In an attempt to offer a little help for the Haiti, Naomi Campbell joined forces with Lotus Car and created the special edition Evora "Naomi for Haiti" Edition. There will only be eight units produced and each of them will be put on auction, with all the proceeds directly going to relief efforts in the devastated country of Haiti.

This special edition is distinguished by a dynamic color scheme that is highlighted by cultural influences of Haiti, most notable of which is the Haitian flag emblazoned on the two doors with the words “Naomi for Haiti” accompanying it.

The auction will take place between 19 to 28 February during the London Fashion Week. The first unit was already sold for an impressive $500.000. The car two and three were also sold for an impressive $647,000.

Press release after the jump.

Press release

In response to the horrific natural disaster that has crippled the nation of Haiti, Naomi Campbell together with Lotus Cars will be auctioning eight special edition "Naomi for Haiti" Lotus Evora sports cars, with the proceeds from the auction going to help the relief effort in Haiti.

The Lotus Evora is a very desirable, multi-award winning, high performance, mid-engined sports car that presents a fantastic piece of design to bid on. The “Naomi for Haiti” Evora sports car has been specially designed by Lotus Design Director Donato Coco and reflects Naomi’s design direction. The bespoke styling combines the flag of Haiti with a dramatic colour scheme and the cars include a full range of options, meaning these cars will all become desirable collectors items.

2010 Lotus Evora "Naomi for Haiti" Edition High Resolution Exterior
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The “Naomi for Haiti” Evoras will be auctioned at Naomi Campbell’s Fashion for Relief TM charity fashion show on the 18th of February at the London Fashion Week venue at Somerset House. The remaining “Naomi for Haiti” Evoras will be entered into an auction run on the “Naomi for Haiti” website and bidding will commence at 0800 GMT on the 19th of February and will end at 1200 noon GMT on 28th of February 2010.

The grand total raised for the charity and the highest bidders will be announced by Naomi Campbell at the Geneva Motorshow on the 2nd of March. There will also be a link to the “Naomi for Haiti” website from the Lotus Cars website

2010 Lotus Evora "Naomi for Haiti" Edition High Resolution Exterior
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The Fashion For Relief TM event has selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.

Naomi Campbell says, "I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake - women and children in particular are most vulnerable in disasters. Fashion is universal, personal and touches everyone. I am delighted that Lotus Cars is supporting my Fashion for Relief TM charity and I am sure with such generous help we will raise crucial funds to help save the lives of women and children."

Dany Bahar, CEO of Group Lotus Plc, stated, "It is a very admirable cause and we are proud to be supporting Naomi Campbell with her Fashion For Relief TM event in aid of the women and children affected by the terrible disaster in Haiti. The whole of Lotus is supporting this very deserving charity, with many working in their own time in order to raise money for the women and children affected by the earthquake in Haiti."

2010 Lotus Evora "Naomi for Haiti" Edition High Resolution Exterior
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The Red Cross has said that the earthquake in Haiti has affected approximately 3 million people and it is reported that upwards of 200,000 people have died in the disaster. The magnitude of the earthquake combined with the local geography and house building techniques has exacerbated the destruction. 

What do you think?
Show Comments


  (474) posted on 03.4.2011

But, priced between a Cayman S and a 911, and with less horse power and torque?; even the magic of Evora’s handling and steering will be a tough sell over a used 997 911S that can be had for $55k. Ownership of an Evora will be limited to the affluent who’ll buy it to prove they have taste.

With the housing price here in the bay area, a decent house in a decent neighborhood costs at least 450k. Might as well just blow the money on the car and rent an apartment here

  (692) posted on 03.3.2011

As with the GTR, greed will be the killer of hopes for so many who covet a car like this for all the right reasons. Many a hard working professional folks out there, like me smiley, deserve a car like this.

After waiting so long for the latest M3 only to be utterly disappointed by its weight and numb steering feel..many purists, enthusiasts, were hoping that the Evora would be an attainable answer.

  (807) posted on 02.24.2010

if only i have that kind of money i would buy it immediately, I want the car but also I’d like to help the families on Haiti.

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