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Lincoln Partners with Serena Williams in 2018 Navigator's New Ad Campaign

Lincoln Partners with Serena Williams in 2018 Navigator’s New Ad Campaign

Lincoln doubles down on advertising despite selling every Navigator they make

Lincoln is partnering with tennis ledged Serena Williams in its newest ad campaign that kicked off February 15. Williams will act as a brand ambassador on social media as she drives her 2018 Navigator to tournaments and while chauffeuring her family around town.

But this isn’t her first time in a Navigator. In fact, her first car was a first-generation Lincoln Navigator she purchased during her successful early years and named it “Ginger.” The SUV lasted her eight years’ worth of tennis practices and matches before she gifted it to her niece. “I’ve always had a connection to the Navigator,” she said. “When the opportunity came to work with the Lincoln Navigator today, I was really excited because it brought me back to all of those moments I had in my first vehicle. For me, partnering with a brand like Navigator comes from a genuine place.”

Continue reading for more on Serena Williams and the 2018 Navigator.

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2020 Lincoln Aviator

2020 Lincoln Aviator

Is the Aviator preparing for takeoff?

It seems Ford is busy developing new vehicles these days. We’ve seen spy shots of a refreshed Explorer, a new Focus hatchback, and this, which is a long-wheelbase SUV that is much larger than the Explorer yet smaller than the Expedition. Upon closer inspection, this test mule rides on reused Lincoln Navigator wheels, has a large vertical pillar in the center of its grille, and has taillights that somewhat recall the shape of the current Navigator’s rear lights. Could it be that Lincoln is preparing a second-generation Aviator? It seems to be happening.

This isn’t the first we’ve heard of the Aviator name getting a reprise. Several articles suggest Lincoln is working on the mid-size SUV. Looking holistically at Lincoln’s lineup, the Aviator would fit perfectly between the larger Navigator and smaller (and recently renamed from MKX) Nautilus. That means Lincoln would have three crossovers with seating for five in the Nautilus, seven in the Aviator, and seven in the Navigator. Of course, the Navigator would remain the flagship SUV with the Aviator targeting luxury-minded yet slightly more budget-conscious families needing three rows of seating. The two-row Nautilus would target small families and empty nesters.

Continue reading for more information and speculation.

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2018 Lincoln Navigator Ad Has a Silent Matthew McConaughey and a Hidden Message

2018 Lincoln Navigator Ad Has a Silent Matthew McConaughey and a Hidden Message

Too many folks are overlooking the real message...

So, with all of the past Lincoln\McConaughey commercials and all of the weirdness that ensues, it’s pretty easy to feel disappointed here. McConaughey is silent and does nothing more than drum on the steering wheel of his new Navigator as he waits for a train to pass. Once the train passes, he presses the button for “D” or drive, casts his typical smile, and drives off; not a word said. Now, everyone seems to be ragging on Lincoln and McConaughey for such a boring commercial. But, what everyone has seemed to miss is that the cabin of that Navigator is so quiet that you can hear McConaughey drumming on his steering wheel.

There’s nothing more to it really, and nothing less – either. Just a guy enjoying his day, drumming on his steering while as he waits for a train to pass. The point is that the cabin is quiet, so check out the advertisement for yourself and let us know what you think!

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2019 Lincoln Nautilus

2019 Lincoln Nautilus

Adds new face, four-cylinder engine, and 8-speed auto to the MKX

Introduced in 2006 as a replacement for the Aviator, the Lincoln MKX soldiered on for almost a decade until it was redesigned in 2015. After only two years on the market, the second-generation MKX received its mid-cycle facelift. Launched at the 2017 Los Angeles Auto Show, the midsize crossover was renamed the Nautilus, as part of the company’s new strategy that involves dropping alphanumeric badges. Alongside the new name, the crossover also gained an updated front fascia, now inline with most Lincoln vehicles, new technology, and a new engine under the hood.

Lincoln’s decision to rename the MKX isn’t surprising. The midsize is the firm’s best-selling SUV and a vehicle that attracts most new customers from other brands, with nearly 40 percent reportedly crossing over from Cadillac and Lexus. The Nautilus is supposed to build on the momentum of the MKX, which is on track to deliver its best sales year since 2007. But does it have what it takes to give the Cadillac XT5 a run for its money? Find out in the review below.

Continue reading to learn more about the Lincoln Nautilus.

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Pops' Rants: Dear Lincoln and BMW, Please Stop Being So Pathetic

Pops’ Rants: Dear Lincoln and BMW, Please Stop Being So Pathetic

I’m sick of automakers misusing the "brand-new" label

Man, this has been a rough week. Automotive-wise. The Los Angeles Auto Show sucked on so many levels. I haven’t seen so many crossovers in one place since the Soccer Mom Annual Meeting. Oh wait, that doesn’t sound right. Give me a minute here... Since the... uhm... wait, I got it... since the... Ah, screw it, I’m not in a mood for jokes. It just sucks! Then there’s the Urus, which isn’t a real Lamborghini and everyone gets excited as if they just launched the second-generation Miura. Do millennials even know what a Miura is? But the worst thing about this year’s L.A. show is that some automakers were set to remind me that press releases have more bullshit than a dairy farm.

