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2015 - 2017 Lincoln MKC

2015 - 2017 Lincoln MKC

A modern crossover from an old-school brand

Reinventing yourself is never an easy thing to do, especially if you’re a 100-year-old car company trying to make ends meet in the new millennium. But that’s exactly what Lincoln has been doing since 2008, when the financial crises nearly put the brand on the sharper side of the chopping block. Now, Lincoln is back to making waves with a fresh lineup of luxury vehicles, hoping to shuck old associations with retirees and Wednesday night Bingo to draw in a “younger, more diverse customer.” One of the most critical models to that transformation is the MKC compact crossover, which competes against a huge diversity of rivals in the fastest-growing segment in the industry. That means it’s gotta stay fresh, and thus, Lincoln is blessing the model with new standard features and technology for the 2017 model year.

The MKC was first revealed in concept form at the 2013 Detroit Auto Show, with the production model hitting dealerships a year later. Lincoln sold just over 13,000 units in 2014, plus nearly 25,000 units in 2015, making it the company’s third best-selling model at the moment. Lincoln says the MKC is “driving brand growth, particularly with women,” with female buyers contributing 59 percent of the brand’s year-over-year SUV growth last year.

Sounds like a success. But if you break it down, the MKC is essentially a more luxurious (not to mention more expensive) Ford Escape, and the small luxury SUV market is anything but merciful when it comes to weeding out the weak. Which begs the question – will the MKC have what it take to keep the ball rolling?

Continue reading to learn more about 2015 – 2017 Lincoln MKC.

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