With apologies to all weird Super Bowl commercials in the past, Lincoln’s new ad for the big game may have put all else to shame.
First of all, the ad was done in collaboration with Jimmy Fallon, who doesn’t appear on the commercial. From what we’ve been told, people sent tweets to Fallon, who, in turn, wrote a script based on the tweets by the fans. Not exactly the easiest thing to do, even for a world-class comedian like Fallon.
So with the script in hand, Lincoln prepared an MKZ commercial that borders on weird. To be honest, we don’t know what to make of it other than the cameos of some celebrities, including Wil Wheaton, hip hop artist Rev Run, and even retired-NFL-star Emmitt Smith.
Other than that, the whole thing is just a convoluted mash-up that doesn’t do the MKZ any justice. It feels a little too far into twitter world than we would have want to see the new self proclaimed super luxury brand from the Ford group. Let’s hope this isn’t the ad that the "Phoenix" teaser spot was alluding to.
Give credit to the folks from Lincoln, or at least the higher ups over at Ford, for deciding it’s a worthy investment to place an ad for the Super Bowl. Only a handful of automakers that are expected to show commercials during the big game and Lincoln has decided that a little teaser was in order for their new luxury sedan, the 2013 MKZ.
The teaser ad isn’t all that long, but in the 17 seconds that it runs, it definitely shows a lot of what Lincoln has had to go through to be in the position that they’re in now. The “phoenix” reference definitely alludes to a rebirth for the American automaker – something that has been long overdue.
We’re definitely excited to see what the whole ad is going to show, as the teaser looks pretty sweet as is. Hopefully, Lincoln releases it even before the Super Bowl.
Car collector Rick Champagne has every right pop open a bottle of his last name after becoming only the second owner of one of Hollywood’s most iconic cars. He had to sweat out a feverish bidding war for the George Barris’ original 1966 Batmobile, the same one used in the Adam West Batman TV series. In the end, however, his checkbook did all the talking to the tune of $4.2 million at the Barrett-Jackson auction in Scottsdale, Arizona.
The winning bid price might seem steep, but given the kind of car the ’66 Batmobile is, we presume that it was worth every last penny from Champagne’s bank account.
With the classic movie car now belonging to him, Champagne only becomes the second owner of the Batmobile after Barris, the same man who famously built the Batmobile in only 15 days in time for it to be used in the Batman TV series. On top of the car itself, Champagne also went home with number of memorabilia and documentation from Barris’ own personal collection.
Not a bad haul for Mr. Champagne!
This week’s episode of The Car Show packed many of the things that were vacant from the last week’s episode. Yes, we said it, there was much more Car Show and a lot less filler crap.
Some of the mini segments did make their way into the show, including 0-60 (one of our favorites), Behind the Wheel, and of course, One for the Road. Aside from that, there were more celebrity appearances with two different interviews and a trip up the German Autobahn and down the Pacific Coast Highway in an Audi R8 V10 Spyder.
If anyone finds Adam Carolla the least bit annoying then you’ll be happy to know that he participates in Red Bull’s SoapBox Derby and falls a little short of the finish line. One nasty scrape later and he still finds a way to piss people off. All for the love of cars.
Hit the jump for more details on The Car Show: Season 1 Episode 8.
Unveiled at the Detroit Auto Show in January, the Lincoln MKT crossover seems to be the main argument of Ford renewing the Lincoln brand. After many years of being considerated only rebadged Fords, Lincoln decided to begin reviving the vehicles with new brands like MKZ and MKX.
The new MKT will use the same architecture as the new Ford Flex but the resemblence stops here. Sources confirmed the fact that the design work is well under way but officially Ford did not reveal any clue.
And another one!Another concept for Detroid Show Concept, but this time not a British car but a American one.Another four door-coupe for the American Motor Show named MKR by Linclon.The car is based on stretched version of the Mustang platform but the solid rear axle was replaced by a multilink independent rear suspension.
of three cars has worn braking fluid. AutoExpress
Results from Euro NCAP tests for Lexus IS. AutoBild
GM prepares for Red-Tag on Saturday. AutoWeek
Toyota calls back approximately 54.200 cars for engine control system failure. Internal Source
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Renault asks for approximately 180.000 cars to workshop. AutoBild
Unique look for Lincoln. Autoweek
A couple from Wisconsin decided to donate $1.3mil to the Corvette Museum. DetNews
Alice Cooper’s Ford Mustang available for sale on eBay. eBay
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