Stop calling mild facelifts "brand-new," you half-baked hippies! You’re not fooling anyone.

Yeah, they’re at it again. Especially Lincoln and BMW. The American brand, which is struggling to stay afloat these days, just launched a mid-cycle facelift for the MKC with a new front grille. That’s it, a new grille! And they call it "new" with a "commanding new design." Hello?! It’s a new grille, not a new car. Now repeat after me: a new grille doesn’t make the entire car new. But wait, there’s more. Lincoln also introduced the Nautilus, a brand-new SUV according to the company’s PR division. Except it’s not new. It’s the MKX with a new grille and a new name. Hey, I like the fact that you’re using actual names now Lincoln, but it’s not a brand-new car! I can’t change my name and pretend I’m a new person. Okay, I can actually do that, but I may be spending my final years in a nuthouse. And trust me, the nuthouse isn’t good for business; there’s no room for a car production line in there.

But Lincoln isn’t the only company pretending customers are stupid. BMW also called the facelifted i8 new. Sure, the Roadster version is new indeed, but the coupe is identical to the car launched in 2014, save for the wheels, mildly revised headlamps and taillights, and the 12 extra horsepower. This is the most pathetic facelift I’ve seen in years. It’s not a new car, just a BRAND-NEW way to be lazy and pathetic! Go home BMW; you’re drunk!

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Lincoln Updates MKX at L.A. Auto Show, Renames it Nautilus

Lincoln Updates MKX at L.A. Auto Show, Renames it Nautilus

New eight-speed auto transmission added too

In 2015, Lincoln confirmed that it’s reviving the Continental name and a production car was unveiled in 2016. Since then, we haven’t heard much about Ford’s premium division, which speaks volumes of how irrelevant Lincoln is nowadays. But the luxury brand is trying really hard to fix that by pushing forward a new naming strategy that involves dropping alphanumeric badges. And even though the facelifted MKC kept its name, the revised MKX was launched at the 2017 Los Angeles Auto Show as the Nautilus.

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Leaked Images Confirm that Lincoln Nautilus will Replace Lincoln MKX

Leaked Images Confirm that Lincoln Nautilus will Replace Lincoln MKX

It’s penciled in to debut at the L.A. Auto Show

Lincoln has revealed its L.A. Auto Show-bound mystery vehicle, and it’s called the Lincoln Nautilus. It has a new name and a new design, but the Nautilus isn’t exactly an all-new model, but rather an updated version of the MKX SUV. Beyond the decision to drop the MK nomenclature on the SUV, the Nautilus is different in a lot of ways compared to its predecessor. It features a more modern design, prominently shown by the adoption of the Continental’s front grille. Those who didn’t approve of the MKX’s split front end look finally got their wish. Apart from the grille, the Nautilus also gets a good number of new design features, including smaller headlights and a more traditional front bumper layout.

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2019 Lincoln MKC

2019 Lincoln MKC

Mild facelift keeps the crossover fresh

Introduced in 2014, the MKC is Lincoln’s smallest crossover yet. Built on the Ford Global C platform, it’s related to the Ford Escape and Kuga, and its purpose is to bring Lincoln a share of the booming SUV market. And with sales of over 20,000 units per year since 2015, it’s safe to say that the MKC was a successful nameplate until now. Much more so now, since it has introduced more people to the brand, with nearly half of all MKC customers coming from other carmakers. After three years on the market, the MKC is getting its mid-cycle facelift for the 2019 model year.

Although far from comprehensive, the update did introduce the small crossover to Lincoln’s new corporate front grille. First seen on the Continental and then added to the massive Navigator, the new one-piece grille is adds a more imposing look to the small SUV, as well as a more upscale look due to all the chrome. However, changes are far from significant beyond this design element, with mostly everything being carried over, save for new interior trim for the Black Label versions and a few extra driving aids. Will this mild upgrade be enough to keep sales high? Let’s find out.

Continue reading to learn more about the Lincoln MKC.

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The 10 Most-American cars Built in 2017

The 10 Most-American cars Built in 2017

How American can a vehicle be?

Each year, the American University’s Kogod School of Business conducts a survey of the automotive industry. The D.C.-based school maps out the most American-made vehicles, regardless of their brand. Seven key criteria are used in determining the rankings, but it comes down to the percentage of American and Canadian parts used and location of the vehicles’ assembly, research and development, and corporate headquarters.

Though Kogod’s inclusive survey ranks every vehicle sold in the U.S., we’re focusing on the top 10. Much of the list hasn’t changed over 2016, but there are a few additions and missing models. An update in scoring for 2017 allows half-points for automakers (FCA, in particular) that have headquarters in multiple countries. As such, the Jeep Wrangler joins the list, despite the vehicle itself not changing. For a full explanation of the points system, check out Kogod’s website. To skip to the Top 10 most American vehicles, keep reading here on TopSpeed.com

Continue reading for the Top 10 Most American Built Vehicles.

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2018 Lincoln Navigator

2018 Lincoln Navigator

Watch out, Cadillac... Lincoln is BACK!

