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The Lincoln Zephyr Could be a Rear-Wheel-Drive Replacement for the Lincoln MKZ

The Lincoln Zephyr Could be a Rear-Wheel-Drive Replacement for the Lincoln MKZ

But could it actually be a coupe based on the Ford Mustang

Lincoln’s switch from alphanumeric nameplates to actual names could bring back the iconic Zephyr name in a couple of years. The badge is rumored to return in 2021 and word has it we could see it on the next-generation MKZ.

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Lincoln Will Rebadge Ford's Mustang-Based EV and Still Make it Undeniably a Lincoln

Lincoln Will Rebadge Ford’s Mustang-Based EV and Still Make it Undeniably a Lincoln

Yup, We Will Have An Electric Lincoln, Probably In 2020

I know this title could give some ‘Stang lovers diarrhea, but you’ve read that right. First of all, there will be a rebadged Mustang-inspired EV Crossover by Ford, and then Lincoln will use the same platform to create its own car.

That’s the order of things nowadays, and we should actually be happy. Team Edison, a team Jim Hackett formed when he was appointed as Head of Ford, looks for a number of ways to create a sustainable EV business case and cool cars/crossovers at that. Actually, Ford plans to invest 10 billion of its money in EV research and development by 2022. That’s a lot of money spent fast. Something magical could come out of all of that.

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Will Lincoln Follow Rolls-Royce's Example and Feature Suicide Doors on the 2020 Lincoln Continental?

Will Lincoln Follow Rolls-Royce’s Example and Feature Suicide Doors on the 2020 Lincoln Continental?

The American luxury brand looks like it wants to bring the past into modern times

Is Lincoln bringing back suicide doors on the Continental? The Ford-owned automaker hasn’t confirmed anything, but it did release an interesting teaser showing a pair of door handles sitting close to one another. The teaser was accompanied by hints that suicide doors, or “center-opening doors,” as Lincoln calls the configuration, could be making a comeback on the brand’s flagship sedan, the Continental. We’ll know more at the 2019 Detroit Auto Show whether Lincoln’s pulling us on a string, or if it’s really bringing back the door setup that carries the name “suicide doors” for a reason.

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The Crossover Coupe Nighmare Continues as Lincoln is Plans to Produce its Own Crossover Coupe

The Crossover Coupe Nighmare Continues as Lincoln is Plans to Produce its Own Crossover Coupe

Will be built in China in 2022

While crossovers have been a thing for more than a decades now, the crossover coupe niche isn’t as big, despite BMW having started the trend with the X6 back in 2007. But more and more automakers are joining the market and Lincoln is now the latest manufacturer that wants a piece of the action.

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Watch out Audi and Porsche: Lincoln Promises the Aviator Will Be Almost Identical to the Prototype Shown in New York

Watch out Audi and Porsche: Lincoln Promises the Aviator Will Be Almost Identical to the Prototype Shown in New York

Lincoln’s giving the people what it wants

The Lincoln Aviator turned a lot of heads at the 2018 New York Auto Show. Actually, it did more than turn heads. It brought life back to a brand that has struggled to keep pace with its European rivals. Now, there’s more good news coming out of Lincoln. According to a high-ranking official from the company, the production version of the Aviator will look a lot like the concept version that was unveiled in New York.

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Ford Files Trademark For Zephyr Name

Ford Files Trademark For Zephyr Name

Could the Lincoln Zephyr be making a comeback?

Lincoln’s use of the Zephyr name dates all the way back to 1936. The Zephyr only lasted until 1940 and from there, it was periodically used by the automaker, most recently in 2006 when the Lincoln Zephyr was introduced as the company’s version of the Ford Fusion. The model was eventually renamed the MKZ and from there, the Zephyr name has been relegated to the shelves. That could soon change with reports that Ford Motor Company has officially applied to trademark the “Zephyr” name for the first time since 2013.

Granted, trademark filings like this could go in a number of different directions and Ford’s application for the name falls under “motor vehicles and parts and accessories thereof.” It’s an ambiguous description that could mean a new car or, well, parts and accessories. But given the history of the Zephyr name and the sheer absurdity of the naming a part or an accessory with that name, smart money is on the trademark being used for a future model.

