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2017 Lincoln Continental Garnering Strong Interest From Would-Be Customers

2017 Lincoln Continental Garnering Strong Interest From Would-Be Customers

Could there be a renaissance for the company’s iconic flagship sedan?

It’s not quite the numbers the Tesla Model 3 has been receiving in recent days, but the public interest surrounding the 2017 Lincoln Continental is real. According to Automotive News, close to 40,000 people have come up to the American automaker and expressed their interest in the company’s iconic flagship sedan. While the number only portrays a list of people that provided their name and contact information for follow-ups when more details about the Continental become available, it does point to a renewed interest in the model and the brand, something Lincoln hasn’t seen in recent years.

Matt VanDyke, director of global Lincoln, told Automotive News that this so-called “hand raiser” list for the new Continental has seen twice as many people compared to that of the MKX crossover that the automaker introduced in 2015. The surprisingly positive reception of the Continental has reached Lincoln and according to VanDyke, here are already measures that are being put in place, including extensive pre-launch activities, to keep the buzz and interest surrounding the Continental clicking on all cylinders.

Granted, none of this paints a clear picture on what kind of sales run the Continental will have when it goes on sale in the fall of 2016 as a 2017 model. But for a company that has only begun to regain its competitive footing after years of languishing in mediocrity, this is the kind of validation that empowers Lincoln to press forward with renewed vigor and determination to keep this positive momentum rolling. When the time comes that the new Continental hits dealerships, there will be expectations now that weren’t there before. It’s a position that Lincoln hasn’t been in for quite some time, yet, I presume, it will gladly embrace instead of languishing in mediocrity.

Continue after the jump to read the full story.

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2017 Lincoln Continental To Be Built In Michigan

2017 Lincoln Continental To Be Built In Michigan

Lincoln has revealed that the upcoming 2017 Lincoln Continental flagship sedan will be built in Detroit, Michigan. According to John Fleming, Lincoln’s global manufacturing chief, the Continental will be made at Ford’s Flat Rock assembly plant. The facility currently employs 3,100 workers building the Mustang muscle car and the Fusion midsize sedan.

Set to arrive for the 2017 model year, the new Continental flagship revives Lincoln’s most recognizable nameplate. The brand stopped building the Continental in 2002. The final model was based on the Ford Taurus and used a front-wheel-drive architecture and a 4.6-liter V-8 engine. The name was first introduced in 1939 and gained momentum in the 1950s and 1960s as one of the most luxurious cars built in the U.S.

Lincoln aims to regain its long-lost luster with the new Continental, which will compete against the newly launched 2016 Cadillac CT6, as well as German executives such as the 2016 BMW 7 Series and 2014 Mercedes-Benz S-Class. Also, the large sedan is aimed at growing Lincoln’s presence in China, where Lincoln has enjoyed a lot of success recently.

Though Lincoln has yet to release info as to what the 2017 Continental will look like, I expect the production version to mirror the concept car Lincoln showcased in 2015. Power will most likely come from an EcoBoost V-6 engine with at least 350 horsepower and a focus on fuel economy.

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Lincoln to Discontinue the MKS Sedan in 2016

Lincoln to Discontinue the MKS Sedan in 2016

The 2013 Lincoln MKS has never been a great seller (like most Lincolns these days), as it’s seen sales drop by 19.1 percent so far this year to just 3,304 units. Apparently, Lincoln has had enough and it’s just announced that it will officially discontinue the fledgling sedan in 2016.

Ford Motor Company manufactures the MKS in its Chicago plant and it shares its platform with the 2014 Ford Taurus. According to Ford, however, the elimination of the MKS will not affect the Taurus.

Most rumors point toward the Continental, which Lincoln showed off in concept form at the 2015 New York Auto Show, replacing the MKS in the near future. The 2017 Lincoln Continentalwill likely feature a potent 3.0-liter EcoBoost V-6 engine that puts down around 350 horsepower. There may also be an EcBoost four-cylinder available.

Until the day the Continental finally takes that flagship position that the MKS occupies now, look for Lincoln to do what it can to rid itself of the remaining MKS units. This may prove difficult, given its recent sales slump, but Ford will likely offer plenty of discounts to help keep the inventory moving.

It’s doubtful anyone will miss the MKS, nor is this much of a shock. In fact, this is pretty good news, as it will open the door for the debut of the production-version Continental.

Continue reading for the full story.

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Lincoln To Drop Its "MK" Naming Scheme

Lincoln To Drop Its "MK" Naming Scheme

Following the reveal of the gorgeous Continental concept at the New York Auto Show, representatives from Ford have hinted that the end could be nigh for the “MK” naming scheme. A production version of the concept Continental could bear the classic name when it arrives to replace the aging and unimpressive MKS at some point in the future.

On one hand, I’m glad to hear it. On the other, I’m unimpressed, because really, it took Lincoln this long to figure it out? It’s been eight years since the Zephyr became the MKZ in what was clearly a bald-faced attempt to cash in on Cadillac’s formula for success.

