2010 Lotus Elise Concept
Lotus Elise Concept
The next-generation Elise that never made it in showrooms
Sold off to several companies after Colin Chapman’s death in 1982, including General Motors, Lotus ended up under Proton ownership in 1996. Although the British company was still struggling to rebound following two decades of financial hardship, the stability that came with the Proton purchase allowed Lotus to consider redesigning its sports car lineup. Launched in 1996, the Elise was more than 10 years old by 2010 and the company was hoping to offer a redesigned model in 2015. To preview what was supposed to become the Elise Series 4, Lotus introduced the Elise 2015 Concept at the 2010 Geneva Motor Show.
Compared to the then-new Series 3 production Elise launched for 2011, the concept was a radical departure styling wise and had a brand-new engine behind the rear seats. It also showcased technology previously unavailable in a Lotus, such as stop/start. On the other hand, the more modern technology made the Elise Concept significantly heavier than the existing model, which made purists rightfully unhappy about the transformation.
Fortunately for them, but obviously unfortunately for the company, the concept sports car never made it into production as Lotus continued to struggle financially and nearly went bankrupt in 2013. The Elise Series 3 soldiered on until 2016 with minor changes and it’s still waiting to get a makeover, which will most likely happen in 2017. With the concept already six years old as of 2016, it’s safe to assume that Lotus no longer wants to put it in production, but it’s a vehicle that deserves some attention for its polarizing design. Also, it’s a good way to understand how Lotus viewed the sports car market back in 2010.
Continue reading to learn more about the Lotus Elise Concept.