Lexus was launched in 1989 as Toyota’s luxury vehicle division and to this day, it is present in more than 70 countries and their respective markets. Lexus has established its headquarters in Nagoya, Japan, but runs operational centers in Europe (Brussels, Belgium) and the U.S. (Plano, Texas). Here’s a little something people don’t tell you about Lexus: after its inception - which saw the introduction of the LS 400 and ES 250 sedans - a single consumer complained determined the company to launch a special service campaign, thus creating a new standard in personalized service. Moreover, back in 1991, after the introduction of the all-new ES 300, Lexus managed to dethrone both Mercedes-Benz and BMW to become the best-selling luxury import brand in the U.S. Lexus assembles its cars in Japan, in plants located in Chūbu and Kyūshū, but also at Toyota’s facilities in Tahara, Aichi, and Miyata.