Continue reading to learn more about Lincoln’s future naming scheme.

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Lincoln Continental: A Look Back

Lincoln Continental: A Look Back

Times were hard for most people. Fresh off an expensive, drawn-out and disastrous war, in the aftermath of financial collapse, the population as a whole wasn’t entirely enthusiastic about buying big, American luxury sedans. Even though there were some true greats on the drawing board, most had to wait for a nation just entering its richest era to demand more prestigious transportation. Afterward, old ideas and names came back, and makes like Lincoln experienced a renaissance. That was the story in 1938...and again some 75 years later.

Of course, the difference between then and now is that the nation just entering its richest period isn’t the United States, but China. Say what you will about them, but the Chinese (like many current and former communist countries) absolutely love big, American luxury sedans — without a doubt, more than most Americans do. Makes like Buick, Cadillac and Lincoln have found a wonderfully enthusiastic market among people who spent decades quietly watching American presidents cruise those prestigious badges around the capitalist capitol. Or, in at least one sobering example, a certain city in the lower Midwest.

Now, having recently discovered money, they want their own.

And after a 14 year hiatus, Lincoln is ready to give it to them, in the form of a reborn Continental. Oh yes, there’s a load of irony in that...but the good news is that China’s long-rebuffed love of American luxury has triggered kind of a bounce-back on our own shores. For the first time since the dark days of the Smog Era, American luxury makes like Lincoln have become serious contenders to take the halo of quality from Germany. Maybe it’s taken a bit of outside perspective, a look to the present from the past, to remind us of of just how great some of our greatest once were...and could be again.

So continue reading to take a look back at one of them now: the inimitable Lincoln Continental.

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Bentley Says New Lincoln Copies The Flying Spur

Bentley Says New Lincoln Copies The Flying Spur

There is no doubt that the 2015 Lincoln Continental Concept looks like nothing else that currently exists in the Lincoln portfolio, and Luc Donckerwolke, the chief designer for Bentley, has his own personal take on where this design originated. According to Car Design News, Donckerwolke posted on Facebook that he feels the new Lincoln concept is a copy of the current Bentley Flying Spur, which is a four-door version of the Bentley Continental.

He used his private Facebook account to reportedly write: “I would have called it Flying Spur concept and kept the four round lights." Comparing the two luxury sedans, the Continental Concept does have a lot of Flying Spur in its design, like the jutting grille, raised rear haunches, C-pillar shape and the sloping trunk line. Donckerwolke took things a step further by posting "Do you want us to send the product tooling?" directly to the Facebook page of Lincoln’s chief designer, David Woodhouse. That message was quickly deleted.

Donckerwolke didn’t back down from his Facebook post by telling Car Design News: "This behavior is not respectable. Building a copy like this is giving a bad name to the car design world."

And Bentley’s exterior design chief, Sangyup Lee, added fuel to the fire by saying: "It is very disappointing especially for an exclusive brand like Lincoln." These are some strong words in an automotive community that tends to be very diplomatic with such public comments.

In our initial post of the concept, we also wrote that there is a resemblance to the Kia K900, and looking at a rear view of the Continental reveals taillights that are almost identical to those found on the Mercedes S-Class Coupe. For Lincoln’s part, it says that this concept shows a “strong indication” of a production sedan that will debut next year, so it isn’t clear how much of this design will carry over.

Continue reading to learn more about the new Lincoln Continental Concept.

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Lincoln Officially Announces New Continental Will Be Unveiled Next Year

Lincoln Officially Announces New Continental Will Be Unveiled Next Year

Without a doubt, the 2015 Lincoln Continental Concept will be one of the most important vehicles to debut at the New York Auto Show, but the big news here is that this car is shaping up to be more than just a concept vehicle. Lincoln plans to introduce a new full-size sedan in 2016 that is heavily inspired by this stunning concept sedan, and the announcement came from Ford’s top exec.

Mark Fields, president and CEO Ford Motor Company and the man often credited with keeping the Lincoln brand alive, said "The Continental Concept showcases the promise of quiet luxury from Lincoln going forward. It also is a strong indication of what’s to come next year as we introduce our new Lincoln Continental full-size luxury sedan.”

Perhaps the most promising thing about this concept is that doesn’t have an over-the-top design like the 2007 MKR Concept. Instead, it focuses more on the ultra-luxurious interior and the all-new, Lincoln-exclusive 3.0-liter EcoBoost V-6.

There’s no word as to when this new sedan will arrive, but based on its importance to the brand, the best bet is probably at the 2016 North American International Auto Show in Detroit. Whenever it does, it will surely silence detractors who have spent the last several years questioning why Ford Motor Company has kept Lincoln in its portfolio while selling or killing off everything else.

Continue reading to learn more about the next Lincoln Continental.

