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Superbowl LII Throwback: All of the Car Commercials From the Big Game

Superbowl LII Throwback: All of the Car Commercials From the Big Game

Maybe your team lost, or maybe you sided with the Patriots before they started to make that massive comeback. One thing that was sure to make you happy either way was the various car commercials that debuted during the game. There was certainly something for everyone, like the Lamborghini Monster ad for supercar freaks or, if you’re into Offroad, the Jeep commercials. Hell, the Ram commercials hit us right in the feels on a number of levels. Needless to say, if you didn’t watch the game, you should probably catch up on all of the car commercials. They didn’t all have the pizzazz that we’ve come to love from the past, but they are all worth their weight, that’s for sure. So, with that said, we’ve compiled them all down below. If you haven’t watched them, take a half hour or so out of your day to enjoy each one. You might be happy that you did.

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Check Out Lexus' Black Panther Super Bowl Commercial Before The Big Game

Check Out Lexus’ Black Panther Super Bowl Commercial Before The Big Game

High-speed stunts and beating up the baddies? Yes please

Super Bowl 52 is less than two weeks away, with kickoff between the Philadelphia Eagles and New England Patriots scheduled for Sunday, February 4th. And that means its time to ramp up the blockbuster commercials. Lexus is getting ahead of the game with the release of its latest Black Panther spot, which you can view in its entirety right here.

The ad is 60 seconds in length, but a shortened, 30-second iteration is scheduled for the third quarter on Super Bowl Sunday. The ad features the LS 500 F Sport, Lexus’ flagship four-door, as well as the hot-to-trot Lexus LC 500 Coupe, both of which slice and dice through the ad in heroic tire-burning fashion. We also get to watch Black Panther snagging some stolen vibranium before pulling up to a world leadership conference, giving us a preview of the costumes and props from the film.

All told, the ad should do well to expand Lexus’ target audience, which typically ranges from the old to the very old.

Make sure to check out Marvel’s Black Panther movie when it hits U.S. theaters February 16th.

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Toyota, Lexus Announce Massive Super Bowl LII Ad Spots

Toyota, Lexus Announce Massive Super Bowl LII Ad Spots

Two 60-second ads for Toyota and a Marvel-themed commercial for Lexus

Super Bowl LII is a little over two weeks away. As is customary in the weeks leading up to the game, automakers begin announcing their plans for the Super Bowl Sunday, including the lineup of commercials that they’re set to debut before, during, and after the game. Toyota took a hiatus from the frenzy last year, but it’s back with a vengeance this year with a pair of 60-second commercials. For its part, Lexus is also in on the fun with its own commercial that will have ties to the Marvel Cinematic Universe.

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Lexus Is Set To Promote The LC With New Super Bowl Ad

Lexus Is Set To Promote The LC With New Super Bowl Ad

The new Lexus LS will also have its moment in the sun come game day

Super Bowl LI is less than two weeks away. We all know what time it is then, right? A number of automakers are already gearing up for the Big Game with their Super Bowl commercials, and as the days wind down to February 5, 2017, we’re going to see more brands roll out their ads in one of the year’s biggest night in advertising. For now, Lexus seems to be the first to the party after unveiling its 60-second extended spot for the Super Bowl, titled “Man & Machine.”

The star of the ad is the new Lexus LC, the same performance coupe that Lexus hopes will pose a strong challenge to established rivals like the Porsche 911. That goal won’t be realized overnight, but at the very least, Lexus wants the LC to make a strong impression to the American buying public, which is why the automaker pulled out all the stops to make this ad as meaningful and as memorable as possible.

The treatment of the ad itself is indicative of Lexus’ mood for the LC. There are no cute storyboards or witty lines. There are no gimmicks or cheap pops either. There’s only the coupe taking center stage with noted street dancer Lil Buck providing the entertainment with his trademark style of dancing to the tune of Sia’s “Move Your Body.” A voice-over joins in half-way through the ad with a short comment about how some machines can inspire emotion, alluding, of course, to the Lexus LC and the reactions people get upon seeing the car and the emotions felt when driving it.

As far as the whole commercial goes, it’s not the kind of hard-sell ad that we’ve come to expect from Super Bowl commercials. Instead, it takes a different approach in establishing the LC as a car that’s worth our attention. On that level, the ad succeeds in doing just that, for better or worse.

Continue after the jump to read the full story.

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Super Bowl Ad: Lexus teases their very first Super Bowl commercial

Super Bowl Ad: Lexus teases their very first Super Bowl commercial

Lexus has high hopes for 2012 after what can only be described as a sub-par 2011. So with a new year full of hope and high expectations, Lexus is kicking off 2012 with a bang with their very first Super Bowl commercial.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus Vice President of Marketing.

The Toyota-owned automaker is due to run a 30-second commercial in the first quarter of the Big Game and considering that its Lexus’ very first attempt at a Super Bowl spot, you better believe that they’re setting everything up by introducing a 15-second teaser of their 30-second commercial.

Only during the Super Bowl will you see a teaser of a commercial.

According to Smith: “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

Check out the teaser video of Lexus’ first Super Bowl ad before the full 30-seconder is unveiled on February 5, 2012.

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