Lexus’ very first foray into the world of Super Bowl commercials has been hyped up for the past couple of days with endless teasers of the ad that will appear during the Big Game.

Today, the teasers stop and we finally get to see the ad for the very first time. For their ad, Lexus went the way of promoting not just the company’s new brand direction, but also showing off their first vehicle under this said direction: the 2013 Lexus GS.

As far as treatments are concerned, Lexus veered away from the comedy routine to show a commercial that actually has a little Hollywood-like trailer look to it.

Locked up in a stout chamber in a highly-secured military base, the Lexus GS rams the doors continuously until the latter flies off and the car is finally "unleashed".

Lexus has some high hopes for the new GS, as they do their recent line up of cars, so it wasn’t really surprising to see that they went with a cutting-edge production for their first Super Bowl ad.


Source: Lexus

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (577) posted on 06.4.2012

Well, this “Beast” is really powerful and wicked on the road.

  (539) posted on 06.1.2012

They’re even ingenious when it comes to making advertisements. Lexus can count on me that I’ll be welcoming this warmly!

  (472) posted on 05.4.2012

The advertisement is definitely promising. I hope that the actual launch will be as astonishing too.

  (382) posted on 04.25.2012

Doubtless, it is called "beast" because the car itself seems to be covered with metal. The power of their trailer is convincing enough. So definitely, people will wait for this new creation of Lexus.

  (776) posted on 02.1.2012

My long wait is finally over. The Super Bowl ad has already unleashed the Lexus 2012. What a nice and powerful production only in Lexus. It had changes in the exterior which is noticeably good. 

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