The days of a worn-out, aging Navigator are gone. Lincoln has finally given its full-size luxury SUV a proper makeover, complete with a high-horsepower EcoBoost V-6, an upscale appearance and perhaps the classiest interior ever seen in the American SUV segment. Of course, the new Navigator is based on Ford’s all-new Expedition. Both share a new high-strength steel frame, aluminum construction for the body, and Ford’s new 10-speed automatic transmission. Cadillac has held the luxury SUV torch for years with its well-regarded Escalade, but Lincoln could soon be taking the lead.

“Quiet luxury is both a look and a feeling. The all-new Navigator embodies both.” That’s what Lincoln president Kumar Galhotra said about the Navigator when it debuted at the 2017 New York Auto Show. He continued, saying, “The sleek styling, spacious interior, and technology are all designed to make each trip effortless.”

Lincoln has worked tirelessly to build back its reputation of class, elegance, and that old-school charm. Take those Matthew McConaughey commercials, for example. He’s wearing a suit – tie gone, collar undone – hand sprawled over the steering wheel after a long day at some white-collar position in a successful career built over time. It’s smooth jazz music playing softly with rain falling on an empty city street; it’s a mellow yet engaging game of poker and coming away with the winning hand. “The feeling stays with you,” the commercial says. It’s this modern, minimalistic yet richly decorated idea of luxury Lincoln is attempting to tie to its brand image. Regardless of the advertisements, if Lincoln keeps building vehicles like the Navigator, the idea should stick.

Keep reading for the full run-down of Lincolns’ newest seven-seater.

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The New Lincoln Navigator is Here, and You're Going to Want One

The New Lincoln Navigator is Here, and You’re Going to Want One

It doesn’t have those cool gullwing doors, but it’s got everything else

When Lincoln showed off the Navigator Concept in New York last year, we thought for sure Lincoln was trying to give us a reach around without the happy ending. But, as it turns out, that isn’t the case at all. The new Lincoln Navigator doesn’t just show progressive thinking and a true understanding of public desire, but it looks nearly identical to the concept – something that just doesn’t happen these days with American-made vehicles. It’s got those long, beautiful body lines, that new grille design that’s prominent and dominating, the mildly aggressive hood, and a stylish fascia that is actually an improvement over the 2016 concept. And, if that isn’t enough, LED fog lights are hidden down below, while the headlight transfer straight over from concept with an even more modern look thanks to extremely clear lenses and a healthy dose of LED light. But, it doesn’t stop there.

It might not have the cool gullwing doors that the concept had, but you open those doors, and you’ll find one of the plushest interiors in this segment. A huge departure from the aged and overplayed current-gen model, this interior is also nearly identical to the concept. The dash is low and straight to the point, providing a firm basis for a spacious interior. Where the last-gen model was big and bulky, the new model is on-point and upscale – exactly what the Lincoln brand is supposed to stand for. The seats offer excessive padding and support while the center console serves as a nerve center for interior control. The infotainment system controls are integrated with the HVAC controls, a feature that saves space and simplifies things at the same time. A new shifter design (buttons on the dash) make the console more open and more like a command center than anything offered by the competition.

Want to learn more? Keep reading to hear the finer details.

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2017 Lincoln Continental Black Label Edition

2017 Lincoln Continental Black Label Edition

Take your pick from the Rhapsody, Chalet, or Thoroughbred themes

There once was a time when owning a Lincoln Continental meant that you belonged in the upper crust of society. It was a status symbol as much as it was a luxury sedan and having one meant that you had a license to roll down your windows to be seen driving one. Those days are long gone, and for a lot of the younger auto enthusiasts, mentioning the name “Lincoln Continental” doesn’t evoke the kind of response the way it used to. Ford, the parent company of Lincoln since 1922, hopes to change all of that when it brought back the Continental in 2016 after spending the last 14 years on the shelf. Now, the Continental is a year into its newest life, and it’s already getting a Black Label special edition.

One iteration of the Continental Black Label Edition is “Rhapsody,” of which its overarching theme is blue. Lots of it. In fact, a large majority of the car’s surface is blue, be it on the exterior or in the interior. And since this is a Continental, Lincoln didn’t just settle for any kind of blue surface, particularly in the cabin where swaths of premium materials are used throughout its whole surface.

According to Marcia Salzberg, Lincoln’s senior designer for color and materials, the decision to go with the specific color went beyond spinning the color wheel and settling for where the arrow ended up pointing at. “

“We had so much inspiration, from all around us,” Salzberg said. “We looked at the color of custom business suits, at nature, how day fades into night, how the sky gets so soft and velvety. We looked at our heritage, at Lincolns of the past – at how blue was such an important, signature color.”

The finished product is, without question, a unique take on the Continental. Other versions of the Black Label Edition are also available, specifically in Chalet and Thoroughbred themes that come with their own unique themes.

It remains to be seen if the Black Label Edition will help the Lincoln Continental regain some of its lost luster. At least the Continental is back, which is more than what it could’ve have said a few years ago when the nameplate was collecting dust.

Continue after the jump to read more about the Lincoln Continental Black Label Edition.

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