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Lincoln Motor Company is a luxury vehicle manufacturer based in Dearborn, Michigan. The company was founded in 1917 by Henry Leland, one of the founders of Cadillac. Having sold the brand to General Motors in 1909, Leland remained a Cadillac executive until 1917, when he left after a dispute with GM. Lincoln almost went bankrupt in 1922, when it was saved by Ford, which purchased the brand in order to transform it into a luxury division, just like GM did with Cadillac. The company remained under Ford’s umbrella ever since.

Lincoln is often described as the company that established the "personal luxury car" segment with the introduction of the Continental in 1940. Alongside the Continental, Lincoln is also famous for nameplates like the K-Series, Capri, Premier, Town Car, and Navigator. A rival for Cadillac by tradition, Lincoln overhauled its lineup in recent years by adding more SUVs and reviving some of its older nameplates. As of 2019, the model line includes the MKZ and Continental sedans as well as the Navigator, Nautilus, Aviator, and Corsair crossovers.