If you have ever celebrated a winning occasion by singing "We are the Champions," then the identity of Freddie Mercury hasn’t escaped your attention. Best known as the lead vocalist of the rock band Queen, Mercury was an iconic singer and songwriter with a flamboyant personality and inspirational talent. This year marks what would be the singer’s 65th birthday and Lotus is celebrating "one of rock’s greatest all-time entertainers" by creating a special edition Evora S that will be auctioned on September 5, 2011, with all proceeds going to the Mercury Phoenix Trust (an aids charity set up by Queen after Freddie’s death).

This special Evora S will be painted in white with a deep red stripe down the middle and will feature a yellow interior. These colors are symbolic as they were chosen to match Freddie’s 1986 "Magic tour" Wembley concert costume. Other choice features for the Evora S include a union flag on the back of the seats and the incorporation of a crown which hints at Freddie’s playful royal role-play. Finishing off the tributary Evora is an inscription on the front fenders that makes a reference to the Montreux Freddie memorial statue, stating "Lover of life. Singer of song."

The auction will take place on September 5, 2011 at the Savoy Hotel in London, where 300 friends and well-wishers will attempt to ’be Freddie for a day’ by dressing up as the famous musician.

If you don’t happen to win the car, there are a slew of other auction pieces fit for any Queen fan. Hit the jump to check them out!

Auction Pieces for the Freddie Mercury Bash include:

  • A money can’t buy prize of a Top Gear driving lap with the Stig
  • A unique Raymond Weil watch engraved with Freddie’s signature and issue date
  • A chance to appear on stage as a Bohemian in the London hit musical ‘We Will Rock You’ at the Dominion Theatre
  • An acoustic guitar from the 1992 Freddie Mercury Tribute Concert signed by among others David Bowie, George Michael, Brian May, Roger Taylor and Cindy Crawford given by Brian May
  • A Brian May Burns Red Special guitar donated by the Nelson Mandela Foundation. It was signed at the second 46664 concert to be held at Fancourt, George, SA in March 2005, hosted by Will Smith with Nelson Mandela in attendance and signed by among others Nelson Mandela (N. Mandela), Brian May, Roger Taylor and Annie Lennox
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  (399) posted on 12.4.2011

I wonder if what is the engine specification of this Evora S? Well, I hope that it could justify its angst and aggressive look even the fact that it is a sports car. Anyway, I’m so impressed on its exterior appearance.

  (517) posted on 12.2.2011

This one is absolutely looks so cool on its graphic design. Well, Evora is more a good-looking vehicle now than on its previous appearance. Anyway, its latest technology is very interesting!

  (600) posted on 09.29.2011

In the long run this car, technically one of the most aesthetically well done. From the red stripe line on the center car. It turn to be more attractive and eye catching sports car.

  (427) posted on 09.12.2011

Very nice on how they named it after the legendary band Queen’s vocalist, let’s hope that the Mercury Phoenix Trust would also support of the band’s fans.

  (401) posted on 09.2.2011

I only known this band through their music but I haven’t been on any of their concert. I’m not really a fan. I think the oldies will appreciate more this article. However, I like the words that was written on his statue.

  (473) posted on 09.2.2011

The paint job of the car is quite aggressive! I like the combination of white and deep red stripes on the vehicle. I wonder if they have makes an increase on the figure performance for the Evora?

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