The filing also ties into Ford’s recent push to bring what was once America’s most prominent luxury brand back to life. The arrival of the new Continental has been met with incredible interest and combined with the Navigator flagship SUV, Lincoln has its two important cornerstone models. Adding the Zephyr into the mix could at least help increase interest in the brand as Lincoln moves away from its "MK-" nomenclature and bring back the names of the models that brought it to prominence in the past.

Continue after the jump to read the full story.

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Aviator Could End Lincoln's Confusing Naming Scheme

Aviator Could End Lincoln’s Confusing Naming Scheme

The rumormill is buzzing with speculation that Lincoln may finally abandon its MK-based naming scheme in favor of actual names – and that it might start with the rebirth of the Lincoln Aviator. A twin to the Ford Explorer, the Aviator would serve as an SUV between the Navigator (Lincoln’s only current vehicle with a memorable name) and the MKX, Lincoln’s version of the Ford Edge.

The news comes from The Truth About Cars, whose second-hand source says Ford is currently working on a project that’s internally codenamed “Aviator.” What’s more, the source says Ford has no plans for a second-generation Ford Flex and will end production of the hearse-like MKT crossover.

Though it’s only a rumor from a far-removed source, the news does nicely correspond to Ford’s recent refilling of the Aviator name with the U.S. Patent and Trademark Office. Of course, trademark filings are never a sure bet when it comes to future vehicle names, though they can certainly act as the canary in the coal mine.

Lincoln’s much needed and highly anticipated reformation was alluded to with its recent 2017 Continental Concept car shown at the 2015 New York Auto Show. TTAC says Ford’s President of the Americas, Joe Hinrichs, said he was “very excited about the Continental name and the attention its’ gotten.” While the majority of that attention can be attributed to the concept car itself, many in the auto industry celebrated the return of a classic Lincoln model name.

We can only hope Lincoln’s future plans includes a return to recognizable names with history and a positive reputation.

Continue reading for the full story.

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Lincoln To Drop Its "MK" Naming Scheme

Lincoln To Drop Its "MK" Naming Scheme

Following the reveal of the gorgeous Continental concept at the New York Auto Show, representatives from Ford have hinted that the end could be nigh for the “MK” naming scheme. A production version of the concept Continental could bear the classic name when it arrives to replace the aging and unimpressive MKS at some point in the future.

On one hand, I’m glad to hear it. On the other, I’m unimpressed, because really, it took Lincoln this long to figure it out? It’s been eight years since the Zephyr became the MKZ in what was clearly a bald-faced attempt to cash in on Cadillac’s formula for success.

Continue reading to learn more about Lincoln’s future naming scheme.

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Bentley Says New Lincoln Copies The Flying Spur

Bentley Says New Lincoln Copies The Flying Spur

There is no doubt that the 2015 Lincoln Continental Concept looks like nothing else that currently exists in the Lincoln portfolio, and Luc Donckerwolke, the chief designer for Bentley, has his own personal take on where this design originated. According to Car Design News, Donckerwolke posted on Facebook that he feels the new Lincoln concept is a copy of the current Bentley Flying Spur, which is a four-door version of the Bentley Continental.

He used his private Facebook account to reportedly write: “I would have called it Flying Spur concept and kept the four round lights." Comparing the two luxury sedans, the Continental Concept does have a lot of Flying Spur in its design, like the jutting grille, raised rear haunches, C-pillar shape and the sloping trunk line. Donckerwolke took things a step further by posting "Do you want us to send the product tooling?" directly to the Facebook page of Lincoln’s chief designer, David Woodhouse. That message was quickly deleted.

Donckerwolke didn’t back down from his Facebook post by telling Car Design News: "This behavior is not respectable. Building a copy like this is giving a bad name to the car design world."

And Bentley’s exterior design chief, Sangyup Lee, added fuel to the fire by saying: "It is very disappointing especially for an exclusive brand like Lincoln." These are some strong words in an automotive community that tends to be very diplomatic with such public comments.

In our initial post of the concept, we also wrote that there is a resemblance to the Kia K900, and looking at a rear view of the Continental reveals taillights that are almost identical to those found on the Mercedes S-Class Coupe. For Lincoln’s part, it says that this concept shows a “strong indication” of a production sedan that will debut next year, so it isn’t clear how much of this design will carry over.

