-controlled navigation, USB and Bluetooth, among others - that, as far as Lexus is concerned, should come as standard for all vehicles.

While the ad doesn’t specifically mention which German brands Lexus is throwing stones at, you should notice that the charts Lexus used to illustrate their point bears striking resemblances to logos that we’re all too familiar with. Nice way to be subtle, fellas.

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Video: "Auntie" needs to learn to park Lexus RX300

Video: "Auntie" needs to learn to park Lexus RX300

The next time you find yourself struggling to fit into a parking space with a long queue waiting behind you, you might want to speed things up a little unless you want to be a victim of some pretty hilarious audio commentary from the cars behind you.

This video of a Lexus RX300 backing into a parking space won’t exactly set your screens on fire, but the audio commentary from the driver waiting for dear old "Auntie" to get into her parking space is the stuff of legends. It’s a good two minutes worth of hilarious whining from the obviously impatient driver.

Watch and laugh, people. Watch and laugh.

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Lexus forgets an important element of this IS marketing photo

Lexus forgets an important element of this IS marketing photo

Photoshop is a beautiful thing if done in a meticulous way. It can enhance images the likes of which has never been done before it existed.

And just like every other business in the world today, the auto industry has made pretty good use of Photoshop in ’improving’ the look of their cars. Just about every car ad you see being released these days has been touched up, airbrushed, lassoed, and layered to make them more eye-catching to the public.

However, there are instances where even the power of Photoshop falls prey to human error. Graphic artists, in the hopes of making a grandiose edit, forget the simple things.

Perfect example: this Lexus marketing photo of the new IS. Looks touched up with the seemingly perfect burnouts, right? Look closer, though, and tell us if you see anything lacking.

Unless the Lexus IS comes with a revolutionary new driver-less, auto-burnout feature, we’re having a difficult time figuring out exactly who’s manning the wheel of those cars.

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World's first all-car orchestra

World’s first all-car orchestra

The Lexus LS 460 makes its extraordinary ’performance’ debut at two prestigious summer classical music concerts this August. In a highly innovative and technologically advanced performance, twelve LS 460s will ’perform’ a number of orchestral pieces including two new works written and produced especially for Lexus. The twelve vehicles will be arranged onstage to emulate a typical orchestral layout of individual instruments, with strings, brass, woodwind, basses and percussion being performed by (...)

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Lexus GS Tatoo

Lexus GS Tatoo

In Russia you will find the strangest things in the world. Another example is this amazing paintings made on a Lexus GS.

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