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2015 Lincoln Continental Concept

2015 Lincoln Continental Concept

The iconic Lincoln Continental made a surprising comeback in 2015, 13 years after Ford’s premium brand unleashed the 2002 concept car that never made it into production. Introduced at the 2015 New York Auto Show, the new Continental is also a concept car, but, unlike its predecessor, it is scheduled to go into production over the next couple of years. It seems that Lincoln is finally ready to make a comeback as a full-fledged luxury rival for Cadillac, also set to unleash the all-new, full-size CT6 sedan.

The Continental was first introduced in 1940 as a two-door coupe, but the nameplate was discontinued in 1948. Revived in late 1955 as a separate marque, the second-gen car continued as a two-door coupe, but its expensive price tag and unprecedented luxury for a Ford product made it a rival for Rolls-Royce. FoMoCo redesigned it for 1958, when the Conti also received a four-door version. Extensive updates followed in 1961 and 1970, before the name was dropped for the second time in 1979. Revived yet again in 1982, the Continental survived for another two decades, but it never managed to become more than a rebadged and slightly fancier Ford Taurus.

Will the Blue Oval return the Continental to its former glory with the 10th-generation model? We won’t find out for sure until the production model arrives, but, until then, we have a gorgeous concept car to talk about.

Continue reading to learn more about the 2015 Lincoln Continental Concept.

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Lincoln Continental Concept To Be Unveiled In New York

Lincoln Continental Concept To Be Unveiled In New York

With about a week until the 2015 New York Auto Show opens its gates, a surprise Lincoln Continental concept car may be slated to make an appearance, even though nothing official has been confirmed as of yet. Details are scarce at the moment, but some of the folks from the Blue Oval forums got around an odd minisite – which has been taken down since – that offered some details about the model.

"This is the new elegantly styled and boldly distinctive Lincoln Continental Concept. It represents who we are as a carmaker. It’s a culmination of learning, engineering, and envisioning what’s to come. In conceiving it, we left nothing unturned. No question went unanswered. No answer went unchallenged. In designing it, we unearthed the simple truth that elegant design can elicit highly emotive connections. The Lincoln Continental Concept is everything we know about cars, and everything we understand about people. And when you bring the two together, you understand why they should never really be apart." — was the revealing text accompanying the minisite, which should be noted that is part of Team Detroit’s website. Team Detroit is an advertising agency that is a frequent collaborator of both Ford and Lincoln, so the leak is obviously official.

That block of text is not much to go by, but it does reveal that the upcoming Lincoln concept car won’t be named MKS, like almost everyone was expecting, and it could also feature a more upscale design language. Whatever it is, we shall find out in the upcoming days, so stay close!

Continue reading to learn more about the 2017 Lincoln Continental.

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2015 Lincoln MKZ Black Label

2015 Lincoln MKZ Black Label

The Lincoln MKZ debuted for the 2006 model year as a dressed-up, luxury, midsize sedan based on the popular Ford Fusion. The MKZ was also the first of the MK-series of Lincoln vehicles. At first a rather boxy four-door using Ford’s CD3, front-wheel-drive platform, the MKZ was completely redesigned for the 2013 model year, when it received a more aggressive body shell with improved aerodynamics, and a swooping roofline. Overall, the second-gen MKZ is rather gorgeous to look at. The 2013 model year also marked the introduction of the MKZ Black Label concept, which showcased exclusive interior packages meant to the sedan further up the luxury scale. Two years have passed since then, and the MKZ Black Label finally made its debut as a production car.

Meanwhile only offered on the MKZ and MKC, the Black Label package focus wraps around four distinct interior packages that blend high-grade leather, massive amounts of Alcantara and some of the finest wood trims. The bundle also comes with a special set of wheels, as well as six exclusive exterior colors. In addition, Black Label owners will enjoy a number of special privileges, including extended premium service and maintenance, anytime car washes, and a no-cost rental vehicle. Read on for the full details.

Click past the jump to read more about the 2015 Lincoln MKZ Black Label.

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2013 Lincoln MKZ Black Label

2013 Lincoln MKZ Black Label

Once again, the 2013 Pebble Beach Concours d’Elegance is flexing its automotive muscles, as Lincoln is set to unveil a new exclusive line for its entry-level MKZ at the show. Dubbed the Black Label line, this collection of interior and exterior dress-up packages add some extra style, class and exclusivity to the MKZ line, taking it up a notch in the luxury-car realm.

The Black Label line will eventually make its way across the entire Lincoln lineup, but for now where better to start than with its most desired model? The Lincoln MKZ Black Label comes in three different styles: Center Stage, Indulgence and Modern Heritage. Each of the three styles are distinctly different in look and feel, and really offer a custom look to the MKZ that few other lower-level luxury car manufacturers offer.

According to Lincoln, there were more than 12 different design concepts that Lincoln Design took under consideration and these three rose to the top and made the cut. So, can this Black Label line add the premium features that the MKZ so sorely needs to catapult it above the likes of Acura TL and Lexus ES 350?

Click past the jump to read about each of the three designs and how they change the MKZ

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Lincoln #SteerTheScript Commercial - Geekiest Superbowl commercial so far

With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.

First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.

So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.

Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.

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