Continue reading to learn more about the new Lincoln Continental Concept.

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Lincoln Officially Announces New Continental Will Be Unveiled Next Year

Lincoln Officially Announces New Continental Will Be Unveiled Next Year

Without a doubt, the 2015 Lincoln Continental Concept will be one of the most important vehicles to debut at the New York Auto Show, but the big news here is that this car is shaping up to be more than just a concept vehicle. Lincoln plans to introduce a new full-size sedan in 2016 that is heavily inspired by this stunning concept sedan, and the announcement came from Ford’s top exec.

Mark Fields, president and CEO Ford Motor Company and the man often credited with keeping the Lincoln brand alive, said "The Continental Concept showcases the promise of quiet luxury from Lincoln going forward. It also is a strong indication of what’s to come next year as we introduce our new Lincoln Continental full-size luxury sedan.”

Perhaps the most promising thing about this concept is that doesn’t have an over-the-top design like the 2007 MKR Concept. Instead, it focuses more on the ultra-luxurious interior and the all-new, Lincoln-exclusive 3.0-liter EcoBoost V-6.

There’s no word as to when this new sedan will arrive, but based on its importance to the brand, the best bet is probably at the 2016 North American International Auto Show in Detroit. Whenever it does, it will surely silence detractors who have spent the last several years questioning why Ford Motor Company has kept Lincoln in its portfolio while selling or killing off everything else.

Continue reading to learn more about the next Lincoln Continental.

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Lincoln Continental Concept To Be Unveiled In New York

Lincoln Continental Concept To Be Unveiled In New York

With about a week until the 2015 New York Auto Show opens its gates, a surprise Lincoln Continental concept car may be slated to make an appearance, even though nothing official has been confirmed as of yet. Details are scarce at the moment, but some of the folks from the Blue Oval forums got around an odd minisite – which has been taken down since – that offered some details about the model.

"This is the new elegantly styled and boldly distinctive Lincoln Continental Concept. It represents who we are as a carmaker. It’s a culmination of learning, engineering, and envisioning what’s to come. In conceiving it, we left nothing unturned. No question went unanswered. No answer went unchallenged. In designing it, we unearthed the simple truth that elegant design can elicit highly emotive connections. The Lincoln Continental Concept is everything we know about cars, and everything we understand about people. And when you bring the two together, you understand why they should never really be apart." — was the revealing text accompanying the minisite, which should be noted that is part of Team Detroit’s website. Team Detroit is an advertising agency that is a frequent collaborator of both Ford and Lincoln, so the leak is obviously official.

That block of text is not much to go by, but it does reveal that the upcoming Lincoln concept car won’t be named MKS, like almost everyone was expecting, and it could also feature a more upscale design language. Whatever it is, we shall find out in the upcoming days, so stay close!

Continue reading to learn more about the 2017 Lincoln Continental.

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2016 Lincoln MKX

2016 Lincoln MKX

Lincoln’s expansion is now in full swing after parent company Ford announced its plan to triple the luxury brand’s sales volume by 2020. That’s the long-term goal. The short-term goal is for Lincoln to continue its full-court press in China, which it hopes will account for the majority of its sales. The arrival of the new MKZ and MKC in China were the first steps. Now comes another step; the launch of the new MKX crossover.

The American brand gave us a glimpse on what the new MKX is going to look like with the debut of the [2014 MKX Concept Crossover at the 2014 Beijing Auto Show and the big question was how much of the production MKX will draw inspiration from the concept version. The answer at the 2015 Detroit Auto Show, where Lincoln removed the veil from the 2016 MKX, was that the production crossover mirrors the study in many aspects, which is a good thing considering the nameplate was in dire need of a makeover following the poor sales numbers of 2013 and 2014. Find out what the 2016 MKX is all about in the review below.

Updated 01/13/2015: Lincoln unveiled the all-new 2016 MKX at the 2015 Detroit Auto Show and announced sales will begin this fall. Click past the jump for the new details.

Click past the jump to read more about the 2016 Lincoln MKX.

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